2016 sponsorship wrap - northwest folklife sponsorship wrap . in may, 2016, northwest folklife, in...
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2016 SPONSORSHIP WRAP
In May, 2016, Northwest Folklife, in partnership
with Seattle Center, presented the 45th
annual
Northwest Folklife Festival, an iconic celebration of
arts, traditional cultures and the diverse
communities present in the Pacific Northwest. The
traditional event enriched the region’s cultural
landscape with a mix of dance, crafts, food and –
notably this year – the celebration of the Power of
the Human Voice through Song, a Cultural Focus
which highlighted the importance of songs and
singing that are pervasive in almost every
community.
This year’s event reminded us that, for all its size
and scope, the Northwest Folklife Festival remains
memorable due to the individual participation of
so many. More than 225,000 attendees watched
more than 835 scheduled performances, danced to
live music, learned new skills in a workshop or
simply experienced something new to them.
Supported for the first time by a presenting
sponsor, Seattle Cancer Care Alliance, the
Northwest Folklife Festival was sustained by other
generous sponsors, funders and donors who
provided no-cost access to attendees and
performance and demonstration opportunities to
the more than 5,000 performers who shared their
time and talents in showcasing their cultures and
traditions for all to enjoy.
The combined efforts of our board, staff,
volunteers, donors, sponsors, vendors and funders
provided attendees and participants with
unparalleled access to arts & cultural participation.
We are grateful to be the catalyst for these
avenues of self-expression that would otherwise be
dimmed, and for the chance to enlighten and
inform people about cultures new to them.
Together, we were able to enrich our region in
countless ways through the communal experience
of sharing arts and cultures together on common
ground and with no financial barriers.
Here is a look at the Festival that unfolded from
May 27 – 30, 2016 at Seattle Center.
2016 Cultural Focus:
The Power of the Human Voice through Song
The human voice was the first instrument. Singing is one of the most natural
means of human communication and expression. Songs play an essential part
of the social fabric of cultures – every ritual a community shares calls for its
own song: birth, marriage, death, the planting and harvest, the coming of
spring and fertility, the changing of the seasons. Songs are used for protest,
for love and honor. They are used as expressions of unity through national
anthems and sports teams. Songs are used to sing babies to sleep and to
accompany a child’s play. Singing is thus an ideal tool to express the common
themes of humanity and culture.
For the 2016 Cultural Focus, Northwest
Folklife explored the power of the human
voice and its role among communities,
specifically looking at:
Human Voices in Harmony
Such as Choirs, Doo-Wop, Barbershop, and
Glee
Together We Sing
Including Call and Response, Work Songs, Sea
Shanties, and Protest Songs
Songs of Our Children
Such as Lullabies, Nursery Rhymes, and Play
Songs
Spirituals and Sacred Mu8sic
including Gospel, Kirtan, Shape Note, and
Chanting
Beyond the Voice
Such as Throat Singing, Yodeling, Mouth
Music, and Beatboxing
Festival Programming in Numbers:
835 Scheduled
Performances
152 Showcases
5,845 Total
Performers 77 Hours of
Participatory Dance 20 Hours of
Scheduled Jamming
Media Coverage
Print/Digital:
Alaska Air Magazine
BroadwayWorld.com
Examiner.com
HeraldNet.com
Pete’s Digital Newsletter
Post Modern Dad
Red Tricycle Seattle
Seattle Center
Seattleite
SeattleMag.com
SeattleRefined.com
Seattle Spectator (Seattle Univ.)
SecondInversion.org
The Creative Advantage
The News Tribune
The Olympian
QueenAnneView.com
425 Magazine
The Seattle Times
ParentMap
SeattleMet.com
The Stranger
Seattle Weekly
Seattlepi.com
CityArtsOnline.com
Visit Seattle
Broadcast:
King 5 News
KOMO 4 New
Q13 Fox
KUOW NPR
“Folklife represents something about
Seattle that is conspicuously absent from
the shiny steel and concrete taking over
in South Lake Union and elsewhere. A
diverse festival that attracted more than
235,000 “folks” last year, Folklife has a
vibe that doesn’t seem to shrink in the
rainy, cloudy days that inevitably
accompany a Northwest Memorial Day
weekend. If anything, the festival’s
collective joy seems to find the weather
invigorating.” –Seattle Pi
“The Northwest Folklife Festival is one
of Seattle's most amazing (and
affordable) family events. Featuring
thousands of performers from cultural
communities around the Northwest, as
well as buskers, dance performances,
workshops and more, it's an opportunity
to introduce your children to the world
in the most accessible way possible:
through music, art and dance”
-Parent Map
“At the Folklife Festival, people embrace their own cultures and share
others — an approach we should take all year. The festival is a
celebration of the many cultural roots that nurture our community, and it’s
organized in a way that encourages everyone to get at least a little taste of
something outside their usual world… Seattle is changing by the minute,
but Folklife remains a moment of something essential and hopeful.”
-Jerry Large, The Seattle Times
2016 Media Partners:
The Seattle Times
Seattle Weekly
ParentMap
City Arts
Comcast Xfinity
91.3 KBCS
KEXP
Epoch Times
Northwest Asian Weekly
Seattle Pipeline
KCTS9
KUOW
Seattle Channel
The Seattle Globalist
King FM
KSER 90.7
356,521 page views
for nwfolklife.org during
May 2016
105,402 users
visiting nwfolklife.org
in May 2016
1,964 new “likes” to
NW Folklife Facebook
page in May
27,158 total
“likes” on Facebook
115,854 total
impressions of
Facebook posts,
May 2016
Thank You to our
Sponsors:
Seattle Cancer Care Alliance Fremont Brewing
Western Washington Toyota Dealers Bath Fitter
American Music Blue Moon
Caffe Ladro Deschutes Brewery
HomeGrown Trailers Crispin Cider
The Mediterranean Inn Bridgeport Brewery
Belltown Inn Geico
MarQueen Hotel Renewal by Andersen
Inn at Queen Anne Lyft
Ben & Jerry’s Trumer Pils
The Frankfurter Champion Windows
Hostelling International AANR Northwest
Helios Heaters Bonterra Wines
We Couldn’t Do It Without You…
2016 Folklife Donors and Volunteers
As a community powered
event, the Folklife Festival
relies on the generosity of
donors and volunteers. In
2016 we filled over 1,000
volunteer shifts for a total of
3,362 volunteer hours
completed by approximately
500 volunteers.
2016 In-Kind Sponsors: Beanfields
Central Co-op
Choice Organic Tea
Dang Foods
Einstein Brothers Bagels
Field Roast
HalfPops
Greek Gods Yogurt
KIND Snacks
Medosweet Farms
Mighty-O Donuts
Mt. Townsend Creamery
Nature’s Bakery
Orchard Bar
Partner's Crackers
Pepsi
QFC
Seattle Fudge
The Bread Garden
Turtle Island Foods
Veggie Grill
Windward Communications
World Spice Merchants