2016 trends for influencer marketing

2016 Trends for Influencer Marketing

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Our Speakers Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009 through her agency, Single Edition Media. @BlogMeetsBrand

Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture. @adriannagiuls

Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts . @RobinCarey

Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She has worked with many national brands and currently has long-term relationships with renowned establishments such as Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin

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2016 TREND FORECAST

#1: Influencers Integrated into Media Buys

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2016 TREND FORECAST

#2: Influencers as Social Cause Champions

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2016 TREND FORECAST

#3: New Sectors Tapping into Influencers

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2016 TREND FORECAST

#4: Co-Promotions

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2016 TREND FORECAST

#5: Stand-Alone Campaigns

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HOW TO FIND, VET AND MANAGE BLOGGERS

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Quantity + Quality = Success

Traffic#Fans/Friends/Followers

Domain Authority

Alexa Rank

Google Page Rank

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Quantity + Quality = Success

Engagement Competence/Expertise

Generosity

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IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS

Campaign Type Best For

Review/Testimonials Launching a new product/service to market Creating trust among consumers Triggering product usage via content integration Generating original content that increases traffic, inbound links and

improves SEO

Contest/Challenge/Sweepstakes Generating new fans, friends and followers Creating excitement around your brand Boosting traffic and lead generation Generating original content that increases traffic, inbound links and

improves SEO

Live/Virtual Event Developing relationships with influencers and their audiences Generating up-to-the-minute social lift Securing UGC in-real-time

Offers/Incentives/Discounts Increasing conversions and sales Attracting new customers Seasonal or time-sensitive boost

Tutorials/Interviews Delivering practical guidance and instructional support Promoting or producing visual assets Elevating recognition and reputation of product

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IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS

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THE ROI ON INFLUENCER MARKETING CAMPAIGNS

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Join the Conversation…

Follow along and share your thoughts on

Twitter at #SMTLive

Submit your questions in the

GoToWebinarcontrol panel

#SMTLive

Our Speakers Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009 through her agency, Single Edition Media. @BlogMeetsBrand

Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture. @adriannagiuls

Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts . @RobinCarey

Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She has worked with many national brands and currently has long-term relationships with renowned establishments such as Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin

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2016 trends for influencer marketing

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