2015_ci_overview
TRANSCRIPT
2015
Coverage, Clients, and Services Overview
Introduction to Compass Intelligence, LLC
“Delivering Metrics-Driven Intelligence & Insights”
www.compassintelligence.com
Agenda
Who is Compass Intelligence?
Our Company
Our Coverage & Plans
Our Events
Thought Leaders Research
Engaging with Compass
Contact Us
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3
Our Company
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• 10 year old Firm: Compass Intelligence is a strategic market analytics and consulting firm delivering metrics-driven intelligence and insights to technology vendors around the globe.
• Metrics-Driven Intelligence: Jump start your planning and execution, we support our clients’ strategy and go to market, and accelerate their efforts, with a strong foundation of industry metrics and benchmarking.– Built around custom consulting leveraging a
broad base of market data, vendor relationships, and survey research conducted with our turn-key Thought Leaders Panel.
– Services Include: Annual Service Plans that combine market insights, analyst sessions, and consulting services. Custom Projects and consulting to fit your budget and grow with your resources and needs.
– Awards & Events: Go Mobile conference, Compass Intelligence Mobility Awards (mobile, IoT/M2M, CX, and Green Tech)
– Industry Affiliation: Members of CEA, CABA, HIMSS, and Women's Wireless Leadership Forum
– Partnerships: Media publications including CIO Executive Council, TechTarget, others. Research partners including Mind Commerce, MarketResearch.com, others.
STRATEGIC ADVISORY CONSULTING/ GO TO
MARKET
MARKET SHARE, SIZING, & ANALYSIS
QUANTITATIVE RESEARCH & MODELING
COMPETITIVE INTELLIGENCE &
ASSESSMENT
MARKET AND EXECUTIVE TRAINING &
ADVISORY
AWARDS, EVENTS, & RECOGNITION
CONSUMER AND BUSINESS SURVEYS
(END-USER AND DM)
PARTNER, ALLIANCES, & ECOSYSTEM PLANNING
& EXECUTION
Our Foundation
Celebrating 10 Years!
History & Highlights
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Compass Intelligence is Launched in June 2005
Compass-intelligence.com launched.
Compass launches 20+ subscription services around Business IT, Size Segments,
and Vertical Markets.
Heather Taylor becomes first full-time employee.
Compass completes a total of 405 reports in 2007
Compass launches Online Customer Experience
research (OCEM)
A total of 445 reports/deliverables were
posted online in 2008
Compass launches new logo
Compass relaunches compassintelligence.com with video and new look
Compass awarded and made the Aggie 100 list
Compass launches ne2ne.com & new M2M/IoT
research practice
Compass launches new Thought Leaders Panel &
Research Service, turn-key survey services
Compass launches Bamboo Mobile site & research
practice
Compass hosts its first annual A-List in M2M Awards
Stephanie Atkinson becomes 100% Owner.
Compass acquires assets of MobileTrax, including Go Mobile conference and
Mobility Awards
Compass consolidates to 6 Research Tracks, launches
new website
Compass hosts 1st annual Mobility Awards at CES
Compass hosts its inaugural Go Mobile conference, Go
Mobile 2014
Compass has record quarterly revenues in Q4
Compass Intelligence reaches 10 year milestone
Launches new website for ne2ne.com
Launches unique annual service plans (ASPs) for
research access
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Our Coverage & Plans
Our Reach
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• U.S., North America and Global Segmentation • Cover other high tech areas including Cloud, Managed Offerings, IT Infrastructure, Security, Wearables
Our Coverage and Expertise
Mobility & Wireless
IoT/M2M & Connected Devices
Green Tech
Segmentation Insights
Customer & Digital Experience
Emerging Technologies
Vertical M
arkets An
alysis
Size of B
usin
ess Segmen
tation
Ap
plicatio
ns an
d So
lutio
ns
Bu
siness &
Co
nsu
mer
Co
nsu
mer &
Bu
siness D
M Su
rveys
Aw
ards &
Best Practices
Events &
Co
nferen
ces
Compass Intelligence: Annual Service Plans
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4 Tiers: Annual Service Plans
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Investors
Marketing/ Planning
Owners/ Founders
Directors/ Managers
Marketing/ Planning
Owners/ Executives
Marketing/ uX and cX
Executive/ Strategy
Product & B2B Planning
Executives/ Directors
Competitive Intelligence
Strategic & Market Planning
ANNUAL SERVICE PLANS
LEG
AC
Y Research Foundation with Robust Support ServicesH
IGH
LAN
D Research Essentials with Value Added Insights P
INN
AC
LE Research Foundation with Select Planning & Execution Services
CO
RE Research
Essentials
A La Carte Services
A LA CARTE SERVICES
CONTENT CREATION 5-7 page Whitepaper $ 7,995.00
CONTENT CREATION 8-12 page Whitepaper $ 12,995.00
CONTENT DELIVERY 1-1.5 hr Webinar $ 8,995.00
CONTENT DISTRIBUTION Distribute article or white paper to Inside Mobile subscribers $ 2,995.00
CUSTOM COLUMNCustom Inside Mobile Column or Executive Interview showcase
$ 4,995.00
WORKSHOPS 2 Hour Sales/Marketing/Executive Workshops $ 10,995.00
SURVEYS Turn Key End-User or Decision-Maker Surveys Call for Quote
CONFERENCE Sponsorship Opportunities for Go Mobile Check website
PRESS LUNCHEON Sponsorship Opportunities for CI Awards Luncheon Check website
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Sample Custom & Consulting Services
• Market opportunity analysis, new product entry or expansion into new market segments
• Customer segmentation analysis, by size of business and vertical industry
• Platform analysis of application development, device management, billing/OS, etc.
• Target profiling to understand customers' requirements, buying patterns, attitudes towards the organization and its competitors
• Competitive analysis to identify strengths, weaknesses, threats and opportunities in the competitive landscape
• Channel research to understand the channel strategies and programs of competitors and to identify the most effective routes to market
• Sales analysis to understand why a company is winning and losing business and how to increase wins
• Customer satisfaction and brand perception studies
• Market Share and deep level segmentation analyses
• On-Site Ideation and Planning sessions to discuss strategic, partnership, product development, and marketing initiatives
• Deep level market trending & analysts, executive sessions
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Our Events
Events & Conferences
• Mobility Awards
• A-List in M2M Awards
• Bamboo Mobile/Green Technology Awards
• Customer Experience Awards
• Conference to Address Business Implementation, Deployment, and Use of Mobility and M2M
• 2.5-day event
• Bring together Business executives and Technology executives to intimately learn, education, and explore trends, issues, and best-in-class M2M & Mobile solutions
• www.gomobileconference.com
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Mobility Awards presented annually by Compass Intelligence at a CES press luncheon
• 100+ Awards presented• Voted by 70+ members of the press,
analyst community, and respected thought leaders
• Awards presented in Mobility, M2M, Green Tech & Customer Experience
• CES Sponsored press event
Go Mobile conference presented annually by Compass Intelligence
• Conference for IT Professionals• Enterprise Advisory Board• Enterprise Mobility & M2M focused• Keynotes, panel sessions, tech demos,
showcase tables, and networking sessions
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Thought Leaders ResearchTurn-key Survey Services w/End-users & Decision-makers
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• Compass Intelligence’s Thought Leaders Research program provides:
– Direct feedback from your customers or partners or suppliers using Online and/or telephone-based surveys
– Fast turn-around of actionable perspectives, with all the research capabilities in-house including a dedicated panel (see slide 5 for details).
– Expert team with skills in both the Telecom/IT markets and primary research.
Direct feedback from your market…Thought Leaders Research
In-House Survey & Data Analysis Tools
Dedicated Research Team & Market Experts
In-house Consumer & Business DM Panels
On-going Monthly Consumer & Business Studies
Thought Leaders Panel-January 2015 Profile highlights:
• 3K Active Panelists
• Gender
• 54% Female, 46% Male
• Ethnicity
• 73% Caucasian, 7% African American, 6% Hispanic, 6% other
• Role in Company
• 52% Business Owner/Decision Maker
• Age
• 69% between 25 and 54 years old
• Segment
• 14% 1-4 employees
• 26% 5-99
• 24% 100-999
• 35% 1000+
• Industry
• Good cross section across industry
• Professional & Financial Services Largest verticals
• Other 26% (includes Telecomm, High Tech & Electronics)
73%
7%
6%1%
4%
1%
Ethnicity
Caucasian Non-Hispanic
African American
Hispanic
Native American
Asian/Pacific islander
Other
24%
28%15%
33%
Role in Company
Business Owner
Decision Maker
Influencer
Staff
13% 6%
4%
11%
5%8%11%
8%5%
2%
26%
IndustryProfessional
Finance & Insurance
Construction
Education
Government
Healthcare
Manufacturing
Retail
Transportation
Utlilties
Other
Male, 46%
Female, 54%
Gender
3%
19%
26%24%
21%
8%
18 - 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
Age
14%
26%24%
35%
1 - 4 5 - 99 100 - 999 1000+
Size of Business - Employed
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Engaging with Compass Intelligence
Compass Intelligence
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• Senior staff includes various skills including engineering, MBAs, Doctorates, and senior staff that have worked within the telecom/IT sector
• Leverage deep level analytics AND survey data intelligence base to launch strategic product initiatives, channel programs, and business planning.
• Extend your market intelligence arm providing 3rd party validation and expertise in marketing, product, strategy, modeling, ROI assessment, and other areas of your business.
• Embed our experts into your organization to support 360 degree view
Why Compass Intelligence?
Personable Senior Team
Actionable Analytics
Strategic Support
Successful Fact Base
Realistic Intelligence
Our Clients
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Resources:http://www.compassintelligence.comhttp://www.gomobileconference.comhttp://www.ne2ne.comhttp://www.bamboo-mobile.com
Twitter: @compassintelTwitter: @gomobileconfTwitter: @ne2ne_comTwitter: @bamboomobile
blog.compassintelligence.com www.ne2ne.com www.bamboo-mobile.com www.gomobileconference.com
Want More? Contact Us!