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The trusted source for award-winning editorial content and integrated marketing solutions for the logistics industry.
2016 Media Kit
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Our sole mission is to address the specific informational needs of decision makers and influencers responsible for the success of logistics operations. We reach over 253,000 logistics professionals per month via our print publication, digital presence, lead generation programs, e-newsletters and mobile app.
DC VELOCITY offers an unmatched circulation mix from DC and warehouse operations managers to supply chain and transportation logistics decision makers. Our audience profile is characterized by a large concentration of high-value buyers of logistics-related products and services, including third-party logistics providers who wield significant spending power.
Through the crisp, informative writing and eye-catching graphics that have become our hallmark, we attract and hold the interest of todays logistics professionals better than any other media brand in the market.
The trusted source for award-winning editorial content and integrated marketing solutions for the logistics industry.
Welcome to DC VELOCITY. READERSHIPThe volume of business information available to todays logistics executives can be overwhelming. Thats why earning their trust as the markets most reliable and useful source of information is critical to a magazines success.
Our editorial mission is a key differentiator for DC VELOCITY. As silos within the logistics industry disappear and organizations take a unified approach to managing transportation and material handling operations, DC VELOCITYs comprehensive approach to covering the U.S. logistics market aligns with this shift in supply chain management. While other logistics magazines are often exclusively focused on transportation or material handling, our approach earns lasting reader loyalty by delivering all the information they need in a direct, superb resource for logistics business intelligence.
DC VELOCITY has emerged as the premier publication in several important readership surveys and studies thanks to the strength of its brand, editorial and design teams. In surveys conducted among attendees at trade shows like ProMat and annual conferences held by the Council of Supply Chain Management Professionals (CSCMP), Warehousing Education and Research Council (WERC), and National Industrial Transportation League, respondents rated DC VELOCITY the best.*
When you think logistics, think DC VELOCITY.We look forward to building a successful partnership in 2016.
AUDIENCE DC VELOCITYs audited circulation covers a combination of corporate-level executives, on-site directors and vice presidents of logistics operations. Why all three? In a typical company, decision makers at one level of an operation recommend and specify a project, with decision makers at another level par-ticipating in the final sign off. This blended audience puts DC VELOCITY above the other logistics magazines in the scope of its market coverage and assures advertisers that messages reach the complete buying team.
*Readership of Logistics Publications by Attendees of the 2013 WERC Conference
Corporate management: 18,961
Operating management: 16,797
Distribution management: 8,079
Purchasing management: 3,476
Other: 2,380
AUDIENCE AND TITLE
BREAKDOWN
Wholesale distribution centers: 10,910
Retail distribution centers: 10,350
Manufacturing distribution centers: 9,631
3PL providers: 9,369
Manufacturers of products & goods: 7,672
Other: 2,068
BUSINESS AND INDUSTRY BREAKDOWN
E-Newsletters 66,000
DCVelocity.com 27,000*
Mobile apps 7,458
E-Blasts 56,000
TOTAL REACH 253,015
1,157Facebook
44,400Twitter
Print 40,000
Digital edition 11,000
*Unique visitors
Jim IndelicatoGroup Publisher [email protected]
Gary MasterPublisher [email protected]
mailto:gary%40dcvelocity.com?subject=
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In every issue:
Special Report Material Handling Update Transportation Report Strategic Insight
JANUARYAssuring Supply Chain Security
Lift Trucks Motor Freight 3PLs
FEBRUARYDCV/RILA Study
Retail Trends (tentative)Conveyors and Sortation Rail/Intermodal
Light Manufacturing/ Value-Added Services
MARCHWarehouse Supportof Manufacturing
Packaging Motor Freight Mobile Tech
APRIL13th Annual DCV Logistics Executive Salary Survey
Pallets and Containers Maritime/Ports Order Fulfillment
MAY13th Annual DCV/WERC Logistics Metrics Study
Lift Trucks Air Freight Visibility and Control
JUNEARC Warehouse
Improvement StudyRacks and Shelving Import/Export Systems Integration
JULY Rainmakers Dock EquipmentCSCMPs State of Logistics Report
Optimizing Freight Spend
AUGUST Automation Report Batteries and Chargers Rail/Intermodal Workforce of the Future
SEPTEMBER Sustainability Labeling Systems Motor FreightLift Truck Fleet Management
OCTOBERSite Selection and Network Design
AS/RS Parcel ExpressThe Re-emergence
of RFID?
NOVEMBEROmni-Channel
Distribution (ARC research)
Automatic Guided Vehicles Maritime/Ports Optimizing Facility Space
DECEMBER Defense LogisticsCubing and Weighing
SystemsMotor Freight Reverse Logistics
Publisher reserves the right to revise this calendar based on industry developments and editorial judgment. The Special Reports, Material Handling Updates, Transportation Reports, and Strategic Insight and Technology Review stories will appear both in the print edition and online.
Technology Review Bonus Coverage* Bonus Distribution Ad Close
Trade ManagementImport/Export
PARCEL Target Report: Lift Trucks**
MODEX, NRF, RILA Logistics & Supply Chain Conference, SMC3
Jump Start, Cargo Logistics CanadaDecember 18
Internet of ThingsVOICE SYSTEMS
Target Report: Conveyors and Sortation**MODEX Show Planning Guide
MODEX, IWLA, RILA Logistics & Supply Chain Conference
January 15
Labor Management Systems
AUTOMATED STORAGETarget Report: Motor Freight**
MODEX Show Issue/MODEX Preview e-newsletter**
MODEX, NASSTRAC, Georgia Logistics Summit
February 12
Dimensional WeightSUSTAINABILITY
Target Report: Maritime/Ports**WERC Preview e-newsletter**
WERC March 18
WMSMEZZANINES
Target Report: WMS**MHEDA, TMSA,
EyeForTransports 3PL SummitApril 15
RFIDINDUSTRIAL FANS
Target Report: Systems Integration**SMC3 Connections May 13
Auto IDCONVEYORS
Target Report: Dock Safety Equipment** Annual Partner Profile edition
CSCMP June 17
VoicePICK-TO-LIGHT
Target Report: Voice**Ad Readership Study
CSCMP, IANA Intermodal Expo
July 15
TMSPACKAGING
Target Report: TMS**CSCMP Preview e-newsletter**
CSCMP August 12
Facility Asset ManagementFACILITY LIGHTING
Target Report: AS/RS**September 16
Track and TraceSORTATION SYSTEMS
Target Report: Omni-Channel**
NITL Annual Conference and Freight Exhibition,
Cargo Logistics USAOctober 14
Robotics and Emerging Technologies
BALERS, SHREDDERS, AND RECYCLERSTarget Report: Robotics and Emerging Technologies**
Annual Boardroom Outlook edition November 18
Big Picture NewsWorthy Inbound
Thought Leader Rollouts Outbound
2016 editorial calendar VELOCITY TARGET REPORTKey topics in logistics require a deeper look. Thats why each month, DC Velocity transmits a content-specific e-newsletter called the Velocity Target Report, bringing into focus our most recent and best-read coverage on timely and key topics. As a sole sponsor, you can either populate all three ad positions with your marketing message or simply choose to include a single banner at the top of our award-winning content.
*Topics may appear in print, online or both**Electronic distribution only
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Print advertisingThe one-stop resource for logistics business intelligence
Print media continues to play a critical role in brand positioning and raising awareness for integrated B2B marketing campaigns. Whether our magazine is read over morning coffee or traveling on a business trip, DC VELOCITY provides the most engaging unplugged readership experience in the market to help advertisers attain their marketing goals.
AGiLE Business Medias ongoing investment in our print publication includes award-winning graphic and creative design, unbiased and newsworthy staff-written editorial and unmatched paper stock quality and weight. While other publications have cut costs, our attention to an uncompromised, quality reader experience has allowed DC VELOCITY to retain the largest, smartest and most experienced dedicated editorial team covering the logistics market today.
Pricing*
Full Page 2-Page 1/2-Page 1/3-Page 1/4-Page
1x $9,568 $17,190 $6,001 $4,055 $3,091
6x $8,597 $15,406 $5,190 $3,678 $2,758
12x $7,458 $14,273 $4,541 $3,086 $2,433
Advertisers in the supplement also qualify for an opportunity to sponsor a November webcast on the findings of our Omni-Channel Research Report.
*All pricing is NET
OMNI-CHANNEL SPECIAL REPORT, A SUPPLEMENT TO DC VELOCITYOmni-channel distribution challenges continue to grow in both complexity and importance. DC VELOCITY will publish its fourth annual special supplement to its November issue with a case study on one companys journey in meeting omni-channel challenges and the results of our a