2017 annual report

Do something today that your future self will thank you for.

Dear Bright Pink Family,

In 2017, Bright Pink celebrated our first decade of tremendous progress. Since our founding, nearly one million women have been empowered to be proactive advocates for their breast and ovarian health. This early success has laid the foundation for exponential impact in the decades to come.

I proudly joined the organization as CEO in May, and our Founder and CEO Lindsay Avner moved to lead the organization from a new vantage point as Board Chair of our Board of Directors. Charged with strategically scaling the organization’s impact, I dove in to a nation-wide listening and learning tour. In close partnership with Lindsay, the Board of Directors, and our constituents,I set out to understand women’s health needs in a rapidly changing healthcare landscape.

A critical component of this transition was a pro-bono strategic engagement with The Boston Consulting Group during which a team of staff, donors, ambassadors, board members and industry leaders convened to inform a strategic assessment of Bright Pink’s programs, resources, and opportunities. Together, we crafted a plan designed to move towards helping all women know their breast and ovarian cancer risk and helping them to manage risk proactively. Our plan places an emphasis on programmatic integration, digital innovation, and partnership with leaders in tech and healthcare, purpose-driven corporations and organizations, and most importantly, the women we serve. We have included a snapshot of our 5-year plan in this report. Stay tuned for new programmatic developments as the plan comes to life!

Katie Thiede, CEO, Bright Pink

The need for personalized prevention continues to grow. To help save more lives from breast and ovarian cancer, we must embrace innovation, collaboration, and purpose like never before. It is an exciting time for women’s health, and your philanthropic support is instrumental in fueling Bright Pink’s impact.

Thank you for welcoming and supporting me in my first year of leadership. I look forward to our continued work together to create a brighter future for all women.

Do something today that your future self will thank you for.

Mission: To save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.

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With a focus on health rather than cancer, we inspire women to make behavior changes that can greatly improve their lives. Through innovative digital tools and constituent-centric marketing, we engage women in educational experiences to help them understand their risk and personalize their prevention plan. We leverage strategic media and brand partnerships to deliver these programs to women where they are, on their terms, and in their language.

A Bright Approach

Our Solution

The Task at Hand...1 in 8 women will be diagnosed with breast cancer in their lifetime.

Ovarian cancer is the deadliest gynecologic disease —2/3 of those diagnosed will die as a result.

Personalized, Precision, Digital, Shared Decision Making, digital, Genomics, Content, Decentralization, Telehealth, Access, Consumerism,

Artificial Intelligence, mobile, Shared Decision Making, Personalized, Telehealth, Access, Genomics, content, mobile,

Value-Based Care, Outcomes-Based, Personalized, Artificial Intelligence

In a rapidly changing healthcare landscape,Bright Pink’s work is needed now more

than ever.

Years

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1,000,000nearly

women impacted

Since 2007, Bright Pink has inspired nearly one million women to be their own best health advocates through innovative programs that educate, equip, and empower proactivity.

100,000+ women educated on why breast and

ovarian cancer prevention matters

773,000+ women assessed their

risk for breast and ovarian cancer

60,000+ women deepened

their knowledge about hereditary cancer genetic

counseling and testing

30,000+ women committed to

ongoing mobile reminders to be proactive

18,000+ women’s health providers

educated on breast and ovarian cancer risk stratification and

management

800+ women at elevated risk connected to

peer support

A Decade of Programmatic Impact

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1,000,000

2017 Constituent Reflections

After finding out I had BRCA1, Bright Pink

helped me through. Bright Pink gave me a chance to live my life to the fullest. For this I will

always be indebted! Thank you for the support, friendship, motivation and education I would have never learned without this beautifully informational organization. No words would ever

be enough to describe how grateful I am! Thank you again

Bright Pink!

- Megan

I would’ve been lost after receiving my

positive BRCA1 results if it hasn’t been for Bright Pink back in 2010!

Most of my doctors had hardly any information on the gene mutations, but you guys had so much! I was able to educate

myself and frequently visited your webpage to help make the best decision on my results for my family. I had my preventative mastectomy at just 25! 31 now and still going strong. My

decision was the best one I’ve ever made and I will always remember you guys! Thanks so much Bright Pink! I see your pamphlets at

my gyno’s office now and I know you are helping to save other lives!

- Heather

Had I not signed up for Breast

Health Reminders™, had I grown lazy and ignored them each

month, my prognosis could have been

much different.

- Erin

The work Bright Pink is doing

is tremendous. I sent the self assessment to

my entire family and they were all blown away. It also

started a great conversation about breast cancer and

prevention measures.

- Elizabeth

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New Year, Brighter Us.

Focus

Reach

How

Why

Improve identification of women at elevated risk and drive them to appropriate action to mitigate risk

Cast a wide net to reach all women, especially those likely at greater risk

Prioritize digital engagement, product integration, and partnerships

To save women’s lives from breast and ovarian cancer by ensuring they know their risk and are connected with an informed healthcare provider

A look ahead at how we’re evolving our work in 2018.

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2017 Partners

A Bright Future, Fueled By Meaningful Philanthropic Investments

Through the generous support of our community and the steadfast leadership of our Board of Directors and Executive Board, the mission of Bright Pink is made possible. We offer our sincere thanks and heartfelt gratitude to all who help make personalized prevention possible!

Mark Achler, Managing Director, MATH Venture Partners

Joanna Anderson, Managing Director, Cortland Capital Market Services, LLC.

Winn Claybaugh, Dean and Co-Founder, Paul Mitchell Schools

Susan Flinn Cobian, EVP, Managing Director, HYChealth

Jill Erickson, Entreprenuer

Julia Feldman, Managing Director, Goldman Sachs

Kerhyl Gantt, Brand Director, North America Retail, Nike

Susan Goodenow, Vice President of Marketing & Communications, Chicago Bulls

Cynthia Harriss, Executive VP of Stores, David’s Bridal

Debra Hokin, Senior Associate, Marketing Strategy & Operations, GrubHub

Laura Kane, Head of Large Enterprise Sales, North America, PayPal

Veronica Katz, VP/GM of Large Enterprise Growth, PayPal

Lindsay Bray Landsberg, Partner, Boyden Global Executive Search

Ellen Ryan Mardiks, Vice Chairman, Golin

Denise McClanahan, Philanthropist

Ryan Phillips,VP, WP Global Partners

Alicia Quarles, Journalist & On-Air Personality

Puja Rios, Vice President, Sales, CareerBuilder Liz Sinha, Senior Manager of CRM, Vivid Seats

Mel Speaker, Onboarding Programs Representative, United Airlines

Samantha Bell Sugarman, Partner, Griffen McCarthy & Rice, LLP

Stephanie Szymanski, Institutional Portfolio Management

Alysia Tan, Managing Director, Lincoln International

Stacey Tank, VP of Home Services,The Home Depot

Kelly Twohig, Head of Brand Strategy, Google

Anne Warehime, Senior Analyst, Invesco Ltd

Ben Weiss, Sales Director, Vertical Markets, CDW

Meg Wright, ED, Associate General Counsel and Asst Corp Sec, CME group

Board of Directors

Executive Board

My family and I aspire to partner with organizations that empower their supporters to do more than just give financially. Bright Pink works to foster a community of mindful philanthropy that empowers individuals to give in their own ways and take action through a meaningful approach. -Mel Speaker, Speaker Family Foundation

Gregg KaplanOperating Partner,Pritzker Group PrivateCapital Partners

Kurt Malkoff, President/Founder,Matrix PsychologicalServices

Stacey WexlerVP, LegalGoogle Inc.

Janet FouttyChairman & CEO, Deloitte Consulting, LLP

Tara Montgomery, EVP, Head of Unscripted Programming,OWN: Oprah Winfrey Network

Lindsay AvnerFounder, Bright PinkBoard Chair

Taryn AronsonChief Operating Officer, TovalaBoard Treasurer

James Toney, SVP of Innovation, 20th Century FoxBoard Secretary

Katie ThiedeChief Executive Officer,Bright Pink

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4

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1

2

in millions of dollars

2011 2013 2015 2017

Total Support, Revenue and Gains

2015: $3,488,079

2016: $3,816,440

2017: $4,314,169

Support, Revenue and Gains Distribution

Individual: $1,540,978

Foundation: $270,400

Corporate: $1,210,950

In-kind: $1,046,242

Investment Returns: $245,599

Expense Distribution

Program Services: 83%$3,073,450

Fundraising: 12% $443,304

Management & General: 5%$195,263

Unrestricted $4,344,164Restricted $147,134

Total Net Assets $4,491,298

Financials

Net Assets

SupportPrograms

PublicEngagement

DigitalTools

Women’s Health Provider Education Initiative

BrightenUp Workshops

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Unrestricted $4,344,164Restricted $147,134

Total Net Assets $4,491,298

This isawareness in

action.

670 N Clark St, Suite 2, Chicago, IL 60654

BrightPink.org@BeBrightPink Bright Pink

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