2017 0817.2 sales enablement success at symantec...• the importance of sales enablement during...
TRANSCRIPT
![Page 1: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/1.jpg)
Presented by
© Copyright 2017 The Sales Management Association. All rights reserved.
SalesManagementAssociationWebcast
17August2017
Sales Enablement Success at Symantec
ChristopherFulmerDirectorofGlobalSalesEnablement&[email protected]
![Page 2: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/2.jpg)
© Copyright 2017 The Sales Management Association. All rights reserved.
About The Sales Management Association
Aglobal,cross-industryprofessionalassociationforsalesoperationsandsalesmanagement.
Focusedinprovidingresearch,casestudies,training,peernetworking,andprofessionaldevelopmenttoourmembership.
Fosteringacommunityofthought-leaders,serviceproviders,academics,andpractitioners.
www.salesmanagement.org
www.salesmanagementconference.com
2
16 – 18 OCTOBER 2017 ATLANTA
![Page 3: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/3.jpg)
© Copyright 2017 The Sales Management Association. All rights reserved.
Today’s Speakers
3
ChristopherFulmer
DirectorofGlobalSalesEnablement&ProductEvaluations
Symantec
![Page 4: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/4.jpg)
Presented by
© Copyright 2017 The Sales Management Association. All rights reserved.
SalesManagementAssociationWebcast
17August2017
Sales Enablement Success at Symantec
ChristopherFulmerDirectorofGlobalSalesEnablement&[email protected]
![Page 5: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/5.jpg)
AgendaforToday
@mindtickle #MTWEBINAR
• HowBlueCoatleveragedMindTickleaswegrewoursalesteam
• TheimportanceofsalesenablementduringSymantec’sacquisitionofBlueCoat
• HowSymantecusesMindTickle
• Whydatadrivensalesenablementisimportantformaximizingsaleseffectiveness
![Page 6: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/6.jpg)
Symantec|AtaGlance
@mindtickle #MTWEBINAR
175Mendpointsunderprotection
9SOCsthreatresponsecenters
3500+R&Dengineers
350,000+customersworldwide
$5Bannualrevenue
2100+patents
![Page 7: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/7.jpg)
Symantec|SalesEnablement’sRole
@mindtickle #MTWEBINAR
WeEmpowerSalesTeamstoBeSuccessful
WeDriveEnablement–NotJustTraining
OurTeamStructure&PartnershipEcosystem
areInstrumental
WeBelieveinthePowerofProperOnboarding
![Page 8: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/8.jpg)
HowBlueCoatLeveragedMindTickleAsWeGrewOurSalesTeam
@mindtickle #MTWEBINAR
![Page 9: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/9.jpg)
GrowingBlueCoat’sSalesTeamwithMindTickle
@mindtickle #MTWEBINAR
![Page 10: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/10.jpg)
TheImportanceofSalesEnablementDuringSymantec’sAcquisitionofBlue Coat
@mindtickle #MTWEBINAR
![Page 11: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/11.jpg)
SalesEnablementAmidsttheAcquisition
@mindtickle #MTWEBINAR
AudienceClarity&TargetingWas
Difficult
TwoSalesForcesTryingtoRampUp
EverybodyHadSomethingtoCommunicate
SFDCx2
![Page 12: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/12.jpg)
HowSymantecisUsingMindTickle
@mindtickle #MTWEBINAR
![Page 13: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/13.jpg)
HowSymantecisUsingMindTickle
@mindtickle #MTWEBINAR
Onboarding QuickUpdates Coaching Surveys&Feedback
![Page 14: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/14.jpg)
WhyDataDrivenSalesEnablementisImportantforMaximizingSalesEffectiveness
@mindtickle #MTWEBINAR
![Page 15: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/15.jpg)
UsingAnalyticstoRefineOurApproach
@mindtickle #MTWEBINAR
![Page 16: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/16.jpg)
UsingDatatoMaximize Sales Effectiveness
@mindtickle #MTWEBINAR
![Page 17: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/17.jpg)
@mindtickle #MTWEBINAR
APurposeBuiltPlatformthatPowersEndtoEndSalesReadiness
Trustedbythebestsalesteams:
Couchbase,AppDynamics,Nutanix,Cloudera,Fuze,MuleSoft,Forescout,Symantec,andmore!
![Page 18: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/18.jpg)
© Copyright 2017 The Sales Management Association. All rights reserved.
Your Questions
18
ChristopherFulmer
DirectorofGlobalSalesEnablement&ProductEvaluations
Symantec
![Page 19: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/19.jpg)
Did we run out of time before we got to your question?
Presenters can follow-up with you via email. Feel free to submit more questions
if you’d like an offline response.
© Copyright 2017 The Sales Management Association. All rights reserved.19
![Page 20: 2017 0817.2 Sales Enablement Success at Symantec...• The importance of sales enablement during Symantec’s acquisition of Blue Coat • How Symantec uses MindTickle • Why data](https://reader034.vdocument.in/reader034/viewer/2022050604/5fabf7cf106f7b17ac1dc08b/html5/thumbnails/20.jpg)
© Copyright 2017 The Sales Management Association. All rights reserved.
Thank You
ThankYou