2016 ncsg media kit

NCSG2016

Media

KitSWEEPING

August 2015 VOLUME 39 #7

The Journal of Chimney and Venting Technology

Root Canal Revisited

Ask Not What The Guild Can Do For You…

The Progress Issue

To Grow Or Not To Grow

What Chimney and Hearth Companies Need to Know about OSHA

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Association advertising is more cost-effective as you’re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession.

According to a recent National Chimney Sweep Guild and Chimney Safety Institute of America survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members.

What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.

Why advertise to the NCSG?

The business, technical and industry news within the full-color pages of Sweeping: The Journal of Chimney & Venting Technology lands in the mailboxes of each of our member companies and our prospective members eleven times each year.

S WEEPINGThe Journal of Chimney & Venting Technology

With a strong 36% open rate and a loyal readership, our monthly electronic newsletter is a great option to reach out to Guild members. eNewslink is sent twelve times each year and archived online in the Members Only area at www.NCSG.org.

Advertising Opportunities

eNewslink

Audience

Looking for more ways to partner with the

NCSG? Join as an NCSG Supplier Member!

Contact Membership Coordinator Debbie

Cornelius at 317-837-1500 or

[email protected]

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Sweeping: The Journal of Chimney & Venting Technology publishes 11 times annually and mails to over 1000 chimney businesses, reaching over 3000 chimney sweeps across the United States, Canada and Europe. SWEEPING gives advertisers exposure to the owners and their employees (2-3 technicians employed at each sweep company) increasing readership to over 3x the circulation.

Advertisers also get more for their advertising dollars through the e-edition of the magazine. Each month’s issue is published through issuu.com as a digital magazine that can be accessed on a computer, tablet or phone.

New for 2016, your ad in SWEEPING will allow online SWEEPING readers to connect to your company website or email address through your weblinks! In addition to the e-edition that is emailed out, the newest edition of the magazine (clickable ads included) will be available on its own tab on the National Chimney Sweep Guild Facebook page for fans of the page to read and enjoy!

2016 EDITORIAL DEADLINE

Sweeping: The Journal of Chimney & Venting Technology

SWEEPINGAugust 2015 VOLUME 39 #7

The Journal of Chimney and Venting Technology

Root Canal Revisited

Ask Not What The Guild Can Do For You…

The Progress Issue

To Grow Or Not To Grow

What Chimney and Hearth Companies Need to Know about OSHA

Issue Ad Order Deadline Editorial Theme

January November 15 NCSG National ConventionThis is the convention issue which will be on-site!

February/March December 15 Dryer Vents

April February15 NCSG Convention RecapMay March 15 Diversification — Add on services

June April 15 Masonry Edition: Custom Fireplaces, Masonry Heater, Pizza Ovens and more!

July May 15Disaster Strikes! — Preparing your business for natural disaster and help-ing your customers preserve their chimney and venting technology in the aftermath

August June 15 Factory Built Fireplaces — What’s NewSeptember July15 Lining with Stainless Steel

October August 15 Chimney TechnologyNovember September15 Government Affairs Update

December October 15 Progress Edition – Membership Focus EXTENDED MAILING — Mailed to 6,000 companies!

Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote. Classifieds: Contact Sara Sichting at (317) 837-1500 or [email protected].

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Advertisement Sizes and Rates for January 2016 - December 2016Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.)

FREQUENCY 1-2 x rate 3-5 x rate 6-8 x rate 9-10 x rate 11x rate

FULL PAGE – 8.625”w x 11.125”h

Full Color 992/1167 942/1108 913/1073 883/1038 863/1015

Black 678/797 644/758 624/733 604/710 590/694

INSIDE FRONT COVER – 7.5”w x 10”h – 4 COLOR ONLY

Full Color Only 1223/1430 1162/1359 1125/1264 1088/1272 1064/1244

INSIDE BACK COVER – 7.5”w x 10”h – 4 COLOR ONLY

Full Color Only 1082/1272 1028/1208 995/1170 963/1132 941/1106

BACK COVER – 8.625”w x 7.5”h – 4 COLOR ONLY

Full Color Only 1171/1378 1112/1309 1077/1268 1042/1227 1019/1199

2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h)

Full Color 817/961 776/914 752/885 727/856 711/836

Black 634/503 603/478 584/462 564/448 552/438

1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h)

Full Color 644/757 612/719 592/696 573/674 560/658

Black 375/441 355/418 345/406 334/492 325/383

1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE (5”x5”)

Full Color 495/583 471/553 456/536 441/518 431/507

Black 280/330 266/313 258/303 249/294 244/286

1/6 PAGE - VERTICAL (2.25”w x 4.25”) or HORIZONTAL (4.25”w x 2.25”h)

Full Color 443/520 420/494 407/479 393/464 385/453

Black 234/275 221/261 214/252 208/244 203/239

The Journal of Chimney & Venting Technology



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2/3 PAGE VERTICAL (4.5” w x 10” h) or

HORIZONTAL (7.35”w x 4.5”h)


HORIZONTAL (7.35”w x 4.875”h)


HORIZONTAL (7.5”w x 3.25”h) SQUARE (5” x 5”)

1/6 PAGE VERTICAL (2.25” w x 4.25” h) or HORIZONTAL (4.25”w x 2.25”h)

Full Page 8.635”w x 11.125”h


Ad Specifications for Sweeping


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eNewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes.

New for 2016

We have added three separate editions: namely Association News, Government Affairs, and Business- Building Practices.

Association News eNewslink:

Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and more.

Government Affairs eNewslink:

Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates will be featured monthly.

Business Building Practices eNewslink:

Provides members links to free business seminars included with their membership and timely news articles that strengthen small businesses.

Advertise in One, Two or All Three! $150 NCSG members/$200 standard

1. Right Sidebar: Two are available each month. 206 x 206 pixels 2. Banners between text: Two available each month. 380 x 60 pixels

3. Product Spotlight: Four available each month. One image (logo or photo) and 100 words. Advertiser can include up to three hyperlinks. Formatted by NCSG staff.

These ads do NOT rotate with other ads in the issue.

eNewslink: e-newsletter sent to members inbox each month

Right Sidebar

206 x 206

Product Spotlight

Right Sidebar

206 x 206

Banner 380 x 60

36 percent Open Rate — nearly double the industry average

Inserts: Contact Malisa Minetree at (317) 815-4688 or [email protected] for a custom quote. Classifieds: Contact Sara Sichting at (317) 837-1500 or [email protected].

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Agreed Conditions of Advertising

Advertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement.

Right of Refusal

All advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content.

Errors and Omissions

In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets. Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used.

Publisher’s Protective Clause

Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its

agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping: The

Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping.

Cancellations

Any advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multi-issue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages.

Payment and Terms

Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date. Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection.

Insertion Order

No advertisement will be accepted without signed insertion order.

(Revised January 2011)

Advertising Contract Terms and Conditions


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Issue Ad Size B/W or 4/c Cost Per Issue

Jan. $

Feb./March $

April $

May $

June $

July $

Aug. $

Sept. $

Oct. $

Nov. $

Dec. $

S WEEPING The Journal of Chimney & Venting Technology

eNewslinkIssue Bus. Gov. Mem Banner, Right Sidebar or

Product SpotlightTotal Cost for

EditionJan. $

Feb. $

March $

April $

May $

June $

July $

Aug. $

Sept. $

Oct. $

Nov. $

Dec. $

COMPANY/AGENCYAdvertiser’s Representative

Billing Address

City, State ZIP

PhoneEmailAre you an NCSG Member? Yes! Discounts apply. No, please send info.

DISPLAY AD INDEXPlease note the contact information as you would like it to appear in Sweeping magazine’s Display Ad Index: Company NamePhoneWeb OR Email Address

Contact Malisa Minetree at (317) 815-4688 for a custom quote. Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL [email protected].

2016 Insertion Order Form

PAYMENT METHODAdvertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card.

Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or eNewslink from a new advertiser or agency at the time of the insertion order. Megan McMahon, NCSG’s Director of Finance, will call prior to artwork deadline for payment information.

INSERTION AUTHORIZATIONI have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.Advertiser Signature __________________________________________________ Date Accepted by NCSG __________________________________________________ Date

2016 ncsg media kit

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