2017 - american advertising federation · 2017-02-27 · stine “i choose stine” grower ads by:...

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W I N N E R S B O O K

WE’RE LOOKING FOR PEOPLE WHO CAN WRITE, ART DIRECT, DESIGN,

STRATEGIZE AND MARKET THEIR WAY OUT OF A PAPER BAG.

Join Hy-Vee’s creative marketing team. Send your resume and portfolio samples to Liz at [email protected].

9210_Addys Creative Recruitment Ad.indd 1 1/20/17 4:13 PM

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What is the American Advertising Awards competition?

The American Advertising Awards Program is the advertising industry’s largest and most representative creative competition, recognizing creative excellence in the art of advertising.

Sponsored by the AAF, the American Advertising Awards competition represents the broadest creative spirit of advertising by recognizing all forms of advertising; in all varieties of media; created by all sizes and types of entrants; and from all over the country. More than 40,000 total entries are entered and judged annually.

Three-Tier Competition

The American Advertising Awards are unique among advertising creative competitions. It is the only competition that includes three arduous levels of competition.

Entries are first judged at the local level through competitions organized by nearly 200 ad clubs affiliated with the AAF. Winners from the local level advance to the second level of judging

and participate in one of 15 district competitions.After district winners are selected, they advance to the third level of judging – the national finals.

Award winners truly represent the best of the best. With the American Advertising Awards, it is the size of the idea that matters most, not the size of the organization that created the work, nor the size of the budget behind it. This distinction elevates the American Advertising Awards above virtually every other advertising competition.

More information on the national awards can be found on the National AAA’s website.

The Student American Advertising Award Competition

The American Advertising Awards student competition is held concurrently with the professional competition and is the largest student advertising competition of its kind. Although there are fewer categories, the student competition mirrors the three-tier structure of the professional competition.

C O N T E N T S

Cross Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Elements of Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Film, Video & Sound . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Online/Interactive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Out of Home & Ambient Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Students - Cross Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Students - Elements of Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Students - Online/Interactive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Students - Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

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GOLD AWARD

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SILVER AWARD

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JUDGE’S CHOICE

BEST OF SHOW

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confluencebrewing.com

Creativity in a canConfluence cares about the creativity and craftsmanship

that goes into making excellent, locally brewed beer.

living life with PASSIONfrom the EVERYDAY to the EVERAFTER

www.fitnessmagazine.com

www.shape.com www.bhg.com

www.marthastewart.com

stir things up

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www.mywedding.com

www.marthastewartweddings.com

www.eatingwell.com www.divinecaroline.com

Unique Ideas for Your Important Moments





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www.more.com

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CROSS PLATFORM

2016 AAAs Call For EntryBY: Avidity CreativeCLIENT: American Advertising Federation of Des MoinesCREDITS: Adam Feller | Art Director

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Sponsored by:

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STINESTINE® HP CORN HP CORN® HP CORN® ®

can push my yields up over 300 bushels per acre. can push my yields up over 300 bushels per acre. You don’t see that happen in this part of the country.

STINE HAS WHAT I WANT AND WHAT MY FARM NEEDS.

I CHOOSE TECHNOLOGY. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

MIKE ROSENBOHMNodaway County, Missouri


has produced consistently high yields of 240 to 300 bu/acre. We has produced consistently high yields of 240 to 300 bu/acre. We even saw 400 bu/acre a few times. You’re at a loss for words when you see those numbers.


I CHOOSE PERFORMANCE. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

ANDY POTTERSoutheastern Michigan

STINE® LIBERTYLINK® LIBERTYLINK® ® SOYBEANS consistently outperform others in the industry. I know my fi elds will be clean because it’s a good product.


I CHOOSE QUALITY. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

DENNIS GIENGERGladbrook, Iowa

STINE® LIBERTYLINK® LIBERTYLINK® ® SOYBEANS give me great weed control and strong yields. That’s why I switched 100 percent of my beans to LibertyLink.


I CHOOSE GENETICS. I CHOOSE GENETICS. I CHOOSE RESULTS. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

AARON SCHNEPELCarson, Iowa

Stine “I Choose Stine” Grower CampaignBY: TrilixCLIENT: Stine SeedCREDITS: Trilix DPD Productions

Gilroy’s Branding & EnvironmentalBY: FarmboyCLIENT: Gilroy’s Kitchen + Pub + PatioCREDITS: Zachary Kern | Art Director Jason McArtor | Art Director Bryan Lloyd | Senior Developer

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JDRF Gala Promo MaterialsBY: Two Rivers MarketingCLIENT: JDRFCREDITS: Two Rivers Marketing

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Now that the judges have made some tough decisions, it’s your turn.A brand can’t be all things to all people. Decide what

yours does best. The Brand Typology Tool assesses

the primary reason that customers choose your brand

– and creates a customized report comparing it to

other iconic brands.

Try it for free at brandtypologytool.com.

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ELEMENTS OF ADVERTISING

New Business CollateralBY: Two Rivers MarketingCLIENT: Two Rivers MarketingCREDITS: Drew Jones

Sponsored by:

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SRACOM Corporation WebsiteBY: Global Reach Internet ProductionsCLIENT: RACOM CorporationCREDITS: Christina Klinge | Senior Project Manager Dinko Ibukic | Art Director / Photographer Georgia Gkolfinopoulou | Developer Julian State | Secondary Photographer Justin O’Neal | Project Manager

IHYC Rooftop Gardens LogoBY: Meyocks GroupCLIENT: IHYCCREDITS: The IHYC Team at Meyocks

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Good ShiftBY: Red Dot Advertising & DesignCLIENT: Good ShiftCREDITS: The Red Dot Team

Flying Dutchman Spirits LogoBY: Meyocks GroupCLIENT: Flying Dutchman SpiritsCREDITS: The Flying Dutchman Spirits Team at Meyocks

Three Sixty Construction IdentityBY: Eight Seven CentralCLIENT: Three Sixty ConstructionCREDITS: Adam Ferry | Designer

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SBravo Greater Des MoinesBY: Happy MediumCLIENT: Bravo Greater Des MoinesCREDITS: Doug Choi | Art Director Katie Patterson | CEO and Founder

Iowa Craft Brew Festival PosterBY: BASEMINTCLIENT: Iowa Brewer’s GuildCREDITS: Kelly Bittner | Illustrator Andrew Maahs | Illustrator

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SInteger Gallery NightBY: The Integer GroupCLIENT: The Integer GroupCREDITS: Michael Rivera | Executive Creative Director Lisa Braden | Creative Director Jenn Haun | Art Director Allie Gardner | Production Designer Jenna Boures | Production Designer Erica Cleveland | Production Designer Nikki Rodriguez | Art Director Amanda Godwin | Production Designer

I’m An Agronomist ISU 2016BY: ZLRIGNITIONCLIENT: Office of University Marketing Iowa State UniversityCREDITS: Shae Olson | Copywriter Phil Schriver | Associate Creative Director Bob Delsol | EVP/Creative Director Jason Boucher | VP/Client Services Kelly Bittner | Art Director McClanahan Studios | Photographer

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MORE LINESTHAN YOU’LL HEAR

IN A SINGLES BAR AT HAPPY HOUR.

PAPER LINES

that is

FIELD PAPER COMPANY

713 S.E. Dalbey Dr.Ankeny, Iowa 50021800.486.3435FIELDPAPER.COM

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FILM, VIDEO & SOUND

Meyocks Peeps VideosBY: Meyocks GroupCLIENT: Meyocks GroupCREDITS: Meyocks Group

Family Birth Center TV SpotBY: Performance MarketingCLIENT: Wheaton Franciscan HealthcareCREDITS: Jim Swanson | Creative Team Emily Hughes | Creative Team Camille Wolfe | Creative Team Jeff Regenold | Creative Team Brian Johnson | Creative Team Staci McDonald | Account Service and Media Stephanie Maxwell | Account Service and Media

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Sponsored by:

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Power for Life TVBY: Strategic AmericaCLIENT: Iowa LotteryCREDITS: Strategic America

Proceeds TVBY: Strategic AmericaCLIENT: Iowa LotteryCREDITS: Strategic America

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PLACE GARNER

AD HERE

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ONLINE/INTERACTIVE

Hy-Vee Bring Back the L campaignBY: Hy-VeeCLIENT: Hy-VeeCREDITS: Hy-Vee Marketing

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Sponsored by:

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IAF WebsiteBY: Juicebox InteractiveCLIENT: Iowa Architecture FoundationCREDITS: Dale Bentlage | Strategist Kathryn Sutton | Designer Katie Jenkins | Developer Alicia Ronne | Project Manager

Stine “I Choose Stine” MicrositeBY: TrilixCLIENT: Stine SeedCREDITS: Trilix

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2016 AAA’s MicrositeBY: Avidity CreativeCLIENT: AAF of Des MoinesCREDITS: Adam Feller | Web Designer Justin Lobaito | Web Developer

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OUT OF HOME & AMBIENT MEDIA

Danfoss Commons Wall DesignBY: Two Rivers MarketingCLIENT: DanfossCREDITS: Danfoss Team

Hy-Vee RoyalsBY: Meyocks GroupCLIENT: Hy-VeeCREDITS: The Hy-Vee Team at Meyocks

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Sponsored by:FAIRWAY OUTDOOR ADVERTISING

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Iowa Craft Brew Festival PosterBY: BASEMINTCLIENT: Iowa Brewer’s GuildCREDITS: Kelly Bittner | Art Director Andrew Maahs | Art Director

2016 Winefest PosterBY: BASEMINTCLIENT: The Des Moines Wine Festival FoundationCREDITS: Kelly Bittner | Art Director Andrew Maahs | Art Director

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Hy-Vee Food TrucksBY: Hy-VeeCLIENT: Hy-VeeCREDITS: Hy-Vee Marketing

SISU Emoji Campaign 2016BY: ZLRIGNITIONCLIENT: Office of University Marketing Iowa State UniversityCREDITS: Lou Laurent | Chairman Shae Olson | Copywriter Phil Schriver | Associate Creative Director Bob Delsol | EVP/Creative Director Jason Boucher | VP/Client Services Ryan Willett | Art Director

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PRINT ADVERTISING

M&H Valve - Partners in ProtectionBY: TrilixCLIENT: M&H ValveCREDITS: Trilix

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M&H Valve Company | www.mh-valve.comM&H Valve is a div is ion of McWane, Inc. | McWane. For Generat ions.

Help is never far away.No neighborhood is complete without the service of an M&H fire hydrant. For more than 100 years, M&H has been providing

communities across the country with dedicated, dependable fire protection.

American made with unparalleled durability, our hydrants conform to AWWA, NSF, UL, and

FM requirements. From our family to yours, we’re proud to protect what matters most.

VISIT BOOTH #601 AT ACE16

Stine “I Choose Stine” Grower AdsBY: TrilixCLIENT: Stine SeedCREDITS: Trilix

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can push my yields up over 300 bushels per acre. can push my yields up over 300 bushels per acre. You don’t see that happen in this part of the country.


I CHOOSE TECHNOLOGY. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

MIKE ROSENBOHMNodaway County, Missouri


has produced consistently high yields of 240 to 300 bu/acre. We has produced consistently high yields of 240 to 300 bu/acre. We even saw 400 bu/acre a few times. You’re at a loss for words when you see those numbers.


I CHOOSE PERFORMANCE. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

ANDY POTTERSoutheastern Michigan

STINE® LIBERTYLINK® LIBERTYLINK® ® SOYBEANS consistently outperform others in the industry. I know my fi elds will be clean because it’s a good product.


I CHOOSE QUALITY. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

DENNIS GIENGERGladbrook, Iowa

STINE® LIBERTYLINK® LIBERTYLINK® ® SOYBEANS give me great weed control and strong yields. That’s why I switched 100 percent of my beans to LibertyLink.


I CHOOSE GENETICS. I CHOOSE GENETICS. I CHOOSE RESULTS. I CHOOSE RESULTS. I choose what I can count on. I choose Stine because…Stine has yield.

AARON SCHNEPELCarson, Iowa

Sponsored by:

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SALES & MARKETING

Unfold Great PotentialBY: Eight Seven CentralCLIENT: Eight Seven CentralCREDITS: Adam Ferry | Designer Andrew Willoughby | Production Support

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Red Dot Celebrates 15 YearsBY: Red Dot AdvertisingCLIENT: Red Dot AdvertisingCREDITS: The Red Dot Team

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Sponsored by:

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Vanguard Identity PackageBY: Red Dot AdvertisingCLIENT: Vanguard Adjusters GroupCREDITS: The Red Dot Team

Common GroundBY: Meyocks GroupCLIENT: FCSAmericaCREDITS: The FCSAmerica Team at Meyocks

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OPPORTUNITIES AHEAD DESPITE

DROP IN FARM INCOME

________

FARMLAND VALUES CONTINUE

TO FLEX________

FOUR STEPS TO MANAGING

COMMODITY CYCLE RISK

CREATIVE IDEAS GROW LIQUIDITY

FOR THE CUSTOMERS OF FARM CREDIT SERVICES OF AMERICA / July 2016

FINANCING WITH US PAYS DIVIDENDS. AND THAT’S NOT JUST A FIGURE OF SPEECH.

FCSAmerica is proud to return a portion of our net

earnings to our eligible customer-owners – a return that

benefits agriculture and rural communities across the

entire state.

In Iowa this year, customer-owners were paid

$67.4 million in cash-back dividends.

To see cash-back dividend distributions by county,

visit powerofownership.com.

MEET STEVE & JULIE THOMPSON

Grain & Beef Producers

Murray, IA

Customers Since 2003

What we enjoy most about farming

It's gratifying being outdoors — working

with the cattle, checking crops and making

improvements. Now that we have grandchildren,

some of our most rewarding moments on the

farm have been with them: The chance for them

to see a calf born, the wonder of sitting in a

combine as it rolls through a corn field, and

helping them catch fish in the ponds.

Why we work with FCSAmerica

We wanted a lender who would get to know us

and help us grow — we wanted to expand and

the support to do so. We felt that FCSAmerica

would be the right fit for us, and it has sure

proven to be true. Cash-back dividends aren't

the reason we're with FCSAmerica, but it is

one of the components of the whole equation.

The cash-back dividends check has been a very

pleasant surprise every spring.

$67.4 million

Hear more from the Thompsons at fcsamerica.com/stevethompson.

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TABLE OF CONTENTS

3 Cash-Back Dividends Financing with us pays dividends.

4 Opportunities Ahead Despite Drop in Farm Income

By Jeremy Heitmann

5 Land Values Report Farmland values continue to flex.

6 Creative Ideas Grow Liquidity Look beyond cash flow.

8 Managing Commodity Cycles Four steps for managing risk.

10 Community Impact Making our communities even better.

11 Remote Deposit Savings Save time and money by depositing checks remotely.

12 Governance News Board election results.

A NEW LOOK, MORE CONTENT, LESS COMMON. Our expanded Common Ground newsletter delivers articles

that focus on trends and issues important to your financial and

business success. In this issue, we offer the latest on farmland

values, risk management strategies, solutions to build working

capital and more.

We invite you to visit fcsamerica.com for additional Common

Ground content. There, you will find articles regarding

commodity trends, people in agriculture, farm and ranch

management, community support and many other topics of

interest.

Thank you for doing business with Farm Credit Services of

America (FCSAmerica).

PICTURED ON COVER:

Bob Kuntz, Oakville, IA

SAVE TIME AND MONEY BY

DEPOSITING CHECKS

REMOTELY.

More and more customers are using our free Remote

Deposit feature. Customers have saved an estimated

$2,797,000 in interest across the Association

since we launched Remote Deposit!*

Add time and travel costs by making your deposit from

the comfort of your own home, or from the field, and

savings are even greater.

Using your desktop check scanner or mobile device

camera, you can capture an image of your check and

apply this to your line of credit in minutes. You can also

manage your accounts and view your activity.

For more information, log into your online

AgriPoint® account and click on “Help,” or call our

support team at 877-966-7778.

* Estimated savings based on three-day average delay per deposit for postage and processing.

The Big Garden grows into its name.

Starting with just a handful of garden

plots to fight hunger, the program's name

might have seemed audacious in 2005 –

The Big Garden.

Eleven seasons later, The Big Garden has grown into its

name. The program has taken root in urban and rural

areas in Iowa, Kansas and Nebraska, with 100-plus

community gardens that, in 2015, produced 88.5 tons of

fresh food.

A combined grant of $40,000 from AgriBank and

FCSAmerica is funding 15 additional gardens over

three years. The first five were planted this past spring.

The grant also is helping to fund food storage, food

preparation, a seedling program and weekly summer

education classes for hundreds of children and adults.

The Big Garden’s efforts to grow more food-secure

communities have flourished in ways that make it unique

in the field of community gardening, including:

• Siting gardens where they will make the biggest

difference. Many locations are at food pantries,

daycare centers, nursing homes and youth centers.

• A three-year commitment to each new plot to

ensure volunteers and site leaders have the training

and skills to sustain their community garden.

Ninety percent of the plots started by The Big

Garden are still producing food.

• A volunteer corps of more than 2,500 gardeners

who, on average, devote more than five hours

a week to tending The Big Garden in their

neighborhood or community.

Iowa is the 44th hungriest state in the U.S.

Nearly 368,000 Iowans live in poverty.

44th

1/91 in 9 households are food insecure.

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PO Box 2409Omaha, NE 68103-2409

800-884-FARMfcsamerica.com

800-884-FARM // fcsamerica.com IA

GOVERNANCE NEWS

FCSAmerica stockholders have elected three producers to the financial

cooperative's Board of Directors:

Cris Miller has a family-owned ranch near Spearfish, South Dakota, that includes

commercial cow-calf and backgrounding operations as well as feed crops.

Jon Van Beek farms near Primghar, Iowa. His family raises corn and soybean seed and

contract-finish pigs.

Jennifer Zessin lives in Madison, Nebraska, where she grows corn and soybeans.

Miller, Van Beek and Zessin ran as incumbents. Each will serve a four-year term that

runs from April 1, 2016, to March 31, 2020.

At their meetings in February 2016, the FCSAmerica Board of Directors appointed Nick

Jorgensen of Ideal, South Dakota, to the Board effective April 1, 2016. Nick is an

FCSAmerica customer and was selected from a talented group of young and beginning

customer candidates. He replaces Nick Vande Weerd of Brookings, South Dakota, who

was elected to the AgriBank, FCB Board of Directors in March 2015.

For full election results, including to the Nominating Committee, visit

fcsamerica.com/2016election.

Cris Miller

Jon Van Beek

Jennifer Zessin

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MSL Style Guide Spring Summer 2016BY: Eight Seven CentralCLIENT: Men’s Style LabCREDITS: Adam Ferry | Designer

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S T Y L E G U I D E / S P R I N G S U M M E R 1 6 104 | 105M E N S S T Y L E L A B . C O M

Color is one of the most daunting aspects of choosing clothing. Too much or the wrong combinations can come off as garish. Not enough sways into dull territory. Striking the right balance comes from being willing to take a risk and having a little bit of education.

Choosing colors to wear needs to be based on two things: what looks good on you and what you like. (And a willingness to branch out. More on that later.) There are some general guidelines for picking colors that go with your skin tone, but like most fashion rules, the guidelines are flexible: If you are pale, use darker colors to put a little vibrancy into your appearance. Avoid extremes (the lightest and the brightest). Men with medium or olive skin are in luck -- it’s easier for you to pull off a wider variety of colors, but brighter and darker work well. The same goes for men with darker skin.

Obviously, knowing what you like is important. But keep an open mind. Color, and colors you may have never considered wearing before, can take an ordinary piece and transform it into something style-forward that elevates your fashion acumen.

KNOW THYSELF


19 questions formicaela erlanger

AS A CELEBRITY STYLIST, MICAELA ERLANGER KNOWS MORE THAN A THING OR TWO

ABOUT MEN’S STYLE. HERE, SHE TALKS EVERYTHING FROM WARDROBE ESSENTIALS

TO WHAT WOMEN NOTICE AND WHAT THEY DON’T REALLY CARE ABOUT.

As a stylist, your work is giving “[a] meticulous attention to detail and a keen focus on the client’s needs and objectives.” How can the average guy be his own stylist and develop that attention to detail and focus?

What thought process do you go through when working with a client and how can men adapt that same thought process?

For the man who is looking to take his ward-robe to the next level, what would you tell him are the most important things to consider?

What are the five things all men should have in their wardrobe?

How can men discover what works well for them, both in terms of their body type and their personal style?

How can you look mature, but not stuffy?

What can younger men learn from older men? And vice-versa?

What do women notice about what men wear and how they present themselves?

Pick focal points and make sure your tailor knows how to perfectly slim a suit.

I think about a few important key points - which are always about dressing for the occasion:1. Where are they going?2. What is the dress code?3. What impression do we want to make or vibe do we want to give off?From there, we look for things that feel authen-tic, comfortable and most of all appropriate for the occasion.

Quality, detail and craftsmanship. If you are investing in your wardrobe, buy things that will last.

Great cool, polished sneakers (they will take you far in life!), a bomber or varsity jacket (layering gives your style a little dimension), cardigans (polished and easy, works with tees and jeans), a beautiful overcoat — (you must look well-presented at all times), and the per-fect t-shirt (need I say more?).

Sometimes knowing what you don’t like is more important than knowing what you do like. Don’t be afraid to try things on, if it doesn’t work or you don’t like it, you can take it off. It’s that easy, but you might actually end up surprising yourself. Also, don’t be afraid to ask for help. Sales associates and resources like Men’s Style Lab are great for helping you discover what suits you best.

Invest in beautiful dress shirts and button- downs and dress jeans. It’s a surprisingly easy way to look instantly put together.

Older men should pump up their sneaker game and younger men should think more about their tailoring.

SHOES. First and foremost, wear decent shoes, it’s easy. Next, is your shirt ironed, do you look clean, do your jeans sag, is your suit ill-fitting? Most women are looking for some-one who looks put together. That doesn’t mean you have to be the best dressed in the room. It just means you know how to match your socks, wear clothes that fit and look presentable, for example.


spring layering

ALFONSO FERNANDEZ NAVAS, FASHION ASSISTANT FOR

ESQUIRE MAGAZINE & ESQUIRE'S BIG BLACK BOOK WALKS

US THROUGH THE ART OF LAYERING.

Layering during spring and summer can be often overlooked in comparison to fall layering – a mentality that can be attributed to everyone just wanting to shed the clothes off after the winter months. During the spring, one can easily beat the April showers with a waxed cotton jacket or a tightly woven jacket, like the classic trench. Both of these are functional, but can give a look a different element when worn over a simple t-shirt. Lots of brands make a variety of great lightweight jackets that repel the rain, which I can’t emphasize enough how important that is living in an urban environment where driving in not part of my daily lifestyle. The thought of getting caught in the rain on the way to work is less than ideal when thinking about the discomfort of wet clothes and the disorder it causes. Therefore, one must be ready to fight the elements with an outerwear piece that ensures you stay dry. For the days with a sunnier forecast, one can explore layering in ways that fall layers limit. As opposed to carrying a jacket out of necessity to fight off the cold, a man can layer a thin-gauge jacket to really add personality to his outfit as opposed to hiding behind it as one grasps for warmth. One can really demonstrate how their mastery of how to dress by picking up a light cotton-linen jacket, and pairing it with a classic cotton shirt. Add a knitted tie or a tie with some texture, essentially, avoid flat textures that some silk ties tend to have, and a look starts having more dimension without adding extra bulk. The key is to wear fabrics or knits that aren’t thick.

An awesome, fitted cotton sweatshirt should definitely be part of a man’s spring and summer wardrobe. It can be layered under a jacket and over a nice button-down shirt. The presentation can be very clean and sharp, and it will never constrain or make the wearer uncomfortable. It can be easily dressed up or down, and can add a great pop of color when worn under a jacket. Frankly, it all comes down to the fabrics one wears and how thick they are. There’s such an array of blends with cotton, linen, even wool, that really, the right assortment of a few light fabrics can make layering a possibility any time of the year. For the office, a man can create a deconstructed suit look by playing off different tones and, if needed, wear a water-repellent jacket to protect from the elements. And, during the weekend, the same man can wear a shirt and sweatshirt underneath a cotton field jacket and he can step out casually. The latter look can even be appropriate for more casual office environments when matched with a pair of derby shoes.

Lastly, if a daring soul wants to take summer layering to the next level know not all scarves are made for winter layering. There are some great linen scarves or cotton-linen blend scarves that add movement to an outfit with a slight garnish around the neck that won’t weigh men down.


in full colorAS THE GRAY OF WINTER THROWS OFF ITS LAST VESTIGES,

STEP INTO A WORLD -- AND WARDROBE -- ALIVE WITH COLOR.


And dressing well does not mean being stodgy. This blazer’s unexpected printed lining is proof of that. To show off your personality, look for details that will provide a unique take on a classic style.

Essential: Jersey Knit Blazer A well-fitted jersey knit blazer is a worthy investment because of its versatility. It can hold its own with a pair of dress pants or refine your favorite denim shorts. And since navy is a neutral that works with various color combi-nations, one like this will carry your wardrobe to spring, summer and beyond.


N E W / N O W T R Y I T

meet yournew favorite pants

Chinos have been around for awhile and continue to gain popularity. Why? They are the perfect middle road between your basic blues and formal pants. What sets chinos apart from his cousin khakis lies in the fit: a slimmer, low rise pant with more tapered legs. The end result shows off trim lines that look sharp and are ultimately flattering on any man.

If that’s not enough, go with a pop of color. Experimenting with a more flavorful look can be daunting the first time around, but it’s really not as scary as you might think. Start small and work your way up to the big leagues. A darker shade of blue or green are gateway hues into other areas of the color wheel. If you feel more anchored wearing denim, consider a chambray top to counterbal-ance the colored chinos. It's a perfect look for a an evening BBQ with friends or an outdoor concert date.

Dress up your chinos a little with a button-down shirt and blazer for a casual dinner or fun date. Or keep it simple with a faded tee and your favorite pair of canvas kicks.

And don’t be afraid to show a little ankle, especially in the spring and summer. Cuff up those pant legs for a different look.

The wearing and pairing options of chinos are truly endless. Remember, outfits are all about attitude, so put on an armor of confidence with those colored chinos. Few things exude more moxie than a guy who knows how to wear pants of a different color.

O U R P I C K S : F R O M L T O R , G R AY - B L U E C H I N O S ;

R E D C H I N O S ; B OT H , B E N S H E R M A N . L I G H T B LU E

C H I N O S ; O R A N G E C H I N O S ; B O T H , G R AY E R S .

THERE ARE TIMES WHEN JEANS WON’T DO AND DRESS PANTS

OVERSHOOT THE MARK. SO, WHAT ARE YOUR PANTS OPTIONS?

SAY HELLO TO CHINOS


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From the MSL Team

New/KnowColored ChinosButton DownsWatchesBeltsRaw DenimBrand Profile: Slate & Stone

Life/StylePack for a Weekend TripTech: WearablesWork/Life: Following Your PassionAsk the BartenderHot Cocktail

FeaturesIn SeasonPersonality: Aaron MarinoThe Stylish LifeQ&A: The MSL StylistDetails MatterPersonality: Micaela ErlangerInvestment PiecesBox BreakdownLayer for the SeasonIn Full Color

Last Word

ceo & founderDerian Baugh

creative DIRECTORBrock Konrad

creative assistantErin Dungan

contributorsMicaela ErlangerAlfonso Fernandez NavasJosh HafnerBrian LinderAaron MarinoRob OgdenErin StoverJessi Wilson

photographersLogan ClementAnna JonesLauren KonradJustin MeyerRebekah Molloy

LAYOUTAdam Ferry

Style GuideVersion 1.5Issue No. 04Spring / Summer 2016

T A B L E O F C O N T E N T S

M E N ' S S T Y L E L A B

5 1 5 E . L O C U S T S T.

D E S M O I N E S , I A 5 0 3 0 9

5 1 5 . 2 1 8 . 6 1 9 8


d r e s s w e l l l i v e w e l l


N E W / N O W B R A N D S

Uncompromising standards. An attention to detail. Polished, yet modern. Slate & Stone has an impressive CV. The rapidly growing brand is making its mark in menswear. Founder & Creative Director Jeffrey Jacobs talks shop with us and introduces their new spring/summer line. WHAT INSPIRED YOU TO START

SLATE & STONE?

I grew up in the business, watching and learning from my father, which sparked my inter-est in menswear and the retail industry. My initial goal was to change the men’s business, catering to the young man seeking clothing he could actu-ally afford, especially as his career begins to grow.

WHAT SETS SLATE & STONE APART FROM

OTHER LUXURY LIFESTYLE FASHION BRANDS?

I want men to have easy access to fashion at a price point that appeals to the lifestyle customer. Slate & Stone gives men the opportunity to stay with the familiar, yet invigorate their wardrobes and engage in fashion with contemporary and unexpected pieces.

WHERE DO YOU FIND INSPIRATION FOR YOUR

CLOTHING LINES?

I visit museums all over the world and I spend a lot of time in Europe, really studying the industry, what’s new and how European men shop. But my everyday inspiration comes from walking around New York City and gaining a real sense of what’s going on in the world. I often ask men what they’re looking for, instead of trying to guess what they want.

IT’S NO SECRET THAT YOUR COMPANY IS KNOWN

FOR YOUR ATTENTION TO DETAIL. HAS EXQUI-

SITE DETAIL AND CRAFTSMANSHIP ALWAYS

BEEN A LARGE FOCUS FOR SLATE & STONE?

Craftsmanship is one of our main focuses. We pride ourselves on every aspect of the word

“detail”. Whether it relates to the buttons on a shirt, the lining of a jacket or an exotic fabric crafted in Europe or Japan.


L I F E / S T Y L E T E C H

when tech, health& style collide

“Know thyself,” the ancient Greeks said, but they never imagined this: technology that taps into your body’s motions to make your every move more, enlightened. Wearables track everything from your heart rate and daily steps, to sleeping patterns and calls. And for the modern man on the go, that knowledge is power for better productivity and health.

EVERYTHING YOU PUT ON SHOULD LOOK SMART.

MEET FOUR PIECES THAT ACT THAT WAY, TOO.

FITBIT CHARGE HR

The Charge HR packs all the must-have met-rics -- steps, sleep, calories, heart rate and more

-- into a nice, sporty design for a very reasonable price. It’s considered the best all-around fitness tracker available, and shows why Fitbit is at the top of its field. For those befuddled by wear-ables, it’s a no-brainer. $149.95fitbit.com/chargehr

JAWBONE UP 3

The Up 3’s eye-catching yet minimalist look comes courtesy of famed designer Yves Béhar, whose works have graced San Francisco’s Museum of Modern Art. It’s not just a hand-some bracelet, either, tracking all of your everyday activities with an impressive sev-en-day battery life.$179.99jawbone.com

FOSSIL Q DREAMER

New tech wraps itself in vintage charm with this wrist piece from Fossil, the classic Amer-ican watch company. A rustic leather band connects to a polished metal plate, which tracks basic metrics and filters alerts using low-key LED lights. We like the wireless charging, too. $125fossil.com

APPLE WATCH

The vanguard of the smartwatch world works seamlessly with your iPhone, letting you track workouts, field calls and pay for your grocer-ies, too. It’s robust with a sleek design -- this is Apple, after all -- and the swappable band allows for a nice leather replacement. If you rely on your iPhone, Apple’s watch means increased freedom and functionality. $549-699apple.com/watch


not just a 9 to 5

If you identify something you enjoy, but recognize you’re not an expert, start doing your homework. Learn everything you can about the topic, find mentors who are experts in that area, and dive into every resource possible.

This is how I turned my passion for style into an expertise.

I have always been drawn towards clothing as my own artistic expression. This passion started with a desire to improve on my own sense of style. I found that my confidence soared when I felt good about what I was wearing. People started to notice me when I stepped into a room, and I often found myself attracting the right kind of attention wherever I went. As this happened, it became more natural for me to become an expert in this area.

Becoming an expert in style didn’t happen overnight, and it is a skill I am continually honing and learning more about. Part of finding your passion is taking a step back and looking at what you enjoy doing. It didn’t take long for me to realize style was a passion of mine - time disappears when I’m doing anything related to style or fashion.

If there is something you’re passionate about, do your research and gain experience. You know you are a leader in your area of passion when people are following you. Lean into the expertise you’re gaining and find outlets where you can help other people along the way.

At the end of the day, that’s what a great passion does: It helps improve the lives of others around you. Find out where you can have a community with like-minded people, and offer to help them on their journey. That’s one of my main goals with Men’s Style Lab.

No matter what your passion is, you have to take a first step. Pick one medium to share your voice, and do everything it takes to establish yourself in that medium. Remember: You can’t be all things to all people. Narrow your focus and find one way to express your passion to others.

MEN’S STYLE LAB FOUNDER AND CEO DERIAN BAUGH TALKS ABOUT HOW

TO TURN YOUR PASSIONS INTO SOMETHING BIGGER.

L I F E / S T Y L E C A R E E R

Follow Derian’s blog, thestyleceo.com, and The Style CEO on Facebook, Twitter & Instagram.

The litmus test for your passion is this: Would I still enjoy doing this if nobody was watching? If the answer is yes, then you’ve found something you can be passionate about.


up a notchBREAKING: THE PRIMARY PURPOSE OF

A BELT IS NOT TO KEEP YOUR PANTS UP.

SO WHY WEAR ONE? READ ON.

Belts can add a personal touch, make a statement, or tie an outfit together. Frankly, your pants should fit well enough to stay in place without a belt. But wearing a belt establishes you as a man who knows how to dress. Even though a belt is more for looks, it’s still an important part of an outfit.

When considering belt goals, intentionality is key. Your choice reflects who you are and ultimately improves your outfit. Though personal style is relative, there are some rules that are immutable. For example, color-coordinating your belt with your shoes. This tenet is applicable for casual or dress wear. Shades

of brown or black may vary, but mix with caution. The same applies for material (i.e. - leather belt with leather shoes, suede with suede).

If your aim is to appear taller, wearing a belt to match either your shirt or your pants will give that illusion, making the “line” less dis-tinct. On the opposite end of the spectrum, taller guys can sport complementary hues to break up their vertical line.

N E W / N O W E S S E N T I A L S


L I F E / S T Y L E C O C K T A I L

2 jalapeñoslices1 heavypinchofcilantro2oz silvertequila1/2oz Cointreau1/2oz limejuice11/2oz pineapplejuice11/2oz strawberrysyrup

Muddlejalapeñoandcilantro.Addtoremainingingredients.Shakeanddoublestrain.Pourintoaglasswithasaltedrimoverchunkice.Servewithjalapeñoandcilantrogarnish.

happy hourEL CHAPO

INTRODUCE THE EL CHAPO TO YOUR COCKTAIL REPERTOIRE — THINK MARGARITA,

BUT MORE COMPLEX AND SOPHISTICATED. IT’S THE DRINK YOU’LL WANT TO SERVE

AT EVERY OCCASION FROM HERE TO LABOR DAY.

Sure,thestandardsaregreat.Butsomethingalittlemoreelevated,justforspringandsummer?We’rein.Withthatcharge,JohnAllen,abartenderatRoca,acraftcocktailandsharedplaterestaurantintheheartofDesMoines’historicCourtAvenuedistrict,whippedupthiscustomcreation:ElChapo.

Thedrinkblendsquiteafewflavorstogether--it’ssweet,sourandyetsavory,saysRocabeveragedirector,BrianLinder(morefromhimonpage38).Thejalapeñoofferasmoky,heatflavor,buttheCointreauandsyrupsweetenit.Saltaddsasavorycomplexandthecilantroandlimeroundoutthecocktail.“Themoreflavorsthatcancomplimenteachother,thebetter.”

Jalapeños?Yes.Butbeforeyouthink,I’mgoingtobebreathingfire,knowthatyoucanadjustthelevelofheattoyourtaste.Thekeytocontrollingtheheat?Removetheseedsfromtheslices.You’llstillgetthatsmokyflavor,butremovingseedslessenssomeofthejalapeño’sheat.Noseeds,nofierybreath.

Cheerstowarmerweather.

Why Silver tequila and Cointreau? Tequila and Cointreau go hand-in-hand. Many quality margaritas have both liquors mixed as it rounds out the "burn" from tequila. We loved Silver because it doesn't have an overbearing flavor that you receive from Gold tequilas, says Brad.


N E W / N O W B R A N D S

brand awareness BRANDS THAT PRODUCE GOOD-LOOKING CLOTHES ARE ONE THING.

BUT BRANDS WITH A STORY AND A DEDICATION TO QUALITY? TRIFECTA.


L I F E / S T Y L E

LIFE / STYLE

Style is more than just clothes. It’s how you live your life and the small things that make the ordinary even better.

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CountryFinancial“Statue”(Final)Radio,:30JeffHersheway

StatueGRANT,MANinhisMID40’S:Idon’thavemyownmonument.

KAREN,WOMAN,LATE30’s:Ormyownactionfigure,

SAM,MAN,LATE30’s:Ormyowntradingcard.

Karen:There’snoawardmadeinmyhonor.

Sam:Noplaqueinmyname.

Grant:WhatIdohaveisadaughter.

Karen:Ason.

Sam:Anephew.

Karen:Hegotfirstinhisgradeschoolsciencefair.

Sam:Hedidn’tquitplayingwhenhedidn’tmakethevarsityteam.

Grant:Andwillsoongraduatecollegetodowhatsheloves.

Karen:Theremaynotbeastatueofmeanywhere,

Grant:Butthereisastrong,

Sam:Accomplished,

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Karen:Heismylegacy.

Grant:Sheismylegacy.

Sam:Heismylegacy.

AVO: Weallhavealegacyworthprotecting.

Call1866-countryorvisitcountryfinancial.comformoreinformationonhowtoprotect

yourlegacy.

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Bauhaus ManifestoBY: Drake UniversityCATEGORY: Sales & MarketingCREDITS: Sandy Henry | Associate Professor Bailey Zander

G

BAUH

AUS

MAN

IFES

TO

1919W

ALTE

R GR

OUPS

The

old

art s

choo

ls w

ere

unab

le to

pro

duce

this

unity

; and

how,

inde

ed, s

hould

they

hav

e do

ne so

, sin

ce a

rt ca

nnot

be

taug

ht?

Scho

ols

mus

t ret

urn

to th

e w

orks

hop.

The

wor

ld o

f

the p

atte

rn-d

esig

ner

and

appl

ied

artis

t, co

nsist

ing

only

of

draw

ing

and

pain

ting

mus

t bec

ome

once

aga

in a

wor

ld in

whi

ch th

ings

are

buil

t. If

the y

oung

per

son

who

rejo

ices

in

crea

tive a

ctivit

y now

beg

ins h

is ca

reer

as i

n the

old

er d

ays b

y

lear

ning

a c

raft,

then

the

unpr

oduc

tive

“arti

st” w

ill no

long

er

be c

onde

mne

d to

inad

equa

te a

rtistr

y, fo

r his

skills

will

be

pres

erve

d fo

r the

craf

ts in

whi

ch he

can

achi

eve

grea

t thin

gs.

The

deco

ratio

n of

buil

ding

s w

as o

nce

the n

oble

st

func

tion

of fi

ne a

rts, a

nd fi

ne a

rts w

ere

indi

spen

sabl

e

to g

reat

arc

hite

cture

. Tod

ay th

ey e

xist i

n co

mpl

acen

t

isola

tion,

and

can o

nly b

e res

cued

by t

he co

nscio

us co

-

oper

atio

n and

colla

bora

tion o

f all c

rafts

men

. Arc

hite

cts,

pain

ters,

and

sculp

tors

mus

t onc

e ag

ain

com

e to

know

and c

ompr

ehen

d the

com

posit

e cha

racte

r of a

build

ing,

both

as a

n en

tity a

nd in

term

s of i

ts va

rious

par

ts. Th

en

their

wor

k will

be fi

lled

with

that

true

arc

hite

ctoni

c spi

rit

whi

ch, a

s “sa

lon

art,”

it ha

s los

t.

The ultimate aim

of a

ll cr

eativ

e ac

tivity

is a

bui

ldin

g!

we must all return to crafts!

For there is

no such thing as “professional art”. Th

ere is no

essential diffe

rence between the artist and the craftsm

an. The

artist is

an exalted craftsman. By the grace of H

eaven and

in rare moments of in

spiration which transcend the will,

art

may unconsciously blossom fro

m the labor of his hand, but a

base in handicrafts is esse

ntial to every artist. It i

s there that the

original source of creativity lies.

Let us therefore create a new guild of craftsmen without

the class-distin

ctions that raise an arrogant barrier between

craftsmen and artist

s! Let us desire, conceive, and create

the new building of the future together. It will combine

architecture, sculpture, and painting in a sin

gle form, and will

one day rise towards th

e heavens from the hands of a millio

n

workers as th

e crystalline symbol of a new and coming faith.

The National Bauhaus at Weimar

grew out of the merger of the former

Grandducal Saxonian School of

Graphic Arts and the Grandducal

Saxonian School of Arts and

Crafts, with the addition of a new

department fo

r

architecture.

Architects, painters, sculptors,

SCOPE OF INSTRUCTIONS AT THE BAUHAUS.

The manner of teaching arises from the nature of the workshop: organic form developed from mechanical knowledge; elimination of all rigidity; emphasis on creativity; freedom of individuality, but strict scholarship. Masters and journeymen are examined according to the regulations of the guilds by masters of the Bauhaus or outside masters from the trade guilds. Students participate in the projects of the masters.

There is common planning of extensive building projects — popular and cultural buildings — with utopian aims. All masters and students collaborate on these projects, aiming for eventual harmony of all elements and parts pertaining to the construction. There is continuous contact with the country’s leading experts on trade and industry, as well as with the public, through exhibitions and other events.

New experiments are carried on to solve the problem of exhibiting two- and three dimensional art in an architectonic frame. Finally, friendly relations are fostered between masters and students outside of the work by means of theater parties, lectures, poetry readings, concerts, and fancy dress balls.

TEAC

HING

MET

HODS

AT

THE

BAUH

AUS

Teaching at the Bauhaus embraces all practical and scientific fields of creative production: architecture, painting, sculpture, and related handicrafts.Students are taught a trade as well as drawing and painting, and also scientific theory.

Space permitting, any person whose basic training is considered sufficient by the master counsel is admitted regardless of age or sex. The annual tuition fee is 180 marks (with the increased earnings of the Bauhaus, this should be gradually eliminated). In addition a single admission fee of twenty marks has to be paid.

Foreigners pay double. Inquiries are to be made to the Secretariat of the National

Bauhaus at Weimar.

The teaching is divided into three sections:

(1) instruction for apprentices;

PLAN

In order to provide the students with the most multifaceted, extensive technical and artistic education, the work-distribution plan is so arranged that each prospective architect, painter, or sculptor may also participate in some of the other courses.

(2) instruction for journeymen; and

(3) Instruction for junior masters.

The details of education within the framework of the general program and the work distribution plan, which has to be newly set up for each semester, are left to the judgement of the individual masters.

ENROLLMENT AND TUITION.

April 1919. The Administration of the National Bauhaus at Weimar.

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