2016 VISITOR STATISTICSWASHINGTON, DC

14.1 13.9 14.8 15.2 14.8 15.5 16.1 16.8 17.4 18.3 19.3 20.0

1.0 1.01.1 1.4 1.5

1.7 1.71.7 1.5

1.92.0

2.0

0

5

10

15

20

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

VISI

TOR

S (IN

MIL

LIO

NS)

OverseasDomestic

16.615.1 14.9

15.9 16.317.817.2

18.3 19.020.2

21.322.0

In 2016, DC welcomed a total of 22.0 million visitors, setting a new record for the city.

Overseas visitation is for the District of Columbia only, and does not include Mexico or Canada.

Sources: DK Shifflet; Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

TOTAL VISITATION TO WASHINGTON, DCWASHINGTON, DC (DISTRICT OF COLUMBIA)

OVERSEAS VISITATION WASHINGTON, DC MSA

The MSA rankings in 2016 remained largely the same as 2015.

The Washington, DC MSA’s overseas visitor volume decreased slightly in 2016.

8 of the top 10 destinations saw decreases in visitation in 2016.

Excludes Canada and Mexico; city statistics are for each metropolitan areaSource: National Travel & Tourism Office, U.S. Department of Commerce

Destination (MSA) 2014 2015 2016 2016 Visitation

New York, NY 1 1 1 9.80 M

Miami, FL 2 2 2 5.38 MLos Angeles-Long Beach, CA 3 3 3 4.98 M

Orlando, FL 4 4 4 4.47 M

Las Vegas, NV 6 6 5 3.57 M

San Francisco, CA 5 5 6 3.33 M

Honolulu/Oahu, HI 7 7 7 2.39 M

Washington, DC 8 8 8 2.09 MChicago, IL 10 9 9 1.53 M

Boston, MA 9 10 10 1.47 M

OVERSEAS VISITATION WASHINGTON, DC (DISTRICT OF COLUMBIA)

China overtook the UK in 2013 to become the #1 country of origin for overseas visitors to DC.

India rose to 5th in 2016, with an increase in visitation of 25% over 2015.

Spain was not in the top 10 in 2014 or 2015.

Excludes Canada and Mexico; city statistics are for the District of ColumbiaSource: Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

Origin Country 2014 2015 2016 2016 Visitation

China 1 1 1 304 K

United Kingdom 2 2 2 199 K

Germany 3 3 3 145 K

France 4 5 4 103 K

India 6 6 5 100 K

South Korea 7 7 6 93 K

Australia 5 4 7 81 K

Italy 10 9 8 62 K

Spain NA NA 9 62 K

Japan 8 9 10 58 K

AIRPORT ARRIVALSDCA AND IAD

Source: Metropolitan Washington Airports Authority

3.3%

-4.8%

-3.2%

2.6%

0.9%

-0.6% -0.6% -0.9%

7.7%

1.2%

11.9%

3.4%

0.3% 2.5%1.8%

3.3%4.4%

2.0%

-2.1%

6.4%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

CH

AN

GE

OVE

R P

REV

IOU

S YE

AR

CHANGE IN AIRPORT ARRIVALS Domestic

International

HOTEL PERFORMANCEWASHINGTON, DC (DISTRICT OF COLUMBIA)

For ADR, use left axis; for occupancy, use right axisSource: STR

204

208

199202

206203

209 210

216

224

74

74 73

74

75 75

76

77

78 78

70

71

72

73

74

75

76

77

78

79

185

190

195

200

205

210

215

220

225

230

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

OC

CU

PAN

CY (%

)AV

ERA

GE

DA

ILY

RAT

E ($

)

ANNUAL AVERAGE DAILY RATE AND OCCUPANCY

Average Daily Rate ($)

Occupancy (%)

HOTEL DEMANDWASHINGTON, DC (DISTRICT OF COLUMBIA)

Source: STR

300,000

400,000

500,000

600,000

700,000

800,000

900,000

January February March April May June July August September October November December

NU

MB

ER O

F R

OO

MS

SOLD

HOTEL DEMAND 2007201020162017

TOURISM INDICATORS2015 VS. 2016

ADDITIONAL TOURISM INDICATORS 2016 Visitation Percent Change 2015-16

National Park Service – Mall locations 33.8 million 1.0%

National Park Service – All DC area locations 39.4 million 1.6%

Smithsonian – Mall locations 22.7 million 3.9%

Smithsonian – All DC area locations 29.3 million 6.7%

Total Domestic Arrivals (DCA+IAD) 18.8 million 1.2%

Total International Arrivals (DCA+IAD) 3.9 million 6.4%

Sources: National Park Service, Smithsonian Institution, Metropolitan Washington Airports Authority

VISITOR SPENDINGDOMESTIC & INTERNATIONAL

Includes both domestic and international spendingSource: IHS Markit

6.21

6.696.81

7.10

7.31

2012 2013 2014 2015 2016

VISITOR SPENDING (IN BILLIONS)

VISITOR SPENDINGWASHINGTON, DC (DISTRICT OF COLUMBIA)

Expenditure Category 2016 ($) % Change

Lodging 2.51 billion 4.0%

Food and Beverage 2.10 billion 2.7%

Entertainment 1.21 billion 3.4%

Shopping 891 million 1.6%

Transportation 604 million 0.1%

Lodging34.3%

Food and Beverage28.6%

Entertainment16.5%

Shopping12.2%

Transportation8.2%

Source: IHS Markit

DOMESTIC VS. INTERNATIONALVISITATION & SPENDING

Overseas 9%

Domestic 91%

ARRIVALS

Sources: DK Shifflet; Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce; IHS Markit

International 28%

Domestic 72%

SPENDING

TAX REVENUEVISITORS TO WASHINGTON, DC (DISTRICT OF COLUMBIA)

Source: IHS Markit

Local Tax Revenue ($)Corporate Income 19,321,505Personal Income 45,239,811Social Security & Other Taxes 1,499,709Occupancy Tax 262,036,099Property Taxes 212,983,485Excise & Fees 20,762,687Sales Tax 226,260,435

Restaurant 145,573,687Retail 70,533,899Airport 7,299,279Car Rental 2,853,570

Local Total 788,103,732

Federal Tax Revenue ($)Corporate Income 82,344,307Personal Income 153,346,403Excise & Fees 49,610,319Social Security & Other Taxes 355,145,250Federal Total 640,446,279

Local + Federal Total =$1.42 billion

+3.3% change from 2015

If tourism did not exist in Washington, DC, the District would need to generate an average of $2,598 in local taxes from each of the 303,321 households in DC in order to maintain the current level of tax receipts.

Travel and tourism spending supports 74,654 jobs annually.

Travel and tourism jobs support $4.01 billion in wages.

Domestic spending was up 2.2% to $5.3 billion; international spending up 5.1% to $2.0 billion in 2016.

Source: IHS Markit

TOURISM IMPACTWASHINGTON, DC (DISTRICT OF COLUMBIA)

TOURISM IMPACTWASHINGTON, DC (DISTRICT OF COLUMBIA)

Each Washington, DC visitor generates about $332 in expenditures.

Every 300 visitors creates a new job in Washington, DC.

Each visitor creates about $65 in tax receipts, $36 of which goes to local government.

Each visitor generates $182 in wages.

Sources: IHS Markit; DK Shifflet; Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

CONVENTION FORECASTBOOKED BY DESTINATION DC

Chart reflects room nights confirmed as definite as of August 8, 2017Source: Destination DC

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

2017 2018 2019 2020 2021 2022 2023 2024

TOTA

L R

OO

M N

IGH

TS

ALL CONVENTION ROOM NIGHTS BOOKED Walter E. WashingtonConvention CenterHotel Only

CITYWIDE FORECASTWASHINGTON, DC

Chart reflects room nights confirmed as definite as of August 22, 2017; citywides are a minimum of 2,500 rooms on peakSource: Destination DC

469,358 476,128

422,434

337,880

384,663 385,476

327,578 318,734

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

2016 2017 2018 2019 2020 2021 2022 2023

CIT

YWID

E R

OO

M N

IGH

TSALL CITYWIDE CONVENTION ROOM NIGHTS BOOKED

VISITATION FORECAST THROUGH 2020WASHINGTON, DC (DISTRICT OF COLUMBIA)

Sources: IHS Markit; DK Shifflet; Travel Market Insights, National Travel & Tourism Office, U.S. Department of Commerce

DC’s total visitor volume in 2016 reached a record high and is expected to continue to increase by 2 to 3% each year through 2020.

14.8 15.1 14.915.9 16.6 16.3

17.2 17.8 18.5 19.020.2

21.3 22.0 22.623.4

24.325.1

0.0

5.0

10.0

15.0

20.0

25.0

30.0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017f 2018f 2019f 2020f

VISI

TOR

S (IN

MIL

LIO

NS)

METHODOLOGY

VISITOR VOLUME: DK SHIFFLET (DOMESTIC) AND TRAVEL MARKET INSIGHTS (OVERSEAS)

Domestic data is collected using an online panel methodology, contacting more than 50,000 distinct U.S. households each month; data is weighted by key demographics to balance the sample to the U.S. population.

Overseas data comes from the I-94 form for visitors to the U.S. and is supplemented by data from the Survey of International Air Travelers. The data is released by the U.S. Department of Commerce.

VISITOR FORECAST AND ECONOMIC IMPACT: IHS MARKIT Visitor volume data is combined with economic variables, DC tax collections

and other tourism indicators like airport arrivals, transportation statistics and attractions attendance to calculate forecasts and economic impact.