2016 megabrands - fliphound · 99 uber 6525.8 100 jim beam 6373.6 rank 2016 megabrands top 100 ooh...
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ADVERTISER OOH SPENDING (000)1 MCDONALDS RESTAURANT 76191.42 APPLE 69175.73 GEICO 56931.34 CHEVROLET 49813.75 VERIZON 44915.36 AMERICAN EXPRESS 33434.97 SPRINT 332248 ANHEUSER‐BUSCH 27824.19 COCA‐COLA 26149.410 HBO 25962.111 GOOGLE 25593.412 WARNER BROS PICTURES 25491.513 MICROSOFT 24551.514 M&MS 2387515 CHASE 22937.216 METRO PCS 22096.917 UNIVERSAL PICTURES 21931.818 AMAZON 21404.619 AT&T 20650.220 COMCAST 2003921 FOX 19851.522 PARAMOUNT PICTURES 19418.223 CITI 18698.824 20TH CENTURY FOX PICTURES 18347.425 WALT DISNEY PICTURES 17717.326 CRACKER BARREL OLD COUNTRY RESTAURANT 17700.927 MILLERCOORS 17631.828 NETFLIX 17627.929 MARRIOTT HOTEL/RESORT 17591.530 SAMSUNG 17574.331 CBS 16597.332 STATE FARM 16443.433 DISNEY 16430.734 FORD 16413.935 MAZDA 15969.836 FACEBOOK 15659.937 CHIPOTLE MEXICAN GRILL 15446.538 T‐MOBILE 14937.639 NBC 14910.640 HSBC 1404041 LYFT 13811.342 PRUDENTIAL 13716.643 CHICK‐FIL‐A RESTAURANT 13691.344 ABC 13224.145 CHEVROLET DEALER ASSN 12342.846 UNITED AIRLINES 12063.547 PEPSI 11971.348 KROGER 11611.749 FX 11537.150 COX 11219.1
2016 MegaBrandsTop 100 OOH Advertisers
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Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%.
ADVERTISER OOH SPENDING (000)51 COORS 10894.052 CAESARS 10845.953 ACCENTURE 10626.254 DELTA AIRLINES 10580.855 INFINITI 10515.556 DUNKIN DONUTS RESTAURANT 10405.657 BLUE CROSS & BLUE SHIELD 9300.958 SONY PICTURES 9296.959 PANERA BREAD BAKERY CAFE 9230.160 DELL 8897.861 TARGET 8765.362 TOYOTA DEALER ASSN 8757.363 TACO BELL RESTAURANT 8725.264 LEXUS 8657.665 UNIVERSAL 8650.066 YAHOO 8582.167 KIA 8392.368 CAPITAL ONE 8345.669 MILLER 8340.270 RE/MAX 8326.071 SUBWAY RESTAURANT 8204.972 TOYOTA 8090.473 HULU 7959.574 TNT 7886.475 BUDWEISER 7668.876 YOUTUBE 7639.277 SHOWTIME 7602.978 NEW YORK CITY DEPT OF HEALTH & MENTAL HYGIENE 7570.679 BARRACUDA 7497.980 SOUTHWEST AIRLINES 7358.881 NEW YORK STATE GAMING COMMISSION 7356.882 TRESEMME 7294.983 PLANET FITNESS CENTER 7256.184 COLOSSEUM CASINO 7232.685 CYLANCE 7179.786 WRIGLEYS 7130.287 SEAWORLD 7111.988 JETBLUE AIRWAYS 7100.089 CORONA 7079.890 SONY 7078.791 US CELLULAR 6967.092 WELLS FARGO 6853.093 DOVE 6796.494 POLITICAL ‐ STATE & LOCAL OFFICE RACES 6767.695 RED BULL 6758.896 ANDROID 6708.097 SHEETZ 6596.998 TBS 6541.099 UBER 6525.8100 JIM BEAM 6373.6
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2016 MegaBrandsTop 100 OOH Advertisers
Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%.