2016 cause conference aaron hurst keynote the purpose economy

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Aaron HurstThe Science of Purpose

Author President & CEO Founder

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A New Imperative for Work. Aaron Hurst

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“I find pro bono work so much more rewarding than a paycheck job.”

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What is Purpose? Sponsored by

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© Imperative

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© Imperative

WHO you impact

WHY you work

HOW you work

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Who

WHO you impact“Welcome those big, sticky, complicated problems. In them are your most powerful opportunities.”- Ralph Marston, author

“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.”- Vince Lombardi, football coach

“All that is valuable in human society depends upon the opportunity for development accorded the individual.”- Albert Einstein, scientist

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WHY you work“The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence.”- Confucius, philosopher

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”- MLK, activist

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HOW you work“Empathy is about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes. Not only is empathy hard to outsource and automate, but it makes the world a better place.”- Daniel H. Pink, author

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has. “- Margaret Mead, anthropologist

“Excellence is a continuous process and not an accident.”- A. P. J. Abdul Kalam, Indian president

“I believe that if you show people the problems and you show them the solutions they will be moved to act.”- Bill Gates, business magnate © Imperative

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© Imperative

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© Imperative

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© Imperative

What is my natural leadership style?

Where should I volunteer and donate? How can I grow to realize my potential?

What type of work will be most fulfilling?

What is my ideal team culture?

How can I best collaborate with others?

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Purpose-Oriented Worker

© Imperative

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© Imperative

28%Purpose-Oriented Workers.

29%Purpose

Potential

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Higher Fulfillment.Impact Relationships Growth

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Work Orientation

“I work primarily for money and status”

“I work primarily for fulfillment and to serve others”

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© Imperative

Stronger Competencies.

Actively Work On Self-ImprovementSuccessful Advocate for Own NeedsComfort Embracing ChangeAble to Engage Senior Management

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I am not lovable or worthy of respect. This is the only job that will have me. Everyone is looking to take advantage of me.

I depend on my work to define my worth. I will be destitute if I lose this job. I can’t make decisions that are right for me.

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41% of employees were Purpose-Oriented30% higher on LinkedIn’s performance scale47% higher Net Promoters of brand

Jeff Weiner

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Case Study at LinkedIn.

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50%Of CEOs are Purpose-Oriented but they don’t have the data, insights

and resources to act on it. - Workforce Purpose Index

Purpose-Driven Organizations outperform others on the S&P by

more than600%- Firms of Endearment

CEOs expect to see demand for purpose in the consumer

marketplace to increase by 2020 by300%

- PwC

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Thank You!

Aaron Hurst

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2016 cause conference aaron hurst keynote the purpose economy

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