2016 latin america e-readiness report 41...with an annual market growth rate of 13% by 2020....
TRANSCRIPT
The Pro Surfer Avg. age: 40.1 years
Avg. monthly income: US $1145
Avg. time spent online per day: 4.5 hours
Key:
20142016
ARGENTINA
BRAZIL
CHILE
COLOMBIA
COSTA RICA
MEXICO
PERU
VENEZUELA
USA
LATIN AMERICA
22.1
14.1
20.4
19.3
15.7
40.5
40.5
22.9
5.1
24.4
19.9
7.3
17.1
23.8
27.1
16.1
26.1
11.5
18.6
Traditionalist
9.1
13.9
7.7
12.1
8.7
15.6
11.0
11.5
7.2
11.2
33.3
15.4
34.7
38.1
34.4
40.6
37.8
30.6
33.1
Spectator
13.826.2
15.737.6
7.5
13.7
10.2
11.0
10.3
10.0
28.0
22.4
23.6
24.3
20.5
34.7
13.7
11.527.2
Explorer
55.020.5
56.339.8
64.420.2
54.915.7
65.314.9
32.919.1
38.215.7
55.623.2
74.0
53.021.1
Pro Surfer
Latin America e-Readiness report
Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps to identify areas of opportunity as well as encourage Internet adoption.
2016Latin America
Consumer profiles
Over half of Internet users in Latin America fall under the Pro Surfer profile (shop online once a month). This demonstrates consumers’ growing familiarity and increased comfort with buying online. Yet, there is still room for development with 24.4% of Latin American’s having never shopped online.
PERU 4.6 23.4 28.5 30.9 58.4
ARGENTINA 14.8 44.2 45.0 41.1 60.2
BRAZIL 33.5 53.6 60.4 36.3 70.0
CHILE 8.8 41.0 41.9 42.0 57.4
COLOMBIA 11.0 33.6 38.8 29.1 63.2
COSTA RICA 7.4 34.4 39.7 42.2 50.4
MEXICO 14.5 31.3 37.9 50.5 66.6
VENEZUELA 9.3 30.3 44.6 19.4 37.4
USA 100 100 87.8 90.9 100
LATIN AMERICA 19.5 40.7 46.4 40.1 63.7
MONETARY CONNECTIVITY
E-COMMERCEPRESENCE
DEVICE ACCESS
ON-GROUND LOGISTICS
ONLINE CONNECTIVITY
e-Readiness breakdown
The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region.
BRAZIL MEXICOCHILEARGENTINA COLOMBIA PERUCOSTA RICA VENEZUELALAT AMUSA
94.5
41.7 40.049.3
37.3 34.4 34.841.3
29.4 27.5
Leading profile
Regional overview
Strong growth is expected for e-Commerce in Latin America, with an annual market growth rate of 13% by 2020.
Internet Users: 50%
Online Buyers: 19.8%
633.8MILLION
50.9%Smartphones
48.7%
Personal computers
9.6%Tablets
Percentages shown out of households.
13%
The e-Commerce market value is set to increase annually by:1
$92.2 BILLIONEquating to: 10.2% of Internet retailing
was through mobile.
Internet Retailing: 55%
= $27.6 billion
$50.1BILLION
1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International
Visit vi.sa/latam-ereadiness-en for more information.
E-REAdINEss INdEx
41.7
Population Device Possession 2020 Forecast2015 e-Commerce Market Value