THANK YOU TO OUR SPONSORS

HUMANITARIAN AWARD WINNER:

GREEN KEY MEETING AWARD WINNER:

Rewarding Strong Industry Standards

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Presentation by Valerie Woods STR

HAC’s Hall of Fame Awards of Excellence program was developed in 2004 with the

purpose of recognizing those of its members (individuals, companies, properties) that have

demonstrated significant accomplishments, exemplary leadership and tireless commitment

to Canada’s lodging industry. The Human Resources, Humanitarian, Green Key Meeting

(NEW!) and Green Key Energy & Environment Awards will be presented throughout the day.

Congratulations to this year’s winners!

HUMAN RESOURCES AWARD WINNER:

GREEN KEY ENERGY & ENVIRONMENT AWARD WINNER:

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SPONSORED BY

BigPictureConferences.caHACCONFERENCE.CA

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C O F F E EB R E A K FA S T D E L E G AT E B A G S

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HUMAN RESOURCES AWARD SPONSOR

GREEN KEY ENERGY & ENVIRONMENT AWARD SPONSOR

HUMANITARIAN AWARD SPONSOR

HAC HALL OF FAME AWARDS

SCOTT ALLISONMarriott Hotels

CAROLYN J. CLARK FRHI Hotels & Resorts

TREVOR LUI The International Centre

DAVID MACKENZIE Pemberton Valley Lodge

#HAC2016

MARCH 1, 20167:00am–8:45am FOYER

CONTINENTAL BREAKFAST

8:45am–9:00am TORONTO BALLROOM

OPENING REMARKS

Philippe Gadbois HAC

9:00am–9:15am TORONTO BALLROOM

THE HONOURABLE BARDISH CHAGGER, Minister Of Small Business And Tourism

4:00pm–4:45pmTORONTO BALLROOM

12:45pm–1:00pmTORONTO BALLROOM

SPONSORED BY

1:30pm–2:30pm WORKSHOPS

B2 WHAT MAKES A HOTEL PROFITABLE? 10 OPERATIONAL TECHNIQUES FOR SUCCESS CARMICHAEL/JACKSONIndustry experts provide strategic counselling to help improve the hotel operations.

MODERATORDavid Larone CBRESPEAKERSScott Allison Marriott HotelsPhilippe Gadbois Atlific HotelsMike Jackson Easton’s Group Of HotelsDidier Obeuf Groupe Germain Hotels

B3 HAC TRAVEL INTENTIONS SURVEYCASSONThis annual session looks at potential business volumes for 2016, opportunities and challenges on how to book more business in your hotel.

SPEAKERLinda Hartwell HAC

B4 TAKE BACK YOUR GUESTSTORONTO BALLROOMExplore Check In Canada, a ground breaking national initiative that aligns tourism marketing in Canada and helps hoteliers reduce reliance on OTAs.

MODERATORJordan McKay AHLASPEAKERSTony Elenis ORHMADave Kaiser AHLABruce Okabe Check In Canada

A2 A DIRECTOR OF SALES, MARKETING MANAGER AND AN INFORMED CUSTOMER WALK INTO A HOTEL BAR... TOM THOMSONHow has our sales and marketing practices evolved to provide our clients with the right information at the right time during their buying process that drives value?

MODERATORTammy Gillis Gillis Consulting and Training IncSPEAKERSVince Ambrico Choice Hotels CanadaGeoffrey Parsons Deloitte CanadaJennifer Worden Marriott Hotels Of Canada

A3 THE SHARING ECONOMY—SHAKING UP TRADITIONAL BUSINESS MODELSTORONTO BALLROOMThe emergence of peer-to-peer sites such as Airbnb and Uber and their effect on disrupting traditional business/economic models has been one of the more captivating discussions as of late.

MODERATORCameron Gordon Twitter CanadaSPEAKERSTerry Mundell Greater Toronto Hotel AssociationMuneeb Mushtaq AskforTask Inc.Tim Wootton Rover ParkingAaron Zifkin Airbnb

A1 THE LONG ROAD—UNDERSTANDING THE PATH TO PURCHASECARMICHAEL/ JACKSONNew advances in technology have created opportunities for hotels to drive operating efficiency and engage with guests, from booking to checkout. Deliver the highest return and understand the best practices for digital marketing.

MODERATORJohn McAuliffe Leonardo Worldwide CorporationSPEAKERSKyle Nantais Westmont Hospitality GroupAlan Young Puzzle Partner Ltd.

11:45am–12:45pmFOYER NETWORKING LUNCH

HACKEYNOTE #1

5:00pm–5:15pm CLOSING REMARKS TORONTO BALLROOM

Philippe Gadbois HAC

B1 YOUNG GUNS PANELTOM THOMSONHear from the next generation of hoteliers.

MODERATORVito Curalli Hilton WorldwideSPEAKERSMorgan Da Rocha Sheraton Gateway HotelAlyson Gregoire Sheraton Centre TorontoJamie Knoepfli Four Seasons Hotel TorontoBrian Nam Sheraton Centre TorontoGiovanna Vallejo Hilton Toronto Hotel

TOP ISSUES IMPACTING CANADIAN HOTEL OPERATORS PART 1: THE ECONOMYSPEAKER Robert Hogue RBC

Having spent over 40 years in the hotel and gaming business, Sir David retired as Chief Executive of Hilton Group in 2007 having sold Hilton International to Hilton Hotels Corporation for £4 billion and launching Ladbrokes as a standalone public company. You’ll enjoy his candid discussion on the future direction of hotel ownership and management.

BACK BY POPULAR DEMAND

★ ★ ★

10:45am–11:45am WORKSHOPS

HACCONFERENCE.CA

9:15am–10:15am TORONTO BALLROOM

DEMYSTIFYING DISTRIBUTIONLearn new techniques to understand

distribution costs and its impact on hotel

profit. Cindy Estis Green of Kalibri Labs

tackles these issues as she updates the

Distribution Channel Analysis: A Guide for

Hotels, the industry’s most comprehensive

study on the subject which she co-authored

originally in 2012 (revision due out in Q1’16).

CINDY ESTIS GREEN Kalibri Labs, LLC

10:15am–10:45am FOYER

HACKEYNOTE #2SIR DAVID MICHELS

COFFEE BREAK

#HAC2016

HUMANITARIAN AWARD PRESENTATIONCongratulations to Scott Allison, Marriott Hotels

HUMAN RESOURCES AWARD PRESENTATIONCongratulations to Carolyn J. Clark, FRHI Hotels & Resorts

1:00pm–1:30pm TORONTO BALLROOM

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HAC HALL OF FAME

SPONSORED BY

SPONSORED BY

GREEN KEY MEETING AWARD PRESENTATION Congratulations to The International Centre, Toronto

GREEN KEY ENERGY & ENVIRONMENT AWARD PRESENTATION Congratulations to Pemberton Valley Lodge

SPONSORED BY

3:30pm–4:00pm TORONTO BALLROOM

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HAC HALL OF FAME

3:00pm–3:30pmTORONTO BALLROOM

TOP ISSUES IMPACTING CANADIAN HOTEL OPERATORS PART 2: INTERNATIONAL TOURISM, CONNECTING AMERICA AND PREPARING FOR CANADA’S 150TH BIRTHDAY

2:30pm–3:00pmFOYER

COFFEE BREAK

4:45pm–5:00pm CHAMPAGNE TOASTTORONTO BALLROOMCelebrating Tony Pollard’s 25 years with HAC!

SPEAKER David Goldstein Destination Canada

SPONSORED BY

SESSION SPONSORED BY