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NGO Organization to Promote Tourism through Japanese Food Culture and HospitalityHeadquarters: Shizuoka Prefecture, Kamogun, Izucho, Naramoto, 1248‐1

Tel. 0557‐22‐0624Home page：http://www.washokubunka.com

Composed by JECT company〒810‐0022, Fukuoka‐shi, Chuo‐ku, Yakuin 1‐12‐30 JECT Tel 092‐714‐5191 Fax .:.: 092‐751‐8192 Ans .: Inada Takaho (090‐9596‐0332), Honda Yoshitaka (090‐8410‐2046)

NGO Organization to Promote Tourism through Japanese Food Culture and Hospitality

TargetWe are positioning "the promotion of Japanese food culture" in the "hospitality" activities on attracting foreign tourists to the local tourist destinations in Japan, also in the activities of introducing overseas a variety of food culture and its ingredients in hotels that activates the p g y gfeatures of local regions. The target is to intensify the region's tourist attractions in Japan, as well as the international spread of Japanese food culture through the organization of international exhibitions, fairs "Japanese food culture and hospitality", inform on the close connection of tourist attraction and Japanese food culture of regions. At the same time, introduce the traditional culture, including the Japanese arts, crafts; actively carry out PR campaigns among stakeholders and the media.

Chairman: Michikazu Aoi1969 ‐ graduated the Faculty of Engineering, University of Tokyo 1975 ‐ graduated the doctoral program in Economics at the University of Tokyo 1976‐79 ‐ Doctorate on specialty in Management at Harvard University 1980 ‐ Senior lecturer, Graduate School of Management, Keio University, from 1990 ProfessorSince 2001 ‐ Chairman of the Graduate School of Management at Keio University

yResults of activity

◆ «Японский праздник» в Карнеги Холл в 2009 г."Japan’s celebration" spent in New York's Carnegie Hall, which was presented to the Japanese culture and art. Master of the event was actress Ikehata Emi. Flutist

Executive Director: Aoki Yumio1963 ‐ graduated the International Christian University (ICU) 1963‐64 ‐ Internship in Grinnell Iowa State University, USA, after returning to Japan he worked in the company Takenaka

Since 2001 Chairman of the Graduate School of Management at Keio University Director of the Business School of Keio Yamamoto Hozawa recognized national treasure was invited. 164 people of art and

culture from Japan were invited. 2700‐seat auditorium was filled including the Japanese living in the United States and persons who are interested in Japanese culture and art. The celebration ended with a great success. Participants from the food industry represented famous kamaboko shops of Mie Prefecture, traditional soba shops of Gunma Prefecture, sake manufacturers from Yamaguchi Prefecture and other Japanese companies. The art of decorating the table, furoshiki, tea ceremony,

after returning to Japan, he worked in the company Takenaka1968 ‐Master's degree at the University of King of Denmark 1970 ‐ establish the Centre of European arts and sciences at the University of Tokai 1992 ‐ Officer of the joint venture company “Benihana & Ono groups” (Netherlands) 1996 ‐ Advisor of the Chairman of the Edinburgh fund founded by Prince Philip (husband of Queen Elizabeth). In the same year, and in 2004 and 2008 was responsible for the maintenance and communication with the public during a visit to Japan 3 persons of suites Her Majesty Queen Elizabeth. 1999 after returning to Japan founded a trading company with limited liability "Eurasia Tsusho" in the same year

flower arrangement, etc. demonstrated in the corner of the culture.

1999 ‐ after returning to Japan, founded a trading company with limited liability Eurasia Tsusho , in the same year was appointed Director of the Centre for Tourism and Trade of the Government of Ukraine. 2000 ‐ Director of the Center for Culture and Commerce of the Government of Georgia 2005 ‐ Advisor 3‐Caucasian republics on the Aichi Expo, director of the Center for Tourism and Trade of Kyrgyzstan 2007 ‐ foundation of the Kyrgyz‐Japanese Friendship Association, Executive Director

Director: Aoki Keiko h b i k l i f " ih f k " i d h i i f ii

◆ Fair "Culture of Japanese food and hospitality" in Tianjin, 2011

The reputation, tourism and food industry got serious damage after the Great East Japan Earthquake on 11 March 2011, due to the lack of truthful information from Japan and negative impact of rumors. Representatives of the media stakeholders Chinese regions of Tianjin Beijing and alsoShe was born in Tokyo. General Director of "Benihana of Tokyo". Trained at the University of Hawaii.

She went to New YorkIn in 1985 , founded a trading company in 1986. Took part in promoting “Wonderbra” in Japan. She founded the company Artesse in 1989, office was in Manhattan. Consultant on expensive fur goods. Since 1991 she is an international business consultant. Assisted in the promotion of the group of large American hotels in J d h G f S i Sh d d "P f h id

Representatives of the media, stakeholders Chinese regions of Tianjin, Beijing, and also ordinary citizens wanted to know the true situation. The aim of the exhibition was to minimize the negative impact of rumors, to inform people that the affected areas are urban planning, taking into account safety and security.

Japan and the Government of Spain. She graduated "Program of the owner, president, management" in the Harvard Business School. At the moment, the successor of the founder of «Benihana» Rocky Aoki, is the general manager of BENIHANA OF TOKYO (registered in the United States), while the director of the NGO "Culture of Japanese food and hospitality", an international consultant, using a network of worldwide connections. She has participated in various television programs «Baribari Value», «Gold x silver" and others. She was representative of celebrities in New York in the TV living room. 1P

About the 1st Festival of Japanese Food in Kyrgyzstan

The 1st "Festival of Japanese food" will be held in the Kyrgyz Republic in November 2014. The purpose of this festival is to familiarize the world with the Japanese "food" and its dissemination.

Kyrgyz Republic after the collapse of the Soviet Union gained independence has moved to a market economy. There is the largest market (Dordoi) in Central Asia, notably the economic development of the country. Kyrgyzstan friendly to Japan, the Japan‐Kyrgyz Friendship Association was established, chairman of which is a member of the House of Representatives, Mr. Yoshiaki Harada, and executive director is Mr. Aoki. The relationship between the two countries is improving.

At the moment, there is no direct trade between Japan and the Kyrgyz Republic. Carrying out this 1st festival provides an opportunity to start trading, deepening economic ties between the two countries.

For Japan, it is also an opportunity to develop the route of "Japanese food", about which little is known in Central Asia.

Since this festival is subject to government subsidies, part of the expenses associated with the exhibition will be covered by grants.

In addition the largest company in the Kyrgyz Republic "Association Dordoi" in addition to providing support for the holdingIn addition, the largest company in the Kyrgyz Republic Association Dordoi in addition to providing support for the holding of this event will support the sales of the Central Asian market. Unlike practiced international trade fairs, the attractivenessof the event will get the possibility of regular sales channels.

Take this opportunity for PR for your production and development of new markets.

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About the 1-st Festival of Japanese Food in Kyrgyzstan

About Kyrgyz RepublicAbout Kyrgyz RepublicWhat is Dordoi?

When Mr. A. Kutanov was Kyrgyzstan's ambassador in Japan, the executive director of the NGO “Organization promoting tourism by the Japanese food culture and hospitality” Mr. Aoki Yumio and head of the General information

A 198500 k 2 ( b t h lf th t it f J ) Association "Dordoi" Mr. A. Salymbekov during the visit of the President of the Kyrgyz Republic K. Bakiev in Japan provided the impetus for the founding of the Japan‐Kyrgyz Friendship Association. At the request of the Kyrgyz side the Chairman was chosen a member of the House of Representatives, Mr. Yoshiaki Harada. Mr. Aoki was executive director for 2 years.

Area: 198500 km2 (about half the territory of Japan) Population: 5.4 mln (UNFP, 2012) Capital: Bishkek Ethnic groups: Kyrgyz (75%), Uzbeks (14.3%), Russian (7,2%), Dungan (1.1%), Ukrainians (0.3%) and other Language: the state language – Kyrgyz, official language ‐ Russian

Economy The main sectors: agriculture and livestock (1/3 GDP), mining industry (gold mining). GDP: $6.47 bln (IMF, 2012), $1158/per capita. Unemployment rate: 7.7% (IMF, 2012) The volume of trade: exports $1.488 bln, imports $2.956 bln (National Bank, 2010). T d it t ( i t l j l h i l i i d t

for 2 years. Since then, to maintain friendly relations with the ex‐ambassador Mr. Kutanov A. He request for assistance in the promotion of the Association "Dordoi" in Japan. "Festival of Japanese food" will hold in Kyrgyzstan.

Religion: Islam (75%), Orthodox (20%) and others (5%)

Trade items: exports (rare, precious metals, jewelry, chemicals, mining products, textiles, fruits and vegetables); import (mining products, machinery and equipment, chemicals, transport products, food).

Sales: $4 bln. Size: consists of 21 companies, employers 22,000 (30,000 including temporary workers) Specialty: import, export; production of furniture, plastic, aluminum, also agricultural products; construction of industrial, commercial, cultural, residential and sports facilities; mining industry; delivery, research, design of equipment for construction, energy and transport; bus company; financial, legal,

Brief information about Dordoi Group

"Festival of Japanese food" will be held with the support of a large company "Dordoi" group in the largest market in Central Asia "Dordoimarket". It will be possible PR company and the development of new routes to market not only in Kyrgyzstan, but also the markets of research, design of equipment for construction, energy and transport; bus company; financial, legal,

medical, educational, security, research activities; travel, leisure and hotel business; art museums, theaters, archaeological, anthropological, historical museums and others. cultural objects.

y y gy ,neighboring countries in Central Asia and Russia.

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The Festival of Japanese Food in Kyrgyzstan in November 2014

Information about Kyrgyz Republic

The newspaper "Nikkei" October 22 2013 article "Linking East and West Eurasia"The newspaper Nikkei October 22, 2013, article Linking East and West Eurasia

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■ Contents: PR and sales of Japanese food in Kyrgyzstan

■ O i D th ft f N b 19 (W d) 2014∙ November 18 (Tu): Departure (Tokyo →Moscow → Bishkek) ‐ Arrival ∙ Nov. 19 (Wed): Preparation of the place ‐ Opening■ Opening Day: on the afternoon of November 19 (Wed) 2014

till November 23 (Sun).

■ Period: 4.5 days

■ Place: Dordoi Market (outdoors)

Nov. 19 (Wed): Preparation of the place Opening∙ Nov. 20 (Th): ∙ Nov. 21 (Fri): ∙ Nov. 22 (Sat): ∙ Nov. 23 (Sun): ∙ Nov. 24 (Mon): Preparation for departure ∙ November 25 (Tu): Return to Japan (Bishkek → Tokyo)

The Festival of Japanese Food

■ Place: Dordoi Market (outdoors)

◆ Target: Development of a route to the markets of Central Asia and Russia

◆ Attractiveness: The largest market in Central Asia which is visited 100000 persons per day

◆ Item ①: Participation Association "Dordoi" (the biggest trading company in Kyrgyzstan)

◆ Item ②: Due to the fact that 2014 is selected as "Activities to support the development of markets with the participation of regional capacity", about two thirds of necessary expenses for the event can be covered through the use of government subsidies. ※ of exhibitor pays about 1/3 cost.

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( p y j )■ Necessary expenses, points of each company: participation fee, sponsorship fee is not set, the following items are required to make a payment(separately and joint costs).


■ Expenses of participating ① Packing own goods and transportation costs to the warehouse of dispatch (Kansai Airport) ※ The transport company is not listed. Shipping on your own vehicle or another company. ※Material delivery will be reported at a later date. ※ The basic package of goods at the discretion of each company. Chilled food package with ice packs. ※ p g g p y p g pPackaging with ice, dry ice is impossible. Attention. After collecting the goods, delivery to the area will be about 10 days. The temperature during transport will be about 10 ° C. ② Customs duty 10% of C&F or CIF ③ Expenditure on labels of goods (more than 2 types of goods) ※※ Labels in English and Russian languages attach on products and packages. Printing and translating of the label on one product company for free. Labels for the 2nd and more items pays by the company.※ This NGO translate the labels in English and Russian languages and printing. ④ Transportation costs both ways from Narita Airport and back to Japan※ Transportation costs both ways from Narita Airport to the destination place pays company. ※ And another in case of need of anything beyond the table (stand) for sale will be provided separate payment※ And another, in case of need of anything beyond the table (stand) for sale, will be provided separate payment.

Joint expenses ※ Since the event will be the object of subsidy, it is about 2/3 of expenditure will be offset by subsidies. ① Payment for air transportation Kansai Airport ‐ Kyrgyzstan • For 1 kg 1100 yen (excluding customs duty) For 1 kg 1100 yen (excluding customs duty) ※ In the case of cooling an additional 100 yen. ② Payment for the use of local storage Payment for goods storage 3250 yen ※ Payment for the period after delivery and during the festival. ※ Payment when store in refrigerator 6,500 yen. ③ Pay per use (Japan Food Corner) 4500 yen (exhibition area / 4.5 days). ※ The market will be set Dordoi Corner Japanese food. One company will be provided about 1.5 m2. ※When using refrigeration 7200 yen. ④ Payment of three employers (demonstrators, interpreter) during the festival (5 days) of 15,000 yen. ※ For all companies equally. ※ In exceptional cases payment for the work of one person 15 000 yen / day (4 5 days of the festival 67500 yen)※ In exceptional cases, payment for the work of one person 15,000 yen / day (4.5 days of the festival 67500 yen). ※ In the case business trip of own employees is not required. ⑤ The air tickets both sides (Narita and Kyrgyzstan) + accommodation + meals (3 times a day) is about 300,000 yen per person ※ After the actual cost will report more detailed information on payment.

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■ The way to participate ①


① Participation in the festival (in the case of business trip from own company)

Participation in the festival and support of NGO “Organization to Promote Tourism through Japanese Food Culture and Hospitality” employers. PR and the sale of goods on the market Dordoi, also negotiations with the staff of the Association Dordoi.

● Necessary expenses ※More detailed information is written on page 6. Own expenses of company ① Packing and transportation own products to the warehouse of dispatch ② Customs duty ③ Printing label of goods ※ From the 2nd item and more ④④ To Narita Airport and back ※ In case of need other equipment in addition to the main table (stand) for sale

Joint expenses ① Air transportation from Kansai Airport to Kyrgyzstan ② Storage on local stock② Storage on local stock ③ Payment for the use of the exhibition corner (place / 4.5 days) ④ Payment of 3 persons (demonstrators, interpreter) on the site of the fair ⑤ Flights Tokyo ‐ Bishkek in both directions, accommodation, 3 meals a day ※ About $3000 for 1 person. More detailed information for payment will be presented later.

● About the sales ∙ 20% of traded goods will pay to Association Dordoi as the fee. ※ The remaining 80% is the actual sales. ※ Prices should be provided in advance. ※ Unsold goods at the discretion of the companies.

■ About trading in conjunction with the Association For companies intending to strengthen sales in Central Asia, it is possible to establish trade relations with the Association Dordoi. In this case, you should first obtain consent to the sale of goods with the Association Dordoi. Necessary to determine the fee, transportation, warehousing expenses, rental use of the permanent exhibition corner "Japanese food" and others. Detailed information can be obtained during the consultation. ※ The negotiations with buyers of Association Dordoi can be installed individually during the event. Decide on the situation.

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※ The negotiations with buyers of Association Dordoi can be installed individually during the event. Decide on the situation.

※ Prices are without consumption tax

■ The way to participate ②


② Participation with entrust the sale (NGO “Organization to Promote Tourism through Japanese Food Culture and Hospitality”)

Entrust the sales of own goods to a legal entity. The staff of the legal entity will do PR and sale of goods in the market Dordoi, also will negotiate with the Association Dordoi.

● Points of clarification · Explain in advance on goods (※ Documents, conversation) · The item will be considered ready for use when there is information about the content, useful life and other conditions.

● Necessary expenses ※ Detailed description is given on p. 6. Own expenses ① Packing and shipping their own products to the warehouse of dispatch ② Customs duty ③ Printing label goods ※ From the 2nd Item and more ※ In case of need other equipment in addition to the main table (stand) for sale

Joint expenses ① Air transportation from Kansai Airport to Kyrgyzstan ② Storage on local stock ③ Payment for the use of the exhibition corner (area / 4.5 days) ④ Payment of 3 people (demonstrators, interpreter) on the site of the fair ④ ay e t o 3 peop e (de o st ato s, te p ete ) o t e s te o t e a

● About the sales · 20% of traded goods will pay to Association Dordoi as the fee. ※ The remaining 80% is the actual sales. ※ Prices should be provided in advance. ※ Unsold goods at the discretion of the companies.

■ About trading in conjunction with the Association For companies intending to strengthen sales in Central Asia, it is possible to establish trade relations with the Association Dordoi. In this case, you should first obtain consent to the sale of goods with the Association Dordoi. Necessary to determine the fee, transportation, warehousing expenses, rental use of the permanent exhibition corner "Japanese food" and others Detailed information can be obtained during the consultation

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exhibition corner Japanese food and others. Detailed information can be obtained during the consultation. ※ The negotiations with buyers of Association Dordoi can be installed individually during the event. Decide on the situation.



■ A special way to participate

③ Presentation of goods

※ For companies, organizations whose purpose is to report on the popularity, sales promotion and other conditions for products of a small amount at this festival should inquire in advance to NGO “Organization to Promote Tourism through Japanese Food Culture and Hospitality” and Association Dordoi. Possible participation by authorized companies of Fukuoka Prefecture.

Company provides own products to another company. Staff assigned company will do PR and sales of goods on the market Dordoi, also negotiate with the Association Dordoi.

p y p p y p

● Points of clarification

∙ Explain in advance on goods (※ Documents, conversation)

∙ The item will be considered ready for use when there is information about the content, useful life and other conditions.

∙ Number of product is consistent with the company.

∙ For the use a part of the sample is written a report at the end of the fair (company decide quantity of goods).

∙ Discount is not intended. Provided all the goods. g

● Necessary expenses ※Detailed description is given on p. 6. Own expenses ① Packing and shipping their own products to the warehouse of dispatch ② Customs duty ③ ※③ Printing label goods ※ From the 2nd Item and more ④ Substitution in place 50000 yen (without tax) ※We accept request for the replacement on the place.

Joint expenses ① Air transportation from Kansai Airport to Kyrgyzstan ② Storage on local stock

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② Storage on local stock ③ Payment for the use of the exhibition corner (area / 4.5 days)


About air transportation to Kyrgyzstan


∙ Each company delivers the goods to the airport ∙ Packing and pasting labels on the discretion of the company∙ Sending frozen products can be packing on a discretion of the company ※ Packing ice, dry ice is not possible, please pack ice packs. Attention During transportation will be about 10 days Transport temperature is about 100CAttention. During transportation will be about 10 days. Transport temperature is about 100C.

● Airline: Turkish Airlines (TURKISH CARGO EXPRESS) ● Air routes: Kansai Airport → Istanbul → Kyrgyzstan ● The transportation: about 10 days (flight time 2‐4 days) ● Collection place:※ The place and time of collection load will be reported in future● Collection place: ※ The place and time of collection load will be reported in future

Hokkaido

Company A

Company B

Each company delivery of goods to the warehouse of Kansai Airport. ※ The transport company is not indicated Truck transport on discretion of the company. ※ Storage will be informed in the further.

Company C

ShizuokaCompany A

Company B Airport Kansai KyrgyzstanThrough Istanbul

Company C

FukuokaCompany A

Company B

C CGoods from Hokkaido, Shizuoka, Fukuoka will be l d

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Company C load in Kansai airport.


About the labels on the products

● All goods must be glued labels (in English and Russian).

∙ NGO translate label of 1st product in English and Russian languages will be free. ※ The number and size of the label: 1000 pcs., 125 mm × 60 mm C l b l f th 2 d d t d∙ Company pay a label from the 2nd product and more. ※ The number, size and price labels: 1000 pcs., 125 mm × 60 mm, 50 000 yen (without tax)

◆ Procedure of works, distribution of materials ① List (in Excel) in accordance with the above paragraphs J

Company: input data;

① List (in Excel) in accordance with the above paragraphs ② List (in Excel) to send to the branch of NGO in Kyushu ③With the Kyushu branch will be sent to the head office for

translated into English and Russian languages ④ Translated information will be printed in Kyushu ⑤ Printed material will be sent to each company

Japanese

English

sticking labels

Kyushu Branch:

Kyushu Branch:

⑥ Each company to stick labels on the productsg

Russian

data collection

Head office: t l ti

printout

① The market Dordoi will be set the Exhibition corner for Japanese food

About an exhibition area for products of companies in the fair

translation

① The market Dordoi will be set the Exhibition corner for Japanese food. ※ In general, will be outdoors. Depending on the weather conditions could be moved into the room. In this case, instead gas should be used of electricity. ② The exhibition space will be determined by the organizers based on the content of the goods and their quantity. ③ Separate facilities for demonstrations (gas, electricity, etc.) with the assistance of the organizers will be provided on the place. (※ However, if necessary, transport the original accessories with products from Japan)

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Way to participate ① The content of necessary expenses


※ Price is without consumption tax

Point Information Quantity Price Payment, yen

・① Packaging, transportation goods to dispatch storage

※ Each company transport to the airport Kansai

1

Own costs

g p

・② Customs duty 10% of C&F or CIF 1

・③ Printing label goods ※ From 2nd item and more 1000 pieces 50000

・④ Transportation costs to Narita and back ※ Each company 1

・Ⓐ Total of own expenses

Point Information Quantity Price Payment yen

Joint expenses(※ Customs duty: C&F＝ transportation, CIF＝ transportation, insurance)


・① Air transportation from Kansai to Kyrgyzstan 1 kg = 1100 yen ＠1100

・② Storage in a warehouse (normal temperature) 1 3250

・③ Exhibition corner (normal temperature) Exhibition space 4.5 days 4500

・④ Demonstrators, interpreter 3 чел. 5 days 15000

・⑤ Travelling expenses Narita - Kyrgyzstan Transport in both ways, accommodation, 3 meals a day

※300000

・Ⓑ Total of joint expenses

Ⓒ Total of necessary expenses, Ⓐ+Ⓑ 1

Ⓓ Subsidy, about 2/3 Ⓑ 1

Factual expenses for participation in the festival, Ⓒ‐Ⓓ 1

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※With the necessary payment, please submit an application. ※ After the festival should pass procedure in the Agency medium and small enterprises, and then will be paid subsidy (about 1‐2 months).

Way to participate ② The content of necessary expenses






1

Own expenses



・Ⓐ Total of own expensesⒶ Total of own expenses


Joint expenses

(※ Customs duty: C&F＝ transportation, CIF＝ transportation, insurance)




・④ Demonstrators, interpreter 3 чел. 5 days 15000④ e o st ato s, te p ete е . d ys

・Ⓑ Total of joint expenses


Ⓓ Subsidy, about 2/3Ⓑ 1Ⓓ Subsidy, about 2/3 Ⓑ 1

Factual expenses for participation in the festival, Ⓒ‐Ⓓ 1

※With the necessary payment, please submit an application. ※

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※ After the festival should pass procedure in the Agency medium and small enterprises, and then will be paid subsidy (about 1‐2 months).

Way to participate ③ The content of necessary expenses






1

Own expenses



・④ Payment for representation 1 50000

・Ⓐ Total of own expensesⒶ p


Joint expenses

(※ Customs duty: C&F＝ transportation, CIF＝ transportation, insurance)




・Ⓑ Total of joint expensesⒷ j p


Ⓓ Subsidy, about 2/3 Ⓑ 1

l f i i i i h f i l Ⓒ Ⓓ 1Factual expenses for participation in the festival, Ⓒ‐Ⓓ 1

※With the necessary payment, please submit an application. ※

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※ After the festival should pass procedure in the Agency medium and small enterprises, and then will be paid subsidy (about 1‐2 months).

Schedule


15P※ Последний день регистрации : 26 сентября 2014 г. (Пт.)