2017 -2018 media kit - forsyth woman magazine...2017 -2018 media kit our readers. your market. the...

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2017 -2018 Media Kit Our readers. Your market. e best advertising value in the Triad. Our mission is to CELEBRATE the lives of women and families! We take great pride in our community. The people, places, events, and businesses that make up Forsyth County and the surrounding area are second to none! Each issue is filled with content that is: Insightful | Heartwarming | Educational | Inspiring | Positive And Local! Our readers love our magazines! 98% would recommend our magazines to a friend! 92% like reading about local businesses! 88% look to us to find businesses with whom they want to do business! 86% save ads and articles for future reference! “These are the best local magazines… they are the best way to learn about local people and what is going on in our community!” “Even though I’ve lived here all my life, I still find something new in the magazine every month.” YOUR ACCOUNT EXECUTIVE Since 2005 Since 2007 Since 2011 Since 2015

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Page 1: 2017 -2018 Media Kit - Forsyth Woman Magazine...2017 -2018 Media Kit Our readers. Your market. The best advertising value in the Triad. Our mission is to CELEBRATE the lives of women

2017 -2018 Media KitOur readers. Your market. The best advertising value in the Triad.

Our mission is to CELEBRATE the lives of women and families!

We take great pride in our community. The people, places, events, and businesses that make up Forsyth County and the surrounding area are second to none!

Each issue is filled with content that is: Insightful | Heartwarming | Educational | Inspiring | Positive And Local!

Our readers love our magazines!

98% would recommend our magazines to a friend!

92% like reading about local businesses!

88% look to us to find

businesses with whom they want to do business!

86% save ads and articles for

future reference!

“These are the best local magazines… they are the best way to learn about

local people and what is going on in our community!”

“Even though I’ve lived here all my life, I still find something

new in the magazine every month.”

YOUR ACCOUNT EXECUTIVE

Since 2005 Since 2007 Since 2011 Since 2015

Page 2: 2017 -2018 Media Kit - Forsyth Woman Magazine...2017 -2018 Media Kit Our readers. Your market. The best advertising value in the Triad. Our mission is to CELEBRATE the lives of women

2017

Move | P l ay | V i s i t | D ine | Shop | Open a Bus ines s

ForsythMags.com | 888.892.3204

We

ha

ve

EX

TE

NS I V E d i s t r i b u t i o n

1000+ DISTRIBUTION POINTS in & around Forsyth County.

NOW

IN H

ARRIS

TEET

ER S

TORES

!

68,000+

READERS

We support local businesses in the community with our readers

through our events!

& More!Ask about our seasonal publications!

3540 CLEMMONS ROAD, SUITE 138 CLEMMONS, NC 27012

FORSYTHMAGS.COM | 888.892.3204

Page 3: 2017 -2018 Media Kit - Forsyth Woman Magazine...2017 -2018 Media Kit Our readers. Your market. The best advertising value in the Triad. Our mission is to CELEBRATE the lives of women

READER DEMOGRAPHICS

AGES NOTES

88% 66% 73% 83% 83% 71% 64%

87% 68% 77% 84% 86% 72% 65%

Forsyth Woman

Forsyth Family

ARE WOMEN

ARE MARRIED

HAVE CHILDREN

HAVE PETS

ATTENDED COLLEGE

ARE EMPLOYED

HAVE INCOMES GREATER THAN

$50K

ARE WOMEN

ARE MARRIED

HAVE CHILDREN

HAVE PETS

ATTENDED COLLEGE

ARE EMPLOYED

HAVE INCOMES GREATER THAN

$50K

FORSYTH WOMAN

FORSYTH FAMILYFamilies come in all shapes & sizes! We’ve found that the ages of Forsyth Family readers’ children is very balanced. • 15% under 2• 21% between 2 – 5• 22% between 6 – 10• 23% between 11 – 15• 19% between 16-18

• 2% between 18-24

• 14% between 25-34

• 22% between 35-44

• 26% between 45-54

• 27% between 55-64

• 9% over 65

• Print magazines are the most preferred place to look at advertising and rank # 1 in commanding consumer attention and advertising acceptance.

• Both print and digital readers take action as a result of magazines media ads.

• 91% of all adults read print or digital magazines.

Source: Magazine.org

Forsyth Magazines offers Multi-Tiered Advertising Campaigns that Include:• Complimentary ad design• Print Ad Placement• Digital Ad Placement• Editorial Opportunities• Digital Editorial with

Social Media Sharing Opportunities

Asking your Account Executive about:• Editorial opportunities• Calendar of Events• Special Events• A list of the FAQ

Who Do You Want To Target? • Women account for 85% of all

consumer purchases including everything from automobiles to health care.

• 75% of women identified themselves as the primary shoppers for their households.

• Women buy more than half of the new cars in the U.S. and influence up to 80% of all car purchases.

• Women mention brands an average of 73 times per week compared with just 57 times per week among men.

Sources: She-Economy, Ms Smith Marketing, StartUpNation, Clickz, Inc.com, Girl Power Marketing, Catalyst, Forbes

Page 4: 2017 -2018 Media Kit - Forsyth Woman Magazine...2017 -2018 Media Kit Our readers. Your market. The best advertising value in the Triad. Our mission is to CELEBRATE the lives of women

All rates are per month and per magazine. Dual advertiser discount is available.

• 10% premium for guaranteed placement.• 10% fee applied to ads that do run consecutively,

month to month.• 5% discount for full contract amount paid

in advance.• Prices are subject to change.

Forsyth Magazines offers initial, complimentary ad design with up to two revisions. Each month, advertisers may make a picture swap or minor text change, but we do not offer complimentary redesigns each month. Monthly redesigns are subject to a monthly surcharge. If you are interested in updating / changing your ad after six months, we will accommodate those periodic changes at no additional charge.

DEADLINES:• 5th of the prior month for ads that Forsyth

Magazines’ graphic department designs.• 7th of the prior month for camera-ready ads.

AD SUBMISSION GUIDELINES:Four-color process only (CMYK) or grayscale. No spot colors, no RGB. Please create ad on a page that is the same dimension as the ad.No crop marks, color bars, etc.Do not build black type – make 100% black. No true type fonts.

TYPE FILES ACCEPTED ARE:• InDesign – include all type 1 fonts and

graphics (package)

• QuarkXpress – include all type 1 fonts and graphics (collect for output)

• TIFF – 300 dpi @ 100%, CMYK or grayscale

• EPS – All fonts to outline, CMYK or grayscale

• PDF – All fonts embedded / outlined, CMYK or grayscale, press ready (300 dpi for all halftone images, 1200 dpi for bitmapped images @ 100%)

• JPEG – 300 dpi @ 100%, CMYK or grayscale

ADVERTISER INFORMATION

THIRD HORIZONTAL7.5” x 3.25”

THIRD VERICAL2.416” x 10”

QUARTER HORIZONTAL7.5” x 2.44”

QUARTER VERTICAL3.676” x 4.95”

FULL (BLEED)Trim Size- 8.25” x 10.75”Bleed- .125”Safety Margin- .375”

FULL (NO BLEED)7.5” x 10”

HALF HORIZONTAL7.5” x 4.95”

HALF VERTICAL3.676” x 10”