2016 social media & networking for university students: study abroad & internship
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2016 PSAI: Preparing for study abroad &
InternshipThe Hague University of Applied Sciences
Ms Veldman-Tentori
Who am I?
Renée Veldman-Tentori
Dutch Australian dual national
Mother of 2 little global citizens
Part time Lecturer at The Hague University of Applied Sciences (IBMS) & part time student (MICM)
Social Media Specialist: Social media is my superpower!
Using social media to capture & share your
experience1. Begin a blog
2. Build a network
3. Further your career
4. Start a social media strategy
5. Other ideas
Social media – is it hype?
Social media is changing our world, how we connect and communicate, how we do business and how we further our career.
You are digital natives - how can you make the most of it?
1. Begin a blog
Benefits of BloggingLots! See separate presentation on Slideshare:http://www.slideshare.net/reneeveldmantentori/2013-benefits-of-blogging
Dutch Australian
Personal blog about my experiences of life between the two countries
Regular guest contributions & interviews of the community
www.dutchaustralian.com
Zestee
Social media, Marketing & Photography
Sub site - Zestee Social Media School (with blog of free tips)
www.zestee.com
Professional Parents Network
Family Work Balance
Mixture of personal experiences, events and information
www.professionalparentsnetwork.org
Culture and Kids
Art, Books, History, Language, Museums, Music, Theatre
Personal experiences but plan on asking for guest posts
www.cultureandkids.com
My children
My daughters also have blogs
Some posts are public, others are private
Business vs Personal?
The lines here are becoming blurred..every business should have a blog and your personal
blog can potentially become a business.
You can blog personally but it can help your career. Keep in mind that things stay public, but being
yourself is encouraged.
Different Blog Platforms
Plenty to choose from….
The 10 best blogging platforms
http://www.creativebloq.com/web-design/best-blogging-platforms-121413634
Top 3 Blogging Platforms
• Tumblr• Blogger
• WordPress
Tumblr
Simple and straightforward
Post anything from anywhere (e.g. Instagram)
Reblogging option
www.tumblr.com
Blogger
Owned by Google and you need a Google Account
.blogspot URL
One of the older platforms but hasn’t changed a lot
www.blogger.com
WordPress
WordPress.com : Free, quick and easy
WordPress.org : Self hosted, more customisable
One of the most popular platforms and my personal pick
Make life harder for hackers
Malware & hacking issues
Mostly a concern if you own a WordPress.org website
Run regular updates
Use security plugins such as BruteForce and WordFence
Have secure passwords
Integrate with social media
The best blogging is about community - grow this on Facebook, Twitter, LinkedIn, Pinterest, Instagram etc
Cross promote and post
Consider an enewsletter (easy with RSS feeds)
ChallengesOverwhelming, so much to know but just remember Frenzy, Fatigue, Focus http://zestee.com/frenzy-fatigue-focus-theory-social-media-life/
I don’t blog “regularly enough” in the short term, but this is a long term plan for me and I simply love it.
It’s a very individual thing - just go ahead and DO IT!
Have fun!Share your story!
2. Build a network
My personal story…
Went from lonely, miserable and unemployed in a new country, to growing a successful business and busy social life (twice!).
I believe it was specifically my willingness to “get out there” and develop skills in networking that helped me do this.
Why network?Here’s just 4 (big) reasons to make an
effort…
Make new friends
Strangers are friends you haven’t met yet!
We all need a support network and people who care about us
Get a job or build your career
Referrals - once people know what you do and what you’re looking for
Recommendations - once others get to know you and your work
Solve problems more quickly
Solve problems and get answers to questions
Get things done more quickly
Ask people you trust for recommendations, help & feedback
Grasp great opportunities
Building your network and getting to know new people opens up a whole new world of great opportunities!
Do you have to love it?NO!
Can it be fun?YES!
Business versus personal
Again….the lines are increasingly blurred:people want to connect with people.
You decide how much to share in each situation
How to network?
12 tips + 1 (big) hidden
bonus
Be genuine
Be yourself
Be vulnerable
Be unique
Combine online & offline
They compliment each other
Practice your skills: learn social media basics and public speaking (e.g. Toastmasters)
Have a few different “pitches” for different situations
Follow Up
Super simple step that many miss
LinkedIn, Phone call, Letter
Give yourself a reason during a conversation and remember this (e.g. here is a link to that great book we discussed)
Create Systems
How are you going to approach networking?
Before, during and after event
Read through websites, use a CRM, LinkedIn, Facebook and more
No perfect system, keep refining
Offer something
What do you have that others need?
Be specific, people are more likely to remember that, even some time later
Understand your purpose
Why are you networking?
Are you lonely?
Need a job?
Want to learn new skills?
Building a business?
(Co) Create a community
Can't find what you're looking for? Get out there and start something!
Start a new community online or offline
Do your research first
Don't forget the Dutch
Many internationals get stuck in the 'expat bubble'
Dutch business and personal relationships can take some time but well worth it!
Be alert to nuances
Cultural differences
Does the other person seem interested?
Often various things at play at any given time, just be aware of this - it’s usually nothing personal!
Share your network
Keep an eye/ear out for others who need help and to be connected with each other
Stick with it
Consistency builds relationships
Just keep trying - some people you will click with, some take longer and some just aren’t the right fit for you!
Networking often doesn’t feel natural…just keep trying, it gets easier
Get out there
Just do it.
Did you get the hidden tip?
Connect with me on LinkedIn
Have fun!!
3. Further your career
Source: Mashable
Private AND Professional?
Social Media is about you….
Who are you?
What do you want to achieve?
How can social media help you achieve this?
Social Media Top Five
1. Blog
2. Linked In
3. Facebook
4. Twitter
5. ?
Linked In
Facebook for career & research
4. Start a social media strategy
Which will you use?
Create your own strategy
Activity: Handout: Social Media Strategy for Students
What do you want to achieve?
Building and maintaining a new network
Connecting with local communities
Research dream companies to intern with and work for
Building your online profile and brand
Keep up with news at home and abroad
Capture and share your experiences and expertise
Something else?
5. Wrap up & other ideas?
Wrap up: Top Three Tips
Be authentic and strategic
Seek and find new connections and opportunities
Share your expertise and experience to build your online profile and brand
Wishing you all the best!
Wishing you an amazing internship and study abroad
Connect with me on LinkedIn or Twitter, share your blog posts…
Questions?