2016 media kit

the most Respected equestrian magazine in Canada

$29 Billion invested in the Canadian horse industryReaders purchase horses, tack, horse-related equipment and make property improvements.

$19.6 Billion total annual economic contribution to the Canadian economy from the horse industryThere are approximately 1,000,000 horses in Canada that require care, feeding, equipment, training and more on a regular basis.

$9.3 Billion Spent on on-farm horse-care expenditures Readers are dedicated to the best care for their horses including equipment, feed, grooming supplies, drugs and supplements, and more.

Canadian HoRSe owneRS

Competitive. Sophisticated. influential. educated. affluent... that’s the equestrian lifestyle. that’s Horse Sport.

tHey aRe eduCated

*Source: 2010 Equine Canada Equine Industry Profile Study

BY THE numBeRS 2016 media kit

$6.5 Billion Spent on care and maintenance of horse operations.The cost of property ownership for horses includes maintenance equipment, fencing, stabling, insurance and more.

$1.9 Billion Spent in off-farm expendituresIn addition to the equipment needed, readers must also invest in transportation, training, and travel expenses for their horses and themselves.

Percentage of Horse Sport readers that have post-secondary education — they have careers to support their equine lifestyle.

79%

have an average household income over $100k.

own property

own 1-10 horses

OUR ReadeR 2016 media kit

80%

key target market: adults under 4560% of our core readers fall into your most desirable target audience.

Substantial disposable incomeHorse Sport reaches the influential industry insiders with disposable incomes far above the national average.

influential opinion Leaders92% of readers take some form of action after reading an ad in Horse Sport, including 53% who discuss the ad with others!

Loyal and engagedIn every issue, our core readers are fully engaged from cover to cover. 90% of readers keep the magazine for future reference.

multi-faceted ConsumersCompetitive. Sophisticated. Influential. Educated. Affluent. That’s the equestrian lifestyle. That’s Horse Sport.

Reasons to invest

1

2

4

3

5*Sources: 2011 HPG Reader Survey, 2010 Equine Canada Equine Industry Profile Study, 1998 Canadian Horse Industry Research Study

tHey aRe affLuent

tHey SPend toP doLLaR

more readers in the high income bracket than any other Canadian equestrian publication.

in number of readers who spend top dollar on riding fashions, equipment and horse health care.

2/3 of our readers are involved in some level of competition

have been involved with horses for over 10 years

35%

61%

73%

#1

OUR ReadeRSHiP 2016 media kit

one key to upscale households is horse ownership – and there’s no better way to reach Canadian owners than through the magazines of the Horse Publications Group.

TOTal ReadeRS

U.S./Foreign 1.7%

43,200British Columbia& Territories 7.6%alberta 19.9% Man/Sask 4.5%

Western 32%

Eastern 66.3%

Quebec 4.7% Ontario 54.5% Maritimes 7.1%

Get into tHe BeSt HomeS in Canadathe Horse Publications Group of magazines are recognized as the most comprehensive and highly respected in the Canadian horse industry. we can help you get into the best homes in Canada and get a share of this $29 Billion market.

a muLti-PLatfoRm BRand 2016 media kit

Horse Sport creates premium content across a variety of platforms resulting in a loyal following that provides valuable exposure for our clients.

E-BlaSTS3,500+ ReadeRS

WEBSiTE500,000+

SeSSionS/yeaRpRinT

43,200 ReadeRS

E-nEWSlETTERS3,500+ ReadeRS SOCial MEdia

CLoSe to 465,000+ fanSdiGiTal EdiTiOnS

11 iSSueS/yeaR

SpECial iSSUES

87,500 ReadeRS

EdiTORial & pROdUCTiOn SCHeduLe

feBRuaRyfoCuS: Breeding issue, Stallion, Mare and Foal CareBookinG deadLine: december 14, 2015 mateRiaL deadLine: december 16, 2015Special Coverage: Royal agricultural Winter Fair & Royal West Gallery of WinnersBonus distribution: BC Equine Education Summit & alberta Horse Conference

maRCHfoCuS: Farm Management, EducationBookinG deadLine: January 15, 2016mateRiaL deadLine: January 19, 2016Bonus distribution: Can am Equine Expo (On)

aPRiLfoCuS: Health CareBookinG deadLine: February 19, 2016mateRiaL deadLine: February 23, 2016Bonus distribution: Mane Event (aB)

mayfoCuS: Show Season, Summer Fashion, Sports MedicineBookinG deadLine: March 17, 2016mateRiaL deadLine: March 21, 2016Special Coverage: Winter Circuit Results

JunefoCuS: Hunter/Jumper Training, Tack & GroomingBookinG deadLine: april 19, 2016mateRiaL deadLine: april 26, 2016Special Coverage: dressage & Jumping World Cup Finals

JuLyfoCuS: Eventing Training, Rolex CCi4* ReportBookinG deadLine: May 12, 2016mateRiaL deadLine: May 16, 2016

auGuStfoCuS: dressage Training, Hoof CareBookinG deadLine: June 17, 2016mateRiaL deadLine: June 21, 2016Special Coverage: 2016 Rio Olympics previewBonus distribution: Spruce Meadows Masters (aB)

SePtemBeRfoCuS: Fall/Winter Fashion, nutrition, Equine WelfareBookinG deadLine: July 14, 2016mateRiaL deadLine: July 18, 2016Bonus distribution: Spruce Meadows Masters (aB)

oCtoBeRfoCuS: Marketing, Money-Saving Tips for Horse OwnersBookinG deadLine: august 18, 2016mateRiaL deadLine: august 22, 2016Special Coverage: 2016 Olympic GamesBonus distribution: Mane Event (BC)

novemBeRfoCuS: Royal preview, Equine Welfare & CharitiesBookinG deadLine: September 16, 2016mateRiaL deadLine: September 20, 2016Special Coverage: Spruce Meadows MastersBonus distribution: Royal agricultural Winter Fair (On)

deCemBeRfoCuS: Gifts/Books/art, new Technology, Year-End ReviewBookinG deadLine: October 19, 2016mateRiaL deadLine: October 25, 2016

Canadian HoRSe annuaL 2017BookinG deadLine: november 1, 2016mateRiaL deadLine: november 7, 2016Special distribution & ad Rates

2016 media kit

COVERS 1x 3x 6x 12x

OBC8.5" x 11" (bleed)

2635 2510 2335 2130

IFC/IBC

8.5" x 11" (bleed)2410 2335 2195 1950

BLACK & WHITE 1x 3x 6x 12x

DPS 16.75" x 11" (bleed)

1915 1725 1575 1525

D1/2PS16.75" x 5.25" (bleed)

1285 1205 1100 1135

Full page8.5" x 11" (bleed)

1045 950 875 815

2/3 vertical4.5" x 9.5"

840 785 730 675

1/2 island4.5" x 7"

760 710 635 590

1/2 horizontal or vertical7" x 4.625" or 3.375" x 9.5"

705 640 580 540

1/3 square or vertical4.5" x 4.625" or 2.1875" x 9.5"

480 445 410 375

1/4 square7" x 2.1875" or 3.375" x 4.625"

380 360 330 315

1/6 horizontal or vertical4.5" x 2.1875" or 2.1875" x 4.625"

265 250 230 220

1/8 business card3.375" x 2.1875"

135 130 115 105

FOUR COLOUR 1x 3x 6x 12x

DPS 16.75" x 11" (bleed)

3960 3725 3430 3170

D1/2PS16.75" x 5.25" (bleed)

2965 2825 2605 2470

Full page8.5" x 11" (bleed)

2170 1980 1850 1720

2/3 vertical4.5" x 9.5"

1870 1770 1595 1525

1/2 island4.5" x 7"

1720 1595 1500 1445

1/2 horizontal or vertical7" x 4.625" or 3.375" x 9.5"

1620 1535 1380 1285

1/3 square or vertical4.5" x 4.625" or 2.1875" x 9.5"

1300 1270 1175 1060

1/4 square7" x 2.1875" or 3.375" x 4.625"

1065 1005 935 890

1/6 horizontal or vertical4.5" x 2.1875" or 2.1875" x 4.625"

840 785 725 670

1/8 business card3.375" x 2.1875"

265 250 225 215

2016 RETail pRinT RaTESnetwoRk diSCountSHorse Sport is a member of the Horse publications Group™, publishers of Canadian Thoroughbred, Horse Canada, and The Canadian Horse Annual. advertisers placing insertions in Horse publications Group™ associated magazines, become eligible for network discounts. network discounts are based on frequency of ads running within the contract period. i.e. 3 pages in Horse Canada magazine and 3 pages in Horse Sport earns a 6-time network frequency discount in each magazine. discounts are applicable to non-cancellable contracts only and schedule must be completed within a 12-month contract period.

iSSuanCe and CLoSinG dateS1. published 12 times a year including The Canadian

Horse Health Annual.2. Cancellations must be in writing and are not

accepted after the closing date. Cover positions are non-cancellable.

3. When a change of copy is not received by the advertising deadline, contracted advertiser’s copy run in previous issue will be used.

CommiSSionS, CaSH diSCountS and PaymentS1. invoices are rendered on the publication date of

each issue and are due within 30 days of date of invoice.

2. Contracts, required to secure frequency discounts, are available upon request. Rates for repeated use of advertising space are determined by the number of insertions during a 12-month period, beginning with the first insertion.

teRmS and ConditionS1. advertisements are accepted upon the

representation that the advertisers and/or their agent have the right to publish the contents thereof. in consideration of such publication, advertiser and/or agent agree to indemnify and hold publisher harmless against any expense or loss by reason of claims arising out of publication.

2. all contents of advertisements are subject to publisher’s approval.

3. The publisher’s liability for any error shall not exceed the cost of space occupied by the error. publisher shall have no liability for errors for which notification is received from advertiser later than 30 days from issue mailing date.

meCHaniCaL ReQuiRementSInside: Type Live Area: 7.25" x 9.75"Trim: 8.25" x 10.75"Bleed Size: 8.5" x 11"DPS Bleed Size: 16.75" x 11"Stock: All Glossy

Print ready PDFs. All images CMYK at 300dpi. All fonts embedded or outlined. No Pantone colours.For files received by e-mail, extra charges may apply if additional system work is required.Halftones: 133 line screen

Inserts/Quotes: Contact Sales Representative Spot Colour (Standard Colour): $250 Typesetting & Layout: 10% of space charge

2016 media kit

Horse Publications Group n dianne denby n ddenby@horse-canada.com n 1.800.505.7428 ext.29 n www.Horse-Canada.com

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