Will ExellWelcome To Meaningful Change

Strategy | Marketing | Public Relations | People | Change

willexell.com

connect@willexell.com

0207 859 4562

Will Exell has. And we’ve done it. We are a strategic change consultancy comprised of people who have decades of practical experience of delivering change in some of the world’s most complex and challenging business environments.

Our goal is to help businesses achieve meaningful change through better alignment, higher engagement and by adopting a more 'outside in’ perspective.

This overview will introduce you to our team and guide you through our business transformation and service offerings. To find out more, contact us. We’d love to take you through our approach, our experience so far and learn as much as we can about your needs and interests.

Included in this overview• Who WE Are• What WE Do• Our Business Transformation practice• Our Consulting Services• Our Learning Programmes• How WE work with you • Our Associates• Summary of our Service Offering

Business Transformation, Consulting & Learning

Have you ever thought that

there’s a better way to deliver

meaningful change in your

business?

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After 30 years in financial services, Tony is co-owner and Managing Partner at Will Exell focusing on strategy, people and change consulting.

Tony has held Senior Executive HR positions across a number of financial service entities including Wealth Management Investment Banking and Global Banking.

He is a Fellow of the Chartered Institite of Bankers, a Fellow in the Chartered Institute of Personnel & Development, and has an MBA in Strategy & Change. He has co-authored 3 books on HR and is a visiting lecturer on the UEL MBA Programme.

WE are Will Exell

Tony WilliamsStrategy, People, Change

After 25 years of organisation strategy and development roles in global businesses, Deborah is co-owner and Managing Partner at Will Exell focusing on strategy, people and change consulting.

Deborah specializes in helping leaders shape and deliver strategy, with a particular emphasis on organisational alignment. Deborah’s experiences crosses sectors –from large financial services groups to consumer goods and the Consulting industry.

A content expert, Deborah holds an MSc in Industrial & Organisational Psychology and a BA in Political Economics.

Deborah ExellStrategy, Marketing, People, Change

Matt has worked in business transformation and organisation development in a range of different sectors and contexts.

Matt started out in change management in the new media sector in the late 90s and has since worked in the voluntary and sustainability sector. He has most recently spent 10 years working in global financial services firms.

Matt specializes in leadership, talent and organisation development, with a particular interest in strategic scenario planning and network-driven collaboration, learning and development.

Matt JowettStrategy, People, Change

Will Exell is a network of specialists drawn from across sectors, academia and global

consultancies including

Decision Strategies InternationalReputation Inc

Our collective capability covers strategy, marketing, PR, people

and change.

Our associates are available to add their long standing

experience and deep expertise to any engagement, bringing a rich and diverse mix of ideas,

insights and practical lessons to share

See p9 for further information

Our Networks

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This Is What WE Do

Strategy

Marketing

Public Relations

People

Change

Will Exell is the crystalisation of a network of professionals drawn from a wide range of disciplines, each bringing over 2 decades of senior level experience.

WE provide leaders with deep expertise in strategy, marketing, public relations, communications, HR & change.

WE have worked together across a wide range of sectors, with deep expertise in consumer, financial services, energy and professional services.

WE partner with our clients at any point of their journey to deliver the highest value and sustainable outcomes.

WE provide three core service offerings each of which is built around three specialist content areas:

WE offer clients a range of tailored consulting, transformation and learning services, focused around

Strategy & Leadership, Culture & Capability and Perfornance & Change.

Our services are designed to help you deliver the transformation your business needs. As well as key strategic projects, we can help you define the change and develop

critical change capabilities among your leaders

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3. WE combine the best talent and techniques from specialist disciplines in a

truly blended way

2. WE partner with you to deliver sustainable outcomes of the highest value

1. WE have lived, breathed and been fully accountable for delivering successful change

Strategy & LeadershipChallenging organisations to ensure clear alignment between purpose,

vision & strategy. Ensuring alignment of leaders and stakeholders.

Capability & CultureEnsuring values and culture are aligned. Improving outcomes by

optimising current and future capabilities

Performance & ChangeGaining clarity on organisational

goals, aligning these with individual and collective performance

objectives.

Why work with us?

WE are Business Transformation

WE can partner with you on your

change journey to deliver high value and sustainable

change initiatives

Strategy & LeadershipChallenging organisations to ensure

clear alignment between purpose, vision & strategy. Ensuring alignment of

leaders and stakeholders.

Capability & CultureEnsuring values and culture are aligned.

Improving outcomes by optimising current and future capabilities

Performance & ChangeGaining clarity on organisational goals,

aligning these with individual and collective performance objectives.

Our business transformation practice is built on helping clients optimise alignment between market, customer, strategy and execution.

Our core areas of expertise - Strategy & Leadership, Culture & Capability, Performance & Change -form the basis of our business transformation model which includes 15 Building Blocks - dynamic modules designed to help you envision, frame, size catalyse and sustain change.

Each module can be delivered as a standalone intervention, or as an integrated suite depending on your needs. We can work with you at any point on your journey to develop tailored solutions.

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15 Ways To Exell: Our Business Transformation Model

© Copyright2016WEConsultingLLPT/AWillExell

WE specialise

in:

CHALLENGE THE MARKET

A future focused market immersion from different perspectives - customer, reputation and brand.

A review of the players shaping and changing the business

dynamics in your sector

Strategy & Leadership

GENERATE BEHAVIOURAL INSIGHTS

Insights driven review of your critical stakeholder’s behavior -how they think, feel and react to your business and sector

CREATE INNOVATION GAMECHANGERSFocus on Identifying

opportunities for differentiation, new market

entry and accelerating growth. Provides a deep understanding

of innovation and how it is achieved in your sector

Capability & Culture

BUILD ENGAGEMENT STRATEGIES

Creating communication and marketing strategies to

connect the customer, brand and overall business strategy

with employees and stakeholders

DEFINE PERFORMANCE EXCELLENCE

Define performance standards in light of future business

needs and change requirements

Performance & Change

We draw from a wide range of interventions and experience to tailor solutions to our clients needs. As a result, our approach is flexible enough to fit into any context.

WE are Consulting

WE can provide you with customised

consultancy to help you define the

change you need

We draw from specialist expertise in strategy, marketing, PR, people and change to design bespoke projects which go well beyond ‘problem definition‘.

Examples of our how we can apply our consultancy approach to your business challenge are shown here.

Whilst these can be applied to your business, we can develop any number of options for you based on the extent of our specialistcapability.

We’ll work with you to define the type, scale, and pace of

change.

Our consultancy services can help you define the key strategic

challenges facing your business

We’ll engage and bring

leaders from across your

organisation to the table.

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WE are Learning

WE believe that organisational learning and delivering successful change are strongly linked.

Developing leaders is core to our proposition and we have developed a number of learning options to share the experience of our network with clients and help improve the outcomes of your change journey.

Our associates and academic partners have decades of world-class experience. They are available as guest speakers or as part of the tailored learning programmes we provide. See below for some key examples

Change provides multiple

opportunities to transform an

organisation, and is most effective when

it taps into its full potential and capabilities.

WE can engage your senior leaders

and managers, developing the

critical skills to lead strategic change

FUTURIST WORKSHOPSIdentiify key trends and factors to which will impact your business. Expand thinking and generate

executive level dialogue

Strategy & Leadership

EXECUTIVE DECISION MAKING & ACCOUNTABILITYDeepen understanding of clear roles and responsibilities and develop and

design executive mandates

POWER OF INNOVATIONProvide a broad view on the types of

innovation and how to build innovation success in your business

Capability & Culture

REPUTATION STRATEGIES IN A VOLATILE MARKET

Deepen understanding of the importance of reputation leadership

COMPETITIVE ADVANTAGE OF NETWORKS

Deepen understanding of social networks and how the flow of

information and ideas creates value

Performance & Change

MANAGING FOR PERFORMANCE

Define performance management in the context of business performance

and change

HOW TO SCENARIO MODEL STRATEGIC FUTURES

Teach leaders, strategists and other key role holders to develop strategic

scenarios

ORGANISATION DEVELOPMENT & DESIGNDeepen understanding of how

organisations develop and learn from practical application

UNDERSTAND CUSTOMERS, BRANDS & ENGAGEMENTSharing the real skills of brand development and consumer

engagement

STORYTELLING & ENGAGEMENT

Develop a compelling strategic narrative to describe the change you are seeking in your business

KNOWING YOUR TALENTDeepen understanding of how to identify and manage talent within

your business

STRATEGIC CHANGEDeepen the understanding of

executives, key role holders and process leaders in the skill required

deliver strategic change

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How WE Work With You

Background research on your business

• Strategy, financials & investor relations

• Governance, Board, organisation structure & management team

• Risk appetite & profile• Customer segments & reputation

requirements• Published human capital data

View from you on context • Ownership structure• Key influencers• History & recent achievements• Ambition for next 12-18 months• Blockers and challenges

View from us on what we have heard• Early view on change opportunities• Potential upside/impact• Benchmark with other business

change situations & compare/contrast complexities

Assessment of business transformation opportunities• Interviews with key role holders

Review of key internal documents

• Strategy & business plan• Products & services• Financials• Employee data• Culture• Customer data e.g. NPS

Heat map of current state using Will Exell Business Transformation framework

• Assessment against each 15 change tools

• Overview of gaps & opportunities

• Agreed priorities & focus for plan

Proposal of key areas required for highest impact change and performance outcomes• Plan defined focusing on the critical

priorities required for highest impact • Sequenced according to inter-

dependencies & appropriate phasing• Focus on enhanced strategy

execution and business performance

Changeplandefined&initiated

Assessmentofneeds&priorities

Initialgettoknowofbusiness&keystakeholders

What we look for from you • Time with you & visible

ownership• Active sponsorship from

other key role holders• Appropriate funding• Resources & involvement of

key teams• Overt working relationship

and ground rules• Transparent assurance

process from Will Excel

We partner with you to properly understand your business context and needs. Our work with you will be designed and customized according to your requirements from our own frameworks and methodologies. The overall programme will be sequenced and prioritized to most quickly uplift performance and enable change.

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WE are Associates

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AJ brings strategy to fore and challenges leaders to embrace it as a core and continuous focus. Working with executives, HR departments, and boards, AJ helps clients navigate business challenges in the midst of complex market disruptions and changing business models. AJ is a partner at Decision Strategies International has worked closely with world-leading multinational clients across industries, including National Grid, BP, GE, Microsoft, Nestle, Vodafone.

Arjen van den BergStrategy & Change (DSI)

Morgan is a leadership and organisation development expert with a successful career within both global corporates and academia. As a consultant and coach she has focused on increasing leadership capability and humanity in the workplace. Morgan has recently completed her PhD at Cranfield School of Management researching how competition and collaboration manifest inside global organisations.

Morgan ChambersPeople & Change

Alessandro has wide-ranging expertise and experience brand strategy (architecture, positioning, portfolio analysis, internal branding, etc.) as well as being a thought leader on integrated marketing. Alessandro has rich Experience in coaching ideas-driven skills and expertise, workshops design, management and implementation as well as in facilitating strategy and operational sessions, core competency development and culture building.

A designer, facilitator and project manager of corporate strategy engagements. Camelia helps leaders understand the nature of disruption and find ways to make better long-term choices in the face of uncertain business contexts. Camelia is a consultant at Decision Strategies International has lead classes in Operations Management to MBA students at the London Business School, as well as Decision Making, Simulation Modelling and Statistical Methods at the LSE

Camelia RamStrategy & Change (DSI)

Jamie is a strategic change specialist and executive coach. Recent experience includes consulting on digital strategy, platforms and marketing; start up consulting and finance raising; senior executives and personal development coaching. Jamie has excellent business and consulting experience gained in a variety of business functions across multiple industries, including media, technology, gaming, banking and consumer goods,

Jamie MooreStrategy & Marketing

Jon is a partner at Reputation Inc. He is a public affairs expert, recognized for devising innovative reputation strategies within and across cultures to drive business results. He has 18 years of front-line communications expertise at Fortune 500 and FTSE firms, building and leading the EMEA teams at Coca-Cola and Eastman Kodak. Jon is skilled in solving issues demanding a reputation and regulatory lens and has developed winning techniques for forecasting reputation risk and opportunity.

Jonathan ChandlerPublic Relations (Reputation Inc)

Anne is Managing Partner at Peach & Co and has operated at senior level in both global and boutique search firms, where she has focused on attracting senior talent into businesses undergoing significant transformational change. At Bankers Trust she set up the European strategic resourcing capability, building partnerships with the premium US business schools and was previously Director of Recruitment at Barclays. Anne specialises in Executive Search, Coaching and Development.

Anne PeachPeople & Change (Peach & Co)

WE Are

StrategyMarketing

PRPeople Change

Alessandro AndolinaMarketing

WE Are Will Exell

WE have lived, breathed and

been fully accountable for

delivering successful change

• WE understand changing customer markets and the need to look at your organisation 'outside in'

• WE bring a network of innovators and specialists to apply critical insights and define the most effective action

• WE have challenged businesses to ensure operational execution aligns to changing customer behaviours.

• WE avoid silo thinking and short term actions by taking a holistic, system-based approach

• WE help you build in long term collaboration and improved networks for long lasting success

• WE have a compelling record in implementing major strategic change – helping you to build credibility

• WE have decades of experience, succeeding in industries where change is a constant.

• WE have operated at the highest levels in complex and challenging business environments.

• WE have delivered sector defining change under close scrutiny from a wide range of stakeholders - including politicians, media and regulators.

WE partner with you to deliver

sustainable outcomes of the

highest value WE combine the best talent and techniques from

specialist disciplines in a truly blended

way

Contact Us