2016 media kit - full kit

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  1. 1. Start Here Relationships 2016 Media Kit
  2. 2. In surgical sales, the race most often goes to the relationship builders. Reps whose customers see them as honest, open, helpful and kind. Reps whove persuaded customers that they are allies in the battle to provide the best care at the lowest possible cost. Help your sales team members get to that exalted place where sales are easier, smoother and bigger with 3 hard-working tools from Outpatient Surgery. Mind Openers Before relationship-building can start, your rep must gain permission to speak with the customer. And customers will only agree to engage if they are familiar with your organization and what you do. Make busy facility leaders familiar, help them trust your brand, understand your products and feel warmly toward your company before your rep calls them by advertising in Outpatient Surgerys outstanding printed and online content. Regular messaging in Outpatient Surgery makes decisionmakers far more likely to understand what you offer, take calls from your sales team, include you in requests for proposal and visit your booth at trade shows. Our printed publication produces 3 times as much communication power as the next-best competitor. Our electronic messaging tools produce twice as many interactions as the next-best option. Customer Finders Building meaningful relationships is very time-intensive, and for that reason, your salespeople have to pick their spots. Help them focus on the right people and give them help with forming a bond with our 2 information tools, Your Outpatient Surgery Sales Assistant and the New Surgical Construction Bulletin.The first is an amazing database that tells which hospitals, surgery centers and physicians are doing the most surgical volume by procedures and groups of procedures, shows where physicians operate, and also offers current contact, profiling and physician info that provides a huge headstart on sales homework.The second tells where new facilities are opening and which facilities are doing significant remodeling. Meeting Maker Nothing builds relationships like in-person meetings. Enable your sales team to meet their very best prospects face-to-face, privately at OR Excellence 2016, our amazing annual meeting for surgical decisionmakers, at the Hyatt Regency Coconut Point, Bonita Springs, Florida. At our Big 10 One-to-One ReverseTrade Show event, your team will have meaningful, intimate conversations with very high-volume surgery facility leaders they would never have a chance to meet otherwise. Want to know more? Call your Outpatient Surgery rep today and well get started on helping you find more customers, form and strengthen relationships and build sales to their rightful potential. Best regards, Stan Herrin, Publisher Outpatient Surgery Magazine A Note from the Publisher
  3. 3. 4 % of Universe Seeing an Ad by Publication2WITH PRINT ADVERTISING The toughest part of developing a new sales relationship frequently is getting past the customers natural defensive tendencies.The human brain is programmed to regard unknown people and propositions as threatening, no matter how harmless they may be in reality. If you cant get past this hurdle, you might never even get a chance to be heard. Thats where advertising comes in. It subtly and inoffensively introduces concepts and builds familiarity without turning customers off. It dissolves natural defenses and makes customers open to hearing value propositions. Help customers see you and your salespeople as friends and not potential threats with advertising in Outpatient Surgery. Outpatient Surgery reaches 29,0081 surgical facility leaders, decisionmakers and others each month, plus another 50,000+2 pass-along readers.They read it so frequently and thoroughly that the ads within are seen by more than 3 times the number of buyers than ads in the next-best publication.2 Over 91% of our subscribers were qualified within the past 2 years1 and 86% have purchasing responsibilities or influence in their facilities.2 Our circulation is independently audited by BPAWorldwide every year so that you can be sure your message is reaching the decisionmakers you want. Effective advertising creates familiarity and warmth, and fosters the belief that your products or services can help the reader. Its the first step to building a healthy, mutually beneficial sales relationship. Scan the QR code for a free presentation on the importance of using audited media! www.buysafemedia.com/index.php?mode=training&page=presentation 11% 9% 7% 4% 6% 3% 1% 3% 39%