2017 category management & shopper insights … category management & shopper insights...

11
2017 Category Management & Shopper Insights Conference Research in the Changing Retail Environment

Upload: vuongdan

Post on 08-Mar-2018

220 views

Category:

Documents


3 download

TRANSCRIPT

2017 Category Management & Shopper Insights Conference

Research in the Changing Retail Environment

Publicly TRADED

Family MANAGED

1.9

3.4

-0.5

3.9

-5.3

7.9

1.71.0

0.4 0.6

3.6

0.9

-6.0

-4.0

-2.0

0.0

2.0

4.0

6.0

8.0

10.0

$0

$10,000,000,000

$20,000,000,000

$30,000,000,000

$40,000,000,000

$50,000,000,000

$60,000,000,000

$70,000,000,000

$80,000,000,000

$ Sales % Chg

Beverage Alcohol is a Growth Driver

Source: RI Data Total US – Multi-Outlet + Convenience, 52 weeks ending January 8, 2017 Total Store Dollar Sales +1.3%

May 22-24 2000Atlanta, GA

Defining Category Management

“A Retailer-Supplier process of managing categories as Strategic

Business Units, producing enhanced business results by

focusing on delivering Consumer Value”

ECR CommitteeThe Partnering Group Inc

Industry SituationConsumer Demands: Demographic & lifestyle changesCompetitive Pressure: Consolidation, alternative channelsWall Street Pressure: Institutional investors, foreign investorsDifferentiation: Channel Blurring, empowered, local marketing

Industry CapabilityEvolving Information Technology: Data & SystemsCooperative Supplier/Retailer Relationships: Recognized benefits

DataScan data: Available on most categories, census opportunitiesHH Panel: Several markets, nine regionsGeodemographic: Every key market and retailerConsumer research: Usage, attitudinal, behavioralLoyalty card data: Frequent shopper card dataFinancial data: Profitability, return on assets

TechnologyData storage: Hard drive/memory improvementsAccessibility/Portability: Processing improvementsAnalytical Capability: Decision support systems The Partnering Group Inc

Moore’s Law-The Situation

Time

Rat

e o

f C

han

ge

HumanAdaptability

Technology

Source: Astro Teller – Captain of Moonshots Alphabet X

Technology/App Enabled Solutions

Category Management Process

The Partnering Group Inc

From:Getting People to Love the

Things we MakeTo:

How to Make the Things People Love

“Answers are the easy part, questions raise the doubt”…

Jimmy BuffetOff To See The Lizard