2017 Chief Marketing Officer Leadership Forum

Wednesday, december 13, 2017 | atlanta

administrative notes

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Speaker Materials are available upon request, pending availability.

agenda

2017 Chief Marketing Officer Leadership Forum (Atlanta)

Wednesday, december 13, 2017 | 8:00am – 4:40pm

8:00am – 9:00am

Breakfast

9:00am – 9:10am

opening remarks by argyle Host

Shonodeep ModakChief Marketing Officer, Industrial Solutions GE Energy Connections

9:10am – 9:45am

keynote session featuring ge energy connections

Shonodeep ModakChief Marketing Officer, Industrial SolutionsGE Energy Connections

9:50am – 10:10am

tHougHt leadersHip spotligHt:

“The 5 Key Traits of High Performing Marketing Organizations”

Mathew SweezeyPrincipal Marketing InsightsSalesforce Marketing Cloud

agenda

10:10am – 10:35am

Networking Break

10:35am – 11:25am

panel discussion:

“The Shift to Experience”

Session topics include, but aren’t limited to:

• How marketers are working to embrace customer experience as part of their everyday roles

• How does digital technology enable marketers to create better experiences?

• Exploring how to create more immersive and interactive experiences through AI/AR/VR

• Best practices for targeting the right consumer at the right time, via the right channel

Moderator:Michael BuchananProfessor, Digital MarketingGeorgia Tech

Panelists:Rachelle DeverBrand and Guest Experience DirectorInterContinental Hotels Group

Aviral SinghBrand Building LeaderGeorgia-Pacific Corporation

Sankar SrinivasVice President, MarketingSodexo

Lee WattsChief Marketing OfficerSmith, Gambrell & Russell

agenda

11:30am – 11:50am

tHougHt leadersHip spotligHt:

“Scaling Content Generation in a Fragmented Digital World”

With the proliferation of social and digital channels for marketers to engage with their audiences, there’s been an increased need to develop content and brand assets that help engage consumers. This session looks at how brands can scale their content creation, maintain brand consistency, and feed their test/learn programs for their social and digital channels.

• Trends in content consumption

• How to scale generation of content assets

• Using real world data to craft better creative

• Case studies of brands who are doing it

Paul CowanVice President, Product Marketing EnterpriseShutterstock

11:50am – 12:10pm

Networking Break

12:10pm – 12:45pm

keynote session:

“A Whole New Ballgame, Marketing a Pro Sports Team in 2018 and Beyond”

How marketing and sports marketing is constantly evolving. This presentation will discuss some of the major focuses a pro team has in an ever changing business climate.

Adam ZimmermanVice President, MarketingAtlanta Braves

12:45pm – 1:45pm

Lunch

agenda

1:45pm – 2:35pm

panel discussion:

“Marketing in a Platform World”

Session topics include, but aren’t limited to:

• Exploring how marketers can utilize new and emerging platforms to engage consumers

• How brand marketers are bringing content production in-house and leveraging channels for distribution

• How to segment/target consumers based on platform (Facebook, Google, Snapchat, Instagram, YouTube, etc)

• How marketers are measuring ROI and justifying their investments in social platforms

Moderator: Jennifer OsbonProfessor, Digital & Social MarketingUniversity of Georgia

Panelists:Samuel JohnsonVice President, Global MarketingRyder

Jim KrallSenior Director, Omnichannel and Digital MarketingAaron’s, Inc.

DJ PereraDirector Consumer MarketingBoehringer Ingelheim Pharmaceuticals

2:35pm – 2:55pm

Networking Break

agenda

2:55pm – 3:30pm

keynote session featuring anHeuser-buscH

Vanessa RosadoGlobal Head of Strategy, Connections Anheuser-Busch InBev

3:30pm – 3:40pm

closing remarks by argyle Host

Shonodeep ModakChief Marketing Officer, Industrial Solutions GE Energy Connections

3:40pm – 4:40pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

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Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

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partners

thought leadership spotlight & app partner

Every marketer should have access to authentic, scalable, and cost-effective custom content that’s engaging. But the traditional methods of producing visual content are slow, cumbersome, and expensive.

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partners

Seventeen years ago, we launched Salesforce with a vision to create a new kind of company.

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thought leadership spotlight partner

Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help fuel transformation and growth for our clients and their customers. Avanade has 30,000 digitally connected people across 24 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.

senior supporter partners

partners

senior supporter partners

Domo helps every employee—from the CEO to the front line worker—optimize business performance by connecting them to the right data and people they need to improve business results. The company is backed with more than $500 million from the world’s best investors and is led by a management team with tenure at the world’s most well-known technology companies.

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