2016 digital media kit

2016 DIGITAL MEDIA KITmarindigitalmedia.com

MAGAZINE

For further information, contact Michele Johnson, Advertising Director, at [email protected] or 415.332.4800 ext. 110

MARIN MAGAZINE’S DIGITAL SOLUTIONS

INCREASED EXPOSURE FOR YOUR BRAND

• Thousands of visitors each month searching for information, products and services.• 75% from Google Search.• Digital makes up 41% of Marin’s total audience.*

EXPAND YOUR MESSAGE WITH OUR RESOURCE DATABASES

• Brands showcased in context of search• Update your info as often as you like.

* Total audience calculated by 36,000 print ratebase, 25,000 digital unique visitors = 61,000 total audience (CVC audited).

certified verification council, audited 2015

*combined website and digital editions

*provided by quantcast

OUR CAPABILITIES

• DIGITAL EDITION SPONSORSHIP

• ROTATIONAL ADS

• RICH MEDIA ADS

• VIDEO ADS

• MOBILE ADS

• WEBPAGE SPONSORSHIPS

• SPONSORED BLOG POSTS

• E-NEWSLETTER ADVERTISING

• SWEEPSTAKES AND CONTESTS

• AD ENGAGEMENT REPORTING

• AND SO MUCH MORE!

AVERAGE MONTHLY TRAFFIC

WEBSITE DEMOGRAPHICS

950,000IMPRESSIONS

42% / 58%MALE / FEMALE

25,000USERS

35%AGE 35-49

30,000SESSIONS

35%AGE 50+

112,000PAGE VIEWS

36%HHI OF $100K+

MAGAZINE


DIGITAL EDITION RATES & SPECS

AVERAGE MONTHLY TRAFFIC TO DIGITAL EDITION

4:42AVG TIME OF VISIT

1,955USERS

28.9PAGES PER VISIT

59,825PAGE VIEWS

certified verification council, audited 2015

BELLYBAND

LOCATION Overlays page(s) of choice*

SIZE Maximum 500w x 175h

FILE FORMATS JPEG, GIF, Animated GIF

FEATURES Can select page position,* link to URL

RATE $750

*Editorial pages available (full edit pages only) for Bellyband or Blow-In: TOC, View from Marin, POV, Currents, Go, Journey, Calendar, Dine Out.

**Video must be placed within print ad in digital edition.

***Leaderboard on Digital Edition included in Website ROS ad positions.

***

COVER SPONSORSHIP

PREMIER POSITION, ONE PER ISSUE

LOCATION Right side following publication cover

SIZE Full page built to magazine specs

FILE FORMATS High Resolution PDF

FEATURES Can link to internal pages, external sites

RATE $1,500 VIDEO

FORMAT MPEG (.mpg, .mp4), Windows Media (.wmv),

Flash Video (.flv, .f4v), QuickTime (.mov), AVI (.avi),

YouTube (embed URL) is digital edition only

SIZE & LENGTH Max. 100MB, 480px wide min. (recommended),

three minutes max. (no third party hosting)

LOCATION Embedded within print ad.**

RATE $350TOC SPONSOR

LOCATION Leftside, bottom of digital TOC

SIZE 180w x 150h

FILE FORMATS JPEG, GIF, PDF

FEATURES Can link to URL

RATE $250

BLOW-IN

LOCATION Overlays page(s) of choice*

SIZE Maximum 500w x 300h

FILE FORMATS JPEG, GIF, Animated GIF

FEATURES Can select page positions,* link to URL

RATE $500

MAGAZINE


DISPLAY ADVERTISING AD UNITS

STATIC ROS UNITS

Digital Edition leaderboard unit refreshes every 15 seconds.

STATIC MOBILE UNITS

Leaderboard

RUN OF SITE AD RATES . . . . . . . . . . . . . . . . . $15 / CPM

STATIC ROS UNITS

LEADERBOARD • Size: 728w × 90h • File Type: image / swf / double-click tag • Action: click-through to URL

ISLAND • Size: 300w × 250h • File Type: image / swf / double-click tag • Action: click-through to URL

HALF PAGE • Size: 300w × 600h • File Type: image / swf / double-click tag • Action: click-through to URL

MOBILE LEADERBOARD • Size: 320w × 50h • File Type: image / double-click tag • Action: click-through to URL

FLASHDFP supports ActionScript 3 and Flash 10 or lower (no Flash 11). A maximum of 24 frames per second and 3 loops are supported. Maximum file size is 1MB.

BEST PRACTICEFor times when the user’s browser does not support creative functionality (Flash, HTML5) provide a standard file image.

ADDITIONAL NOTESWe require seven business days for campaign implementation. Timeframe allows for testing the tags and creative elements, especially when it’s a rich media campaign.

MAGAZINE


DISPLAY ADVERTISING AD UNITS

Interstitial

Island w video

RICH MEDIA FIXED UNITS

Pencil Pushdown header

Pencil Pushdown open

Pencil Pushdown open with video

Leaderboard collapsed

Leaderboard open

Island collapsed

Island open

RICH MEDIA ROS UNITS

RICH MEDIA AD SIZES

• Pencil Pushdown (including video): 970×30 (collapsed) / 970×350 (expanded)

• Interstitial: 960×600 • 300×250 w/video: 300×250

• 300×250 Island: 300×250 (collapsed) / 600×400 (expanded)

• 728×90 Leaderboard: 728×90 (collapsed) / 728×315 (expanded)

SPECS

All Rich Media Ads accept the following file types and formats:

• File types: jpg / png / gif / swf – (300dpi recommended for Retina Displays)

• Video (where applicable): mp4 format, 8mb max (unless using third party hosting)

MATERIAL REQUIREMENTS

• Company logo (hi-res recommended) • Headline • Call to action or product slogan

• Product images: 2 or more (hi-res recommended) • Click-through URL • Business contact information

RATES

Creative provided by Marin Magazine . . . . . . . . . $20 / CPM

Creative supplied by Advertiser. . . . . . . . . . . . . . . $15 / CPM

Rich Media Ads offer greater visual impact over static banner ads through animation, video and expansion. Marin’s

Rich Media Ads are built using HTML 5. In addition, Rich Media Ads offer enhanced campaign reporting measuring

not only clicks but also ad engagement (mouse-over, open/close). Marin offers services to build Rich Media Ads

for the advertiser.

POSITION : Home pageRATE: $200/week or $720/month

MAGAZINE


DISPLAY ADVERTISING SPONSORSHIPS

Resource Guide sponsorship allows your logo to be prominently displayed on every page within a given category

and all subsequent search pages within that category. Landing Page sponsorships allow your logo to be prominently

displayed on your choice of the Calendar + Events, Travel + Outdoors or Food + Restaurants web pages.

SPONSORSHIP QUALIFICATIONS

• Must be a current advertiser with Marin Magazine.

• Must purchase sponsorship for a three-month minimum.

• Categories available are on a first-come, first-served basis.

MATERIALS REQUIRED

• Logos need to be 300w x 250h and submitted as a JPG or GIF file,

• Must have a URL for link.

RESOURCE GUIDE SPONSORSHIPS

• Category landing page logo placement and every page

within subsequent category searches.

• Category exclusivity

• Logo linked to sponsor’s website

CATEGORIES AVAILABLE

• Restaurants • Wedding

• Private Schools • [415] Spas

• Summer Camps • Home Renovation

• [415] Top Doctors • [415] Yoga

RATE

• $300 per month

LANDING PAGE SPONSORSHIPS

• Logo linked to sponsor’s website

CATEGORIES AVAILABLE

• Calendar + Events

• Food + Restaurants

• Travel + Outdoors

RATE

• $150 per month

MAGAZINE


DIRECT MARKETING E-NEWSLETTER

FEATURED EVENT / OPEN HOUSE / RESTAURANT / ETC. (1)

Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page, promotion or URL.

Image/Logo Size: 180w x 177h, JPG or PNG

Rate $ 400 per promotion

PROMOTIONS AND DEALS

Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page or promotion.


Rate $ 250 per promotion

LEAD BANNER AD (1)

Leaderboard with link at top of e-newsletter

Size: 600w x 90h Rate $ 600

SKYSCRAPER AD (1)

Skyscraper with link in lefthand column of e-newsletter

Skyscraper position Size: 160w x 600h Rate $ 475

ISLAND ADS (2)

Island with link under Editorial Picks

Island position Size: 300w x 250h Rate $ 400

Circulation: 11,000+ opt–in email subscribersOpen rate 25-30% - Industry standard: 15%Click-thru: 10-16% - Industry standard: 10%

SPECIAL NOTES: No Flash or animation is available on e-newsletters, please send static images only. Provide third party tags in a text file. Marin Magazine reserves the right to edit for style, clarity and consistency.

DELIVERED: Every WednesdayDEADLINE: Previous Wednesday

MAGAZINE


DIRECT MARKETING E-NEWSLETTER

FEATURED DESTINATION (1)

Up to 65 body copy words, up to 15 headline words (two lines) of client-provided copy, photo or logo and URL link to either home page or promotion.


Rate $ 350 per promotion/issue

PROMOTIONS AND DEALS

Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page or promotion.


Rate $ 200 per promotion/issue

LEAD BANNER AD (1)

Leaderboard with link at top of e-newsletter

Size: 600w x 90h Rate $ 500

SKYSCRAPER AD (1)

Skyscraper with link in lefthand column of e-newsletter

Skyscraper position Size: 160w x 600h Rate $ 400

ISLAND ADS (2)

Island with link under Editorial Picks

Island position Size: 300w x 250h Rate $ 350

DELIVERED: EVERY 3RD THURSDAY OF THE MONTHDEADLINE: PREVIOUS THURSDAY

SPECIAL NOTES: No Flash or animation is available on e-newsletters, please send static images only. Provide third party tags in a text file. Marin Magazine reserves the right to edit for style, clarity and consistency.

Circulation: 8,500+ opt–in email subscribersOpen rate 25-30% - Industry standard: 15%Click-thru: 10-16% - Industry standard: 10%

MAGAZINE


DIRECT MARKETING DEDICATED E-BLAST

E-BLAST DETAILS

• EXCLUSIVE messaging puts your company front and center

• CREATE content and craft your message, your way

• SELL memberships

• GROW your internal database

• DRIVE business to your website

• PROMOTE/SELL package deals

• BRAND your business to our best customers

Our email programs are very simple.

You design the ad. We deliver and track your campaign, start to finish.

Dedicated email marketing campaigns are one of the fastest, most effective marketing tools a company

can use. They allow your company to send a direct marketing message about your product/facility to

your target market. Provide us with content and we’ll deliver the email blast on your behalf to our opt-in

dedicated email subscriber base.

Dedicated email messages put your brand in the spotlight.

DELIVERED TO 12,000+ OPT-IN EMAIL ADDRESSES

INCLUDES • Delivery of one email campaign • Complete campaign statistics and reporting

RATE • 1x = $1,200 • 4x = $1,020 per eblast • 7x = $865 per eblast • 12x = $735 per eblast

SPECS Submit: • Static image of your ad in JPG format (600w x 750h) • (1) URL link • Suggested subject line* *May be edited for clarity and brevity.

DELIVERED: Every TuesdayDEADLINE: Previous Tuesday

MAGAZINE


NATIVE ADVERTISING

PROMOTE YOUR BRAND THROUGH A CUSTOMIZED BLOG POST.

RATE

• $275 per post

SPECS:

• Logo @ 300 dpi (one)• Image @ 300 dpi (one)• 250-500 words copy*• Headline*• Subhead*• URL links (up to three)• Video (optional): provide a YouTube or Vimeo link

DETAILS:

• 5 available per month• Sponsored for full month, then moved to Archives

*May be edited for clarity and brevity at Marin Magazine’s discretion.

SPONSORED BLOG POST

Blog landing page

MAGAZINE


PACKAGED SOLUTIONS

BRAND BUILDER

• Dedicated E-Blast• Run-of-Site Display Ads (one week campaign, coincided with the e-newsletter send date)

RATE • $1,500

The Brand Builder makes digital advertising accessible for advertisers looking for value and effectiveness.

LOCAL PROMOTION

• Sponsored Blog Post• Weekend 101 Promotion (two within same month, depending on availability)• Run-of-site Display Ad (one month campaign)

RATE • $1,000

Local Promotion focuses on community outreach for advertisers in order to build brand recognition or promote a product or service.

BRAND BUILDER PLUS

• Dedicated E-Blast• Landing Page Sponsorship• Static Image Bellyband (single issue)

RATE • $2,100

The Brand Builder Plus offer premier static ad positioning for better brand building across multiple digital channels.

LOCAL PROMOTION PLUS

• Digital Edition Cover Sponsor (single issue)• Dedicated E-Blast• E-Newsletter Island Ad (Weekend 101 or Travel 101)• Sponsored Blog Post

RATE • $3,125

The Local Promotion Plus offers premier digital ad placements for brand building and product/service promotion.

SWEEPS PACKAGE (MONTHLY)

• Sweepstakes Giveaway or Contest (includes print component in magazine)• Interstitial ad on the home page• Run-of-site display ads (campaign runs for duration of sweepstakes)• Static image Bellyband• Weekly E-newsletter Promotion

RATE • $8,880

The Sweeps Package is for businesses looking to increase their customer database while building their brand and showcasing a product/service across a multifaceted digital platform.

2016 digital media kit

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