2016 iceefest commercial presentation
TRANSCRIPT
![Page 1: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/1.jpg)
![Page 2: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/2.jpg)
Fact:ICEEfest - Interactive Central and Eastern Europe Festival
is one of the largest digital marketing, e-commerce, media and ad tech festivals organized in the CEE and SE Europe region.
The festival attracts each year in Bucharest, Romania, 3.500+ delegates from 20+ countries and 100+ speakers and trainers from 30+ countries.
![Page 3: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/3.jpg)
Day Time Festival 2016
Digital marketing, design, branding, creativity, storytelling
Keynotes on the latest trends & innovations
A new stream for e-health, wearables and med-tech
Special stream and expo on entrepreneurship
TV, publishers, independent producers, bloggers
New technologies, AdServing, Programmatic, Data & More
A special stream on virtual & augmented reality
e-commerce, performance marketing, payments
![Page 4: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/4.jpg)
After Dark Festival 2016
A new format, new categoriesParodies by Sector 7 on the main topics in digital
The biggest digital partyof the year
Short movies on Internet industry selected by Short Ups
![Page 5: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/5.jpg)
question:
Is ICEEfest a good project to associate your product with?
Let’s check some facts and figures….
![Page 6: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/6.jpg)
The Festival’s Demographics,
![Page 7: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/7.jpg)
What PEOPLE say about ICEEfest?
After Festival Survey (1.200+ questionnaires)
“The organization overall was more than satisfying.The registration process was fluid and effective, the panels were super organized as well!”
89.2% 96.7% 91.4%
Said they are interested in coming back for ICEEfest 2016
Were very happy fortaking part at the event
Said Viral Music Nightwas super fun
![Page 8: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/8.jpg)
What SPONSORS say about ICEEfest?
![Page 9: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/9.jpg)
What SPONSORS say about ICEEfest?
OPINION FEEDBACK RESULTS
92.86% were satisfied and very satisfiedwith the quality of the audience
92.86% are interested in participating atICEEfest in the future
60.71% 39.28% 96.42%
“Much better than other conferences I've attended in Europe”
“As good as other conferences I’ve attended worldwide”
“Of the speakers were satisfied (36,1%) or very satisfied (60,31%) with the event overall”
![Page 10: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/10.jpg)
What SPEAKERS say about ICEEfest?
linkedin.com/ICEEfest ICEEfest [email protected] Facebook.com/ICEEfest
![Page 11: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/11.jpg)
What SPEAKERS say about ICEEfest?
linkedin.com/ICEEfest ICEEfest [email protected] Facebook.com/ICEEfest
![Page 12: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/12.jpg)
NUMBERS:
Ok. Enough!Let’s get down to the numbers. Figures of ICEEfest 2015?
![Page 13: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/13.jpg)
More Tickets Sold
bigger and stronger
2012 2013 2014 20151.155 1.790
The audience of ICEEfest increased every year.The most common milestone – 2.000 paid tickets sold – was surpassed since 2014.
The total number of visitors (expo area and satellite events) is almost double.
2.355 2.768
![Page 14: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/14.jpg)
More Companies
bigger and stronger
2012 2013 2014 201565 86
Companies and speakers grew in numbers exponentially year on year!
92 123
![Page 15: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/15.jpg)
AVE distribution by type of media
Total: 114.78
TV WEB PRINT RADIO74.59 17.5
AVE distribution by type of media (per thousands)
20.91 1.73
![Page 16: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/16.jpg)
Online Media Promo Stats
![Page 17: 2016 ICEEfest Commercial Presentation](https://reader034.vdocument.in/reader034/viewer/2022050614/58a9a8ad1a28ab9c758b515b/html5/thumbnails/17.jpg)
Conclusion:
We believe that each brand or partner must take the best from this amazing festival so let’s meet and find a tailored made solution for your
brand or employees to take the best from the next ICEEfest!