2017 -2018 media kit - forsyth woman magazine...2017 -2018 media kit our readers. your market. the...
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2017 -2018 Media KitOur readers. Your market. The best advertising value in the Triad.
Our mission is to CELEBRATE the lives of women and families!
We take great pride in our community. The people, places, events, and businesses that make up Forsyth County and the surrounding area are second to none!
Each issue is filled with content that is: Insightful | Heartwarming | Educational | Inspiring | Positive And Local!
Our readers love our magazines!
98% would recommend our magazines to a friend!
92% like reading about local businesses!
88% look to us to find
businesses with whom they want to do business!
86% save ads and articles for
future reference!
“These are the best local magazines… they are the best way to learn about
local people and what is going on in our community!”
“Even though I’ve lived here all my life, I still find something
new in the magazine every month.”
YOUR ACCOUNT EXECUTIVE
Since 2005 Since 2007 Since 2011 Since 2015
2017
Move | P l ay | V i s i t | D ine | Shop | Open a Bus ines s
ForsythMags.com | 888.892.3204
We
ha
ve
EX
TE
NS I V E d i s t r i b u t i o n
1000+ DISTRIBUTION POINTS in & around Forsyth County.
NOW
IN H
ARRIS
TEET
ER S
TORES
!
68,000+
READERS
We support local businesses in the community with our readers
through our events!
& More!Ask about our seasonal publications!
3540 CLEMMONS ROAD, SUITE 138 CLEMMONS, NC 27012
FORSYTHMAGS.COM | 888.892.3204
READER DEMOGRAPHICS
AGES NOTES
88% 66% 73% 83% 83% 71% 64%
87% 68% 77% 84% 86% 72% 65%
Forsyth Woman
Forsyth Family
ARE WOMEN
ARE MARRIED
HAVE CHILDREN
HAVE PETS
ATTENDED COLLEGE
ARE EMPLOYED
HAVE INCOMES GREATER THAN
$50K
ARE WOMEN
ARE MARRIED
HAVE CHILDREN
HAVE PETS
ATTENDED COLLEGE
ARE EMPLOYED
HAVE INCOMES GREATER THAN
$50K
FORSYTH WOMAN
FORSYTH FAMILYFamilies come in all shapes & sizes! We’ve found that the ages of Forsyth Family readers’ children is very balanced. • 15% under 2• 21% between 2 – 5• 22% between 6 – 10• 23% between 11 – 15• 19% between 16-18
• 2% between 18-24
• 14% between 25-34
• 22% between 35-44
• 26% between 45-54
• 27% between 55-64
• 9% over 65
• Print magazines are the most preferred place to look at advertising and rank # 1 in commanding consumer attention and advertising acceptance.
• Both print and digital readers take action as a result of magazines media ads.
• 91% of all adults read print or digital magazines.
Source: Magazine.org
Forsyth Magazines offers Multi-Tiered Advertising Campaigns that Include:• Complimentary ad design• Print Ad Placement• Digital Ad Placement• Editorial Opportunities• Digital Editorial with
Social Media Sharing Opportunities
Asking your Account Executive about:• Editorial opportunities• Calendar of Events• Special Events• A list of the FAQ
Who Do You Want To Target? • Women account for 85% of all
consumer purchases including everything from automobiles to health care.
• 75% of women identified themselves as the primary shoppers for their households.
• Women buy more than half of the new cars in the U.S. and influence up to 80% of all car purchases.
• Women mention brands an average of 73 times per week compared with just 57 times per week among men.
Sources: She-Economy, Ms Smith Marketing, StartUpNation, Clickz, Inc.com, Girl Power Marketing, Catalyst, Forbes
All rates are per month and per magazine. Dual advertiser discount is available.
• 10% premium for guaranteed placement.• 10% fee applied to ads that do run consecutively,
month to month.• 5% discount for full contract amount paid
in advance.• Prices are subject to change.
Forsyth Magazines offers initial, complimentary ad design with up to two revisions. Each month, advertisers may make a picture swap or minor text change, but we do not offer complimentary redesigns each month. Monthly redesigns are subject to a monthly surcharge. If you are interested in updating / changing your ad after six months, we will accommodate those periodic changes at no additional charge.
DEADLINES:• 5th of the prior month for ads that Forsyth
Magazines’ graphic department designs.• 7th of the prior month for camera-ready ads.
AD SUBMISSION GUIDELINES:Four-color process only (CMYK) or grayscale. No spot colors, no RGB. Please create ad on a page that is the same dimension as the ad.No crop marks, color bars, etc.Do not build black type – make 100% black. No true type fonts.
TYPE FILES ACCEPTED ARE:• InDesign – include all type 1 fonts and
graphics (package)
• QuarkXpress – include all type 1 fonts and graphics (collect for output)
• TIFF – 300 dpi @ 100%, CMYK or grayscale
• EPS – All fonts to outline, CMYK or grayscale
• PDF – All fonts embedded / outlined, CMYK or grayscale, press ready (300 dpi for all halftone images, 1200 dpi for bitmapped images @ 100%)
• JPEG – 300 dpi @ 100%, CMYK or grayscale
ADVERTISER INFORMATION
THIRD HORIZONTAL7.5” x 3.25”
THIRD VERICAL2.416” x 10”
QUARTER HORIZONTAL7.5” x 2.44”
QUARTER VERTICAL3.676” x 4.95”
FULL (BLEED)Trim Size- 8.25” x 10.75”Bleed- .125”Safety Margin- .375”
FULL (NO BLEED)7.5” x 10”
HALF HORIZONTAL7.5” x 4.95”
HALF VERTICAL3.676” x 10”