2 0 1 6 A DV E RT I S I N G

MEDIA KIT

CONTACT: DAN KIMBALL ADVERTISING DIRECTOR 303-753-8800 x8004 DKIMBALL@COLORADO.AAA.COM

AAA.com

audience profile

CIRCULATION REGION: COLORADO

CIRCULATION: 370,000

AUDIENCE: 828,000

• AAA Members in Colorado, on average, earn more per household than non-Members in Colorado

• AAA Members in Colorado are 49% more likely to have a post-graduate degree than the average Colorado adult

COLORADO AAA MEMBERS AUDIENCE COMPOSITION COVERAGE INDEX

Men 406,000 49% 21% 100

Women 422,000 51% 21% 100

Married 555,000 67% 25% 123

HOUSEHOLD INCOME

$60,000+ 596,000 72% 27% 132

$75,000+ 497,000 60% 28% 137

$100,000+ 381,000 46% 32% 158

$150,000+ 215,000 26% 37% 179

$200,000+ 58,000 07% 26% 127

Mean HHI $106,800

Median HHI $91,700

AGE

18-34 224,000 27% 17% 85

35-54 331,000 40% 20% 98

55-64 132,000 16% 26% 129

65+ 141,000 17% 23% 113

Median Age 47.8 years

EDUCATION

Attended college 662,000 80% 24% 119

Bachelor’s degree+ 505,000 61% 30% 139

HOME

Own Home 646,000 78% 24% 115

Mean Home Value $352,827

Median Home Value $296,024

Source: 2013 Encompass Reader Profile Study, GFK MRI2

INTERESTS/LIFESTYLE:

76% dine out

57% visit historic sites,

National Parks, State Parks

50% went shopping

45% went to museums, cultural

attractions

37% hard/soft adventure

31% attend theatre, concerts

& festivals

25% watersports

24% went to art galleries/art

shows

23% casino gambling

22% sporting events

21% snow sports

20% spa/retreat

15% golf

TRAVEL:

51% vacation in CO

Avg. CO resort share: 19%

96% took a domestic trip

Avg. trips per yr: 4.8

Avg. spending: $3.1k

Sources of information used for planning a trip:

Friends or relatives: 53%

EnCompass Magazine: 39%

Direct from advertiser: 25%

Television: 13%

Radio: 2%

Methods used to make reservations:

Direct from advertiser: 72%

On Line: 39%

Travel Agencies: 25%

Travel with:

Spouse: 65%

Children: 44%

Friends: 35%

Grandchildren/parents/

grandparents: 31%

Demographics, readership, travel, interests & lifestyles

READERSHIP:

72% read 3-4 of 4 issues

2.3 readers per copy

Took any action: 75%

Traveled to a destination

advertised or written about: 19%

Made reservations: 15%

AGE:

Median age: 47 years

56% are 35-67 years

GENDER:

Female: 51%

Male: 49%

Married: 67%

EDUCATION:

4 yr. college degree+: 61%

ECONOMIC PROFILE:

Avg. HHI: $107k

HOME OWNERSHIP:

Own home: 78%

Avg, value: $353k

Source: 2013 Encompass Reader Profile Study, GFK MRI3

REGIONAL AREAS VISITED IN THE PAST YEAR

56.6% Denver

36.8% Colorado Springs

29.3% Estes Park/RMNP

25.6% Breckenridge

25.6% Ft. Collins/Greeley

22.3% Glenwood Springs

20.6% Buena Vista/Canyon City/Salida

20.5% Summit County

18.9% Vail

15.0% Pueblo

14.2% Steamboat Springs

13.5% Winter Park

12.0% Leadville

10.3% Grand Lake

10.1% Aspen

9.4% Co Eastern Plains

9.1% Durango/Mesa Verde

8.2% Colorado Wine Country

7.7% Gunnison/Crested Butte

7.5% Alamosa/Sand Dunes

6.8% Montrose/Black Canyon

6.5% Pagosa Springs

4.4% Telluride

COLORADO DESTINATIONS ARE

THE MOST POPULAR READER

VACATION SPOTS.

Source: 2013 Encompass Reader Profile Study, GFK MRI

REgional travel

CIRCULATION REGION: COLORADO

CIRCULATION: 370,000

AUDIENCE: 828,000OF ENCOMPASS READERS TOOK

AT LEAST ONE

OVERNIGHT

DOMESTIC TRIP IN

THE PAST YEAR.

82.5%

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CIRCULATION REGION: COLORADO

CIRCULATION: 370,000

AUDIENCE: 828,000

May/June Summer Fun Themed Gatefold Issue

MAY/JUNE COLORADO

CO-OP GATEFOLD

COVER 2 PAGE 1inside Gatefold

COVER outside Gatefoldoutside

Gatefold

MAY/JUNE 2015BY AAA COLORADO

Colorado’s gardens: Relax, and learn, p. 40

Colorado’s charming old towns, p. 14

Colorado’s first fast-charging EV truck. p. 6

HIKING. BIKING. ANGLING. RAFTING.EVERY AGE. EVERY ABILITY.GET GOING! p. 30

SUMMER

FUN2015

1/31/2

2/31/6

1/9

SUMMER FUN 2016

The 9th annual May/June gatefold

issue will provide readers statewide

opportunities for epic Colorado

adventures, from “mild to wild.”

Epicurean delights and world-class

accommodations will ensure Colorado

vacation memories for a lifetime.

MAY/JUNE GATEFOLD RATES (NET)

Full Page $9,450

2/3 page $6,300

1/2 page $4,200

1/3 page $3,150

1/6 page $2,100

1/9 page $1,050

1/6

1/3

6

JULY/AUGUST GREAT

COLORADO GETAWAYS

Colorado Getaways 2015 Overlooked and almost forgotten treasures p. 30

JULY/AUGUST 2015BY AAA COLORADO

Camp Hale, p. 32 Alpine Loop, p. 36 Dolores, p. 40

Cyclists ride old jeep trails in the famed 10th Mountain Division’s WWII training grounds at Camp Hale between Leadville and Vail.

Other Themed Issues

COLORADO GETAWAYS 2016

The 11th annual Colorado

Getaways issues will lead readers

statewide to EnCompass-selected,

one-of-a-kind and wondrous

Colorado destinations that will

delight and amaze.

SEPTEMBER/ OCTOBER

COLORADO GOLD RUSH

SEPTEMBER/OCTOBER 2015BY AAA COLORADO

COLORADO’S GREEN CHILE CULTURE,

p. 14

NEW MEXICO’S HIGH ROAD ART TOUR,

p. 34

Emerald Valley Trail, west of Colorado Springs.

MOTORCYCLING THROUGH MOAB,

p. 38

RAPID CITY IN VIEW,

p. 42

GOLD RUSH 2016

Colorado is known around the

world for its unparalleled autumn

color, and EnCompass will present

jaw-dropping experiences of peak

color in this issue.

Far forward editorial in every 2016

edition, EnCompass will lead readers

to hidden gems and overlooked

treasures in food, recreation, and

attractions statewide.

COLORADO FIRST

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DISPLAY RATES 4-COLOR GROSS

1X 3X 6X

Full Page $10,900 $10,350 $9,800

2/3 page $7,600 $7,250 $6,850

1/2 page $6,550 $6,250 $5,900

1/3 page $4,200 $4,000 $3,380

1/6 page $2,500 $2,400 $2,250

Cover2 $11,400 $10,850 $10,250

Cover 3 $11,400 $10,850 $10,250

Cover 4 $11,950 $11,350 $10,750

TRAVEL GUIDE 4-COLOR NET

1X 3X 6X

6 inch $3,050 $2,900 $2,750

4 inch $2,050 $1,950 $1,850

3 inch $1,600 $1,550 $1,450

2 inch $1,150 $1,100 $1,050

ISSUE AD CLOSEMATERIAL

DUEIN HOMES

Jan/Feb 11/6/15 11/13/15 12/31/15

Mar/Apr 1/8/16 1/15/16 2/26/16

May/June 3/4/16 3/11/16 4/22/16

July/Aug 5/6/16 5/13/16 6/24/16

Sept/Oct 7/8/16 7/15/16 8/26/16

Nov/Dec 9/2/16 9/9/16 10/21/16

Reaching 1 in 5 Front Range CO homes

PUBLISHING6X PER YEAR

Circ: 370,000+

E A C H I S S U E

REACH: 622,000+ A A A C O M e m b e r s

83% FRONT RANGE( 3 1 5 ,0 0 0 H O M E S )

64%METRO DENVER( 24 0,0 0 0 H O M E S )

2016 MAGAZINEADVERTISING RATES

PRODUCTION SPECIFICATIONS

All ad submissions must be PDF/X1a files. All fonts and images MUST be embedded. PDF files must contain only 4-color process images (CMYK). Please convert all RGB images and spot colors to CMYK. All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi.

Ads will be accepted via FTP site, by e-mail, or on a disk. The first two methods are strongly preferred.

SHIPPING INSTRUCTIONS

All materials and any production questions to:

Keith KaiserManaging Editor, EnCompass4100 E. Arkansas Ave.Denver, CO 80222Tel: 303-753-8800 ext. 8207E-mail: kkaiser@colorado.aaa.com

FTP SITE INFORMATION

FTP IP: sftp://12.155.153.216/Login Name: adPassword: ad389671. Create a folder identified

with issue date, publication,ad name Example: JF16_EnCompass_Hertz.

2. Stuff or zip the folder.

3. Place your folder in the ADVERTISERS folder on the FTP site.

4. Send confirmation e-mail to kkaiser@colorado.aaa.com.

DIGITAL AD SUPPLIED ON DISKS

Materials will be accepted on CD or DVD. See production specifications (left) for file requirements. Please include a hard copy color proof when sending your disk.

2016 Issue Dates Space Close Materials DueFirst Possible

In-House Dates

Jan/Feb 11/6/15 11/13/15 12/31/15

Mar/Apr 1/8/16 1/15/16 2/26/16

May/June 3/4/16 3/11/16 4/22/16

July/Aug 5/6/16 5/13/16 6/24/16

Sept/Oct 7/8/16 7/15/16 8/26/16

Nov/Dec 9/2/16 9/9/16 10/21/16

RUN OF BOOK

Full Page 8.25"W x 10.75"H 7.875"W x 10.5"H -

Back Cover 8.25"W x 10.75"H 7.875"W x 10.5"H -

Spreads 16.5"W x 10.75"H 15.75"W x 10.5"H -

2/3 Page Vertical - - 4.5"W x 9.5"H

1/2 Page Horizontal - - 6.875"W x 4.625"H

1/2 Page Island - - 4.5"W x 7.125"H

1/3 Page Vertical - - 2.125"W x 9.5"H

1/3 Page Square - - 4.5"W x 4.625"H

1/6 Page Vertical - - 2.125"W x 4.625"H

Print ADVERTISING specifications

TRAVEL GUIDE

6 Inch 2.125"W x 6"H

4 Inch 2.125"W x 4"H

3 Inch 2.125"W x 3"H

2 Inch 2.125"W x 2"H

Note: Live copy no less than .25” from trims

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AAA Digital Offerings

• CIRCULATION: 140,000+ delivered.

• OPEN: 25%+ open rate.

• 51% of AAA Colorado members vacation in-state.

REACH FRONT RANGE COLORADO RESIDENTS

DEDICATED EMAIL: Reach AAA Colorado members with an exclusive, members-only deal. Receive up to 400 words of editorial,

and two images, and a link to a dedicated webpage to promote your offer. Plus receive social media mentions on AAA Colorado’s

Facebook and Twitter pages within three days of send. One Dedicated Email is available each month.

Rate: $2,000 CPM: $14.28

CONTENT ADVERTISEMENT: This premium advertising space in AAA Colorado’s monthly AAA Traveler e-newsletter gives you top

positioning with up to 200 words of editorial, a full-width photo, and a link to a dedicated webpage. Plus receive social media mentions

on AAA Colorado’s Facebook and Twitter pages within three days of send. One Content Advertisement is available each month.

Rate: $1,000 CPM: $7.14

FEATURED ADVERTISEMENT: This prominent advertising space in AAA Colorado’s monthly AAA Traveler e-newsletter gives you high positioning with up to 100 words of editorial, a small photo, and a link to a dedicated webpage. Plus receive social media mentions on AAA

Colorado’s Facebook and Twitter pages within three days of send. One Featured Advertisement is available each month.

Rate: $500 CPM: $3.57

BANNER ADVERTISEMENT: This full-width advertising space in AAA Colorado’s monthly AAA Traveler e-newsletter, anchored below Featured

Advertisements, with a link to a dedicated webpage, puts you front and center. One Banner Advertisement is available each month.

Rate: $300 CPM: $2.14

BUTTON ADVERTISEMENT: This advertising space in AAA Colorado’s monthly AAA Traveler e-newsletter, anchored below editorial with a link to a dedicated webpage, provides you excellent visual branding

opportunities. Two Button Advertisements are available each month.

Rate: $100 CPM: $0.71

• EDITORIAL: A balance of Colorado, domestic and international articles.

• FREQUENCY: AAA Colorado’s Dedicated Emails and AAA Traveler e-newsletter are delivered monthly. Call for schedule.

WEB ADVERTISINGButton ads are available on the EnCompass Magazine page of AAA.com which has 6,000+ unique visitors per month. Call for details.

AAA Partner Opportunities

THE POWER, REACH AND

RELEVANCE OF AAA

AAA has been the recognized leader in providing peace of mind to motorists on the go for more than 100 years. A motorist club serving more than 620,000 members in Colorado and 54 million members nationwide, AAA is one of the most trusted brands in the world, offering its members valuable benefits in roadside assistance, travel, insurance, discounts, and more.

DISCOUNTS AT AAA

Today’s economy has created a new frugal customer who is looking for a good value. Discounts & Rewards® is the exclusive discount program offering these values to AAA members.

This program is built on a mutually beneficial foundation of local, national and online partners such as: Beau Jo’s Pizza, Grease Monkey, Hard Rock Café®, LensCrafters®, Hertz Car Rental, NAPA Auto Parts, Sprint, etc. These partnerships bring exclusive savings and benefits to AAA members while generating business growth for the Discounts & Rewards® partner.

It Pays to Belong!

10

AAA partnership Levels

SELECT FROM MULTIPLE LEVELS OF PARTICIPATION AS

YOU LEVERAGE YOUR ASSOCIATION WITH THE HIGHLY

TRUSTED AAA BRAND.

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BENEFIT BASIC PLUSPREMIER[BEST VALUE]

Display the Discounts & Rewards Logo in all marketing materials, front doors, menu mentions, websites, etc.

Exposure and direct communications to promote your product with more than 620,000 members in Colorado via print, digital, and direct mail.

Receive $1,000 credit towards purchase of an EnCompass print ad in a mutually agreed upon edition during the contract period.

Inclusion on featured category discount pages in Colorado’s largest circulated member-only magazine, EnCompass.

Reduced advertising rates for additional EnCompass display ad placements.

Inclusion in local member savings brochures located within AAA retail locations throughout Colorado.

Partner supplied direct mail billing inserts to promote your product or service.

Web access for local and national members on AAA.com.

Option to participate in AAA Colorado monthly e-newsletter once per quarter.

Option to participate in new member exclusive monthly email when offering special new member only discounts.

Option for banner ad placement on Discounts & Rewards web pages once per year.

Free AAA Colorado membership for primary member. BASIC PLUS PREMIER

ANNUAL FEE $250 $500 $1,000

CONTACT: Doug Hutton, Director Partnership Programs, 303-753-8800, ext 8149, dhutton@colorado.aaa.com

DAN KIMBALL A DV E RT I S I N G D I R EC TO R

303 -753 - 8 8 0 0 x 8 0 0 4 D K I M BA L L @ CO LO RA D O. A A A .CO M

CONTACT: