2016 nh governor’s nh 2016 nh governor’s …...economic development corporation from october...

nh travel council presents 2016 NH GOVERNOR’S CONFERENCE ON TOURISMMAY 2-3, 2016 WHITE MOUNTAINS OF NEW HAMPSHIRE

P.O. Box 3935 Concord, NH 03302

CONFERENCE HIGHTLIGHTS ■ Keynote Speaker George Zimmerman, Longwoods International

■ N.H. Division of Travel and Tourism Development annual update

■ N.H. Travel Council annual meeting

■ Workshops and panel discussions with industry experts

■ Taste of the White Mountains Reception at the AMC Highland Center

■ Discounted tickets for Cog Railway on Sunday, May 1

■ N.H. Travel Council Awards Luncheon

■ Industry expo

■ Silent auction

REGISTRATION INFORMATIONPlease be sure to fill out the front and back of this registration form and include a check made out to New Hampshire Travel Council. Registration information and payments can be mailed to the following address:

New Hampshire Travel CouncilAttn: Governor's Conference on TourismPO Box 3935, Concord NH, 03302

Please check one of the following:

Two-Day Registration (Member) $195.00

Two-Day Registration (Non-Member) $235.00

One-Day Registration (Member) $125.00 Please circle one: Monday or Tuesday

One-Day Registration (Non-Member) $150.00 Please circle one: Monday or Tuesday

Please check the following for additional lunch options:

Additional Lunch Monday $40.00

Additional Lunch Tuesday $40.00

Full conference registration fee includes continental breakfasts, lunches, refreshment breaks, and welcome reception. It also includes entry into all sessions and events.

WELCOMEThe New Hampshire Travel Council invites you to attend the 40th Annual Governor’s Conference on Tourism, May 2 – 3, 2016. This year’s event offers a full schedule of educational workshops and seminars, a conference expo, updates from the New Hampshire Division of Travel and Tourism Development and New Hampshire Travel Council, and plenty of networking sessions. Don’t miss this opportunity to share information and ideas with your peers and learn new tips and strategies from industry experts!

REGISTRATION FEESFull conference registration fee includes continental breakfasts, lunches, refreshment breaks and Taste of the White Mountains Reception on Monday evening. It also includes entry into all sessions and workshops.

Learn more and register at www.nhtravelcouncil.com.

LODGING INFORMATIONThis year’s conference will be hosted by the Omni Mount Washington Resort in Bretton Woods. Discounted room rates of $149 (plus tax and fees) are being offered for conference attendees at the Mount Washington Hotel. Rooms at the Bretton Arms are $129 (plus tax and fees), and Lodge guest rooms are $109 (plus tax and fees). Townhomes are also available for rental. Reservations must be made by April 8, 2016 to be guaranteed the group rate and are subject to availability. Guests can contact the hotel directly at 603-278-1000 and ask for the New Hampshire Travel Council’s rate for the Governor’s Conference, or book on line at www.omnihotels.com/hotels/bretton-woods-mount-washington/meetings/governors-conference-on-tourism. Parking is free for all attendees.

The AMC Highland Center will also offer discounted lodging for the conference: Rooms with private baths are available on May 1 or 2 for $100 per room per night plus tax. Rooms sleep one to four. No meals are included. To reserve, call AMC reservations at 603-466-2727 and mention NH Travel Council Group Reservation #317851.

EXHIBIT SPACE AVAILABLEFor-profit rate: $599Non-profit/government rate: $499Electricity fee: $30

Visit www.nhtravelcouncil.com for exhibitor registration forms or call 603-227-6320 for more information.

DONATE TO THE SILENT AUCTIONGain exposure for your business by donating products or services to our silent auction. Details and donation forms are available at www.nhtravelcouncil.com.

INDUSTRY AWARDSEach year we honor those members of our industry who have gone above and beyond to make New Hampshire a better place to live, work and visit. These awards will be presented during the luncheon on May 3.

WHO SHOULD ATTEND ■ Tourism and hospitality professionals

■ Chambers of commerce staff

■ Destination marketing organizations

■ State and local government officials

■ Regional travel associations

■ Marketing and advertising professionals

■ Media specialists

■ Educators

SPONSORS

You're invited to attend the 40th Annual NH Governor's Conference on Tourism

Learn more or register online at:

WWW.NHTRAVELCOUNCIL.COM

2016 NH GOVERNOR’S CONFERENCE ON TOURISM

REGISTRATION OPTIONS MEMBER RATE NON-MEMBER RATE

Two-Day Registration $195 $235

Mon. or Tues. Only $125 $150

Additional Lunch Mon. $40

Additional Lunch Tues. $40

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REGISTRATION FORM

Business Name

First Name

Last Name

E-mail

Phone

Organization Type

Contact 1

Title

Address

City

State Zip

Contact 2

Contact 2 E-mail

Contact 3

Contact 3 E-mail

SUNDAY, MAY 1

MONDAY, MAY 2

TUESDAY, MAY 3

KEYNOTE SPEAKER

2016 NH GOVERNOR’S CONFERENCE ON TOURISM

1:30 P.M. Optional ride on the Mount Washington Cog Railway, $26 per person (pay at the ticket window)

5:30 TO 7:30 P.M. Optional opening night reception at the Omni Mount Washington Resort, $30 per person

11:45 TO 1:OO P.M. Strolling Luncheon The Veranda

1:00 TO 2:30 P.M. Educational Breakout Sessions

5:30 TO 7:30 P.M. Taste of the White Mountains Reception AMC Highland Center

2:30 TO 3:30 P.M. Snack break with exhibitors


10:15 TO 11:15 A.M. Snack break with exhibitorsNote: Exhibitors may breakdown after this last break. Silent Auction will also wrap up.


7:00 TO 8:30 A.M. Exhibitor setup at Omni Mount Washington

8:30 TO 9:30 A.M. Registration opensat Omni Mount Washington

Continental breakfast with exhibitors

Silent Auction opens

9:30 TO 11:30 A.M. General Session, Ballroom

Welcome to the 2016 Governor's Conference

Division of Travel and Tourism Development Presentation

Keynote Address, George Zimmerman, Longwoods International

Tourism Powers Economic Development: New research conducted by Longwoods International confirms what many tourism marketers have suspected for years, that tourism marketing not only attracts visitors and their dollars, but also dramatically improves the image of destinations for all economic development objectives.

8:30 TO 9:00 A.M. Registrationat Omni Mount Washington

Continental breakfast with exhibitors

9:00 TO 10:15 A.M. Educational Breakout Sessions

Destination BrandingPresenter: George Zimmerman, Longwoods International

The Pure Michigan brand was launched 10 years ago and has been ranked by Forbes as one of the 10 best tourism brands worldwide. As the person who led the team at Travel Michigan and McCann Detroit, which created Pure Michigan, George Zimmermann will present the keys to the brand's success, as well as the pitfalls and challenges Pure Michigan has faced as it evolved over the past decade.

How Does SEO Work? How Do Paid Online Ads Work?Presenter: Marcia Morgan, Contract Marketing

Getting your site to show up on the first page of search results is not rocket science. You just have to know the factors that influence Google’s decisions and follow their rules. And if you haven’t been successful in getting your web site to show up on the first page, perhaps you’ve wondered if paying for ads on Google, Bing, Yahoo, Facebook and others is right for you. This no-nonsense session is for business owners and marketing executives who want to understand what they can control when it comes to online visibility, and how to better manage the people overseeing this work if they are not doing it themselves.

Tapping Into the Outdoor Recreation EconomyPresenter: Cam Brensinger, Outdoor Industry Association and NEMO Equipment

Outdoor recreation pumps $4.2 billion annually into the New Hampshire economy, and the bulk of that spending comes in the form of outdoor-recreation-related travel. Attend this panel discussion and learn how your business can benefit by marketing to and engaging with lovers of the great outdoors who hike, bike, climb, paddle, ski, and enjoy the other outdoor activities for which New Hampshire is known.

The Small Business Owner's Answer To:"What should I post on social media?"Presenter: Harry Gold, Overdrive Interactive

A couple of years ago small business owners were questioning whether social media was a worthwhile investment. Now it’s no longer a question of whether or not should you be using social media, but rather how you can use it efficiently and effectively to drive your business forward.

Discover the Impact of Content MarketingPresenters: Robert Patterson, Inside Out Media; Mel Allen, Yankee Publishing; Terry Lozoff, GYK Antler

Learn how to develop compelling and memorable narratives through words, images and emotional connections.

Making Local Connections to Help Improve Your Bottom LineModerator: Gail McWilliam Jellie, Director of Agricultural Development, NH Department of AgriculturePresenters: Nigel Manley, Society for the Protection of NH Forests Rocks Estate in Bethlehem; Kathy Sherman, Sherman Farm in Conway; John Moulton, Moulton farm, Meredith; Sheri St. Laurent, the Inn at East Hill Farm, Troy

The variety of agritourism experiences that can be offered is huge – from farm stays or farm-based recreation such as hiking or hunting, to pumpkin patches, u-pick farms, wine tastings, agri-entertainment and more. Visitors are willing to pay for these experiences as long as the price is reasonable and they find value in what is being offered.

International Travel MarketingPresenter: Lori Harnois, Discover New England

The international market is the fastest growing segment for our industry. Learn how to attract these visitors who are known to book in advance, stay longer and spend more. This session will show you the research trends and teach you how to take advantage of available resources.

NHTC Marketplace

Schedule one-on-one time with the conference’s supporting vendors. Register on-line for these individual meetings at www.nhtravelcouncil.com or call 603-227-6320.

NHTC Marketplace

Schedule one-on-one time with the conference’s supporting vendors. Register on-line for these individual meetings at www.nhtravelcouncil.comor call 603-227-6320.

NHTC Marketplace


Join us at the AMC Highland Center as the local Chambers of Commerce and their food/beverage members offer samples of some of the culinary delights being produced right here in the White Mountains of New Hampshire!

NHTC Marketplace


George Zimmermann joined Longwoods International USA, Inc., as Chairman in October 2014. He brings more than two decades of experience in tourism destination marketing and research to the Longwoods team and its clients. Mr. Zimmerman was the Vice President responsible for Travel Michigan at the Michigan Economic Development Corporation from

October 2001 until April 2014. Under his leadership, Travel Michigan and its advertising agency, McCann Detroit, created and launched the award-winning Pure Michigan branding campaign in 2006, which Forbes ranked among the top 10 tourism promotion campaigns worldwide. In 2011 the National Council of State Tourism Directors named him State Tourism Director of the Year. Prior to joining Travel Michigan, Mr. Zimmerman served as Ohio’s Tourism Director, and he was named State Tourism Director of the Year in 1997, the only person to have received this honor twice.

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3Using Digital Media to Reach the New England VisitorPresenters: TBD, wedü; Jonathan Lhowe, VisitNewEngland.com; Julie Holmberg Bowyer, CTM Media Group

Transforming how and when visitors receive information, digital marketing is rapidly becoming an integral part of the marketing mix.. Meanwhile, travelers are segmented by age and interests and there is never a large enough marketing budget to take advantage of the seemingly endless online opportunities. Explore the demographics, trends and online advertising options available and learn how digital marketing budgets can be maximized.

1 1:00 TO 3:00 P.M. NH Travel Council Annual Meeting

NH Travel Council Awards Luncheon

2016 nh governor’s nh 2016 nh governor’s …...economic development corporation from october...

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