2017-2018 top line highlights - visitstpeteclearwater
TRANSCRIPT
2017-2018 TOP LINE HIGHLIGHTS
• 2.5 Billion Media Impressions• Out-of-Home, Television, Radio, Print, Direct Mail
• 400+ Production Jobs
• 900,000 Destination Magazines Printed & Distributed
• $489,000 Collected in Co-op Ad Revenue
• 456 Marketing Requests Completed
• 85 Orders Placed for 240,564 Promotional Products
• 1,022 Orders for Materials Shipped/Delivered from Warehouse
ADVERTISING & PROMOTIONS TEAM
Katie BridgesSr. Advertising Manager
Marcus OaniaCreative Manager
Kiki RussellAdvertising Specialist
Rick RussWarehouse Manager
Advertising & Promotional Services
Promotional/Novelty Items
NEW AD CREATIVE
HSN NATIONAL PARTNERSHIP
• Promotion Dates: 5/15 – 7/31• Branded Landing Page Views: 280,135
• Destination Magazine Clicks: 2,245
• Lead Generation: 56,388
• Email Impressions: 1.76 M
• Email Open Rate: 9.05%
• 7.5 Hours of TV Time on HSN and HSN2
• 24 Million Digital Impressions
• 1.7 Million Impressions from Package Insert
TOTAL IMPRESSIONS: 81,370,782
CHRIS YOUNG MUSIC VIDEO
FOCUS ON FLORIDA
BEACHES OF ORLANDO BRAND PLATFORM
TAMPA BAY DRIVES TRAFFIC