2016 social media superpowers: how to develop yours
TRANSCRIPT
Social Media Superpowers
How to develop yours
Code to Change Conference I Amsterdam I 05 November 2016 Renée Veldman-Tentori
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Today
1. My social media story2. Skills3. Career4. Next steps
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What is social media anyway?
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An undeniable trend
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Co-creation of content online
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Massive power and potential
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1. My social media story
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My social media story started here
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2007
Why do I call it a superpower?
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2016
Nature versus Nurture
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Are you born with it?
• Some elements
Can you develop these superpowers?
• Absolutely
Social media has shifted power...
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Not so long ago you needed a significant budget to broadcast
...to YOU
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Everyone can be a superhero
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You don’t need a cape...just a computer
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Social media is a superpower: it amplifies your voice, authority and influence.
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Remember - what is your WHY?
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2. Social Media Skills
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What kind of skills do I need?
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One perspective….
• Community Management
• Relationship Building
• Creativity
• Organisation
• The Ability to learn new technology quickly
• Writing
• Sales
• Customer Service
• Analytical Skills
• Detail Orientated
13 “must have” social media skills: http://sproutsocial.com/insights/social-media-skills/
What kind of skills do I need?
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And another perspective…
• Channel management
• Customer Service
• Content Curation
• Videography
• Budget Management
• Analytics
• Project Management
Skills Social Media Managers will need in 2016: https://blog.hootsuite.com/social-media-skills-2016-podium/
There are many platforms....
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...but the core of social media is
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• Community
• Connection
• Communication
• Conversations
How to develop superpowers?
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What kind of skills do I need?
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Uncover YOUR own unique superpower, whether it’s on these lists or not!
What kind of skills do I need?
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What do you love? What are you good at?
How to develop superpowers?
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Just TRY.
This is a new field. There are no real rules.
Pick a platform, create and account.
Watch, participate, learn and grow.
Who is your hero?
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Social Media Qualification?
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Blog post 14Oct16: http://zestee.com/get-social-media-qualification/
Elearning Explosion
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Create your own curriculum
http://zestee.com/category/e-learning/
http://zestee.com/a-list-of-elearning-platforms/
3. Social Media as a Career
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What types of roles are there?
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InHouse Social Media
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Dedicated staff and/or Marketing
Freelancer
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Types of freelancer services
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• Strategy
• Training
• Implementation
• Set up
• Content creation
• Community Management
• Many, many more
4. Next steps
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What are your main goals?
What is your current situation, where do you want to be and how might social media help you get there? zestee.com
Current superpowers + ?
Identify your current superpowers and those you may need to develop
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What do employers want?
Research LinkedIn, talk to an agency, specialists or your dream companies
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Frenzy - Fatigue - Focus
Even superheroes get tired
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Social media is a superpower: it amplifies your voice, authority and influence. It’s worth investing (more) time to develop your skills.
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Be Brave.The world needs YOU!
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