Sources: MRI Doublebase 2015, AAM 2015 Average, GfK MRI Starch 2015

reader profileEmbracing change to their attitudes, bodies and lives, our 8.7 million readers turn to Weight Watchers to look and feel good both emotionally and physically. She leads a busy life and wants to keep her family healthy. Smart, interested and enjoying a sense of accomplishment, these active and involved women strive to make positive changes in their lives not only for today, but for the future.

SALES & CIRCULATION VITALITY• In the Top 30 Best-Selling Magazines at newsstand in

the country• Nearly 1 MM subscriptions• 2nd highest average net per copy of healthy lifestyle

& women’s categories• All-paid subscriptions; not included with a

Weight Watchers membership

RESPONSIVE READERS• Top scoring in GfK MRI Starch reader engagement• #1 in its category for Mean Reading Days-Women• #1 in its category for Average Page Exposure-Women

THROUGH A POWERFUL COMMUNITY, extraordinary encouragement, and proven science, our mission is to guide and support readers on their personal journeys to become their best selves. Filled with tools and strategies that help them eat better, move more and put themselves first, we will help readers achieve success and go “beyond the scale.”

digital & tablet capabilities

INSP IRE AND GUIDE HEALTHIER CHOICES THAT TRANSFORM L IVES2016

overview

Sources: MRI Doublebase 2015/Print + Digital & AAM 2015 Average

circulation 15851,153,982NEWSSTANDSUBSCRIPTIONTOTAL PAID CIRCULATION

AUDIENCE

Readers per copy 7.11

Total Adults 8,670,000

Total Women 7,151,000

Total Men 1,518,000

AGE

Median Age (Adults) 47.6

Median Age (Women) 48.5

Adults 25-54 4,670,000

EDUCATION

Att/Grad College+ (Adults) 5,201,000

Att/Grad College+ (Women) 4,320,000

OCCUPATION

Employed (Adults) 5,197,000

Employed (Women) 4,231,000

STATUS

Median HHI (Adults) $65,059

Median HHI (Women) $63,733

Children in household (<18) 3,846,000

Live in A&B counties 6,507,000

2016 DEL IVERING A HEALTHIER , MORE CONFIDENT AU DIEN CE

audience

MA-Focus Media Magazine Reports/January-December 2015

13 14321

sections

THE

PERFECT

BALANCE 49food & recipes

health, exercise & fitness

self-improvement & nutrition

beauty & fashion

other

FULL PLATEAll the latest news in nutrition, fitness, pop culture, food, cooking, restaurant, travel, style, and health. If it impacts your weight-loss efforts in any way, we’re talking about it here.

HEALTHIEST EVERCovering nutrition, health and wellness and everything in between – the editors curate the insider tips and expert advice on how to be your healthiest ever.

WORK IT OUTFitness and mood go hand in hand. Strength feeds confidence, which feeds strength. Fitness trends, style tips, mind-body features – they’re all here.

EAT IT UPDig into our food and cooking section, whether you’re eating out, shopping the grocery aisles, or in the kitchen whipping up a new dish. If you can eat it, our experts and guest chefs are sharing techniques, favorite ingredients, and smart prep in these pages.

SUCCESS SECRETS (throughout issue)Members take us into their kitchens, out to lunch, to the supermarket… and share the strategies, products, and support that helped them develop a healthy relationship to food – and successfully lose weight.

features

editorial2016 HELP ING READERS CREATE THE IR OWN HEALTHY, SAT ISFY ING L IF EST YL E

ISSUE AD CLOSE ON SALE

JANUARY/FEBRUARY 11/12/15 1/1/16

THE NEW HEALTHYKick off the new year with all you need to live a healthy life - eat well, move more and stay inspired.

MARCH/APRIL 1/11/16 2/16/16

FIND YOUR ADVENTURE Get ready for adventure as a new season emerges.

MAY/JUNE 3/8/16 4/12/16

THE BODY ISSUE Take charge of your body and happiness as you prepare for the warm months ahead.

JULY/AUGUST 5/10/16 6/14/16

MAKE IT EASY All you need to know to relax and enjoy every last bit of summer.

SEPTEMBER/OCTOBER 7/11/16 8/16/16

COOKING SCHOOL Get back on track with tricks and tips for a fabulous fall, filled with delicious seasonal meals.

NOVEMBER/DECEMBER 9/12/16 10/18/16

CELEBRATIONS Be prepared for the holidays with smart no-stress strategies and festive menu ideas.

editorial2016 RATE CARD NO.18 EFFECT IVE JANUARY/FEBRUA RY ISSU E

calendar

AD CLOSE FRACTIONALS REGIONALS FULL PAGES

Jan/Feb Nov 3 Nov 3 Nov 12

Mar/Apr Jan 4 Jan 4 Jan 11

May/June Mar 1 Mar 1 Mar 8

July/Aug May 3 May 3 May 10

Sept/Oct July 5 July 5 July 11

Nov/Dec Sept 6 Sept 6 Sept 12

MATERIALS DUE ROB INSERTS

Jan/Feb Nov 12 Dec 1

Mar/Apr Jan 11 Jan 18

May/June Mar 8 Mar 14

July/Aug May 10 May 16

Sept/Oct July 11 July 18

Nov/Dec Sept 12 Sept 19

January/FebruaryTHE NEW HEALTHY

ON SALE JAN 1

March/AprilFIND YOUR ADVENTURE

ON SALE FEB 16

May/JuneTHE BODY ISSUE

ON SALE APR 12

July/AugustMAKE IT EASYON SALE JUNE 14

September/OctoberCOOKING SCHOOL

ON SALE AUG 16

November/DecemberCELEBRATIONSON SALE OCT 18

RATE CARD NO.18 EFFECT IVE JANUARY/FEBRUA RY ISSU E 2016

dates

Circulation includes Tablet edition. National qualified print ads are automatically included in the Tablet Edition unless you opt-out. Contact your Weight Watchers Magazine Sales Representative for Tablet Advertising Terms and Conditions, and details and instructions on how to opt-out.

All rates are grossNo bleed charge

COVERS 1X Covers 2/3 $83,760

Cover 4 100,515

CARD INSERT 1XSupplied BRC $29,315

FREQUENCY DISCOUNTS3x–5% | 6x–10% | 12x–20% | 18x–25%

COPY AND CONTRACT REQUIREMENTS• Copy and sample must be submitted for approval prior to insertion. No advertisement will be accepted which in the judgment of the Publisher

attempts to create an illusion that it is editorial material. The word “advertisement” shall be printed at the top of advertisements that either carry no signature or resemble editorial pages.

• The Publisher will not be bound by any conditions, printed or otherwise, appearing on an order blank or copy instructions when such conditions conflict with regulations set forth in the rate card.

• A contract year (12-month period) starts from the date of the first insertion. Twelve month periods do not overlap. • The Publisher reserves the right to reject any advertising that is not in keeping with the publication’s standards. The advertiser agrees to assume

liability for all content (including text, representations, and illustrations of advertising printed) and also assumes responsibility for any claims arising there from made against the Publisher.

• The Publisher’s liability for any error will not exceed the charge for the advertisement in question.• Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and will be charged for upon

the terms of the schedule policy stated. • When a change of copy covered by an uncancelled insertion order is not received by the closing date, copy run in a previous issue will be inserted. • The Publisher will not be liable for errors in key numbers. • All advertising orders are accepted subject to the terms and provisions of the current rate card. Orders are accepted subject to change in rates

upon notice from the Publisher. Contracts may be cancelled at the time the change in rates becomes effective without incurring a short rate adjustment provided the contract rate has been earned up to the date of cancellation.

• The advertiser and its advertising agency are jointly and severally liable for monies due and payable to the Publisher. • The Publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. • All invoices are payable upon presentation, Net 30 days. • In the event an advertiser fails to honor its commitment to pay for contracted space within the 30 day provision stipulated herein, the Publisher

reserves the right to terminate the agreement. In the event legal action is required to secure payment for the contracted advertising, the advertiser is solely responsible for all costs incurred including, but not limited to, the Publisher’s attorneys’ fees and expenses, collection agencies fees and expenses, and interest charges.

4 COLOR 1XPage $83,760

⅔ Page 55,785

½ Page 41,880

⅓ Page 27,895

2 COLOR 1XPage $71,200

⅔ Page 47,420

½ Page 35,600

⅓ Page 23,710

BLACK & WHITE 1XPage $58,635

⅔ Page 39,050

½ Page 29,320

⅓ Page 19,525

2016 RATE CARD NO.18 EFFECT IVE JANUARY/FEBRUA RY ISSU E

rates

Note: Programs subject to change and/or cancellation. Participation in a program is based on revenue. Programs are subject to approval by the Publisher, Weight Watchers International and/or appropriate vendor(s).

Add extra mileage to your media buy with a Weight Watchers marketing program

From in-book programs to healthy lifestyle events, we offer numerous opportunities that reach responsive consumers in targeted environments.

In addition to the marketing programs noted below, Weight Watchers Marketing welcomes the opportunity to develop custom promotions that suit an advertiser’s individual brand objectives.

• In-Book Program

• Digital Programs

• Direct to Subscriber

• Custom Research

• Event Marketing & Sampling

• Weight Watchers Member/Subscriber Extensions

2016 OPPORTUNIT IES TO REACH RESPONSIVE CON SU MERS

marketing

Leverage our media platforms with innovative marketing programs to immerse your brand across an audience of responsive, health-conscious consumers via integration in print, digital, mobile and social media.

MEDIA PLATFORMSWeight Watchers MagazineWeight Watchers DigitalWeight Watchers MobileWeight Watchers Social Media

WEIGHT WATCHERS MEMBER/SUBSCRIBER EXTENSIONS- Weight Watchers Meeting Rooms - Premium Insert Program with Weight Watchers Magazine

- Custom Programs/Sponsorships

INTEGRATED MEDIA AND MARKETING ADVERTISING PACKAGES AVAILABLEContact your local Weight Watchers Media Sales Executive for details

EMPOWERS PEOPLE TO CHANGE

THEIR LIVES, by eating smarter, moving more, creating healthy habits

and getting support for success.

2016

weight watchers platforms

platformsSURROUNDING PEOPLE WITH INSP IRAT ION AND SU PPORT

TRADEMARK LANGUAGE ADDENDUM No right, property, license, permission, or interest of any kind in or to the use of any trademark, trade name, color combination, insignia, or device owned or used by Weight Watchers is intended to be given or transferred to or acquired by PURESOURCE by the execution or performance of this Agreement or any part thereof.This Agreement shall not be construed to authorize you or your agents to use any of the logos, trademarks, and copyrights belonging to Weight Watchers International, Inc. in any advertising, packaging, public relations and promotional materials, or any other manner, exclusive of this Program. By advertising in Weight Watchers Magazine, you agree that Weight Watchers, the sole owner of the Weight Watchers name and marks (including PointsPlus® values), has not endorsed or authorized in any way your product or service and you agree that you will not use the Weight Watchers trademark to wrongfully suggest any such endorsement. This Agreement shall not be construed to authorize you or your agents to use PointsPlus® values in any advertising, public relations and promotional materials, on your website or any website under your control, on packaging, or given out to consumers over any consumer information line under your control, or in any other manner. Weight Watchers may seek injunctive relief, after giving you notice, in a court of competent jurisdiction for a violation of this paragraph. Weight Watchers need not allege or prove that Weight Watchers has no adequate remedy at law. The right of injunction provided in this paragraph is in addition to any other legal remedy which Weight Watchers has.

MAGAZINE SPECSTrim Size: 8” x 10⅞” Live Area: 7¼ x 10⅛ Bleed Size: 8¼” x 11⅛” Page is 3 columns; each 2¼” wide; 140 lines deepBINDINGPerfect, head to foot

FILE TYPE PDF/X-1a is the accepted format. High-resolution images and fonts must be included when the PDF file is generated. File may contain both raster and vector data.Images must be SWOP (CMYK) TIFF or EPS format at 300 DPI.

HARD COPY PROOFSAll proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System.• All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with avail-

able job information and proofing system identification.• All color proofs should be exact register and at 100% of final size.THE PUBLISHER CANNOT BE HELD RESPONSIBLE FOR THE REPRODUCTION QUALITY IF THE PROOFING REQUIREMENTS ARE NOT MET OR IF MATERIALS ARE SUBMITTED PAST CLOSING DATE. IF THE SUPPLIED PROOF IS NOT SWOP COMPLIANT AND/OR IS UNACCEPTABLE FOR PRESS-SIDE COLOR GUIDANCE, THE CUSTOMER WILL BE NOTIFIED AND A NEW PROOF WILL BE REQUESTED.

FILE SUBMISSIONPDF via EMAIL Please email your PDF to alan.biederman@weightwatchers.comPDF via FTP upload To upload via FTP, contact Alan Biederman at alan.biederman@weightwatchers.com for instructions. Please send a SWOP color proof to:Alan Biederman, Production Mgr. Weight Watchers Magazine 675 Avenue of the Americas, 6th Floor New York, NY 10010

PRINTING PROCESSSpecifications for Web Offset Publications (SWOP) will apply.B/W, 2C Density: Maximum 160%, 2nd color not to exceed 85%4C Density: Maximum 300%

ADVERTISING PREPARATION CHARGESBilled at Publisher’s cost +10%. Copy, layout and other necessary printing material must be received by Publisher on or before issue closing date. All advertising materials will be discarded 12 months after the issue date unless notified to the contrary.

PRODUCTION QUESTIONSAlan Biederman, Production Mgr. T: 646.896.9521 alan.biederman@weightwatchers.com

production2016 S P E C I F I C AT I O N S A N D G U I D E L I N E S

FULL SPREAD

⅔ VERTICAL

⅔ HORIZONTAL

½ PAGE SPREAD

⅓ SQUARE

½ PAGE DIGEST

TRIM: 16 x 10 7/8” high NON BLEED: 15 x 10” high BLEED: 16½ x 11 1/8” high

TRIM: 51/16 x 10 7/8” high NON BLEED: 45/8 x 10 ” high BLEED: 55/16 x 11 1/8” high

TRIM: 8 x 615/16” high NON BLEED: 7 x 611/16” high BLEED: 8¼ x 7 3/16” high

TRIM: 16 x 53/8” high NON BLEED: 15 x 5” high BLEED: 16½ x 55/8” high

TRIM: 23/4 x 10 7/8” high NON BLEED: 2¼ x 10” high BLEED: 3 x 11 1/8” high

TRIM: 8 x 5½” high NON BLEED: 7 x 5” high BLEED: 8¼ x 53/4” high

TRIM: 47/8 x 53/8” high NON BLEED: 45/8 x 5” high BLEED: 51/8 x 55/8” high

TRIM: 4 x 53/8” high (each unit) NON BLEED: N/A BLEED: 4¼ x 55/8” high (each unit)

TRIM: 4 7/8 x 63/4” high NON BLEED: 45/8 x 6½” high BLEED: 51/8 x 7” high

FULL PAGE

½ VERTICAL

½ HORIZONTAL

⅓ VERTICAL

CHECKERBOARD SPREAD

TRIM: 37/8 x 10 7/8” high NON BLEED: 3½ x 10” high BLEED: 41/8 x 11 1/8” high

TRIM: 8 x 10 7/8” high NON BLEED: 7 x 10” high BLEED: 8¼ x 11 1/8” high

FOR MORE INFORMATION,Please contact your Weight Watchers Magazine account representative

2016

shaded area indicates print advertising units

productionP R I N T A DV E R T I S I N G U N I T S I Z E S

• Frequency: 6x a year• Not included with a print subscription• Available per issue or annually• Cost: $2.99 per issue; $12.00 per year• Compliant with AAM replica edition guidelines• AAM Audited• Static editorial – Exact PDF replica of print edition; no enhancements• Digital edition contains 100% of print edit content; not unique content• Only Zinio can link to an external browser• Advertisers have opportunity to be included in digital edition without additional costs• All advertiser ad units are included (full-page and fractional)• Advertisers need to “OPT OUT” in order to not be included in digital edition• Does not include inserts or other custom ad units• Advertisers can activate a URL in ad at no additional cost on Zinio• Advertiser URLs cannot be activated in ad units on Barnes & Noble Nook, Amazon Kindle Fire, Google Play Newsstand, and Texture• Guaranteed ad placement/editorial adjacencies• Guaranteed avoidance of negative/inappropriate edit• Category exclusivity cannot be guaranteed• Ad running order cannot be guaranteed• Competitive separation cannot be guaranteed• Print creative is used for digital edition• Material close date for digital edition is same as print edition

Zinio, Texture, & Google Play Newsstand

DETAILS

Barnes & Noble Nook Amazon Kindle Fire

WHAT YOUR EATING STYLE SAYS ABOUT YOU

QUIZ:

JUICY GRILLERS, CREAMY CHILLERS & MORE

NEW RECIPES YOU’LL DEVOUR

Summer Starts here!

JULY/AUGUST 2015

SUCCESS STORIES: THEY LOST 40, 60, 70 lbs–NOW IT’S YOUR TURN

THE REAL SECRET TO LIVING LONGERp32

38

Serve This Tonight!

YOUR COMPLETE GRILLING

GUIDE BEGINS ON p78

WeightWatchers.com

$4.99 USA

$4.99 USA

WeightWatchers.com

MAR/APR 2015

HAPPY HOUR MADE HAPPIER, p90

THE HEALTH-KILLER YOU CAN FIX INSTANTLY, p63

Sweet Berry Treats

One-Bowl FeastsCandy Hacks

STRONG, SEXY ARMS!GOT 15 MINUTES? GET ’EMfresh

spring

Recipes

and

Friesfor all

x

hot, crispy

5 REAL STORIES They lost a combined 500 pounds. STEAL THEIR SECRETS!

Printed

in the U.S

.A. M

AR

/AP

R 20

15 VO

L 48 IS

SU

E 2

FR

ES

H S

PR

ING

RE

CIP

ES

(AN

D H

OT, C

RIS

PY

FR

IES

FO

R A

LL)

2016 DIG ITAL AND TABLET CAPA B IL IT IES

production

detroitMAIORANA + PARTNERS415 S. West Street, Suite 350Royal Oak, MI 48067T 248.546.2222 F 248.546.0019

COLLEEN A. LAFFERTY586.242.9127 colleenm@maiorana-partners.com

JOAN CULLEN248.508.0682 joanc@maiorana-partners.com

texas NEESE & LEE4812 Heatherbrook DriveDallas, TX 75244T 972.386.6186 F 214.754.9989

JULIE LEE214.477.0128 jlee@neeseandlee.com

JO NEESE214.505.1680 jneese@neeseandlee.com

west coastMONAGHAN MEDIA5 Third Street, Ste. 608 San Francisco, CA 94103 T 415.777.4417 F 415.777.4418

JAY MONAGHAN415.515.2712 jay@monaghanmedia.com

national direct responseMEDIA PEOPLE, INC.122 East 42nd Street, Ste. 725 New York, NY 10168 T 212.779.7172 F 212.779.7248

GREGORY PEPE 203.252.0073 gpepe@mediapeople.com

WARREN BERGER 718.753.4884 wberger@mediapeople.com

PRODUCTION ALAN BIEDERMAN Production Manager 646.896.9521 alan.biederman@weightwatchers.com

WEIGHT WATCHERS PUBLISHING GROUP675 Avenue of the Americas, 6th FloorNew York, NY 10010T 212.589.2700 F 212.589.2600

LAUREN MICHAELS Executive Director of Media212.817.4456 lauren.michaels@weightwatchers.com

DEB O’BRIEN Senior Integrated Account Manager212.589.2725 deb.obrien@weightwatchers.com

CARA WAGNER Integrated Account Executive212-589-2815 cara.wagner@weightwatchers.com

LAUREN MAGNOWSKI Junior Account Executive212.817.4474 lauren.magnowski@weightwatchers.com

JORDAN TUCK Manager Ad Sales Operations212.817.4223 jordan.tuck@weightwatchers.com

PAUL KALIS Advertising Coordinator 212.589.2821 paul.kalis@weightwatchers.com

midwestZOELLER MEDIA SALES, INC.35 East Wacker Drive, Ste. 1840Chicago, IL 60601T 312.782.8855 F 312.782.8857

KEVIN ZOELLER312.961.0024 kevin@zoellermediasales.com

GALE VINEYARD312.622.3491 gale@zoellermediasales.com

2016

contactsCONTACT YOUR LOCAL REPRESEN TAT IVE