2016 place conf: elements of a successful beacon marketing program
TRANSCRIPT
Over 2 million beacons
(aka Bluetooth 4.0)
reported on 2014
reported on 2015
reported on 2016
30% have Bluetooth ON
40% have Bluetooth ON
50% have Bluetooth ON
iPhone 7
Smart watches
5.0
New protocols
Bluetooth & Cars
Augmented reality
• Don’t use beacons in isolation
• Improve customer experience
• Learn from proximity data
• Do you want to analyze the foot traffic?
• Do you want to drive sales?
• Do you want to retarget your customers based on their offline activites?
• There are more than 400 Proximity Solution Providers
• Conduct research on different vendors at www.proxbook.com
• Stop default messaging
• Be vocal about why it’s important to know one’s location
• Be transparent on privacy
• Live up to a personalized experience
• Aggregate data from Point of Sale, loyalty programs, proximity sensors and other marketing channels
• Retarget customers when they have left your venue with relevant offers
• Continuous customer communication
• Smarter ad spend
• Measuring ad effectiveness
• Did the customer return to my venue after seeing an ad?
• Proximity data is deterministic, unlike GPS
Outdoor media company deployed500 beacons to phone booths without any
public notice, consultation, or approval
After FTC found that a data collection company misled its customers by claiming
it doesn't track individual shoppers
