2016 ntl media kit

2016NATIONALMedia Kit

We Work for You

2 ONTARIO, WESTERN & EASTERN TRUCKING NEWS 2016 MEDIA KIT

Veronica Way, Ext. [email protected]

Halina Mikicki, Ext. [email protected]

Barb Woodward, Ext. [email protected]

For more information, call 877.225.2232 and ask for

Why You Should Advertise With Us

Woodward Publishing Group is a 100% Canadian, privately owned company. We began with Ontario Trucking News in May 2003 and later added Western and Eastern Trucking News in June 2008. All of our publications feature full-colour monthly articles and advertising for the trucking industry. Our goal is to provide compelling and relevant reading material in our publications with the lowest pricing structure for our advertisers. We offer several diverse advertising opportunities from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when booking a ¼ page or larger. For those clients who want to be seen every month, we have our NEW DYNAMITE DOZEN contract which offers a lot of FREE on-line “bonus” advertising in addition to print.

DISTRIBUTION:

Ontario, Western & Eastern Trucking News are made available in truck stops, trucking fleets, dealerships and repair shops across Canada. We also distribute copies to all of the Traction & TruckPro locations in Ontario and Western Canada (Manitoba to B.C., Yukon & NWT).

PRINT: Ontario Trucking News . . . . . . . . . . . . . . . . . . . . 15,000 copies

Western Trucking News . . . . . . . . . . . . . . . . . . . . 10,000 copies

Eastern Trucking News . . . . . . . . . . . . . . . . . . . . . 5,000 copies

Call us at 877.225.2232 for a more complete geographic and demographic breakdown.

THEME OF THE MONTH: Each month we focus on a topical theme related to the trucking industry.

FRONT PAGE FEATURE PACKAGE: ($6,500 + tax for one month) This package includes an exclusive front cover photo with an accompanying full page article in all three publications. The article begins on the front cover and continues on page 4 with additional photos. Also included is a full page ad. A value of approximately $9,800.

Our Editor-in-Chief will contact you with a list of questions, set up a convenient time for your interview, write your article and submit it to you for final approval prior to publishing. Digital photos must be a minimum of 300 dpi resolution and can be sent as a jpg, tif or pdf file. All ads on the front cover will remain as these customers are on contract with us. This type of advertising is a very effective way to obtain more business.

Benefits of the Front Page Feature Package are:

• 100 copies per publication to use as a marketing tool free of charge• your feature will be placed on the front page of our website (in slider format) for the

month• your feature will be on the front cover of our digital publications for the month and later

moved to our on-line archives for several years• a digital copy of your feature will be given to you to use for your own marketing

purposes

ONTARIO, WESTERN & EASTERN TRUCKING NEWS 2016 MEDIA KIT 3





2016 PRINT ADVERTISING RATES(per month, all publications)

INSERTIONS (per month)AD SIZE 1 3 6 9 12

Full Page (premium) 3,625.00 3,600.00 3,575.00 3,550.00 3,525.00

Full Page (standard) 3,325.00 3,300.00 3,275.00 3,250.00 3,225.001⁄2 page 1,975.00 1,950.00 1,925.00 1,900.00 1,875.001⁄3 page 1,775.00 1,750.00 1,725.00 1,700.00 1,675.001⁄4 page 1,525.00 1,500.00 1,475.00 1,450.00 1,425.001⁄6 page 1,225.00 1,200.00 1,175.00 1,150.00 1,125.00

Full Page Banner 900.00 875.00 850.00 825.00 800.00

Full Page Earlug 500.00 450.00 425.00 400.00 375.00

Products & Services Directory: (cost per year for 12 months minimum) 300.00

Subscription: (cost per year plus tax, for 12 months) CDN 25.00

U.S. 35.00

* Rates include your ad in print and online in all three publications.

There are no extra charges for process colour, graphic design or special placement.Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

CAREERS SECTION: Advertise for drivers, owner operators or any other career in the trucking industry.

TIRES & WHEELS SECTION: Monthly tips on tires and information from tire companies.

NEW PRODUCTS & SERVICES SECTION: An excellent venue to introduce new products and/or services to the trucking market.

SECTION FRANÇAISE: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).

(1) Premium Cover Pages (Inside Front, Inside Back and Outside Back covers) are excluded from this offer.

(2) Pricing is based on a 12 Month (insertions) commitment.

FREE DYNAMITE DOZEN BONUS:

a) FREE Vertical Banner on the front page and all pages of our website (value of $450 per month or $5,400/year)

b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year)

c) FREE Combo Pack Directory Listing in all 3 publications and on-line in our digital versions as well as in the Products & Services Directory (value of $300/year)

d) FREE “ADVERTISERS” Section Ad Placement (value of $500 per month or $6,000/year)

e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address

f ) FREE Press Releases in our publications up to 500 words per month

DYNAMITE DOZEN PACKAGE(per month)

AD SIZE (Standard) DYNAMITE DOZEN RATES

Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2,995 .00 (std rate 3,325.00)1⁄2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,700 .00 (std rate 1,975.00)1⁄3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,500 .00 (std rate 1,775.00)1⁄4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,300 .00 (std rate 1,525.00)






2016 ONLINE ADVERTISING RATES (per month)

ON-LINE ADVERTISEMENTS ONLY: (all of Woodward Publishing websites*)

Targeted exposure on Woodward Publishing’s buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time.

* www.woodwardpublishing.com, www.ontariotruckingnews.com, www.westerntruckingnews.com andwww.easterntruckingnews.com

Banner & Other Advertising Opportunities:

Premium Partner Button Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$300.00

Vertical Banner Ads (260w x 280h pixels, max file size 60KB) . . . . . . . . . . . . . .$450.00

Leader Board Ads (top of page, 728w x 90h pixels, max file size 45KB) . . . . . .$600.00

Advertisers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500.00

Careers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500.00

Marketplace Advertising: (Inventory Management System)

Post your entire fleet inventory on the Woodward Publishing website which is searchable using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis:

- up to 9 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$285.00

- 10 to 19 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500.00

- 20 to 29 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$675.00

- 30+ listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$950.00

Sample Online Marketplace Ad (below)

ONTARIO, WESTERN & EASTERN TRUCKING NEWS 2016 MEDIA KIT 5





2016 DEADLINE SCHEDULE: ISSUE # SALES &OTN WTN-ETN MONTH EDITORIAL PRINTER DISTRIBUTION

150 92 January December 11 December 17 December 22

151 93 February January 15 January 22 January 27

152 94 March February 15 February 22 February 25

153 95 April March 17 March 24 March 29

154 96 May April 15 April 22 April 27

155 97 June May 17 May 24 May 26

156 98 July June 17 June 23 June 28

157 99 August July 18 July 25 July 28

158 100 September August 16 August 22 August 25

159 101 October September 16 September 23 September 28

160 102 November October 17 October 24 October 27

161 103 December November 17 November 24 November 29

TARGET YOUR ADVERTISING:

Associating your advertisements with one of our monthly themes

or with one of our popular columnists or writers .

MONTHLY COLUMNS:

2016 EDITORIAL CALENDAR: MONTH THEME

January Factoring & Finance

February Infrastructure - A Survey of Canada’s Best/Worst Roads

March Future of Trucking

April Insurance Products

May Affects of Terrorism - Security Products & Measures

June Air Conditioning & Heating Products

July Driver Stress - Major Contributing Factors & Solutions

August Recruitment - Innovative Ways to Bring Qualified People to the Industry

September Fleet Maintenance Products & Services

October Cross Border Issues & Compliance Services

November Tires & Wheels

December Sleep Apnea: Products & Services

SUBJECT OR THEME COLUMNIST

Business Insurance Matters Linda Colgan

Cross Border Services Dawn Truell

Factoring Bruce Sayer

Health & Fitness Dr. George Traitses

Healthy Living Brenda Ricker

Healthy Trucker Melodie Champion

Keeping Your Vehicles Clean Jack Jackson

Legal Matters Jaycen Olavario

The Complacency Coach Bruce Outridge

Tire Talk Harvey Brodsky

Transport for Christ Chaplain Len Reimer

Women in Trucking Ellen Voie






OVERVIEWWoodward Publishing Group publications are printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27”

DESIGN & PRODUCTION:If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate.

PROOFS:A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear.

COMPUTER ENVIRONMENT:Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers.

MEDIA:If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD.

AGENCY COMMISSION:Woodward Publishing Group is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount.

If you have any questions contact us, we’d love to help because, after all, We Work for You!

Please ensure that all finished display advertisements are 300 dpi

(dots per inch), CMYK if possible and the correct size(see table at right).

We can work with most file formats but it would be appreciated if you could use one of the following file

formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.

PRINT DISPLAY AD SIZES:

MECHANICAL SPECIFICATIONS: Ad Size Cols Width (“) Height (“) Area Comments

Full 91⁄4 121⁄2 Live101⁄4 131⁄2 Trim111⁄4 141⁄2 4-side bleed OBC103⁄4 141⁄2 3-side bleed inside page

1⁄2 page 6 91⁄4 61⁄65 75⁄8 71⁄24 6 93⁄83 41⁄2 121⁄2

1⁄3 page 6 91⁄4 45 75⁄8 54 6 61⁄63 41⁄2 81⁄22 3 121⁄2

1⁄4 page 5 75⁄8 35⁄84 6 45⁄83 41⁄2 61⁄62 3 95⁄8

1⁄6 page 5 75⁄8 21⁄24 6 31⁄83 41⁄2 42 3 61⁄6

Banner 6 91⁄4 11⁄4 OFC onlyEarlug 2 3 11⁄4 OFC only

Half-Earlug 1 11⁄4 11⁄4 OFC only

* Contact us if you prefer dimensions in other units.

2016 ntl media kit

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