2016 social media best practices for itb

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ITBSocial Media Workshop

2016 Best Practices#ITBsmw@KenHerron

[email protected] Rovinj, Hrvatska | July 8, 2016

View/Download this workshop at:slideshare.net/KenHerron/2016-social-media-best-practices-for-itb-members ©Ken Herron


You will be able to answer the following questions:1. Why do I need to do social media (and do it well)? 2. What do I want to achieve? 3. How much time do I need? 4. Do I need to do it myself? 5. Which channels do I need to be on? 6. What does my content strategy need to be? 7. Which best practices do I need to use? 8. Who can help me?

©Ken Herron


WHAT

WHO

WHERE

WHAT

do I want to achieve?

is my audience?

do they spend their time online?

differentiates me and my product?

©Ken Herron


WHY?

Be first choice!

Be visible

Be known

Be liked

Be trusted

Be the expert

HOW?

Be first choice!

Be present

Be helpful

Provide value

Share experience

Be approachable

©Ken Herron


NO Barking

NO Broadcasting

NO Bots

©Ken Herron


BE You©Ken Herron


Greater impact

Understood faster

Remembered longer

©Ken Herron


1. Follower Management

2. Audience Management

3. Content Management

©Ken Herron


1. Follower Management 2. Audience Management3. Content Management

©Ken Herron


1. Follower Management

2. Audience Management

3. Content Management

©Ken Herron


Photos Videos Emoji

Length Frequency

Timing Keywords Hashtags Tagging

Amplification Integration Analytics

©Ken Herron


PhotosVideos Emoji

Length Frequency



LeverageNeuromarketingResearch

Faces

Eyes

Activity

©Ken Herron


Photos VideosEmoji

Length Frequency



Record often

Use only the best

Think 6, 15, 30

©Ken Herron


Photos Videos EmojiLength

Frequency Timing

Keywords Hashtags Tagging


❤"🍷

©Ken Herron


Photos Videos Emoji

LengthFrequency



©Ken Herron


Photos Videos Emoji

Length Frequency



©Ken Herron


Photos Videos Emoji

Length Frequency

TimingKeywords Hashtags Tagging


©Ken Herron


Photos Videos Emoji

Length Frequency

Timing KeywordsHashtags Tagging


©Ken Herron


Photos Videos Emoji

Length Frequency

Timing Keywords HashtagsTagging


Yes No

©Ken Herron


Photos Videos Emoji

Length Frequency



©Ken Herron


Photos Videos Emoji

Length Frequency


AmplificationIntegration Analytics

©Ken Herron


Photos Videos Emoji

Length Frequency


Amplification Integration

Analytics©Ken Herron


Photos Videos Emoji

Length Frequency



©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

Your audience is not you

It’s pay for play, invest strategically

Think video, live and continuous

Learn from your analytics

facebook.com

©Ken Herron


Facebook

InstagramTwitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

Core travel/tourism channel

Show emotive experiences

Use 11 hashtags

Tag shamelessly

instagram.com

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

Core travel/tourism channel

Actively manage your account

Include links

Tag influencers twitter.com

©Ken Herron


Facebook

Instagram Twitter

VinePeriscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

2+2+2 Stories

Crop existing videos

Tweet Vines for double bang

Encourage guests to Vine

vine.co

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

Show your BTS

Showcase your people

Live-stream daily

Reuse best content periscope.tv

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

PinterestGoogle+

LinkedIn SlideShare

YouTube Snapchat

Important travel/tourism channel

Use best photos

Strategically use color

Include full descriptions

pinterest.com

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

Google hotline

Your daily news

Hashtag first use of every keyword

Include a visual

plus.google.com

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedInSlideShare

YouTube Snapchat

Personal and company profiles

Invite everyone you meet

Join relevant travel groups

Use updates and posts

linkedin.com

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

Complete your profile

Post all collateral

Use full tags and descriptions

Target media and influencers

slideshare.net

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTubeSnapchat

Who tells your story best?

Caption videos

Upload transcripts

Show, don’t tell

youtube.com

©Ken Herron


Facebook

Instagram Twitter

Vine Periscope

Pinterest Google+

LinkedIn SlideShare

YouTube Snapchat

Create branded account

Understand the basics

Post regularly

Prioritize if targeting Millennials

snapchat.com

©Ken Herron


Native Mobile AppsManageFlitter

Adobe Spark PostFoodieLayout

WaterlogueMoju

HyperlapseDitty

FlipagramQuik (formerly Replay)

AnimotoThingLink

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

iPhone?

Google “iTunes and Name”Android?

Google “Google Play and Name”

Anytime, Anywhere

Speed

Focus!

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

manageflitter.com

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

spark.adobe.com

itunes.apple.com/us/app/adobe-spark-post-create-stunning/id1051937863

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

itunes.apple.com/us/app/foodie-camera-app-customized/id1076859004

play.google.com/store/apps/details?id=com.linecorp.foodcam.android

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

itunes.apple.com/en/app/layout-from-instagram/id96735179

https://play.google.com/store/apps/details?id=com.instagram.layout

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

itunes.apple.com/us/app/ditty-by-zya/id957529556

https://play.google.com/store/apps/details?id=com.zya.ditty

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

itunes.apple.com/en/app/flipagram/id512

play.google.com/store/apps/details?id=com.ch727332

©Ken Herron




WaterlogueMoju

HyperlapseDitty

FlipagramQuik (Replay)

AnimotoThingLink

itunes.apple.com/us/app/quik-video-editor-by-gopro/id694164275

play.google.com/store/apps/details?id=com.stupeflix.replay

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

itunes.apple.com/us/app/animoto-video-maker/id459248037

play.google.com/store/apps/details?id=com.animoto.android.videoslideshow

©Ken Herron




WaterlogueMoju

HyperlapseDitty


AnimotoThingLink

itunes.apple.com/us/app/thinglink/id647304300

play.google.com/store/apps/details?id=com.thinglink.android

©Ken Herron


“I don’t have the money”“I don’t have the time”

Selling, not sharingBroadcasting, not engaging

Not listeningNot self-identifying as you

Not respondingNot acknowledging

Not caringNot being generousRepeating photosRepeating posts

Being boringAutomating

Copying othersNot being Istrian!

©Ken Herron


15-MinuteDaily

Checklist

1. Address customer service posts

2. Answer questions you have been asked

3. Acknowledge posts talking about you

4. Like posts talking about you

5. Create one original post a day

©Ken Herron

©Ken Herron


1. Block porn/spam/bot accounts

2. Address customer service posts

3. Answer questions you have been asked

4. Acknowledge posts talking about you

5. Like posts talking about you

6. Follow back people who have followed you

7. Unfollow people who haven’t followed you back

8. Follow new people

9. Create three original posts a day

30-MinuteDaily

Checklist

©Ken Herron


1. Block porn/spam/bot accounts 2. Address customer service posts 3. Answer questions you have been asked 4. Acknowledge posts talking about you 5. Like posts talking about you 6. Follow back people who have followed you 7. Unfollow people who haven’t followed you back 8. Follow new people 9. Proactively reach out to someone 10. Share someone’s post 11. Like five people’s posts 12. Create three or more original posts a day 13. Skim your audience’s posts 14. Read your influencer’s posts

60-MinuteDaily

Checklist

©Ken Herron


Hvala najljepša!

Connect with me on Twitter at:twitter.com/KenHerron

View/Download this workshop at:slideshare.net/KenHerron/2016-social-media-best-practices-for-itb-members

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