2016 media kit

ABOUT USLocale is the premier western regional quarterly magazine, focusing on local lifestyle, local character, local

people, local issues, and local hotspots. Locale is produced by creative locals who have a desire to show you

what is great about where we live. Locale is locally owned and operated.

MAGAZINE READERS

OUR DEMOGRAPHICS

25-44 years old

College graduate

Makes over $150k annually

Logs onto our website from work & stays on for over 2 min.

Has a house worth over $800k

GENDER AGE INCOME

Female (Age 25-34) 25-34 150,000+

Male (Age 25-34) 35-44 125,000-150,000

Female (Age 35-44) 18-24 100,000-125,000

Male (Age 35-44) 45-54

Our average fan:

10 20 30 40 50 60 70 80 90 100

40%

64%

70%

62%

43%

25%

40%

23%

24%13%

40%

22%

12%

15%14%

10%

2

GO/DOEdition

Lauryn EVARTSTALKS ALL

THINGS SKINNY

MURAL BY: ROY MCMAKINFAVORITE COLOR, 2010

LA JOLLA, CA

EAT/DRINKEdition

Chanel WEST COAST

FAIRMONT MIRAMAR HOTEL & BUNGALOWS

SHOPEdition

Cora BENESH

FABULOUS FALL-IDAYAT SURF AND SAND RESORT

EAT/DRINKEdition

Scarlett BENCHLEYWHISK-ING YOU AWAY

AT SHEATS GOLDSTEIN RESIDENCE

SHOPEdition

AT FLORENT RESTAURANT & LOUNGE

Kayla REID

WORTH THE WAIT.THREE GASLAMP VENUES WE COULD NOT WAIT TO

GET INTO.

Cameron DORNALL ABOARD THE

AOLANI CATAMARAN

AT SAN DIEGO HARBOR

HOMEEdition

DOEdition

Arianny CELESTE

ANSWERS THE BELL AND COMES OUT SWINGING

SHOPEdition

Vanessa GIOVACCHINI& Marylouise PELS

IT’S THEIR UNIVERSE

DOEdition

THE DECK ON LAGUNA BEACH

Brittany MCGOWAN

ALL HATS ON DECKPREPPING FOR DEL MAR’S

OPENING DAY

GO/DOEdition

Kaitlynn CARTERMEETS US IN THE

DESERT AT HIGH NOON

PIONEERTOWN

GO/DOEdition

Katherine LAPRELL

RANCHO MISSION VIEJO RIDING PARK AT SAN JUAN CAPISTRANO

STOPS US IN OUR TRACKS DRESSED FOR DEL MAR’S

OPENING DAY

STYLE/BEAUTYEdition

Yenny GARCIA

RANCHO MISSION VIEJO RIDING PARK AT SAN JUAN CAPISTRANO

STOPS US IN OUR TRACKS DRESSED FOR DEL MAR’S

OPENING DAY

AT JOSHUA TREE NATIONAL PARK

STYLE/BEAUTYEdition

JUST JOSHIN’

Chloe HURSTEXTENDS FESTIVAL

FASHION YEAR LONG

STYLE/BEAUTYEdition

Sophia MONDI

LIVING IN A WONDERLAND

Tammy SOGLANICHWORTH THE WHISK

AT SHEATS GOLDSTEIN RESIDENCE

EAT/DRINKEdition

HOME/AWAYEdition

Meghan KING EDMONDS

RANCHO LAS LOMAS

GETS REAL WITH US

I N F O @ L O C A L E M A G A Z I N E . C O M | 9 4 9 . 4 3 6 . 8 9 1 0

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MAGAZINE IMPRESSIONS

SOCIAL MEDIA

WEB TRAFFIC

EMAIL BLAST

Over 70,000+ Social Media Fans

We send out emails every week regarding events, our digital magazine and web stories.

5 Impressions per magazine or 1,200,000 per year

150,000+ Visitors Per Month 180+

Editorial Stories Per Month

20,000+ Email Addresses

2M 47S Average Stay

300 Coastal Southern California Delivery Locations

50,000+

Digital Magazine Impressions

40,000+Facebook Likes

22,000+Instagram Followers

3,000+Twitter Followers

LOS ANGELES

ORANGE COUNTY

TOTAL MAGAZINES

SAN DIEGO

240,000

50K 40K 20K 2K

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We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.

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JANUARY | OC - EAT/DRINK IssueEditorial Meeting: 09.01.2015Ads Due: 11.15.15Magazine Published: 01.01.16Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts

FEBRUARY | LA - EAT/DRINK IssueEditorial Meeting: 09.29.2015Ads Due: 12.15.15Magazine Published: 02.01.16Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets

MARCH | SD - EAT/DRINK IssueEditorial Meeting: 11.03.2015Ads Due: 01.15.16Magazine Published: 03.01.16Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts

APRIL | OC - STYLE/BEAUTY IssueEditorial Meeting: 12.01.2015Ads Due: 02.15.16Magazine Published: 04.01.16Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide

MAY | LA & PS - STYLE/BEAUTY IssueEditorial Meeting: 12.15.2015Ads Due: 03.15.16Magazine Published: 05.01.16Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers

JUNE | SD - STYLE/BEAUTY IssueEditorial Meeting: 02.02.2016Ads Due: 04.15.16Magazine Published: 06.01.16Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season

JULY | OC - GO/DO IssueEditorial Meeting: 03.01.2016Ads Due: 05.15.16Magazine Published: 07.01.16Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup

AUGUST | LA - GO/DO IssueEditorial Meeting: 03.29.2016Ads Due: 06.15.16Magazine Published: 08.01.16Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art

SEPTEMBER | SD - GO/DO IssueEditorial Meeting: 05.03.2016Ads Due: 07.15.16Magazine Published: 09.01.16Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts

OCTOBER | OC - HOME/AWAY IssueEditorial Meeting: 05.31.2016Ads Due: 08.15.16Magazine Published: 10.01.16Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess

NOVEMBER | LA & PS - HOME/AWAY IssueEditorial Meeting: 06.28.2016Ads Due: 09.15.16Magazine Published: 11.01.16Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide

DECEMBER | SD - HOME/AWAY IssueEditorial Meeting: 08.02.2016Ads Due: 10.15.16Magazine Published: 12.01.16Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide

PRINT EDITORIAL CALENDARLOS ANGELES | ORANGE COUNTY | SAN DIEGO

2016

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Eat/Drink

Go/Do

Style/Beauty

Home/Away

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IN EACH ISSUE

EAT + DRINK. Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink.

• Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts• VS: Our friendly food competition featuring the best of the best• Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them.• Drink Expert Profile: Mixologists, bar owners, baristas• Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios

STYLE + BEAUTY. We find the hottest looks for home, hubby, ladies and kids.

• Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners

• That’s What She Said: A blogger’s view on the perfect shopping day.• Fashion Spread: Featuring local models, designers & photographers

GO + DO. From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather.

• Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts• First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more.• Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.

HOME + AWAY.Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest.

• Home or Away Expert Profile: Top agents, home builders & designers and hotel experts• Setting the Table: Fantasy table settings at amazing local restaurants & homes• Su Casa: A tour of the area’s finest homes & apartments.

Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/Away. There

are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical

stories you may find.

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eat/drink

32EAT EXPERTRaising the Standard

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32 EAT EXPERT

Catching Up With Celebrity Chef Chris Gentile of San Diego’s Double Standard Kitchenetta and Craft Bar

36 EAT FEATURE

Escape to Italy With the Anselmi Brothers’ Newest Concept

44 EAT EXPERT

Freshly Focused Sandwich Shop Board & Brew Expands to New Locations in San Diego

50 MEALS DECONSTRUCTED

Feel Good Food, Liven Up Your Diet With the Worldly Options From True Food Kitchen

56 DRINK EXPERT

Michael Skubic Gets Crafty With the Release of His Southwestern Gin

65 DRINK FEATURE

Mixing it up in Carlsbad, The Compass Creates Elevated Cocktail Creations to Please Your Palate

June2 0 1 5

DOUBLE STANDARD KITCHENETTA AND CRAFT BAR 695 6th AveSan Diego, CA 92101619.269.9676www.doublestandardsd.com

JUNE 201531

73 STYLE & BEAUTY EXPERTS

From Gorgeous Lashes to Unique Denim, Look and Feel Your Best All Year Round

82 LOCALE LOOKS

Find Your Next Favorite Place to Take a Dip at These Three Las Vegas Pools

101 STYLE FEATURE

From Online to Brick and Mortar, These Highly Sought After Retail Destinations Come to a Store Near You

108 FASHION SPREAD

Fringe, Flowers and Feathers Unite on a Desert Escape to Joshua Tree

123 THAT’S WHAT SHE SAID

A Waterfront Wonder, Come to The Headquarters for Open-Air Fun, From Retail Therapy to Delicious Dining82

LOCALE LOOKSLaps of Luxury

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WET REPUBLIC MGM GRAND3799 S Las Vegas Blvd Las Vegas, NV 89109702.891.3715www.wetrepublic.com

June2 0 1 5

JUNE 201571

138DO EXPERT

Shape Shifters

132 FIRST TIMER’S GUIDE

A Day on the High Seas With Sail San Diego

138 DO EXPERT

A Passion for Wellness, the Dynamic Duo of Nick and Shawn Donohoe Bring a Freshly Focused Workout Experience to the City of La Jolla

144 DO FEATURE

Christian Zucconi of the Indie-Rock Band Grouplove Sits Down and Opens Up About His Journey Into the Spotlight

151 DEL MAR OPENING DAY GUIDE

What to Do, See, Eat and Wear at the Del Mar Racetrack

June2 0 1 5

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PRESS FITNESS 7655 Girard Ave, Ste 102La Jolla, CA 92037858.230.7518www.pressfitclub.com

JUNE 2015131

174SU CASA

Home Sweet Hollywood

154 HOME EXPERT

How Blake Andrews Builds Hope Through Building Homes

158 ESCAPE

Immerse You and Your Soulmate with Utopian Island Life at This Tropical Paradise

170 SETTING THE TABLE

See How the Love of Beautiful Things Turns a Backyard Into a Stunning Oasis

174 SU CASA

Welcome to Hollywood House, Home to Some of Tinseltown’s Most Iconic Stars

August2 0 1 5

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AUGUST 2015153

� Eat/Drink Section Opener

� Go/Do Section Opener

� Style/Beauty Section Opener

� Home/Away Section Opener

73 STYLE & BEAUTY EXPERTS

From Gorgeous Lashes to Unique Denim, Look and Feel Your Best All Year Round

82 LOCALE LOOKS

Find Your Next Favorite Place to Take a Dip at These Three Las Vegas Pools

101 STYLE FEATURE

From Online to Brick and Mortar, These Highly Sought After Retail Destinations Come to a Store Near You

108 FASHION SPREAD

Fringe, Flowers and Feathers Unite on a Desert Escape to Joshua Tree

123 THAT’S WHAT SHE SAID

A Waterfront Wonder, Come to The Headquarters for Open-Air Fun, From Retail Therapy to Delicious Dining82

LOCALE LOOKSLaps of Luxury

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/beauty

WET REPUBLIC MGM GRAND3799 S Las Vegas Blvd Las Vegas, NV 89109702.891.3715www.wetrepublic.com

June2 0 1 5

JUNE 201571


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PRINT AD PRICING

PRINT AD SPECS

BACK COVER

INSIDE FRONT COVER

INSIDE BACK COVER

SPREAD

FULL PAGE

1/2 PAGE

1/3 PAGE

$15,000

$11,500

$8,400

$11,250

$7,200

$4,100

$2,900

$12,000

$8,800

$7,400

$9,500

$5,400

$3,500

$2,600

$10,000

$7,900

$6,400

$8,000

$4,300

$2,900

$2,300

$9,000

$6,600

$5,400

$7,500

$3,750

$2,450

$2,050

X1 X4 X8 X12AD SIZE

Spread Full Page1/2 PageVertical

1/3 PageVertical

DISPLAY AD MATERIAL REQUIREMENTS• Only CMYK• 300 DPI Resolution• Extensions: .pdf, .indd, .psd or .ai• Copy must be spell-checked and proofed.

Please email the AD to [email protected]

* Templates available upon request

PRODUCTION CHARGESAlterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.

SPREADWIDTH: 20”HEIGHT: 12”BLEED: 0.125”TOTAL DIMENTIONS: 20.25” x 12.25”

FULL PAGEWIDTH: 10”HEIGHT: 12”BLEED: 0.125”TOTAL DIMENTIONS: 10.25” x 12.25”

1/2 PAGEWIDTH: 4.625”HEIGHT: 11.5”

1/3 PAGEWIDTH: 3”HEIGHT: 11.5”

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FULL PAGE SKIN

LEADERBOARD (ros)

SQUARE AD (ros)

LOWER BANNER (ros)

IN STORY AD (top 10)

DEDICATED EMAIL BLAST

LEADERBOARD

MEDIUM RECTANGLE

EDITORIAL WITH LINK

EVENT WITH LINK

POSTING ON ALL 3 NETWORKS

CONTEST

SOCIAL DAILY TAKEOVER

FB & IG HOME SCREEN TAKEOVER (daily)

FB HOME SCREEN TAKEOVER (weekly)

$1,500 WEEK

$2,000 MONTHLY

$1,500 MONTHLY

$1,000 MONTHLY

$1,000 MONTHLY

$1,500

$350

$350

$500

$250

$500 (per post)

$1,000 (per post)

$2,000 (per day)

$500

$1,000

AD SIZE

AD SIZE

AD SIZE

PRICE

PRICE

PRICE

DIGITAL AD PRICING

DIGITAL AD SPECS

DISPLAY AD MATERIAL REQUIREMENTS• RGB• 72 - 92 dpi• Extensions: .pdf, .indd, .psd, jpeg or .ai• Copy must be spell-checked and proofed.

Please email the AD to [email protected]

* Templates available upon request

PRODUCTION CHARGESAlterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.

FULL PAGE SKINWIDTH: 352pxHEIGHT: 1030px

LEADERBOARDWIDTH: 1200pxHEIGHT: 100px

SQUAREWIDTH: 360pxHEIGHT: 360px

IN STORY AD/LOWER BANNERWIDTH: 750pxHEIGHT: 90px

EMAIL BLASTWIDTH: 600pxHEIGHT: 600px

WEB

EMAIL

SOCIALMEDIA

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� Localemagazine.com

� Email Blast

� Social Media - Instagram

� Social Media - Facebook

FULL PAGE SKIN

LEADERBOARD

SQUARE

IN STORY AD

LOWER BANNER


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EVENT CALENDAR

JANUARYEAT/DRINK IssueMagazine Published: 01.01.15

Events:- Orange County Release Party

FEBRUARYEAT/DRINK IssueMagazine Published: 02.01.15

Events:- Los Angeles Release Party- Super Bowl Party

MARCHEAT/DRINK IssueMagazine Published: 03.01.15

Events:- San Diego Release Party

APRILSTYLE/BEAUTY IssueMagazine Published: 04.01.15

Events:- Orange County Release Party

MAYSTYLE/BEAUTY IssueMagazine Published: 05.01.15

Events:- Los Angeles Release Party

JUNESTYLE/BEAUTY IssueMagazine Published: 06.01.15


JULYGO/DO IssueMagazine Published: 07.01.15

Events:- Orange County Release Party (LUAU)- SD Opening Day at the Races (Bus trip)

AUGUSTGO/DO IssueMagazine Published: 08.01.15

Events:- Los Angeles Release Party

SEPTEMBERGO/DO IssueMagazine Published: 09.01.15


OCTOBERHOME/AWAY IssueMagazine Published: 10.01.15

Events:- Orange County Release Party- Halloween Masquerade Party

NOVEMBERHOME/AWAY IssueMagazine Published: 11.01.15

Events:- Los Angeles Release Party- Friendsgiving Party

DECEMBERHOME/AWAY IssueMagazine Published: 12.01.15

Events:- San Diego Release Party- Holiday Party

LOS ANGELES | ORANGE COUNTY | SAN DIEGO

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� Los Angeles November Release Party at the Sofitel Hotel

� Grand Opening at The Marke � New Year’s Eve at Newport Dunns� Fletcher Jones 2015 C & GLA Launch Event

� Fall Formal at Surf & Sand� San Diego Release Party at The Grand Del Mar

� Los Angeles Launch Party at Sportsmen’s Lodge


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EVENT SPONSORSHIP PRICING

NAMED PARTNERPackage includes:

• Event presented by “your company” over LOCALE Magazine and event name• Step & repeat logo• Invite ad• Social media graphic logo• Event booth• Product display

$12,500

GOLDPackage includes:

• Media wall inclusion• Invite & soical media inclusion• Event booth & product display* Partner only

$7,500

BEVERAGE SPONSORPackage includes:

• Beverage and product donation

$2,500

MEDIA SPONSOR (PARTNER EVENT) $2,500

EVENT BOOTH $1,000

BRANDED PHOTO $1,000

MEDIA WALL $1,500

EVENT PHOTOGRAPHER $500

EVENT DJ $1,000

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� Branded Photo

� Event Photographer

� Event DJ � Event Booth

� Media Wall

� Beverage Donation


17

CONTACT INFORMATION

ERIK HALEPUBLISHER/[email protected]

MIKE TODD SMITHMARKET [email protected]

JASON KOSKYMARKET [email protected]

ANDRE MATAELESOCIAL MEDIA MARKET [email protected]

KELLY ZALDOMARKET [email protected]

ASHLEY HICKSONCOO/[email protected]

KARLEY MATSONGRAPHIC [email protected]

REILLY KAVANAUGHART DIRECTOR + [email protected]

RICK RAMIREZDISTRIBUTION949.702.9074

BRIANNA ROMANOPARTNERSHIPS + MARKETING [email protected]

ALYSSA KLOPFERMARKETING + EVENTS [email protected]

APRIL GARLEJOINTERNAL SALES [email protected]

GINA [email protected]

NICK [email protected]

VALERIE KERRACCOUNTS [email protected]

NICK [email protected]

KILEY COLEMANMANAGING [email protected]

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2016 media kit

Documents