20160417 zf b plan nv ninvest slideshare
TRANSCRIPT
CONFIDENTIAL 20160417NVNI
EXPERIENCE
APRIL 2016
FRESHNESS
PRESENTATION BY ZIMPLYFRESH LLC.
CONFIDENTIAL 20160417NVNI
MARKET OVERVIEW
STRATEGY
TIMELINES & PROGRESS
FINANCIAL OVERVIEW
INTRODUCING THE CONCEPT
TEAM
CONTENTS
CONFIDENTIAL 20160417NVNI
PLEASE WATCH VIDEO
INTRODUCING THE CONCEPT
http://youtu.be/sT-sZ8pFQJ8
CONFIDENTIAL 20160417NVNI
FRESH?Prepared at the point of Consumption
Fresh Catch Delivered Fresh Prepared Fresh
CONFIDENTIAL 20160417NVNI
DAY 1 FRESHNESSIf only there was a way to realize it in bars.
Exponential Loss of Sensory
Mom’s Dinner
Keurig Coffee
CONFIDENTIAL 20160417NVNI
Loss of micro and macro nutrients during processing and storage.
DID YOU KNOW?Bars consumed today would have been manufactured 3-12 months earlier.
Markedly Diminished Sensory Value1. Similar to left over v/s Freshly prepared
2. Taste and aroma (oxidation); Texture(Harness)
3. Color Change
Compels Manufacturers to use additives1. Attempt to counter the ill effects of degradation during shelf life(time).
2. BHA(Butylated Hydroxyanisole) and BHT(Butylated hydroxytoluene tocopherols (to retain freshness)
Loss of nutritive value
CONFIDENTIAL 20160417NVNI
ZIMPLYFRESHExperience day 1 Freshness
FRESH COFFEE
FRESH BAR
CONFIDENTIAL 20160417NVNI
ZF BARMAKER FRESH BAR
• Day-one freshness• Consume immediately or grab n’ go• Single-serve • Flavor and nutrition
corresponds to chosen ZacTM
• Patent pending ZacTM
• Compatible with ZF bar maker.• Contains natural ingredients• Clean label, no preservatives• Single use• Recyclable and diverted to
recycled products
• Patent pending device• Exclusively uses ZacTM
• Compact / counter top/modern appealing design
• Zero clean• Quick
FRESHNESSPrepared at point of consumption
Disrupting the Bar MarketZACTM + =
CONFIDENTIAL 20160417NVNI
MARKET OVERVIEW
STRATEGY
TIMELINES & PROGRESS
FINANCIAL OVERVIEW
INTRODUCING THE CONCEPT
TEAM
NOW… LET’S TALK ABOUT :
CONFIDENTIAL 20160417NVNI
2009 2010 2011 2012 2013 2014 2015 (E) 2016 (E) 2017 (E) 2018 (E) 2019 (E) $1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%$ Sales Nutritional Bars $ Sales Cereal/ Granola Bars Cumulative Growth Nutritional Bars Cumulative Growth Cereal/ Granola Bars
Bar market projected to be at $7.7 B by 2019*
BARS-$6B INDUSTRYWith 83% CAGR in nutrition- bar segment
*Packaged Facts: Nutritional and Cereal Bars in the US., 2015
CONFIDENTIAL 20160417NVNI
Higher adoption of ‘freshly prepared’ food & increased awareness of natural ingredients
Preference for convenience of ‘single serve’
Increased health consciousness: reduced consumption of fat and sugar with limited sensory impact
Increased protein and fiber consumption: awareness of functional ingredients and their health benefits
“Snackification”: increase in number of meals a day
Freshness, convenience and healthTRENDS
ZimplyFresh bars
CONFIDENTIAL 20160417NVNI
MARKET OVERVIEW
STRATEGY
TIMELINES & PROGRESS
FINANCIAL OVERVIEW
INTRODUCING THE CONCEPT
TEAM
NOW… LET’S TALK ABOUT :
CONFIDENTIAL 20160417NVNI
Zac™ in a multiuse environmentPATH TO REVENUE
ZF Barmaker ZacTM
Go to market approach
Sell device at cost ornominal value ~$100
• A repeatable & sustainable revenue source (consistent with current market prices for bars)
• Primary contributor to revenue and margin
• ZacTM provides increased spread of product / categories based on variation of recipes
• Follow established success path as seen with ‘Keurig’ coffee• Follow away-from-home/multi-use for the first 60 months • Targets: office break rooms and cafeterias, hotels, health
clubs/gyms• Move to consumer market, after establishing necessary market
penetration/acceptance
CONFIDENTIAL 20160417NVNI
Increased bar consumptionAcross all consumer types, ZimplyFresh will encourage increase in frequency of bar consumption by providing easy access in multi-use environment (eg. Cafeteria, hotels, gyms etc.)
New consumers
A novel product capability Innovative product experience
will capture a new set of consumers (esp. Those with
special dietary and nutritional needs) Current consumers
A viable convenient option to the 110 million adults already consuming bars
Exploit the latent demand for ‘freshness’ in this group
In a recent survey of over 400 current bar consumers, 96% indicated that they would choose ZimplyFresh experience over pre-packaged bars
Likely Unlikely
96% choose ZF bars over pre-packaged barsCONSUMER ACCESS
CONFIDENTIAL 20160417NVNI
MARKET OVERVIEW
STRATEGY
TIMELINES & PROGRESS
FINANCIAL OVERVIEW
INTRODUCING THE CONCEPT
TEAM
NOW… LET’S TALK ABOUT :
CONFIDENTIAL 20160417NVNI
ZimplyFresh Incorporated
DEC 2013
Patent filed
AlphaPrototype developed
AUG 2015
Final prototype release for
manufacturing
Supply chain setup
AUG 2016OCT 2014
Proof of concept developed
MAR 2016
Patent Portfolio created with multiple patent
filings
JUN-DEC 2016
Test market with sales
ZF Barmaker & ZacTM
manufacture
Continuation of IP development
ProgressTIMELINE
CONFIDENTIAL 20160417NVNI
PROGRESSPatents filed and Prototype Testing in Advanced Stages
Intellectual property
30%
Wide White Space-Prime for capturing and open for further IP Development
Non-Provisional Patents filed for method, Barmaker and ZACTM
Documenting additional inventions and discoveries
Prototyping80%
Collaborating with industrial design partner in developing prototype
Piloting with multiple ZACTM manufacturing and ingredient filling firms
CONFIDENTIAL 20160417NVNI
PROGRESSTo Proof of Concept
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PROGRESSTo Integrated Design
CONFIDENTIAL 20160417NVNI
MARKET OVERVIEW
STRATEGY
TIMELINES & PROGRESS
FINANCIAL OVERVIEW
INTRODUCING THE CONCEPT
TEAM
NOW… LET’S TALK ABOUT :
CONFIDENTIAL 20160417NVNI
FINANCIALSProfitability driven by Zac™ salesYear 1 Year 2 Year 3 Year 4 Year 5 Year 6
ZF BarMakerSales 125 605 2,090 15,200 29,000 51,900 ZF BarMakerRevenue $12,500 $60,500 $209,000 $1,520,000 $2,900,000 $5,190,000 Zac™ Sales 78,289 586,692 3,791,550 21,302,400 77,327,865 189,223,904 Zac™ Revenue $195,724 $1,466,730 $9,478,875 $42,604,800 $135,323,764 $331,141,832 Total Revenues $208,224 $1,527,230 $9,687,875 $44,124,800 $138,223,764 $336,331,832 ZF BarMakerMade 188 908 2,508 18,240 34,800 62,280 Total ZF BarMakerCost $140,625 $453,750 $250,800 $1,824,000 $3,480,000 $6,228,000 Total Parts Servicing Cost $14,063 $45,375 $25,080 $182,400 $348,000 $622,800 Zac™ Made 97,862 733,365 4,170,705 23,432,640 85,060,652 208,146,295 Total Zac™ Cost $97,862 $550,024 $2,335,595 $13,122,278 $47,633,965 $116,561,925 Total Material Cost $252,549 $1,049,149 $2,611,475 $15,128,678 $51,461,965 $123,412,725 Total Distribution Logistics and Shipping $9,786 $73,337 $417,071 $7,029,792 $22,328,421 $54,638,402 Total Product Costs $262,336 $1,122,485 $3,028,545 $22,158,470 $73,790,386 $178,051,127 Gross Margin ($54,112) $404,745 $6,659,330 $21,966,330 $64,433,378 $158,280,705 Total Overhead $1,100,000 $3,090,000 $5,941,040 $8,960,361 $11,705,292 $13,679,434 Total SG&A $1,131,234 $3,319,085 $7,394,221 $15,579,081 $32,438,856 $64,129,209 EBITDA ($1,185,345) ($2,914,340) ($734,892) $6,387,248 $31,994,522 $94,151,496 Total Capex $175,000 $1,200,000 $2,400,000 $9,600,000 $14,400,000 $0 Depreciation $11,667 $91,667 $251,667 $891,667 $1,851,667 $1,851,667 EBIT ($1,197,012) ($3,006,006) ($986,558) $5,495,582 $30,142,855 $92,299,829
CONFIDENTIAL 20160417NVNI
Key Revenue ParametersFINANCIALS
Parameter Value CommentsZac™ Selling price $1.75-3.50 Consistent with average market
pricesAverage Office Size 70 Based on >1M offices
Conversion % 10% Year 117% Year 6
% of office headcount adopting ZF
Pod per person 1 Average 1.8 bars per person as per current data
ZF Barmaker Sales 125 Y1~100K by Y6
Keurig sold ~1M commercial brewers in 12 yrs
CONFIDENTIAL 20160417NVNI
Our PromiseZIMPLYFRESH
ZimplyFresh recognizes that many of its materials used are derived from non-renewable sources
ZimplyFresh is committed to sustainability
Zac™ packaging materials are designed to be made of recyclable materials
ZF will continue to identify packaging technologies to meet its recyclability standards
ZF pledges significant R&D resource in developing biodegradable packaging materials
Sustainability
CONFIDENTIAL 20160417NVNI
MARKET OVERVIEW
STRATEGY
TIMELINES & PROGRESS
FINANCIAL OVERVIEW
INTRODUCING THE CONCEPT
TEAM
NOW… LET’S TALK ABOUT :
CONFIDENTIAL 20160417NVNI
ManjuCo-founder
MalavikaCo-founder
NarayanCo-founder
SanjayAdvisor
TEAM Qualified, Experienced & Committed
CONFIDENTIAL 20160417NVNI
Get in touch
5S 500W Suite 703, Salt Lake City, UT 84101
+1 801 455 3816 [email protected]
CONFIDENTIAL 20160417NVNI
APPENDIX
CONFIDENTIAL 20160417NVNI
Manju
Co-founder
Food science
75%
Food safety & regulation50%
R&D
Project management
Marketing & design
90%
50%
SKILLSResearch Background
75%
CONFIDENTIAL 20160417NVNI
Malavika
Food science
50%Project management
Process & quality
Operations & supply chain25%
Business & finance
50%
90%
75%
SKILLSProject Management
Co-founder
CONFIDENTIAL 20160417NVNI
Narayan
Co-founder
Food science
Sales & marketing
Engineering
Operations & supply chain
Business & finance
50%
50%
75%
90%
90%
SKILLSBusiness Management
CONFIDENTIAL 20160417NVNI
Sanjay
Advisor
Food science
90%Food safety & regulation
Engineering
Operations & supply chain
R&D90%
90%
50%
50%
SKILLSFood Industry and Regulation