2016 SUMMER OLYMPICSA guide to local advertising opportunities

WHAT WE KNOW NOW

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• The 2016 Summer Olympic Games (or Games of the XXI Olympiad) will be held in Rio de Janeiro, Brazil.

• Competitions surrounding the 34 unique sports will take place from August 5-21, 2016.

• The mascot for the Olympics Games is Vinicius, a mixture of all of the Brazilian animals.

• The mascot for the Paralympic Games is Tom, a magical fusion of all of the plants in the Brazilian forests.

The 2016 Summer Olympic Games

WIN THE GOLD WITH YOUR CUSTOMERS

• The Summer Olympics (or Olympic Games) have become one of the biggest sporting highlights across the world, with athletes from 203 countries participating in events listed below over the course of 16 days:

Reach your target demo with the summer Olympics’ many events

• The official markings of the start and finish of the Games, the opening and closing ceremonies preserve the core of the Ancient Olympics while evolving in scope and scale

• Viewers are anxious to see the artistic expression from the hosting country, as well as the expected Parade of Nations

OPENING AND CLOSING CEREMONIES

OLYMPIC EVENTS HAVE ENGAGED SPECTATORS FOR CENTURIESInternational favorites connect with consumers

NOTABLE ATHLETES AND SHOWDOWNS TO WATCH• Olympians are often house-hold names, with stars such as Michael

Phelps, Usain Bolt and Missy Franklin gaining popularity as the Games get closer

• Viewers connect with high-profile Olympians on Team USA as well as those from other countries.

THE STAR OF THE SUMMER

SUMMER 2012 OLYMPICS HEADLINESBig names, big moments set the pace for record-breaking games ahead.

• With 46 gold and 103 medals overall, the Unites States finished atop the standings of the 2012 Olympic Games in London. China took second with 38 gold, and host Great Britain came in third with 29 gold.

• More than 10,000 athletes competed in the games, representing over 200 countries. There were 302 events in 26 sports over 19 days.

• Titled “Isles of Wonder,” London’s opening ceremony was watched by more than a billion people worldwide.

Keep your brand top-of-mind and part of the conversation.

AN ENGAGED CUSTOMER IS WATCHING

SCOUTING REPORT

The Summer Olympics attract an educated and affluent audience:• Olympics viewers are 37% more likely to have a post-graduate degree (137 index).• Olympics viewers are more likely to have a household income of $250,000 or more (131

index).• Olympics viewers are 28% more likely to have a career in management, business or

financial operations (128 index).

THOSE WATCHING UFC ON CABLE TV ARE:

Women44%

Men 56%

Series10%

10%

20%

12%

17% 17%19%

18%17%

18-24 25-34 35-44 45-54 55-64 65+

Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+. Target Definition: Sports view cable TV networks. Psyr: OlympicsPopulation Estimates: Universe = 242,977,984; Target = 32,270,021 (13.3% of Universe)

Gender Base: Adults 18+

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