2016 bringing the power of digital marketing to the ... · 85% of people say that mobile devices...
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BringingthePowerofDigitalMarketingtothePhysicalWorldDynamicConsumerEngagementwithNFCOpenSense™MobileMarketing
PattyBrittonThinFilmElectronicsVPofSales&BusinessDevelopment,NorthAmerica
May
2016
Presentedby:
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ØManufacturerslow-cost,high-volume electronicsmadebyprinting.ØMakessmartlabelsandsensors thatpowerthe“InternetofThings”Ø HeadquartersinOslo,Norway,manufacturing inSwedenandtheSiliconValley.Ø OSE:THIN.OL/OTCQX:TFECYØ 110employeesØ 277patents&patents-pendingØ Onlycompanyintheworldabletoprintandcommercializere-writeablememoryandtransistors,thecoreelementsofanelectronicintegratedcircuit.
ThinfilmElectronicsAt-a-Glance
“These smart labels areabout to become a big part of‘the internet of things’”
“Thinfilm’s approach uses smart labels and tags to make the Internet of Things possible’”
“The explosion of connected things offers opportunities for … Qualcomm and Thin Film Electronics.”
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1%oftheworld’sitems
areconnected
Lessthan Connected
Unconnected
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50BILLION
10+TRILLION
CONNECTED OBJECTS BY 2020
TO
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Ø ExtendsIoT beyondM2MdeviceswithIPaddresses
Ø Bringssensorcapabilityandtrackingtoconsumablesthroughmobile
Ø Smartconnectedthingsprovidevaluableinsightsandcriticalinformationto:
o Helpbusinessesandconsumersmakebetterdecisions
o Inform,entertain,protectcustomerso Manageaprocess
RedefiningtheInternetofThings(toEverything)
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NFC:IdealfortheIoT andHeretoStay
Source:IDC;IHSFeb2014;EricssonMobilityReportJune2014;OICA;ExactTarget2014MobileBehaviorReport;IBM;Cisco;ABI 2013
MobileCoverageisUbiquitous95%oftheworld’spopulationiscoveredbymobilenetworks
“MobileFirst”AttitudeisPervasive85%ofpeoplesaythatmobiledevicesareacentralpartofeverydaylife
NFCNowonAllMobilePlatforms1billionNFCphonesinuse
byYE2015
ConnectableItemsareEverywhere1trillionconnectedby2020;
adding1%toretailvalue=$100B
SmartphoneUseHasExploded7.6billionmobilesubscriptionsinQ32015,9.2billionbyYE2019
NFCWireless
Communication
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TheConvergenceofDigitalandMobile
$66billionBy2019,72%ofUSdigitaladspendwill
focusonmobile2
84%ofagenciessaytheirclientswillincreasedigitalmarketingbudgetsoverthenextyear1
1Econsultancy,MarketingBudgets2015Report 2eMarketer,March24,2015
Smartphone >> thecenterofthedigitallifestyle
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U.S.mobilecommerceisgrowingfasterthanoveralle-commerce
RapidGrowthRateofU.S.MobileCommerce
(source:www.internetretailer.com,“MobileCommerceisNow30%ofAllU.S.E-Commerce”Aug.18,2015)
Mobile Non-Mobile
7%
2011
Mobile Non-Mobile
30%
2015
$13.7B$100B+
2017
Mobilecommerceestimatedat$113.5B+
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MobileistheCenterofOmni-ChannelRetail
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However…Brick&MortarStillInfluencesaLargeProportionofRetailSales
source:www.internetretailer.com,“75%ofMobileShoppersUseTheirMobileDevicesIn-Store”,Apr.9,2015
22%Comparison
Shop
25%PurchaseonMobileDevice
14%ShareDeals
19%UseCoupons
• 90%ofcustomersusetheirmobilephonesin-store
• 53%ofshoppersprefertoresearchproductsin-store
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• Contextualcommercewillincreaseamongbeautymerchantsinparticular*• Whilein-store,shoppersusetheirphones to:
• Viewbeautyvloggerrecommendations• Usesocialmedia• Researchproducts;comparisonshop
Ø Connectsmerchantsandconsumers inbothphysical&digitalspaces
Ø Presentspurchaseoptionsattheverymomentofdiscovery
ContextualMobileCommerceinCosmetics
*Source:CosmeticsDesignUSA,“Mobilepurchasesarerisingfastanddrivingcosmeticssales,saysPayPal”,Oct6,2015
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Therefore,thebiggestchallengeforabrandis:
Howtomergethephysical&digitalworldsintoONEunifiedconsumerexperience
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TheProductasaMediaChannel
Anindividualmediachannelcapableofreachingtoday’sdigitalandmobileconsumersontheirterms
Aubiquitous engagementtoolthatprotectsproductintegrityandisinthehandofvirtuallyeveryconsumer
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NFCOpenSense™- OneLabel,TwoOpportunities
• Targetedconsumerengagementpre- andpost-purchase
• Connects offlinewithonline• Enables“marketofone”
• Counterfeiting¶lleltradeprotection
• Mass-marketsecurity• Unique factory-encodedIDs• Cannotbecloned
ConsumerEngagementProductIntegrity
1 2
Cloud-BasedPlatform
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• Whereandwhenconsumersengagewithproducts
• Whattheyconsider• Whattheypurchase• Whatproductstheyre-engagewithafterpurchasing
• Howfrequentlytheyengage
First-partydataonhighlyengagedconsumers
SampleDataSetJune,Customerengagedtwiceathomew/CognacVSOP
August,Customerengagedinstore,consideredVSOPandXOPurchasedXOandenjoyedpurchasetwodayslater
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CaseStudies&UseCases
Targetedconsumerengagementviamobile
Uniqueexperiencespre- and
post-purchase
Connectofflineprospectswithonlineidentities
Createseedprofilesfrommosthighlyengagedprospects
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OPENSENSE™SMART BOTTLES
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Pharma/MedicalDevices
• Publicly listedontheSIXSwissExchange
• Globalleaderininjectionsystemsforself-medication
• Sellstomajorpharmaceuticalbrands
• Launched50CHFm programinnext-geninjection/infusion systems
• DemonstratedprototypesatflagshipViennaevent
“Ypsomed hasidentified aneedamongstitscustomersforinjectiondevicesthatinthelongrunsupporttheadministrationofmedicinewithintelligentfunctions realised byelectronicsandsoftware.”
– Ypsomed SemiannualReport2015/16
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Questions?