20156625 hotel industry overview
TRANSCRIPT
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Introduction
Hotel Industry
Hotels Restaurants Catering Resorts Clubs
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Introduction
Hotels
Budget
Heritage
UnclassifiedStar Rated
Apartment
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Future Potential & Growth
World Tourism Organization (WTO) - International touristinflow in India by 2020 would be 10 mTourist influx to grow at a CAGR of 6.5% for the next 14 yrs
Expected share of world tourism: 1.5% by 2012Untapped domestic tourist potential
Medical TourismRural Tourism
Wildlife Tourism
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Demand Supply Gap
Demand Supply Gap for 2012 1,50,000 roomsSupply 1,10,000 roomsDemand 2,60,000 rooms
Ample scope for Indian and global players to set up newprojects
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Perceptual Brand Mapping of Indian Hotels
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Source : CMIE (Mumbai )
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5,127.37
6,380.80
8,015.87
10,300
11,743.24
10,690.92
0.00 2,000.00 4,000.00 6,000.00 8,000.00 10,000.00 12,000.00 14,000.00
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
Total Sales of Hotel Industry in Rs.Crore
Source : CMIE (Mumbai)
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0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
1,600.00
Indian HotelsCo.
ITC EIH HotelLeelaventure
Asian Hotels
1,534.03
1,014.56888.66
452.23 427.93
Company-wise Trends in Sales (2008-09)
Source : CMIE (Mumbai)
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0
10
20
30
40
50
60
70
80
3 'Star 4 'Star 5 'Star 5 'Star'Deluxe
55.5
50.2
58.4 58.8
63.9
73.36 73.06
42.75
2002
2009
O ccupancy Rates of Hotels in 2009 (percent)
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No Brand No. Of Hotels Target Date
1 Carlson 50 2012
2 Four Seasons 6 2012-13
3 Starwood 15 2012
4 Hyatt 10 2012-13
5 Marriott 24 2012
6 Wyndhan 50 2011
7 Hilton 75 2015
8 Intercontinental 41 2012
9 Fairmont Raffles Accor 15 2012-13
10 Accor 44 2012
TOTAL 330
New Hotels to be opened by International Brands in India
Source: Cygnus Research
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SWOT
Strengths Diversity Demand-Supply gap Government Support Market ShareWeakness Poor Infrastructure Slow Implementation Susceptible to political Events
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SWOT
Opportunities
Open Sky Rising Income
Threats Fluctuation Increasing Competition
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INTRODUCTION TO ITC HOTELS
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ITC Sales (Rs. Crore): 2003-04 to 2008-09
Source : CMIE (Mumbai )
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Introduction to ITC hotels
ITC Limited entered the hotels business in 1975
ITC hotels currently owns and operates 100 hotels in 75
destinationsIndia's second largest hotel chainThey show our heritage
The group today operates under different brands:
ITC Luxury Collection Hotels Sheraton Hotels Fortune Hotels Welcome Heritage Hotels Welcome Environ
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ITC Hotel Properties
ITC Hotel Maurya Sheraton & Towers, New DelhiITC Hotel Grand Maratha Sheraton & Towers, MumbaiITC Hotel Sonar Bangla Sheraton, Kolkata
ITC Hotel Grand Central, MumbaiITC Hotel Windsor Sheraton & Towers, BangaloreITC Hotel Kakatiya Sheraton & Towers, HyderabadITC Hotel Park Sheraton & Towers , ChennaiWelcomHotel Rajputana Palace Sheraton, JaipurWelcomHotel Chola Sheraton, ChennaiWelcomHotel Mughal Sheraton, AgraWelcomHotel, New DelhiWelcomHotel Rama International , AurangabadWelcomHotel , Vadodara (through associate company)WelcomHotel , New DelhiWelcomHotel Grand Bay, Visakhapatnam
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MA RKETINGM IX
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Marketing Mix Product(services
offered)Room bookings Eva, business, executives, disabled
Butler serviceWi-Fi internet
SPA & Swimming pool
Meeting rooms/ Conference rooms/ Board rooms
Restaurants & Bars
Meetings and Events/ Luxury events
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Marketing Mix - Pricing
The hotels are classified under four different categoriesfor pricing:- (Grand Central, Parel, Mumbai) Luxury - Rs.31500 Upscale Rs. 27500 Mid-market Rs. 23500
Budget - Rs.12500
The restaurants are also divided into such categories
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Marketing Mix - Promotion
Promotion through FMCG goodsInternetMedia reports and media releases
Concept promotionCustomers
Social service projectsTravel assistantsHotel directories
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Marketing Mix - People
ReceptionistsBell boys
Laundry servicemenButlersRoom serviceChauffersManagers
CleanersAssistants for guestsChefsWaiters etc
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Marketing Mix - Place
Strategic Locations
Metropolitan citiesBusiness hubsTourist places
Heritage areasUpcoming areas
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ITC Grand central, Parel, Mumbai
Capacity(ITC Grand central, Parel, Mumbai)
242 guest rooms and suites
Arranging tours for guests(Around 400 people in a day)24-hour Butler service for all 242 rooms(optimum capacity 30rooms at a time)
Grand ballroom 400 to 750 guests at a time
5 conference halls6 restaurants which can cater roughly 430-500 people at a time vizKebabs and Kurries, Hornby s Pavilion, Shanghai Club, Dublin,Frederick s Lounge and The Point of View.
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Thank You