BE PART OF THE GREATEST AIRSHOW ON EARTH

8-10 JULY 2016RAF FAIRFORD

Please Note: The information contained in this brochure is correct as at November 2015. RAFCTE, as organiser of The Royal International Air Tattoo 2016, reserves the right to vary or cancel any part of the event at any time and cannot be held liable for any variations in the content of the event.

The Royal Air Force Charitable Trust Enterprises is a company, Registration No 2190393, limited by guarantee, gifting profits to The Royal Air Force Charitable Trust (Registered Charity No 210848). Company Registered Office: Douglas Bader House, Horcott Hill, Fairford, Gloucestershire, GL7 4RB.

Photography: RAFCTE Photography Team, Richard Cooper, Peter R March, Shannon Robinson airtattoo.com

HOW WE CAN HELPMAXIMISE YOUR SALESPROFESSIONAL SHOWGROUND MANAGEMENT AND DESIGN•

•

••

•••

PRICES (PER SQ. METRE) FROM: 2 DAYS £28.06 - 3 DAYS £33.61 (EXCL. VAT)

Our showground is designed to ensure that optimal customer flow is maintained throughout the dayManaged pitch locations to ensure that maximum retail opportunities are made and duplication among traders is minimisedOur exhibitor selection process is designed to maximise retailer salesNo two sponsorship packages are the same, they are individually tailored to match each individual client’s requirements Website listing with link to your own website Souvenir Programme inclusionSpecific promotional activities and competitions

For more information on the Air Tattoo please contact: Harriett Weston Email: harriett.weston@rafcte.com Tel: +44 (0) 1285 713 300 ext 5389

OPPORTUNITIES

Custom made sponsorship

packages

Future dates8-10 July 201614-16 July 201713-15 July 2018

RETAIL & EXHIBITION SPACESell your products and servicesBRAND ACTIVATION & ENGAGEMENTBuild brand awareness and loyaltyHOSPITALITY OPTIONSReward staff or network with clientsPRINT & DIGITAL ADVERTISINGIn the official progamme and event appSHOWGROUND SPONSORSHIPThemed Zones, Enclosures, OOH, BannersEXPERIENTIAL MARKETING & PROMOTIONSPresent the taste, touch and feel of your brand

2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 1 07/12/2015 12:22:03

WHY EXHIBIT AT THE AIR TATTOO?WITH SELL-OUT CROWDS IN EXCESS OF 150,000 WHY NOT JOIN US AT THE WORLD’S GREATEST AIRSHOW, ONE OF THE UK’S PREMIER OUTDOOR EVENTS

The Air Tattoo is an extravaganza of entertainment for all the family and Under 16s attend free of charge. Alongside the thrilling 8 hour flying display and huge static aircraft park, visitors are treated to an action packed day out with shopping malls, themed zones, exhibits and interactive activities throughout the 2 mile/300+ acre showground.

BE A PART OF THIS SPECTACULAR AVIATION EVENT BASED AT RAF FAIRFORD IN GLOUCESTERSHIRE ON 8-10 JULY 2016• •••• •

Tickets and hospitality sold out inadvance

97% rated the Air Tattoo very good or

good

Attendance of 150,000 people over 3 daysHigh demand for tickets – sold out weeks in advanceAll ticket upgrades and hospitality options also sold outChildren under 16 free with accompanying adultExtremely high visitor satisfaction - 97% rated the Air Tattoo ‘very good or good’ Very high repeat purchase - 82% would ‘definitely/probably’ visit in 2016

ENTRANCE

ENTRANCE

ENTRANCE

C R O W D L I N E

C R O W D L I N E

R U N W A Y

SRENNAB

SRENNAB

EW

S

N

R U N W A YGREEN CUSTOMERENTRY POINT

RED CUSTOMERENTRY POINT

YELLOW CUSTOMERENTRY POINT

BLUE CUSTOMERENTRY POINT

5 min walk5 min walk5 min walk

1.5 mile = 25 min walk

5 min walk5 min walk

R U N W A Y

SERVICESTATION

SERVICESTATION

SERVICESTATION

RAF VILLAGE

AUTO DROME

VINTAGEVILLAGE

TECHNO ZONE

ADRENALIN ZONE

VIP CAR PARK

VIEWING VILLAGE

FRIAT ENCLOSURE

FIRST CLASSLOUNGE

HOSPITALITYCHALETS

PIMMSFLIGHT DECK

COTSWOLD CLUBAVIATION CLUB& ENCLOSURES

Non Showground / Tarmac Areas

Non Showground / Grass Areas

Showground / Grass Viewing Areas

The Showground is divided into four zones (Green, Blue, Red and Yellow). These four zones are clearly identified by coloured perimeter lines on the map and coloured flags along the static aircraft display taxiway. Flags are numbered and run in ascending order west to east:

Showground / Static Aircraft Displays Areas

Aircraft Operational Areas / No Public Access

Green Zone Flags 1-6

Blue Zone Flags 1-5

Red Zone Flags 1-6

Yellow Zone Flags 1-4

Themed Zones

Themed Zones Themed Zones

2 miles of runway and300 acres of showground

OUR VISITORS ARE YOUR CUSTOMERSPROFILE OF VISITORS••• • • • • • WEBSITE STATISTICS•••

SOCIAL MEDIA ••••

Source – Ticket purchase data and online visitor survey

77% aged 16+ and 23% aged 15 or under76% Male and 24% Female66% are ABC137% attend with their family32% attend with a partner/friendAttendees have a high disposable income Average time spent at the show circa 9.5 hoursNational and international visitor spread

airtattoo.com attracted 838,120 unique visitors between 2014 to 2015 event airtattoo.com received 6.9 million total page views between 2014 to 2015 event Over 84% of 2015 tickets purchased online at airtattoo.com and steadily increasing

High level of online engagement 9.3 Million YouTube Channel views56,000+ Facebook followers9,000+ Twitter followers

150,000 attendance over three

days

66% of visitors are classified as

ABC1

9.3Million YouTube channel views

SHOWGROUND MAP

Under 16sgo free with a ticket holding

adult

2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 2 07/12/2015 12:22:43

WHY EXHIBIT AT THE AIR TATTOO?WITH SELL-OUT CROWDS IN EXCESS OF 150,000 WHY NOT JOIN US AT THE WORLD’S GREATEST AIRSHOW, ONE OF THE UK’S PREMIER OUTDOOR EVENTS

The Air Tattoo is an extravaganza of entertainment for all the family and Under 16s attend free of charge. Alongside the thrilling 8 hour flying display and huge static aircraft park, visitors are treated to an action packed day out with shopping malls, themed zones, exhibits and interactive activities throughout the 2 mile/300+ acre showground.

BE A PART OF THIS SPECTACULAR AVIATION EVENT BASED AT RAF FAIRFORD IN GLOUCESTERSHIRE ON 8-10 JULY 2016• •••• •

Tickets and hospitality sold out inadvance

97% rated the Air Tattoo very good or

good

Attendance of 150,000 people over 3 daysHigh demand for tickets – sold out weeks in advanceAll ticket upgrades and hospitality options also sold outChildren under 16 free with accompanying adultExtremely high visitor satisfaction - 97% rated the Air Tattoo ‘very good or good’ Very high repeat purchase - 82% would ‘definitely/probably’ visit in 2016

ENTRANCE

ENTRANCE

ENTRANCE

C R O W D L I N E

C R O W D L I N E

R U N W A Y

SRENNAB

SRENNAB

EW

S

N

R U N W A YGREEN CUSTOMERENTRY POINT

RED CUSTOMERENTRY POINT

YELLOW CUSTOMERENTRY POINT

BLUE CUSTOMERENTRY POINT

5 min walk5 min walk5 min walk

1.5 mile = 25 min walk

5 min walk5 min walk

R U N W A Y

SERVICESTATION

SERVICESTATION

SERVICESTATION

RAF VILLAGE

AUTO DROME

VINTAGEVILLAGE

TECHNO ZONE

ADRENALIN ZONE

VIP CAR PARK

VIEWING VILLAGE

FRIAT ENCLOSURE

FIRST CLASSLOUNGE

HOSPITALITYCHALETS

PIMMSFLIGHT DECK

COTSWOLD CLUBAVIATION CLUB& ENCLOSURES

Non Showground / Tarmac Areas

Non Showground / Grass Areas

Showground / Grass Viewing Areas

The Showground is divided into four zones (Green, Blue, Red and Yellow). These four zones are clearly identified by coloured perimeter lines on the map and coloured flags along the static aircraft display taxiway. Flags are numbered and run in ascending order west to east:

Showground / Static Aircraft Displays Areas

Aircraft Operational Areas / No Public Access

Green Zone Flags 1-6

Blue Zone Flags 1-5

Red Zone Flags 1-6

Yellow Zone Flags 1-4

Themed Zones

Themed Zones Themed Zones

2 miles of runway and300 acres of showground

OUR VISITORS ARE YOUR CUSTOMERSPROFILE OF VISITORS••• • • • • • WEBSITE STATISTICS•••

SOCIAL MEDIA ••••

Source – Ticket purchase data and online visitor survey

77% aged 16+ and 23% aged 15 or under76% Male and 24% Female66% are ABC137% attend with their family32% attend with a partner/friendAttendees have a high disposable income Average time spent at the show circa 9.5 hoursNational and international visitor spread

airtattoo.com attracted 838,120 unique visitors between 2014 to 2015 event airtattoo.com received 6.9 million total page views between 2014 to 2015 event Over 84% of 2015 tickets purchased online at airtattoo.com and steadily increasing

High level of online engagement 9.3 Million YouTube Channel views56,000+ Facebook followers9,000+ Twitter followers

150,000 attendance over three

days

66% of visitors are classified as

ABC1

9.3Million YouTube channel views

SHOWGROUND MAP

Under 16sgo free with a ticket holding

adult

2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 2 07/12/2015 12:22:43

WHY EXHIBIT AT THE AIR TATTOO?WITH SELL-OUT CROWDS IN EXCESS OF 150,000 WHY NOT JOIN US AT THE WORLD’S GREATEST AIRSHOW, ONE OF THE UK’S PREMIER OUTDOOR EVENTS

The Air Tattoo is an extravaganza of entertainment for all the family and Under 16s attend free of charge. Alongside the thrilling 8 hour flying display and huge static aircraft park, visitors are treated to an action packed day out with shopping malls, themed zones, exhibits and interactive activities throughout the 2 mile/300+ acre showground.

BE A PART OF THIS SPECTACULAR AVIATION EVENT BASED AT RAF FAIRFORD IN GLOUCESTERSHIRE ON 8-10 JULY 2016• •••• •

Tickets and hospitality sold out inadvance

97% rated the Air Tattoo very good or

good

Attendance of 150,000 people over 3 daysHigh demand for tickets – sold out weeks in advanceAll ticket upgrades and hospitality options also sold outChildren under 16 free with accompanying adultExtremely high visitor satisfaction - 97% rated the Air Tattoo ‘very good or good’ Very high repeat purchase - 82% would ‘definitely/probably’ visit in 2016

ENTRANCE

ENTRANCE

ENTRANCE

C R O W D L I N E

C R O W D L I N E

R U N W A Y

SRENNAB

SRENNAB

EW

S

N

R U N W A YGREEN CUSTOMERENTRY POINT

RED CUSTOMERENTRY POINT

YELLOW CUSTOMERENTRY POINT

BLUE CUSTOMERENTRY POINT

5 min walk5 min walk5 min walk

1.5 mile = 25 min walk

5 min walk5 min walk

R U N W A Y

SERVICESTATION

SERVICESTATION

SERVICESTATION

RAF VILLAGE

AUTO DROME

VINTAGEVILLAGE

TECHNO ZONE

ADRENALIN ZONE

VIP CAR PARK

VIEWING VILLAGE

FRIAT ENCLOSURE

FIRST CLASSLOUNGE

HOSPITALITYCHALETS

PIMMSFLIGHT DECK

COTSWOLD CLUBAVIATION CLUB& ENCLOSURES

Non Showground / Tarmac Areas

Non Showground / Grass Areas

Showground / Grass Viewing Areas

The Showground is divided into four zones (Green, Blue, Red and Yellow). These four zones are clearly identified by coloured perimeter lines on the map and coloured flags along the static aircraft display taxiway. Flags are numbered and run in ascending order west to east:

Showground / Static Aircraft Displays Areas

Aircraft Operational Areas / No Public Access

Green Zone Flags 1-6

Blue Zone Flags 1-5

Red Zone Flags 1-6

Yellow Zone Flags 1-4

Themed Zones

Themed Zones Themed Zones

2 miles of runway and300 acres of showground

OUR VISITORS ARE YOUR CUSTOMERSPROFILE OF VISITORS••• • • • • • WEBSITE STATISTICS•••

SOCIAL MEDIA ••••

Source – Ticket purchase data and online visitor survey

77% aged 16+ and 23% aged 15 or under76% Male and 24% Female66% are ABC137% attend with their family32% attend with a partner/friendAttendees have a high disposable income Average time spent at the show circa 9.5 hoursNational and international visitor spread

airtattoo.com attracted 838,120 unique visitors between 2014 to 2015 event airtattoo.com received 6.9 million total page views between 2014 to 2015 event Over 84% of 2015 tickets purchased online at airtattoo.com and steadily increasing

High level of online engagement 9.3 Million YouTube Channel views56,000+ Facebook followers9,000+ Twitter followers

150,000 attendance over three

days

66% of visitors are classified as

ABC1

9.3Million YouTube channel views

SHOWGROUND MAP

Under 16sgo free with a ticket holding

adult

2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 2 07/12/2015 12:22:43

BE PART OF THE GREATEST AIRSHOW ON EARTH

8-10 JULY 2016RAF FAIRFORD

Please Note: The information contained in this brochure is correct as at November 2015. RAFCTE, as organiser of The Royal International Air Tattoo 2016, reserves the right to vary or cancel any part of the event at any time and cannot be held liable for any variations in the content of the event.

The Royal Air Force Charitable Trust Enterprises is a company, Registration No 2190393, limited by guarantee, gifting profits to The Royal Air Force Charitable Trust (Registered Charity No 210848). Company Registered Office: Douglas Bader House, Horcott Hill, Fairford, Gloucestershire, GL7 4RB.

Photography: RAFCTE Photography Team, Richard Cooper, Peter R March, Shannon Robinson airtattoo.com

HOW WE CAN HELPMAXIMISE YOUR SALESPROFESSIONAL SHOWGROUND MANAGEMENT AND DESIGN•

•

••

•••

PRICES (PER SQ. METRE) FROM: 2 DAYS £28.06 - 3 DAYS £33.61 (EXCL. VAT)

Our showground is designed to ensure that optimal customer flow is maintained throughout the dayManaged pitch locations to ensure that maximum retail opportunities are made and duplication among traders is minimisedOur exhibitor selection process is designed to maximise retailer salesNo two sponsorship packages are the same, they are individually tailored to match each individual client’s requirements Website listing with link to your own website Souvenir Programme inclusionSpecific promotional activities and competitions

For more information on the Air Tattoo please contact: Harriett Weston Email: harriett.weston@rafcte.com Tel: +44 (0) 1285 713 300 ext 5389

OPPORTUNITIES

Custom made sponsorship

packages

Future dates8-10 July 201614-16 July 201713-15 July 2018

RETAIL & EXHIBITION SPACESell your products and servicesBRAND ACTIVATION & ENGAGEMENTBuild brand awareness and loyaltyHOSPITALITY OPTIONSReward staff or network with clientsPRINT & DIGITAL ADVERTISINGIn the official progamme and event appSHOWGROUND SPONSORSHIPThemed Zones, Enclosures, OOH, BannersEXPERIENTIAL MARKETING & PROMOTIONSPresent the taste, touch and feel of your brand

2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 1 07/12/2015 12:22:03

BE PART OF THE GREATEST AIRSHOW ON EARTH

8-10 JULY 2016RAF FAIRFORD

Please Note: The information contained in this brochure is correct as at November 2015. RAFCTE, as organiser of The Royal International Air Tattoo 2016, reserves the right to vary or cancel any part of the event at any time and cannot be held liable for any variations in the content of the event.

The Royal Air Force Charitable Trust Enterprises is a company, Registration No 2190393, limited by guarantee, gifting profits to The Royal Air Force Charitable Trust (Registered Charity No 210848). Company Registered Office: Douglas Bader House, Horcott Hill, Fairford, Gloucestershire, GL7 4RB.

Photography: RAFCTE Photography Team, Richard Cooper, Peter R March, Shannon Robinson airtattoo.com

HOW WE CAN HELPMAXIMISE YOUR SALESPROFESSIONAL SHOWGROUND MANAGEMENT AND DESIGN•

•

••

•••

PRICES (PER SQ. METRE) FROM: 2 DAYS £28.06 - 3 DAYS £33.61 (EXCL. VAT)

Our showground is designed to ensure that optimal customer flow is maintained throughout the dayManaged pitch locations to ensure that maximum retail opportunities are made and duplication among traders is minimisedOur exhibitor selection process is designed to maximise retailer salesNo two sponsorship packages are the same, they are individually tailored to match each individual client’s requirements Website listing with link to your own website Souvenir Programme inclusionSpecific promotional activities and competitions

For more information on the Air Tattoo please contact: Harriett Weston Email: harriett.weston@rafcte.com Tel: +44 (0) 1285 713 300 ext 5389

OPPORTUNITIES

Custom made sponsorship

packages

Future dates8-10 July 201614-16 July 201713-15 July 2018

RETAIL & EXHIBITION SPACESell your products and servicesBRAND ACTIVATION & ENGAGEMENTBuild brand awareness and loyaltyHOSPITALITY OPTIONSReward staff or network with clientsPRINT & DIGITAL ADVERTISINGIn the official progamme and event appSHOWGROUND SPONSORSHIPThemed Zones, Enclosures, OOH, BannersEXPERIENTIAL MARKETING & PROMOTIONSPresent the taste, touch and feel of your brand

2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 1 07/12/2015 12:22:03