20151001 cv short_denis_petrochenkov
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Denis Petrochenkov
01.10.15
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Retail Design & Construction Manager
Denis Petrochenkov Summary Store planning and construction specialist in retail business. Carrying out the whole project for opening of a new retail object -‐ starting with the design concept and finished with the first bill proceeded. Through my career I've opened a lot of stores for different brands and with different concepts -‐ from classy to modern. It is also really interesting to see how the space works -‐ to plan the store layout, to improve visual experience with help of light, POS materials and visual merchandizing. I've learned to analyze how the store works as a whole -‐ after construction (which I've started with) to sales analysis and proposing solutions to cut "cold" zones in the store or to improve it with adding or cutting some elements in store design.
Contact Information
Name Denis Petrochenkov Address 127549, Prishvina str., 13-‐245, Moscow, Russia (registered)
125080, Vrubelya st., 13-‐38, Moscow, Russia (fact) Mobile: +7 916 315 8112 Email: [email protected] Personal information
Date of Birth: September 18th 1983 Place of Birth: Moscow Citizenship: Russian Gender: Male Marital Status: Married Additional Information
Interests: Retail Design, Fashion Retail, Luxury Retail, Talent Management, Self-‐development, Reading, Travelling
Personal Qualities: Openness to new experience, Flexibility, Self-‐development, Pro-‐active life position
Denis Petrochenkov
01.10.15
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Work Experience
06.2015 – present MODIS Retail Head of Store Concept Design Department www.modis.ru Company info
MODIS is a registered trademark for Russian “Odezhda 3000” CJSC which operates 139 stores in the country. The fast fashion retailer which has been founded in 2007 has a wide variety of garments and accessories for the whole family. Average store area is 1000 sq.m. Story I’ve been invited to MODIS for a role in Commercial Department structure to lead the New Store Concept development project: re-‐invent the store perception by the clients and bring international spirit to chain’s store design. Provide the new design of store layout, store furniture, lighting and fixtures, work together with Visual Merchandising team to increase customer’s positive experience. Due to change of situation within the company I’ve need asked by management also to take care of new store openings and existing stores renovation, facility and maintenance. Resposibilities: -‐ Prepare new design for MODIS and start the roll-‐out in 2016 (three new pilot stores announced); -‐ Develop store furniture, fixtures and lighting design to a new level, along with Signage Logo, POS materials, Digital Signage implementation and choice of materials; -‐ Work on and implement a plan for refurbishment of top-‐performing stores (61) in line with the new store design program in 2016-‐2017 -‐ Hire, train, manage and develop the team for Store Planning and Design, Facility and Maintenance (Support) and Construction (team structure: Store Planner x2, Ordering Responsible x1, Facility and Maintenance Manager x1, Regional Facility Responsible x5, Construction Project Manager x2) -‐ Form investment budgets for new store openings based on the new store design program, also for facility and maintenance for 2015-‐2016, through tenders choose suppliers for furniture, fit-‐out and mechanical/electrical works; -‐ Form, negotiate and approve with landlords MODIS technical requirements to the premise, visit and check perspective sites. Achievements: -‐ 2 Stores opened in 2015, 1200 sq.m. and 970 sq.m., 3 lease contracts negotiated and signed. -‐ Development of upgrade (new types of furniture, finishing, lighting & store layout) of the existing concept, pilot stores to be opened in February 2016; New concept development in progress with international architects/designers, pilot store opening is planned for April 2016.
Denis Petrochenkov
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07.2012 – 05.2015 H&M Hennes & Mauritz Retail Construction Manager Russia www.hm.com Company info
Fashion and quality at the best price. H&M Group comprises of six independent brands: H&M, COS, Cheap Monday, Monki, Weekday and & Other Stories. Currently there are more than 3500 stores on more than 50 markets worldwide. Story I started at H&M as a Project Manager in Building Department and my aim was to fulfill the design standards provided by the HQ, keep the standard of finishing, look and layout of stores being opened in Russia. After 6 months I’ve been promoted to be Construction Controller and started to follow up on all PMs in Building department to keep the quality of stores fit-‐out and furniture installation within company standards at a very high level, also I’ve been chosen as “next me” for the Construction Manager Russia. After a while I’ve been promoted to be Construction Manager Russia myself and started to work close with storeplanners and interior responsible in order to make stores in accordance with company’s layout and store design programs. As CM I’ve also been responsible for negotiating of technical conditions with landlords and preparing budgets for new openings and maintenance. Resposibilities: -‐ Follow up and fulfill H&M store quality and design standards -‐ Manage the team consisting of 2 Facility Managers, 6 Regional Facility Responsible, 6 Regional Facility Assistants, 6 Project Managers, 6 Project Manager’s Assistants and 2 Ordering Responsible (total 28 team members, direct management of 10 team members), train and develop all team members -‐ Form investment budgets for new store openings -‐ Form, negotiate and approve with landlords H&M technical requirements to the premise, visit and check perspective sites -‐ Open yearly target amount of stores in accordance with H&M standards in quality, health and safety, in line with set budgets and timelines Achievements: -‐ Flagship store designed and opened in Moscow in September 2015 – imported materials for fit-‐out and custom on-‐site made fixtures -‐ 22 Business units built and opened in 2014 (18 H&M stores – average 2500 sq.m., 3 Monki stores – average 300 sq.m., 1 Area Office in Yekaterinburg – 160 sq.m.) -‐ More than 15 Lease Agreements negotiated and signed, including Flagship locations in Moscow -‐ Best quality for for general contractors, architectural consultants, signage suppliers, audio system suppliers achieved through partnership, prices held at flat level through tendering.
10.2011 – 06.2012 Gruschwitz LLC / NICK Projekt LLC (subsidiary to Gruschwitz GmbH) PM/Consultancy Project manager
www.gruschwitz.de Company info A German company works as a PM/Consultant for international brands including Inditex. Story Gruschwitz granted me really wide and interesting into detail experience through such quality oriented jobs like: REISS, BORK and Inditex (Zara, Bershka, Stradivarius). These projects required very precise following of the guidelines in terms of shopfitting, furniture materials, fit-‐out materials.
Denis Petrochenkov
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08.2009 – 10.2011 Regstaer LLC Retail Head of Project Management Department www.regstaer.ru Company info
One of leading companies in duty free retail in Moscow airports Sheremetyevo and Vnukovo (Moscow, Russia) Story Regstaer is the main school for my retail design storebuilding career. Here I’ve took part in designing of the new concept of Duty Free stores for wide variety of products (luxury watches and jewelry, sunglasses, garments, cosmetics and perfumery, chocolate, wines and spirits). As stores are relatively small I’ve learned to keep an eye on every very small issue.
09.2007 -‐ 08.2009 Architecture
Aedas Architects Ltd. Head of the Branch Office / Regional Project Coordinator Russia
www.aedas.com
Company info Leading international architecture company with offices all over the world except Australia. Story It was a real pleasure to work at Aedas and to be a part of really interesting and significant large scale projects mostly in Hospitality. Here I’ve learned to follow brand standards, where working with Rezidor’s Radisson and Park Inn brands helped a lot.
03.2006 -‐ 03.2007 Consultancy
Drees & Sommer Project Management and Building Technologies LLC Project Manager
www.dreso.com
Company info Company's focus is real estate consulting, project control and management. Story This company introduced me to the world of project management in architecture and construction and opened retail world to me: my first two projects have been a mall and first Duty Free store by Dufry group.
Education University: High School of Economics (State University) (Moscow) Graduation date: 2017 Faculty: National Economy Specialty: Brand Manager in Fashion Industry Study: 2-‐nd grade / evening University: Moscow State University of Civil Engineering (Moscow) Graduation date: 2006 Faculty: Industrial and civil engineering Specialty: Industrial and civil engineering Study: Day / Full-‐time Professional Qualifications Foreign languages: Russian -‐ native
English – fluent German – basic
Computer skills: Experienced user of Microsoft Windows & Mac OSX, Microsoft Office (Word, Excel, PowerPoint, Outlook, Project, Visio), Autodesk AutoCAD, Baseware (Invoice approval and monitoring), IBM Cognos, Internal Interior Purchase System
Denis Petrochenkov
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