2016 mobile money in latin america & the …...mobile money in latin america is still in its...
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2016
Mobile Money
in Latin America
& the Caribbean
Latin America saw a threefold rise in mobile money deployments in
the last five years, a faster growth rate than seen globally
2 Source: GSMA mobile money deployment tracker.
Mobile money deployments Markets with mobile money
The Caribbean
Central America
3
6
1
4
20162011
The Caribbean
Central America
6
10
1
20162011
6
South America
Latin America &
the Caribbean
17
33
3
10
South America
Latin America &
the Caribbean
8
17
3
8
Global 277116 Global 9263
Over the last five years, the number of deployments has risen
consistently across sub-regions
3Source: GSMA Mobile Money Deployment Tracker
Note: this graph recognises deployments operational at the end of each year
0
2
4
6
8
10
12
14
16
18
2011 2012 2013 2014 2015 2016
Central America
Caribbean
South America
Latin American deployments by sub-region, 2011 to 2016
Markets with lower account penetration and lower GDP per capita
have tended to show a higher adoption of mobile money
Source: GSMA data, World Bank Findex data. Adoption rate methodology: registered accounts / total GSM connections excluding cellular M2M
Definitions of market types: Type I markets: the lowest-income markets in the region, with the highest rates of financial exclusion on average. Type II markets: relatively high-income markets with
higher rates of financial inclusion, with some exceptions. The markets in between are likely to be hybrids of Type I and Type II markets. See: GSMA Latin America paper; CGAP methodology paper.
Type I and Type II markets by adoption rate
4
0
10
20
30
40
50
60
70
80
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000
Brazil
Bolivia
Colombia
Haiti Nicaragua
Ecuador
Dominican Republic
Guatemala
El Salvador
Paraguay
GDP per capita (USD) - 2014
Account at a FI (% age 15+)
Mexico
Honduras
Argentina
Peru
Adoption rate
scale
Low
Medium
High
Key
Type I
In between
Type IICountries with enabling regulation have solid bubbles
As mobile adoption reaches saturation, mobile money still stands to
capture a large addressable market, now equipped with smartphones
50
650
300
100
600
200
0
250
150
Dec
2015
Dec
2014
Dec
2012
Dec
2013
Dec
2011
Dec
2016
Millions
Source: GSMA and GSMAi data
Number of mobile connections: Total connections excluding cellular M2M
Number of smartphones: calculated using quarterly net smartphone additions, excluding cellular M2M
23M2M
Growth of registered mobile money accounts over addressable market in Latin America,
2011 to 2016
5
616M
575M
CAGR:
63.8%
CAGR:
1.4%
XMNumber of mobile
money accountsXM
Number of mobile
connectionsXM
Number of
smartphones
42M
337MCAGR:
51.7%
Mobile money in Latin America is still in its early growth phase.
Starting from a low base, it is outgrowing the rest of the world
Latin
America
90-day active
accounts,
millions
Growth of 90-day active mobile money accounts, 2011 to 2016
Source: GSMA data. Note: Rest of the World excludes Latin America.
CAGR is calculated between 2011 and 2016.6
0
5
10
15
2011 2012 2013 2014 2015 2016
Rest of the
World
90-day active
accounts,
millions
0
50
100
150
200
2011 2012 2013 2014 2015 2016
LatAm
CAGR:
51.3%
Latin America
Rest of the world
RoW
CAGR:
39.6%
LatAm Values
2016
Global Values
2016
Global Volume
2016
LatAm Volume
2016
The region’s use-case breakdown shows an unparalleled dominance
of ecosystem transactions
LatAm vs Global
Product Mix
2016
Ecosystem:
69%Ecosystem:
19%
Ecosystem:
70%Ecosystem:
26%
22.0%
3.9%
6.7%
0.1%58.3%
9.0%
61.1%
11.4%
2.2%
0.1%
5.1%
20.1%
Ecosystem
transactions
Airtime top-up
Bill payment
Bulk disbursement
International remittance
Merchant payment
P2P transfer
Key
7
Values:
395 mn
Volume:
US$ 3 bn
Values:
10 bn
Volume:
US$ 110 bn
2.9%
17.6%
46.6%
2.7%
2.8%
27.3%
5.4%
12.4%
7.2%
1.1%
4.7%
69.1%
Source: GSMA data
While peer-to-peer transfers increased steadily, digitizing ecosystem
transactions led to a steep rise in transaction volumes…
Volume of
transactions
(millions)
Transaction volume growth, 2011 to 2016
Source: GSMA data8
CAGR
2013 to 201662%
0
50
100
150
200
250
300
350
400
7Peer-to-peer transfers
Merchant payments
(inc transport payments)
Airtime top-ups
2016
243
22
92
395
310
Bill payments
20152013
International remittances
2014
Bulk payments
20122011
…and a decrease in the value of peer-to-peer transfers, showing a
vibrant and diverse mobile money market in Latin America…
Transaction value growth, 2011 to 2016
Source: GSMA data9
CAGR
2013 to 201626%
0
500
1,000
1,500
2,000
2,500
3,000
International remittances
2013
243
2014
1,881Bulk payments
2,806
1,414
Merchant payments
2012
Peer-to-peer transfers
Bill payments697
2016
2,377
2011 2015
Airtime top-ups
Value of
transactions
(USD millions)
…which has led to consistently higher activity rates across Latin
America, compared to the global and Sub-Saharan African averages
32
36
28
38
30
26
34
0
Dec 12 Jun 15Jun 12 Dec 15Jun 13Dec 11 Dec 14Jun 11 Dec 13 Jun 14 Jun 16
90-day
activity rate
(%)
90-day activity rates, 2011 to 2016
Source: GSMA data
Activity rate = 90-day active accounts / Registered accounts10
LatAm Global Sub-Saharan Africa
Latin
America
35.8%
Global
32.6%
Sub-Saharan
Africa
31.0%
11
Mobile money has supported the digitisation of more cash in Latin
America
90.4%
0.8%
1.2%
7.6%
100%
2016
2013
Source: GSMA data
Global
Incoming
transactions
US$ 3.8 billion
Incoming
transactions
US$ 8.4 billion
38.3% 13.2% 45.1% 3.4%
100%
Incoming
transactions
US$ 75 million
47.6% 47.1%2.7% 2.7%
100%
Incoming
transactions
US$ 259 million
Latin America
80.5%
100%
10.2%
8.5%
0.8%
International remittances Bank-to-Wallet transcationsBulk disbursements Cash-in transactions
Evolution of incoming transaction values per month, 2013 vs 2016
Operators stand to take advantage of a significant opportunity for
growth by increasing the adoption of mobile money
90-day activity rate on GSM customer base per mobile money deployment, June 2016
Source: GSMA data.
Activity rate calculation: active 90-day mobile money customers / unique mobile subscriber for every operator
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Mobile money deployments
90-day
activity rate
12
Deployments with
a high activity rate
Deployments with
a low activity rate
57 millionthe number of 90-day accounts
mobile money services could gain if
they convert 10% of their
subscribers to active MM users
Deployments are arranged by activity rate in descending
order. High-activity deployments start on the left, moving
towards low-activity deployments on the right.