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2016 Downtown Pittsburgh Pedestrian Traffic Study Overview and Findings

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Page 1: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

2016 Downtown Pittsburgh

Pedestrian Traffic StudyOverview and Findings

Page 2: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

METHODOLOGY

Page 3: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Count and Survey Methodology

Pedestrian Traffic Counts

Counted: Pedestrians and people in wheelchairs.

Not counted: Bicyclists, skateboarders; children too small to walk.

Pedestrians had to cross over the reference point where counter was stationed.

Each pass of a pedestrian was counted. Someone crossing by a counter twice was counted twice.

Both sides of the street counted.

Pedestrian Surveying

Interviewers chose pedestrians at random, walking within half a block of the location.

Response Rate: 8%. This means 12 people had to be approached to gain 1 completed survey (11 of 12 said “No”).

Margin of error for a sample size of 598 is ±4.0% at the 95% confidence level.

Time to complete: Average of 7 minutes.

Incentive: None.

Most interviewing was conducted on the move, walking beside busy pedestrians.

Page 4: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Study Comparison: 2016 vs. 20122016 Summary 2016: 10 Locations 2016 Weather

4/21; 4/22; 4/23 (Thurs., Fri., Sat.) Market Square (Market St. between 5th & Market Square)Thursday: Partly Cloudy,

High 76/Low 56

3 days at 10 locations Market Square (Forbes between Delray & Market Square) Light Rain: 11:30am-11:50am

3 nights at 10 locations Wood Street (Fifth & Forbes) Light Rain: 1:30pm-2:00pm

598 completed surveys Penn Avenue (near 9th Street) Friday: Cloudy, High 68/Low 55

213,201 pedestrians counted Penn Avenue (near 6th Street) Rain: 7:00am-8:05am

Liberty Avenue (near 10th Street) Rain: 9:50am-10:05am

Smithfield Street (6th & Oliver) Rain: 5:30pm-6:00pm

Smithfield Street (1st & Blvd of the Allies) Saturday: Cloudy, High 62/Low 45

Grant Street (5th & Oliver)

Wood St. (3rd & Blvd of the Allies)

2012 Summary 2012: 9 Locations 2012 Weather

9/13; 9/14; 9/15 (Thurs., Fri., Sat.) Market Square (2 locations) Thursday: Full sun, 81

3 days at 9 locations 6th Ave (at Doubletree Hotel) Friday: Sun & clouds, 77

2 nights at 4 locations Penn Avenue (near 9th Street) Showers (6-6:30pm)

481 completed surveys Penn Avenue (near 6th Street) Saturday: Full sun, 73

172,686 pedestrians counted Liberty Avenue (near 10th Street)

Smithfield Street (Forbes & Fifth)

Boulevard of the Allies (Wood)

Fifth Avenue (Wood & Market)

Page 5: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

2016 Counter and Survey Locations

Page 6: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Reference Points at Each Counting Location

10 Locations Intersection Reference Points

Market Square Market Street between Fifth and Market Square Next to “Simply Greek”

Market Square Forbes Ave between Delray and Market Square Next to “Dunkin’ Donuts”

Wood Street Mid-block between Fifth and Forbes To the right of the entrance to “PNC Tower”

Penn Avenue Near 6th Street Next to “Six Penn”

Penn Avenue Near 9th Street In front of the parking garage

Liberty Avenue Near 10th Street Outside of “The August Wilson Center”

Smithfield Street Mid-block between 6th and Oliver Below Mellon Square

Grant Street Mid-block between Fifth and Oliver Outside of the “BNY Mellon” building

Smithfield Street Mid-block between 1st and Blvd of the Allies Next to the “Children's Day Care”

Wood Street Mid-block between 3rd and the Blvd of the Allies Under the overpass for “Point Park University”

Page 7: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Pittsburgh Events – 4/21/2016 to 4/23/2016

Page 8: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

OVERVIEW OF

PEDESTRIAN COUNT

Page 9: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Total 2016 Pedestrian Count – 10 Locations

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# P

ed

est

rian

s

Date and Time

Total 2016 PedestrianCount: 213,201

THURSDAY FRIDAY SATURDAY

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2016 Pedestrian Count by Location and Day

1333

1545

3587

3859

4197

4384

4919

4996

5405

6201

6220

6586

6710

6755

6824

6881

6908

7287

7703

7735

7898

8570

8718

9236

9260

10703

11480

11609

12624

13068

0 2000 4000 6000 8000 10000 12000 14000

Grant St - SAT

Smithfield (1st Ave) - SAT

Smithfield (6th St) - SAT

Wood St (Point Park Univ) - SAT

Smithfield (1st Ave) - FRI

Penn Ave (Six Penn) - SAT

Wood St (PNC Tower) - SAT

Liberty Ave - SAT

Smithfield (1st Ave) - THU

Liberty Ave - THU

Grant St - FRI

Penn Ave (Six Penn) - FRI

Liberty Ave - FRI

Smithfield (6th St) - THU

Penn Ave (9th St) - THU

Market Sq (Greek) - SAT

Grant St - THU

Market Sq (Dunkin) - SAT

Wood St (Point Park Univ) - FRI

Wood St (Point Park Univ) - THU

Penn Ave (Six Penn) - THU

Wood St (PNC Tower) - THU

Market Sq (Greek) - THU

Wood St (PNC Tower) - FRI

Smithfield (6th St) - FRI

Penn Ave (9th St) - SAT

Market Sq (Greek) - FRI

Market Sq (Dunkin) - THU

Penn Ave (9th St) - FRI

Market Sq (Dunkin) - FRI

Page 11: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Historical Comparison of Four Locations

17,907

59,043

30,151

18,86819,218

45,570

14,497

17,72218,307

47,978

12,863

19,172

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Liberty @ 10th Market Square (2) Penn @ 9th Penn @ 6th

2016

2012

2010Significant

increase

since 2012

Significant

increase

since 2012

Page 12: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Thursday Pedestrian Count – 10 Locations

0

2000

4000

6000

8000

10000

12000

# P

ed

estr

ian

s

Date and Time

Thursday 4/21/2016

Pedestrian Count:

76,623

Page 13: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Friday Pedestrian Count – 10 Locations

0

2000

4000

6000

8000

10000

12000

# P

ed

estr

ian

s

Date and Time

Friday 4/22/2016

Pedestrian Count:

87,804

Page 14: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Saturday Pedestrian Count – 10 Locations

0

2000

4000

6000

8000

10000

12000

# P

ed

estr

ian

s

Date and Time

Saturday 4/23/2016

Pedestrian Count:

49,494

Page 15: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

KEY DEMOGRAPHIC

FINDINGS OF PEDESTRIAN

SURVEY

Page 16: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Gender

In 2016, half of the surveys were conducted among males and about half

among females.

50% 48%

2%

47%

53%

0%

56%

44%

0%0%

20%

40%

60%

80%

Male Female Other

2016 2012 2010

Q25. What is your gender? (2016 Base=598)

Page 17: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Age

In 2016, slightly more than half of the sample was comprised of people

aged 34 or younger. The mix of ages in the sample has been becoming

younger over time.

29% 28%

17%

12% 12%

25%

20%

14%

19%21%

17% 18% 19%

27%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Less than 25 25-34 35-44 45-54 55 or older

2016 2012 2010

Q21. Which of the following ranges includes your age? (2016 Base=598)

Page 18: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Income

In 2016, slightly more than half of the surveys were conducted among

people living in households with incomes below $50,000.

26%28%

18%

9%12%

33%

23%

19%

9%

16%

27%

23%

14%16%

20%

0%

10%

20%

30%

40%

50%

60%

Less than $25K $25-49K $50-74K $75-99K $100K or more

2016 2012 2010

Q22. Which range includes your total annual household income? (2016 Base=598)

Page 19: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Primary Residence

About half of the 2016 pedestrians surveyed lived in the City of Pittsburgh

(including Downtown).

38%

33%

13%

16%

35%

41%

13%11%

34%

43%

8%

15%

0%

10%

20%

30%

40%

50%

60%

City of Pittsburgh Allegheny County Downtown Other

2016 2012 2010

Q22. Which category best describes where you live? (2016 Base=598)

Page 20: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Primary Residence – Zip Code MapAs shown on the previous page, most pedestrians lived in Allegheny County,

but the map below displays the various locations where other surveyed

respondents lived.

Q24. What is your home zip code? (2016 Base=598)

Page 21: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Reason for Being in Downtown

Half of the 2016 respondents surveyed were in Downtown either for work or

school. There were fewer workers than in 2010 and 2012 indicating people

are in Downtown for more diverse reasons.

Q1. Which one of the following best describes your primary reason for being Downtown today?

(2016 Base=598)

10%

4%

7%

0%

5%

3%

4%

10%

0%

57%

14%

4%

6%

3%

3%

3%

8%

12%

0%

48%

4%

2%

3%

4%

5%

8%

10%

12%

14%

38%

0% 20% 40% 60% 80% 100%

Other

Business visitor

Shopping

Sporting event

Resident

Dining

Culture/entertainment

School

Pleasure visitor

Work

2016 2012 2010

Page 22: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Reason for Being in Downtown (Day vs. Night)

During the day (before 7:00pm), a higher percentage of respondents were

downtown for work and school.

During the night (after 7:00pm), a higher percentage of respondents were

downtown for cultural events, sporting events, and dining.

1%

1%

6%

9%

4%

13%

17%

9%

13%

26%

4%

2%

3%

3%

5%

8%

9%

13%

14%

40%

0% 20% 40% 60% 80% 100%

Other

Business visitor

Shopping

Sporting event

Resident

Dining

Culture/entertainment

School

Pleasure visitor

Work

Day Night

Q1. Which one of the following best describes your primary reason for being Downtown today?

(2016 Day Surveys n=515, 2016 Night Surveys n=70)

Page 23: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Reason for Being in Downtown (by Age)

The highest percent of students were less than 25 years old (82%).

The highest percent of workers were 25-34 years old (36%).

Pleasure visitors had an even split among 2 youngest age groups

(27% < 25 and 27% 25-34).

19%

36%

18%

11% 12%

82%

9%

3%1% 1%

27% 27%

16% 15%

9%

22%

27%

20%

16%

9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Less than 25 25-34 35-44 45-54 55 or older

Work School Pleasure Other

Q1. Which ONE of the following best describes your primary reason for being Downtown today?

(Work n=229, School n=71, Pleasure Visitor n=81, Other n=217)

Page 24: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Destinations

The following outlines the top destinations for being in Downtown by category.

What building is your final destination

for work? (Base=229):

• Market Square (10%)

• PPG Place (10%)

• Highmark/Fifth Avenue Place (8%)

• 11/20 Stanwix (4%)

• Piatt Place (4%)

What school do you attend?

(Base=71)

• Point Park University (70%)

• Duquesne University (8%)

• The Art Institute (6%)

• Bradford School (3%)

• CAPA (3%)

What is your primary destination for

shopping/cultural/sporting events?

(Base=149):

• CONSOL Energy Center (13%)

• Market Square (7%)

• Gallery Crawl (6%)

• Point State Park (5%)

• Earth Day Festival (3%)

• Heinz Hall (3%)

If visiting, what hotel are you staying

in? (Base=93):

• Staying with family/friends (9%)

• Day trip/No overnight (8%)

• Fairmont Hotel (4%)

• Hilton (3%)

• Westin (2%)

Page 25: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Frequency of Being Downtown

Seven in ten indicated they were in Downtown at least a few times per week.

2%

9%

19%

22%

48%

0% 20% 40% 60% 80% 100%

This is my first time

A few times per year

A few times per month

A few times per week

Daily

2016

Q5. How often do you visit Downtown Pittsburgh? (2016 Base=598)

Page 26: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

MODES OF

TRANSPORTATION AND

COMMUTING

Page 27: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Transportation Mode

Taking the bus or driving a car alone were the most popular methods used

to travel to Downtown. While fewer indicated they used public

transportation, more people were in a carpool/drove with others in 2016.

Q2. How did you travel to Downtown today? (2016 Base=598)

1%

2%

4%

14%

26%

53%

3%

3%

3%

15%

26%

54%

5%

4%

11%

14%

28%

37%

0% 20% 40% 60% 80% 100%

Other

Bicycle

Carpool/Drove w/ Others

Walk

Drove car alone

Bus or T

2016 2012 2010

Page 28: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Transportation Mode (Day vs. Night)

During the day (before 7:00pm), a higher percentage of 2016 respondents

travelled to Downtown by the bus or T and walking.

During the night (after 7:00pm), a higher percentage of 2016 respondents

travelled to Downtown by driving alone or carpool/driving with others.

1%

6%

14%

11%

37%

31%

5%

4%

11%

15%

27%

38%

0% 20% 40% 60% 80% 100%

Other

Bicycle

Carpool/Drove w/ others

Walk

Drove car alone

Bus or T

Day Night

Q2. How did you travel to Downtown today? (2016 Day Surveys n=515, 2016 Night Surveys n=70)

Page 29: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Transportation Mode (by Reason Downtown)

Among 2016 respondents, workers took the bus or T and drove alone at higher

rates. Students walked at much higher rates.

4%

4%

17%

18%

23%

34%

1%

9%

15%

15%

26%

34%

16%

3%

37%

3%

10%

31%

2%

3%

5%

5%

41%

44%

0% 20% 40% 60% 80% 100%

Other / None

Bicycle

Walk

Carpool

Drove car alone

Bus or T

work school pleasure other

Q2. How did you travel to Downtown today? (work n=229, school n=71, pleasure n=81, other n=217)

Page 30: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Transportation Mode (from Neighboring County)

Among the 2016 respondents who live in a neighboring county, driving

alone (42%) and taking the bus or T (36%) were the most prevalent ways of

getting Downtown.

5%

2%

6%

9%

36%

42%

0% 20% 40% 60% 80% 100%

Other

Uber

Walk

Carpool

Bus or T

Drove car alone

2016

Q2. How did you travel to Downtown today? Revised Base (Neighboring County n=55)

Page 31: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Alternate Means for Transportation

Driving a car was the most used alternate means of transportation followed

by taking the bus.

Q2a. If you travel frequently Downtown another way, what is it? (2016 Base=598)

31%

20%

9% 8%6%

4%

0%

10%

20%

30%

40%

50%

60%

Drive car alone Bus T Carpool Walk Bike

2016

(Base=85)

Drive car 42%

T 20%

Carpool 8%

Walk 12%

Bike 8%

(Base=21)

Drive car 57%

Bus 28%

Walk 5%

(Base=48)

Drive car 71%

Bus 10%

T 10%

Walk 2%

Bike 8%

(Base=47)

Drive car 26%

Bus 38%

T 17%

Carpool 4%

Bike 8%

(Base=21)

Drive car 38%

Bus 28%

T 5%

Carpool 14%

Walk 14%

(Base=81)

Bus 37%

T 28%

Carpool 17%

Walk 6%

Bike 1%

Page 32: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Location of Parking

Among those that drove to Downtown, the Central Core area was used most

often for parking.

11%

6%

1%

3%

4%

5%

18%

23%

29%

3%

4%

4%

5%

6%

7%

14%

19%

36%

0% 10% 20% 30% 40% 50%

Grant Street Corridor

First Side

Strip District

Station Square

Uptown

North Shore/Allegheny Center

Gateway Center

Cultural District

Central Core

2016 2012

Q2a. Where did you park? (2016 Revised Base (Drove alone, carpooled or vanpooled n=237)

Map provided to

respondents

Page 33: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Use of North Shore Connector

Two-thirds indicated they had used the North Shore Connector at some point

which was an increase from 2012.

67%

31%

53%47%

0%

20%

40%

60%

80%

100%

Used Not used

2016 2012

Primary Reasons Used 2012 2016

Sporting events 33% 52%

Entertainment 51% 36%

Restaurants 15% 18%

Parking 16% 13%

Transportation in general* NA 10%

Work* NA 6%

School* NA 3%

Other 8% 4%

Q4. Have you ever used the T service between Downtown and the North Shore stations? (2016 Base=598)

Q4a. If yes, for what purpose? (2016 Revised Base (Used T)=410)

* Included in other in 2012.

Page 34: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Bike Riding

One-quarter had ridden a bike Downtown including the Riverfront trails at

some point.

26%

74%

2016

Yes No

Among bike riders, the frequency

of riding a bike Downtown was as

follows:

• Daily (12%)

• A few times per week (22%)

• A few times per month (32%)

• A few times per year (33%)

Q6. Do you ever ride a bike in Downtown (including riverfront trails)? (2016 Base=598)Q6a. If yes, how often? (2016 Base=157)

Page 35: 2016 Downtown Pittsburgh Pedestrian Traffic Studydowntownpittsburgh.com/wp-content/uploads/2017/02/16...2017/02/16  · About half of the 2016 pedestrians surveyed lived in the City

Increasing Bike Ridership

Among bike riders, more bike lanes and more/better trail connections were

the most popular reasons they would bike Downtown more often.

NA

19%

38%

29%

28%

50%

76%

15%

6%

29%

34%

34%

58%

69%

0% 20% 40% 60% 80% 100%

Nothing

Shower and locker facilties at office

Reduced traffic speeds

More bike racks on sidewalks

Secure bike parking

More/better trail connections

More bike lanes

2016 2012

Q6. What are the top three things that would encourage you to ride a bike more often in Downtown?

(2016 Base=157)

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Healthy Ride Bike Share

Three-quarters were aware of the Healthy Ride Share system.

Among those aware, 13% had used a

Healthy Ride Share bike at some time.

• 74% Aware

• 26% Unaware

However, among those that had

traveled to Downtown Pittsburgh via a

bike, all of them had used their own

personal bike.

Q7. Are you familiar with Health Ride, Pittsburgh’s Bike Share system? (2016 Base=598)

Q7a. If yes, have you ever ridden a Healthy Bike Share bike? (2016 Base=442)

Q2b. If you biked, did you use your personal bike or Healthy Ride Bike Share? (2016 Base=25)

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RETAIL TRENDS AND

SPENDING HABITS

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Desired types of retail stores in Downtown

Comparable to 2012, grocery, department and clothing stores were the most often

cited types of stores that people would like to see be added to Downtown.

0%

7%

5%

2%

2%

0%

17%

8%

23%

4%

4%

4%

6%

7%

9%

14%

16%

38%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Shoes

Mass merchant/Big Box

Sporting goods

Books/magazines/cards

Boutique/specialty store

Specialty foods

Clothing

Department

Grocery

2016 2012

Q8. What type of shopping would you like to see Downtown? (2016 Base=598)

Most named grocery stores:1. Giant Eagle2. Trader Joe’s3. Whole Foods4. Aldi

Most named department stores:1. Macy’s2. Target3. Nordstrom4. J.C. Penney

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Spending Habits – by Category

Food and beverage was the category where respondents spent the most per

month.

Average amount spent in a typical month

Category 2016

Food & beverage $109.02

Transportation $59.49

Retailer $58.62

Sporting events $35.09

Non-sports entertainment $34.41

Services $16.54

Men spend more than women on sporting events

monthly ($44.36 vs. $26.19)

Q9. In a typical month, how much do you spend with the following Downtown establishments? (2016 Base=598)

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Spending Habits – by Income

Respondents with an income level of $50,000 or more spend

more on all categories and more than double on Sporting

events, Non-sports entertainment, and Services.

Average amount spent in a typical month per income

Category <$50,000$50,000 or

more

Food & beverage $86.02 $137.31

Transportation $51.11 $70.12

Retailer $52.44 $66.35

Sporting events $23.19 $49.82

Non-sports entertainment $20.04 $52.03

Services $10.77 $23.73

Q9. In a typical month, how much do you spend with the following establishments?

(Revised Base: <$50K income n=323, $50K+ income n=275)

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Spending Habits – by Age

45-54 year olds were the highest spenders in every category (65+ were a very

close 2nd place for Non-sports entertainment).

With the exception of sporting events and transportation, 25-34 year olds spent

more on average than did 35-44 year olds.

Average amount spent in a typical month by Age

Category<25 25-34 35-44 45-54 55-64 65+

N=172 N=170 N=100 N=73 N=55 N=14

Food & beverage $81.37 $130.85$107.4

1$127.35 $117.61 $92.92

Transportation $40.56 $58.43 $73.03 $96.75 $59.67 $18.85

Retailer $35.85 $73.10 $56.03 $96.57 $43.13 $46.54

Sporting events $15.24 $30.60 $40.68 $78.77 $51.12 $16.15

Non-sports entertainment $19.34 $43.71 $27.91 $50.68 $41.20 $49.62

Services $8.12 $18.87 $9.33 $40.62 $17.80 $18.75

Q9. In a typical month, how much do you spend with the following Downtown establishments?

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DOWNTOWN

PUBLIC SPACES AND

PERCEPTIONS

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Favorite Public Spaces

Market Square was the most popular public space, followed by Point State

Park.

Katz Plaza

2%, 2016; 5%, 2012

Point State Park

35%, 2016; 20%, 2012 Market Square

48%, 2016; 52%, 2012

PPG Plaza

5%, 2016; 7%, 2012

Riverfront Park

4%, 2016; 1%, 2012

Mellon Square

2%, 2016; 3%, 2012

Q10. What is your favorite public space in Downtown Pittsburgh? (2016 Base=598)

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Usage of Public Parks

While Market Square and Point State Park shared some overlap in why

these were favorite places, the frequencies of these responses were

different.

Market Square (Base=289) % Point State Park (Base=207) %

Variety of restaurant/food choices 29% Scenery/views/sights 22%

The people/watching the people 13% Open space/outdoor/nature areas 20%

Events/activities/things to do 12% Point State Park/the fountain 14%

Open space/outdoor/nature areas 9% Attractive/beautiful 10%

Upbeat/active 7% Rivers/water 10%

Has seating/benches 7% Relaxing/laid back 6%

Good location/closeness 4% Fun/enjoyable 3%

Relaxing/laid back 4% Quiet/peaceful 3%

Scenery/views/sights 4% Parks 3%

Nice/friendly/good people 4% The people/watching the people 3%

Q10a. Why is this your favorite?

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Usage of Public Parks (cont.)

Frequency of Usage Point State Park Mellon Square

Daily 4% 2%

A few times per week 16% 4%

A few times per month 26% 9%

A few times per year 38% 26%

Never 15% 59%

There was higher usage of Point State Park compared to

Mellon Square.

Q13. How often do you visit Point State Park? (2016 Base=598)

Q14. How often do you visit Mellon Square? (2016 Base=598)

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Usage of Riverfront Park System

Slightly more than one-third used the Riverfront Park System at least a few

times per month.

Access points used most

often in 2016 included:

• Point State Park (43%)

• North Shore (18%)

• Ramps/stairs from 6th, 7th

& 9th Street bridges (8%)

• Convention Center (6%)

• Station Square (6%)

• Strip District Trail (5%)

• Mon Wharf Entrance (2%)5%

12%

21%24%

39%

6%

16% 14%

20%

45%

0%

20%

40%

60%

80%

100%

Daily A few timesper week

A few timesper month

A few timesper year

Never

2016 2012

Q12. How often do you access the riverfront park system when you’re in Downtown? (2016 Base=598)

Q12a. From which point do you most often access the riverfront park system when you’re in Downtown?

(2016 Base=367)

Use 1+ times per month

38%, 2016; 36%, 2012

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Desired Downtown Amenities

When asked about additional amenities needed in the Downtown area, over 40

responses were offered but no one amenity surfaced as most important.

Q11. what additional amenities would you like to see Downtown? (2016 Base=598)

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Pedestrian ObservationsThe scenery and people made it most enjoyable to walk around in Downtown;

however, aggressive people and traffic were the largest detractors from that

experience.

Most Enjoyable % Least Enjoyable %

Scenery/sights/views 17% People in general/aggressive people 14%

The people/watching the people 12% Traffic 12%

Buildings/architecture 10% Cars/Drivers 10%

Good sidewalks 5% Construction 7%

Clean/well-maintained 4% Crowds/too many people 5%

Easy to navigate/get around 4% Weather 5%

Good location/closeness 4% Panhandlers 4%

Weather/seasons 4% Trash/garbage/dirty 4%

Pedestrian friendly 4% Sidewalks 4%

Events/activities/things to do 4% Homeless people 3%

Nothing 8% Nothing 16%

Q3. From your experience as a pedestrian, what makes walking enjoyable in Downtown? (2016 Base=598)

Q3a. What makes it not enjoyable? (2016 Base=598)

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Like Most/Least about DowntownPeople watching, events and restaurants were the top three things that people liked

about Downtown. Traffic, aggressive people and parking were the least liked things

about Downtown.

Like Most % Like Least %

The people/watching the people 12% Traffic 15%

Events/activities/things to do 11% Aggressive people/people in general 12%

Variety of restaurant/food choices 10% Parking 11%

Scenery/views/sites 8% Construction 6%

Culture/Cultural District 6% Poor public transportation 4%

Buildings/architecture 6% Safety/crime/dangerous 4%

Atmosphere/environment 5% Trash/garbage/dirty 4%

Like the city/area in general 5% Homeless people 4%

Nothing 3% Nothing 10%

Q17. What do you like most about Downtown Pittsburgh? (2016 Base=598)

Q18. What do you like least about Downtown Pittsburgh? (2016 Base=598)

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Safety Perceptions

Overall pedestrians feel safe downtown. Males and people who live in the

City of Pittsburgh expressed higher perceptions of feeling safe while

Downtown (86% each—not shown below).

28%

52%

19%1%

Very safe Safe Somewhat safe Not safe

Very safe/Safe:

2016, 80%

2012: 70%

(not shown)

Q20. How safe do you feel Downtown? (2016 Base=598)

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Safety Perceptions – Time of Survey

A higher percent of respondents who were surveyed at night (after 7:00pm)

reported feeling “very safe” (34% night vs 27% day) and zero night

respondents said “not safe.”

27%

52%

19%2%

Very safe Safe Somewhat safe Not safe

Q20. How safe do you feel Downtown? (2016 Day Surveys=515, 2016 Night Base=70)

34%

51%

14%

Very safe Safe Somewhat safe Not safe

DAY SURVEYS NIGHT SURVEYS

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Safety Perceptions by Time of Day

Four out of ten respondents indicated that their feeling of safety does not change

depending on the time of the day. Among the other respondents, late night was the

most mentioned time when they feel least safe.

Q20a. Does your feeling of safety change depending on the time of day? (2016 Base=598)

Q20b. If yes, at what time of day do you feel least safe? (2016 Revised Base=342)

48%

7%1% 1%

43%

0%

20%

40%

60%

80%

100%

Late night Evening Early morning Work day Feeling of safetydoes not changeon time of day

Time of day when they feel least safe

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DAILY PEDESTRIAN

COUNTS BY LOCATION

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Market Square 1 – Fifth Avenue - Thursday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Market Square

(Simply Greek)

Thursday: 8,718

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Market Square 1 – Fifth Avenue - Friday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Market Square

(Simply Greek)

Friday: 11,480

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Market Square 1 – Fifth Avenue - Saturday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Market Square

(Simply Greek)

Saturday: 6,881

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Market Square 2 – Forbes Avenue - Thursday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Market Square

(Dunkin' Donuts)

Thursday: 11,609

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Market Square 2 – Forbes Avenue - Friday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Market Square

(Dunkin' Donuts)

Friday: 13,068

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Market Square 2 – Forbes Avenue – Saturday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Market Square

(Dunkin' Donuts)

Saturday: 7,287

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Smithfield Street – Sixth & Oliver - Thursday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Smithfield St. (below

Mellon Square)

Thursday: 6,755

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Smithfield Street – Sixth & Oliver - Friday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Smithfield St. (below

Mellon Square)

Friday: 9,260

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Smithfield Street – Sixth & Oliver - Saturday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Smithfield St. (below

Mellon Square)

Saturday: 3,587

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Smithfield Street – First and Blvd Allies - Thursday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Smithfield St.

(Children's Day Care)

Thursday: 5,405

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Smithfield Street – First and Blvd Allies - Friday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Smithfield St.

(Children's Day Care)

Friday: 4,197

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Smithfield Street – First and Blvd Allies - Saturday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Smithfield St.

(Children's Day Care)

Saturday: 1,545

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Liberty Avenue – 10th Street - Thursday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Liberty Ave (August

Wilson Center)

Thursday: 6,201

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Liberty Avenue – 10th Street - Friday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Liberty Ave (August

Wilson Center)

Friday: 6,710

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Liberty Avenue – 10th Street - Saturday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Liberty Ave (August

Wilson Center)

Saturday: 4,996

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Penn Avenue – 6th Street – Thursday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Penn Avenue

(Outside Six Penn)

Thursday: 7,898

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Penn Avenue – 6th Street – Friday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Penn Avenue

(Outside Six Penn)

Friday: 6,586

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Penn Avenue – 6th Street – Saturday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Penn Avenue

(Outside Six Penn)

Saturday: 4,384

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Penn Avenue – 9th Street – Thursday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Penn Avenue

(Near 9th Street)

Thursday: 6,824

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Penn Avenue – 9th Street – Friday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Penn Avenue

(Near 9th Street)

Friday: 12,624

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Penn Avenue – 9th Street – Saturday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Penn Avenue

(Near 9th Street)

Saturday: 10,703

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Grant Street – Fifth and Oliver - Thursday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Grant Street

(BNY Mellon)

Thursday: 6,908

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Grant Street – Fifth and Oliver - Friday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Grant Street

(BNY Mellon)

Friday: 6,220

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Grant Street – Fifth and Oliver - Saturday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Grant Street

(BNY Mellon)

Saturday: 1,333

Increased pedestrian traffic after Pittsburgh Penguins 3:00pm game

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Wood Street – Third and Blvd Allies - Thursday

0

500

1000

1500

2000

2500

4/217:00am

4/218:00am

4/219:00am

4/2110:00am

4/2111:00am

4/2112:00pm

4/211:00pm

4/212:00pm

4/213:00pm

4/214:00pm

4/215:00pm

4/216:00pm

4/217:00pm

4/218:00pm

4/219:00pm

4/2110:00pm

# P

ed

est

rian

s

Date and Time

Wood Street (Point

Park Univ.)

Thursday: 7,735

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Wood Street – Third and Blvd Allies - Friday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Wood Street (Point

Park Univ.) Friday:

7,703

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Wood Street – Third and Blvd Allies - Saturday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Wood Street

(Point Park Univ)

Saturday: 3,859

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Wood Street – Fifth and Forbes - Thursday

0

500

1000

1500

2000

2500

# P

ed

estr

ian

s

Date and Time

Wood Street

(PNC Tower)

Thursday: 8,570

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Wood Street – Fifth and Forbes - Friday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Wood Street

(PNC Tower)

Friday: 9,236

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Wood Street – Fifth and Forbes - Saturday

0

500

1000

1500

2000

2500# P

ed

estr

ian

s

Date and Time

Wood Street

(PNC Tower)

Saturday: 4,919

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End of Survey Results

Please contact the Pittsburgh Downtown

Partnership with additional questions.

[email protected]

412-566-4190

DowtownPittsburgh.com