2016-2017 recycling & beautification marketing campaign plan
TRANSCRIPT
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2016-2017 Recycling & Beautification Marketing Campaign Plan
Prepared by the Hampton Roads Planning District Commission,
Cahoon & Cross, Inc., and the Recycling & Beautification Subcommittee April 2016
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! To promote litter control, recycling, beautification and general environmental awareness through educational projects designed to reach all sectors of our regional community.
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! Primary ◦ Litter reduction ◦ Reducing recycling contamination ◦ Increasing recycling/waste diversion
! Secondary ◦ Community beautification ◦ General environmental awareness
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! Primary ◦ Contamination/what not to recycle at curbside ◦ Recycle More, Trash Less
! Not placing recyclables in the trash ◦ Litter prevention
! Not disposing of cigarettes and other trash on the ground ! Secondary ◦ Plastic bags
! Recycling ! Not discarding in the trash or curbside bins ! Using reusable bags for shopping
◦ Why Recycle? ! Good for environment & economy ! Harm of not recycling/landfill diversion
◦ Resource Recovery Options ! Municipal operations, donations, etc.
◦ Community Beautification
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! Contamination/what not to recycle at curbside ◦ Develop annual media campaigns to educate residents age 25-54 ◦ Seek ways to combine messages with other askHRgreen.org
committee messages ◦ Collect data from MRFs to measure results ◦ Include messages in the askHRgreen.org:
! Public Relations ! Social Media ! Events ! Media ! Website ! Promotional/educational materials ! Regional Community Programs (BSH)
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! Recycle More, Trash Less ◦ Develop media campaigns to educate adults 25-54 ◦ Seek ways to combine messages with other askHRgreen.org
committee messages ◦ Collect data from member localities for participation, set-out rates,
etc. ◦ Include messages in the askHRgreen.org:
! Public Relations ! Social Media ! Events ! Media ! Website ! Promotional/educational materials ! Regional Community Programs (BSH)
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! Litter prevention ◦ Seek funding and conduct research to determine best approach
and measure behavior change ! Social marketing study, focus groups, surveys, etc. ◦ Seek ways to combine messages with other askHRgreen.org
committee messages ◦ Include messages in the askHRgreen.org:
! Public Relations ! Social Media ! Events ! Media ! Website ! Promotional/educational materials ! Regional Community Programs (BSH)
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! Plastic bags ◦ Recycling, not discarding in the trash or curbside bins, using
reusable bags for shopping ◦ Include messages in the askHRgreen.org:
! Public Relations ! Social Media ! Events ! Website ! Promotional/educational materials ! Regional Community Programs (BSH)
![Page 9: 2016-2017 Recycling & Beautification Marketing Campaign Plan](https://reader031.vdocument.in/reader031/viewer/2022012412/616c32c20dbe573bc01f0279/html5/thumbnails/9.jpg)
! Why Recycle? ◦ Good for environment & economy, harm of not recycling/landfill
diversion ◦ Include messages in the askHRgreen.org:
! Public Relations ! Social Media ! Events ! Website ! Promotional/educational materials ! Regional Community Programs (BSH)
![Page 10: 2016-2017 Recycling & Beautification Marketing Campaign Plan](https://reader031.vdocument.in/reader031/viewer/2022012412/616c32c20dbe573bc01f0279/html5/thumbnails/10.jpg)
! Resource Recovery Options ◦ Municipal operations, donations, etc. ◦ Include messages in the askHRgreen.org:
! Public Relations ! Social Media ! Events ! Website ! Promotional/educational materials ! Regional Community Programs (BSH)
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! Community Beautification ◦ Include messages in the askHRgreen.org:
! Public Relations ! Social Media ! Events ! Website ! Promotional/educational materials ! Regional Community Programs (BSH)