2016media Kit

Rani SheenBeauty Editor

Laura deCarufel is an award-winning editor and writer with more than 10 years experience in fashion and beauty journalism. Most recently, she was the executive editor at ELLE Canada for three years, and she has also worked at FASHION and Hardly Magazine, the digital style magazine she co-founded. Laura is also the author of Learn to Speak Fashion (Owlkids).

Jillian VieiraFashion Editor

Laura de CarufelEditor-in-Chief

Alex LawsSenior Editor

Michelle BilodeauDigital & Special Projects Editor

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Carly ostroffAssistant Digital Editor

Natasha Bruno Assistant Beauty &

Fashion Editor

Veronica Saroli Assistant Editor

Renee tse The Kit Chinese Editor

Hina Ansari The Kit South Asian Editor

Source: Vividata 2015 Readership and Product DatabaseBase: Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver*NOTE: In house model based on Vividata 2015 factored for fashion/lifestyle content readership and circulation

• Toronto Star: 195,000

• Ottawa Citizen: 26,500

• Montreal Gazette: 34,500

• Calgary Herald: 27,000

• Edmonton Journal: 29,000

• Vancouver Sun: 88,000

the Kit PaperThe Kit is a glossy weekly newspaper section full of fashion and beauty features, fun and useful advice, elegant photography and design, and renowned writers. This section is distributed 43 times a year in the Toronto Star (Toronto and the GTA), Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal and Vancouver Sun.

ReadeRship 930,000

aveRage WeekLY CiRCULatiON 400,000

Joel Carman talks jeans and family ties ahead of his annual Father’s Day Barbeque, on June 14, in support of Autism Speaks. His charity work continues with a Pride T-shirt he’s selling June 20-29, which will bene-fit Fife House and people living with HIV/AIDS in Toronto.

WHEN I WAS A KID NOBODY WORE BLUE JEANS. My parents thought they were for people who worked

in garages. Denim was work cloth-ing. My generation revolted against those values and denim became an expression of our independence and our freedom.

DENIM HAS CHANGED SO MUCH OVER THE YEARS—the way you wash and wear the fabric itself. It gets softer, it changes colour, it chang-es mood. And it can show who you are: In my store right now we have

150 to 200 styles of blue jeans. There are certain jeans that are for younger people because they express them-selves in a certain way with denim. Whether it’s raw denim or washed denim, or whether it has holes in it, or it’s super skinny or big and flowy. I have been in the clothing business for 40 years and the continuity of denim has been remarkable.

Denim Dad continued on page 7

INTERVIEW

DENIM CRUSADERMeet the happy chap behind Toronto’s Yorkville denim institution Over the Rainbow—which turns 40 next year—who counts his kids and wife among his colleagues

WISH LIST

RAD DADSEveryday style

upgrades he’ll lovepage 3

TORONTO STARTHURSDAY, JUNE 12, 2014

@THEKIT @THEKITCA THE KIT MAGAZINESTAY CONNECTED THEKITCA THEKIT

FATHER OF THREE CHRIS HEMSWORTH AT THE 86TH ACADEMY AWARDS NOMINATIONS ANNOUNCEMENT IN BEVERLY HILLS, CALIFORNIA, EARLIER THIS YEAR. PHOTOGRAPHY: GETTY IMAGES

THEKIT.CA

ASK JEANNE

LIKE FATHER, LIKE DAUGHTER

Jeanne Beker on how her dad influenced the way she dresses

page 3

AH, MENOld-school grooming is making a comeback and, boy, are we glad. From a close shave, to designer stubble, to a well-kept beard,

find out how to groom like a pro with expert advice from the country’s best barbers

BY VANESSA TAYLORpage 6

SPOTTED

SHORT CUTSpage 5

BY KIM CURLEY

FATHER’S DAYSPECIAL ISSUE

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Mr. Kit PaperMr. Kit, The Kit for Men, is dedicated to the guys in our lives and the women who love them. Loaded with exciting features to help our men feel confident and stylish, Mr. Kit is written in the easy-to-use, how-to-itive stle The Kit is known for. This section is distributed twice a year in the same regions as The Kit (English).

Issue Date Jun. 16

Dec. 1

Ad Closing DateJun. 6

Nov. 21

Ad Material Due Jun. 9

Nov. 24

2016 paper publishing schedule

CiRCULatiON 400,000

TORONTO STARTHURSDAY, AUGUST 13, 2015

@THEKIT @THEKITCA THE KIT MAGAZINESTAY CONNECTED THEKITCA THEKITTHEKIT.CA

SUMMER SCENT SPECIAL

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SUMMER SCENT SPECIAL

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MONTH’S BEST

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MONTH’S BEST

PULL QUOTE FROM A STORY?

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You can credit the Kardashians for the current contouring craze, but this beauty trend has been around. Just look back to the ’ 80s and its heavily sculpted TV divas Joan Collins and Linda Evans, or even ’30s screen star Marlene Dietrich and her chiseled cheekbones. What makes it buzz-worthy now is the wave of contouring-speci� c products that � aunt lighter textures and sheerer formulas. Less chalky than their predeces-sors, these products have the ability to make contouring look (gasp!) natural.

Done wel l , contour ing boosts fac ia l angles, creates a lifted look and brightens the complexion. At almost 40, I’m game to try it. A search on YouTube brings 250,000 results, mainly of 20-something vloggers who use a heavy-handed approach. I’m not sure their contouring steps apply to me, since all those layers of makeup will likely sit in my � ne lines—no matter what the formula. “If you put on too much makeup or contour too harshly, it can actu-ally age you,” says Toronto makeup artist Jackie Shawn. “When you contour, you’re enhancing your own bone structure. For mature skin this could be a problem because gravity takes over and cheekbones aren’t where they were 10 years ago, and skin may be looser around the eye, cheek and jowl area.” Fabulous. So where does a mature woman like me begin?

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The Kit Chinese is a glossy, printed broadsheet newspaper section full of fun and useful columns, elegant photography, and features composed by top-notch writers. Each monthly issue will be carefully curated by editor Renee Tse to provide the best beauty and fashion content for our discerning audience. The Kit Chinese, which appears like a newspaper section, is efficiently distributed through a selec-tive combination of leading Chinese Canadian newspapers. In Toronto, there are also public place copies available for pick up.

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the Kit Chinese

the kit Chinese Circulation:Toronto - 27,500 Vancouver - 12,500

Le Kit (french)In March 2014, Le Kit (The Kit ’s first French-language publication) launched its monthly printed version, available throughout Montréal in Métro newspapers with special attention to the market.

Le kit Circulation:Montreal - 100,000

the Kit South AsianIn September 2015, The Kit launched The Kit South Asian, a guide to the best beauty and fashion tips and trends from a South Asian perspective. Our dedicated editor, Hina Ansari, handpicks stories with the South Asian-Cana-dian female community in mind and creates original content geared towards this unique and beautiful demographic. The Kit South Asian is distributed in Toronto and Vancouver through The Weekly Voice.

the kit south asian Circulation:Toronto - 30,000 Vancouver - 10,000

CiRCULatiON 40,000

CiRCULatiON 100,000

CiRCULatiON 40,000

tHe PLAtfoRMS

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Star touch - BreatheIn September 2015, The Kit ’s digital guides became integrated into Star Touch, the all-new, fully interactive news experience from the Toronto Star. Designed specifically for tablet, The Kit curates and creates BREATHE section content every Thursday to optimize the platform for the strong how-to-itive beauty & fashion results the brand is known for.

estimated daily Opens:

the Kit CompactThe Kit introduces The Kit Compact, a new beauty & fashion pop-up magazine distributed in core commuter hubs across Toronto. The Kit Compact offers an insider pass to the best of Toronto style: the buzziest Insta-worthy beauty essentials; the coolest, most inspiring women; the hottest fashion pieces in store right now. The new destination for cutting-edge trend features, thoughtful personal essays and gorgeous photo shoots, The Kit Compact reports on the products that its millennial audience should invest in now. Launching nationally to VECTOM markets in September 2016.

the kit Compact Circulation:Toronto only

bLOCk 2 52,400bLOCk 1 57,400

tHe PLAtfoRMS

CiRCULatiON 50,000*Check this space for more to come on national distribution, launching September 2016.

sUbsCRibeRs 70,000

thekit.cathekit.ca is updated daily with all the fashion and beauty news you need to read. It’s a trusted resource for smart shopping, how-to beauty and hair videos and skincare advice.

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e-Newsletters/e-Blasts (Sponsored)The Kit Chat, The 6ix Index (Toronto-only) and The Kit Catch Up, three weekly e-newsletters, feature beauty and fashion “news you can use,” including shoppable content, city happenings and one-minute makeovers. Average open rate is 15%. E-newsletters and e-blasts are delivered to the inbox of every magazine subscriber and are GEOTARGETABLE.

UNiqUe visitORs 100,000

tHe PLAtfoRMS

aveRage mONthLY

the Kit Paper

1x 6x 13x 26x 26+

DPS 56,230 53,415 50,610 47,800 44,980

OBC 35,145 33,385 31,630 29,870 28,115

IFC 32,330 30,715 29,095 27,480 25,860

Full Page 28,115 26,710 25,305 23,900 22,490

1/2 Page DPS 37,120 35,250 33,400 31,540 29,695

1/2 Page 18,560 17,625 16,700 15,770 14,850

1/4 Page 9,840 9,350 8,860 8,360 7,870

Banner 7,030 6,680 6,330 5,975 5,625

National Net advertising Rates: Toronto + Vancouver/Calgary/Edmonton/Ottawa/Montreal

2016 paper publishing scheduleThe Kit (English) publishes in the Toronto Star on Thursday; Ottawa Citizen, Calgary Herald and Edmonton Journal on Friday; Montreal Gazette and Vancouver Sun on Saturday.

Full Page 8,000

DPS 17,000

1/2 Page 5,000

Banner 4,000

Issue Date Ad Closing Date Ad Material Due Feb. 4 Jan. 14 Jan. 21

Mar. 24 Mar. 3 Mar. 10

Apr. 21 Mar. 31 Apr. 7

May 19 Apr. 28 May 5

Jun. 23 Jun. 2 Jun. 9

Sep. 22 Sep. 1 Sep. 8

Oct. 20 Sep. 29 Oct. 6

Nov. 24 Nov. 3 Nov. 10

Dec. 15 Nov. 24 Nov. 31

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RAteS + PuBLiSHiNg SCHeduLeS

Ad Closing Date10 days prior to publishing date

Ad Material Due7 days prior to publishing date

the Kit Chinese PaperNet advertising Rates: Toronto + Vancouver

2016 paper publishing scheduleThe Kit Chinese publishes monthly in Toronto and Vancouver.

Net advertising Rates toronto Only: Toronto

1x 6x 13x 26x 26+

Full Page 18,375 17,460 16,540 15,620 14,700

Issue Date Ad Closing Date Ad Material Due Feb. 3 Jan. 19 Jan. 22

Mar. 2 Feb. 16 Feb. 19

Apr. 6 Mar. 22 Mar. 25

May 4 Apr. 19 Apr. 22

Jun. 1 May 17 May 20

Sep. 7 Aug. 23 Aug. 26

Oct. 5 Sep. 20 Sep. 23

Nov. 2 Oct. 18 Oct. 21

Dec. 7 Nov. 22 Nov. 25

Full Page 9,850

DPS 19,680

OBC 12,300

IFC 11,315

1/2 Page DPS 12,750

1/2 Page 6,500

FOS Banner 5,000

Full Page 8,000

DPS 17,000

1/2 Page 5,000

Banner 4,000

Issue Date Ad Closing Date Ad Material Due Feb. 26 Feb 5. Feb. 12

Mar. 18 Feb. 26 Mar. 4

Apr. 29 Apr. 8 Apr. 15

May 27 May 6 May 13

Jun. 24 Jun. 3 Jun. 10

Sep. 30 Sep. 9 Sep. 16

Oct. 28 Oct. 7 Oct. 14

Nov. 25 Nov. 4 Nov. 11

Dec. 16 Nov. 25 Dec. 2

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Le Kit PaperNet advertising Rates: Montreal only

2016 paper publishing scheduleLe Kit publishes monthly in Metro Montreal

the Kit South Asian PaperNet advertising Rates: Toronto + Vancouver

2016 paper publishing scheduleThe Kit South Asian publishes monthly in the Weekly Voice

BLOCK 1 BLOCK 2

Full Screen 5,600 5,100

1/2 Screen 3,900 2,600

1/4 Screen 2,200 2,000

1/6 Screen 1,100 1,000

1/8 Screen 800 800

Front Section 2,000 N/A

Star touch - BreatheNet advertising Rates: Toronto

2016 publishing scheduleThe Kit publishes every Thursday in Star Touch

Ad Closing Date6 days prior to publishing date

Ad Material Due3 days prior to publishing date at NOON

RAteS + PuBLiSHiNg SCHeduLeS

e-Newsletter

Issue Date Ad Closing Date Ad Material Due Feb. 8-12 Jan. 21 Jan. 28

Mar. 7-11 Feb. 18 Feb. 25

Apr. 4-8 Mar. 17 Mar. 24

May 2-6 Apr. 14 Apr. 21

Jun. 6-10 May 19 May 26

Sep. 12-16 Aug. 25 Sep. 1

Oct. 3-7 Sep. 15 Sep. 22

Nov. 7-11 Oct. 20 Oct. 27

Dec. 5-9 Nov. 17 Nov. 24

1x 4x 12x

Full Page 5,000 4,200 3,600

IFC 5,800 4,900 4,200

IBC 5,200 4,400 3,800

OBC 6,500 5,500 4,700

DPS 9,000 7,750 6,480

Full Page + 1/3 Column Adjacency

7,000 5,950 5,050

*For more information on The Kit Compact, please refer to The Kit Compact’s dedicated media kit.

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the Kit CompactNet advertising Rates: Toronto

2016 Compact publishing scheduleThe Kit Compact publishes monthly in pop-up format

All ad material must be submitted 5 DAyS prior to deployment *Minimum purchase of 100,000 impressions on thekit.ca

2016 thekit.ca ad schedule

Big Box Ad 25 CPM

Leader Board 25 CPM

Homepage Takeover (Voken) 35 CPM

Video Pre roll 35 CPM

Wallpaper Available on request

OPA pushdown Available on request

IAB Filmstrip Available on request

Audience re-targeting* 12 CPM

Google currents* 10 CPM

Sponsored Article Opportunity 5,000•writing&designbyTheKit•tileandlinkfromhomepage•LBandBBroadblockingofadsonpage•sponsoredlinkinKitCatch-upeNewsletter

thekit.ca

e-newsletter big box 50 CPM

e-newsletter double big box 70 CPM

Kit Catch-Up every SundayKit Chat every Thursday

The 6ix Index every Tuesday2016 e-Newsletter publishing schedule

e-BlastSponsored e-blast 120 CPM

2016 sponsored e-blast schedule

Ad Closing Date 12 days prior to deployment

Ad Material Due 5 days prior to deployment

Deployment on date of choice assuming availability.

All sponsored e-blast material must be submitted

5 DAyS prior to deployment.

RAteS + PuBLiSHiNg SCHeduLeS

DPS 21 columns x 283.5 agates 520.7mm x 514.35mm 20.5” x 20.25”

OBC 10 columns x 283.5 agates 254mm x 514.35mm 10” x 20.25”

IFC 10 columns x 283.5 agates 254mm x 514.35mm 10” x 20.25”

Front Banner 10 columns x 45.5 agates 254mm x 82.55mm 10” x 3.25”

Full Page 10 columns x 283.5 agates 254mm x 514.35mm 10” x 20.25”

1/2 Page DPS 21 columns x 140 agates 520.7mm x 254mm 20.5” x 10”

1/2 Page Horizontal 10 columns x 140 agates 254mm x 254mm 10” x 10”

1/2 Page Vertical 5 columns x 283.45 agates 123.8mm x 514.35mm 4.875” x 20.25”

1/4 Page 5 columns x 140 agates 123.8mm x 254mm 4.875” x 10”

Banner 10 columns x 45.5 agates 254mm x 82.55mm 10” x 3.25”

1/3 Page 3 columns x 283.5 agates 79.4 x 514.35mm 3.125” x 20.25”

1. The Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage.

2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size.

3. Ads should be supplied as final, composed, complete, single page, PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded.

4. If required, you may supply native/working files in an acceptable format. The Kit is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format.

5. All ads supplied should be created to the correct size. The Kit does not “float” smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.

Ad Standards for the Kit Paper

1. A 3½ inch gatefold over The Kit’s cover, plus the inside front cover (IFC) and front page banner for a total of approximately 2 ad pages.

2. A gatefold wrap-around including the outside back cover, inside-back cover and both sides of the ½-page over cover for a total of 3 ad pages.

3. A “French Door” concept created by using options 1 & 2 in combination. The Kit cover would appear on both sides of the closed front doors but once opened, ad would appear on IFC and second page, plus OBC for a total of 3 pages. 4. A full page printed on both sides, that wraps around the top of the paper, plus the OBC ofthe regular issue for a total of 3 ad pages. (Note: full page will be 1” shorter than the full height of the section so regular section can peek through.)

5. A scent strip tipped on to the paper. ENG: front cover scent strip, front banner and OBC. FR: OBC scent strip with OBC advertising.

6. A sample of your product tipped on to the front cover, front bannerand full page advertisement.

Please contact our sales representative for pricing informationthe Kit Paper Special opportunities (eN + CH + fR +SA)

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Ad SPeCS

1. PNG8, PNG24, JPG, SWF, GIF or Animated GIF format

2. Other formats we can convert from: PDF, AI, EPS

3. If AI, EPS please ensure fonts are converted to curve

Big Box Ad

Leader Board

Earlug Video Pre

roll

New IAB Filmstrip

Voken (pop-up)

Wallpaper

OPA pushdown

ALL WEBSITE ADS FOLLOW THE 2011 IAB GUIDELINES

Ad Standards for thekit.ca300 x 250

728 x 90

420 x 90

7 seconds, Format: H.264 (MP4) Size: 4:3 (432x324) or 16:9 (432x243)

300 x 600

400 x 400

1170 px gutter in the middle

Available on request

Ad Standards for the Kit Compact

Ad Standards for Sponsored e-BlastsHTML Version: 600 pixel wide HTML table

Advertiser must provide images (standard GIF or JPEG only; max file size 20 kb)

Link to web page that supports advertising message

Text Version: Max 60 lines, 60 characters per line, five linking URLs

Subject Line: Max 50 characters, including spaces (subject to final approval from Toronto Star)

Test Recipients: To be provided with order

OTHER:3rd party ad serving is not accepted in any Toronto Star emails3rd party click URLs are accepted, though 3rd party image serving is notFlash, JavaScript and Cascading Style Sheets (CSS) are not permitted in Toronto Star emailsMessaging must be consumer-oriented and present a special offer/strong call to action.

Ad Standards for the Kit e-Newsletter Big Box1. PNG8, PNG24, JPG, GIF at a mimimum of 96ppi

2. Other formats we can convert from: PDF, AI, EPS

3. If AI, EPS please ensure fonts are converted to curves

*All Kit Chat and e-blast ads are due 5 DAYS prior to deployment

Full-page 8.875” x 10.75”

Bleed 9.125” x 11”

Please send artwork to ftp site:Host name: ftp.thestar.comUsername: kituserPassword: k!tf+pUs3r

Once uploaded, please ensure you send notification to production@thekit.ca

SuBMISSIONguIDElINES

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Ad SPeCS

get iN oN tHe KitcontactEvie Begy, Marketing Managereb@thekit.ca | Tel: 416-869-4134 | OR CONTACT YOUR SALES REPRESENTATIVE

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