2016 mlb position piece

2016 MLB on ESPN Audio

The Avid MLB Fan

Source:ESPNSportsPoll2013,AvidMLBFans,IndexedtoAllP12+

TheMLBfanisdesirabletoawidevarietyofadvertisers– MLBfansareaffluent,educatedandtech-savvy

2016 MLB on ESPN AUDIO

MLBFanDemographics

MedianAge:46(Index107)

61% ofAmerican12+areMLBFans

HHI$75K+:48.2%(120)

4+YearsofCollege:32.3%(112)

37.8%useacomputerANDamobilephonetoaccesssportsinformation(159)

62%ofAmericans12+areMLBFans

2014Attendance:73MM+Fans

MLB Fans are Multimedia

36%listentosportseventsontheradio(Index259)37%readthesportssectionofthewknd newspaper(216)48%attendsportingevents(205)12%haveaccessedasports“app”(182)22%readsportsmagazines(146)27%visitedasportssiteontheirmobiledevice(159)42%obtainsportsinformationonline(150)88%watchsportseventsonTV(145Index)72%participateinsports(114)49%haveaDVRintheirhousehold(113)

Source:MRIDoublebase 2013,AvidMLBFans,IndexedtoAllP18+


MLB Multi-Platform Reach and Distribution



Live Sports Broadcasts are cross promoted across ESPN Branded Media that reaches over 102 million people every week

Source: ESPN All Day Every Day, Fall 2014

MLB Multi-Platform Reach and Distribution

77.5%ofSportsRadioListenersareMLBFans

SportsRadioListenersare+42%morelikelytobeMLBFansand+109%morelikelytobeAvidMLBFansthanaverage

Source: Knowledge Networks, ESPN All Day Every Day Fall 2013 & GfK MRI Spring 2013 1ESPN Sports Poll, 2012


Fans Connect with Radio

2013 Lieberman Research Worldwide, MLB Post Season

Listenontheradio

Checkscoresonsmartphone/tabletCheckscoresoncomputerFollowPitchbyPitchoncomputer

FollowPitchbyPitchonSmartphone/tablet

49%

13%12%12%

11%Listentohalf

ormoreofthegame

BestAvailable“Screen”whenTVisn’tanoption


Live Sports on the Radio

2016 MLB Broadcasts

January February March April May June July August September October November December

72 Regular Season games April- September

Broadcast of the 2016 All Star Game and the Home Run Derby

July 11th-12th

Broadcast of the entire Playoffs including the Wild Card, Division

and Championship Series October

Broadcast of the entire World Series

October – November

ESPNAudiobringsyouthebiggestgamesandthebrighteststarsallseasonlongwith:• OpeningNightandDay

• Sunday,Saturday,andWednesdayNightBaseball• HolidayDoubleHeaders,

• AllStarGameandHomeRunDerby• PennantChase

• AllPlayoffsandWorldSeriesGames


ESPN Audio Live Sports: Did YOU Know?

Playoff and Championship games show a dramatic increase in audience and the opportunity of live sports in the stream

October 2015: 887MM+ total listening minutes

over last yearof all streaming minutes this month were from the MLB Post Season

+18%

17%

MLB Post Season Averaged 18,812 AQH

over last year

Mobile listening increase over last year | Enhanced audio experience in the ESPN App contributed to this lift+3

7%

+72%

Source: Triton Digital


Podcasting

11

FantasyFocusBaseball

• Updated5daysaweekinseasonandover1milliondownloadsamonth,EricKarabellandTristanCockcroftprovidethelatestandgreatestfantasybaseballadvice.

BaseballTonightwithBusterOlney

• Updated5daysaweekinseasonandover750,000downloadsamonth,ESPNMLBInsiderBusterOlneyleadsthebaseballdiscussionalongwithothertopESPNanalysts.


On-Site Remote Broadcasts: Baseball Tonight Pregame Road Show

Thenation’sleading24/7sportsnetworkbroadcastslivearoundbigMLBmatchupswheresponsorscanconnectwithfansduringinteractivepre-gametailgatepartieswithESPN’sBaseballTonightfeaturingBusterOnley

2016marksESPNRadio’s19thMajorLeagueBaseballseason

• Over66gamesincludeSundayNightBaseball,MLBAllStarGameandHomerunDerbyandtheentirepostseason

AllMLBonESPNRadiogameswillbeprecededbytheone-hourBaseballTonightPregameShow,offeringthelatestnews,insightsandanalysis• BaseballTonighthostsincludeMarcKestecher,JohnBrickley andKevinWinter

AllbroadcastsareavailableonESPNRadio,ESPNRadio.comandESPNapp


2016 mlb position piece

Documents