2015_acp-ls_thrive digitally
TRANSCRIPT
2015 Annual Meeting
Thrive Digitally
Garima Mehta PhDManager, Digital Marketing
Affymetrix@garimameh
2015 Annual Meeting
Top 5 ways to reach your customers
Digital
Email Marketing
Paid Advertising
SEO/SEMSocial Media
Visual Marketing
2015 Annual Meeting
Email Marketing
‐Marketing automation‐ Design campaigns‐ Do A/B split testing‐ Keep your list healthy
‐ Don’t spam‐ Don’t be greedy!
2015 Annual Meeting
PPC Strategy
PPC Strategy
Budget
Keywords
Targeted Audience
Conversion Tracking
Landing page
optimization
2015 Annual Meeting
SEO (Things to consider)
• Inbound• Outbound• Inbound• Outbound
• Hash Tags• Visuals• Hash Tags• Visuals
• Strategic• Long tail Keywords
• Strategic• Long tail Keywords
• Title• Description• Keywords
• Title• Description• Keywords
Page Content
LinksSocial
On Page
Off Page
2015 Annual Meeting
Social Media Marketing (SMM)
SMM Strategy
Who?
Channels
Frequency
Competition
Resources
Budget