2017 igd academy workshops directory

2017 Training and Development Directory 1

2017 TRAINING AND DEVELOPMENT DIRECTORY

Over 100 years of delivering training and learning opportunities for people in the consumer goods industry

2 igd.com/academy l +44 (0)1923 857 141 2017 Training and Development Directory 3

The IGD Academy helps people at all stages of their careers to flourish in today’s fast-changing world. This is delivered through free personal development opportunities on behalf of the charity and also by paid-for commercial workshops, customised training and research projects.

WorkshopsThe IGD Academy provides a complete spectrum of training delivered by expert tutors with real commercial experience. Whether you’re at the beginning of a career, looking to progress to the next level or wanting to stay at the top of your game we have courses to meet your needs.

This brochure contains details on each of our workshops and how they can benefit you and your team.

igd.com/training

Customised SolutionsThe IGD Academy delivers customised solutions to specific issues and challenges faced by businesses and individuals. It ranges from benchmarking capability and delivering in-house training programmes, to undertaking in-depth shopper and thought leadership research projects.

We also offer a briefing service by our industry experts and facilitators to help businesses turn our insights into strategy and action.

igd.com/customised

Leading EdgeUnder our Leading Edge brand we deliver free evening masterclasses around the UK, as well as annual training conferences. These events are specifically designed to boost the personal and professional development of people working in the industry so they can reach their full potential.

Our On Demand Learning Hub provides free videos, webinars and other learning resources so you can upskill at your convenience. igd.com/leading igd.com/ondemand

CONTENTS

WORKSHOPS 4

FLEXIBLE SOLUTIONS 5

CATEGORY MANAGEMENT AND SHOPPER • Successful Category Management 7

• Advanced Category Management 8

• Category Leadership 9

• Category Management in Online Retailing 10

• Successful Shopper Understanding 11

• Successful Shopper Activation 12

• Turning Data into Insight 13

COMMERCIAL AND ACCOUNT MANAGEMENT • Successful Account Management 15

• Account Manager to Business Manager 16

• Successful Joint Business Planning 17

PEOPLE DEVELOPMENT & LEADERSHIP • Introduction to Line Management & Leadership 19

• Leadership Strategies 19

RETAIL AND CHANNEL STRATEGY • Retailer Supplier Training and Channel Strategy 21

• Retail Safaris 22

SUPPLY CHAIN • Supply Chain: The Essentials 25

• Supply Chain: From Data to Action 26

OUR TEAM OF EXPERT TRAINERS 27

ALSO FROM IGD• Customised Solutions 29

• Leading Edge Conference, Masterclasses 30 & On Demand Learning Hub


Whether you attend an open-access workshop with delegates from other companies, or we run a workshop specifically for you and your team, you can be sure that they will be insightful, engaging and memorable.

Here are some of the benefits to consider to help you decide the best option for you:

FLEXIBLE SOLUTIONSOPEN WORKSHOPS

• Frequent – regular dates throughout the year

• Cost-effective – a convenient solution to train selected team members

• Interactive – network with and learn from the experiences of other businesses

• Inspirational – get away from the office in our state of the art training facilities

• Enjoyable – our hospitality and healthy, home-cooked food is the talk of the industry!

IN-HOUSE WORKSHOPS • Flexible – you choose the date and the location

• Cost-effective – ideal if you need to train a larger group

• Customised – with content specifically tailored to your business

• Category-relevant – we can incorporate your company or category data

• Action-orientated – we will work with you to embed the learning

Tailored ProgrammeIf you have a specific business challenge or training requirement, we can tap into our expertise and put together something just for you that will drive your business performance. Find out more about our customised solutions, or contact Adrian Williams, our director of business development, to discuss your needs:

[email protected]

“IGD developed material that delivered a ‘learning experience’ as opposed to imparting of knowledge, therefore the experience for delegates was of discovery - ‘what this means for me’ - and feeling of ownership - ‘what I have to do.’ ”

Commercial Director, Retailer

For over 100 years we have delivered training and development tailored to people at all levels of the food and consumer goods industry.

Our team of trainers and facilitators all have extensive industry experience and an in-depth understanding of the issues and challenges organisations and individuals are facing on a daily basis.

You can tap into our expertise in the format that works best for you. Our open programmes attract people from different organisations seeking to learn together, whilst our tailored solutions are designed specifically for the needs of each customer.

This directory outlines our most popular workshops, across category, commercial, retail and supply chain. We work with many companies large and small from all sectors in the food and consumer goods industry all over the world.

We’d love to work with you, too.

igd.com/[email protected]

WORKSHOPS

It’s no secret that the key to attaining competitive advantage is people. A skilled, motivated, collaborative team is at the heart of any successful organisation.


SUCCESSFUL CATEGORY MANAGEMENT

Category management, what is it all about? This workshop will introduce delegates to the tools, processes and methodology required to deliver growth opportunities through adopting category management. Delegates will learn how to build category relationships between suppliers and retailers, develop effective category plans and put together compelling shopper focused in-store propositions and tactics.

Key learning outcomes• Understand what category management is and the benefits

of adopting category management ways of working• Learn how to use a range of category management tools

to start delivering business results• Understand the category management process and how

to implement each stage• Discover the importance of shoppers and what affects

their behaviour• Know how to develop compelling category plans and

initiatives by channel and format• Build retailer and supplier category relationships and

joint category plans

Who is it for?This workshop is aimed at individuals who are new into category roles or those in other commercial roles who want to understand what category management can do for them.

Course programme and datesigd.com/successfulcategorymanagement2 day course

PricingMember company: £800Non-member: £1,320

CATEGORY MANAGEMENT AND SHOPPER

Fewer than 50% of category management practitioners have had formal external category management training, while only 8% of shopper marketers have had formal shopper marketing training*.So with the current marketplace demanding more of category managers than ever before and extending their remit, our range of workshops are the perfect way to benchmark, refresh and upweight your capabilities.

For over 30 years we have delivered training and development tailored specifically to category teams. Our team of trainers and facilitators all have extensive industry experience and an in-depth understanding of the issues and challenges organisations and individuals are facing on a daily basis. We work with hundreds of companies around the world. We’d love to work with you too.*Source: IGD Category Management Capability Survey, 2015

“I was keen to try this course as the IGD Academy is seen to be the best provider of category management in the UK.”

Group Head of Shopper Capability,Alcoholic Drinks Supplier

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Your place or ours? Find out about an in-house course on page 29


ADVANCED CATEGORY MANAGEMENT

This two-day workshop provides the tools, processes and skills required to develop compelling channel or customer category growth plans that will deliver profitable growth for your organisation. The workshop brings end-to-end strategic category management to life using an engaging, practical and interactive combination of facilitated learning and our unique category management business simulation model.

Key learning outcomes• Have a practical and in-depth understanding of the IGD five

step category management process• Be able to use a broad range of complex data sources as

part of an end-to-end process to develop compelling shopper insights

• Find out how shopper insights will inform the category opportunities and strategies that will underpin your category growth plans

• Learn to turn your plans and strategies into clear and effective category tactics that can be implemented to maximise profitability and return on investment

• Experience both the retailer and supplier category plan dynamics

• Know how to develop compelling category based commercial propositions

• Be able to demonstrate your organisation’s category leadership

• Go away with a range of tools and techniques you can apply as soon as you get back into the workplace

Who is it for?This workshop is aimed at category managers, trade marketing managers, commercial managers or marketing managers who have had previous exposure or experience of category management and want to develop their strategic category management capability.

Course programme and datesigd.com/advancedcategorymanagement

2 day course

PricingMember company: £850

Non-member: £1,400

Developed in association with

Ask us about an in-house course: [email protected]

CATEGORY LEADERSHIP

With accelerated change in the retail landscape, true category growth is becoming increasingly difficult to achieve. To find it, retailers often look for a supplier to adopt a category leadership position.

By taking category leadership, you can move the conversations with buyers away from price and promotions on to activities that drive incremental value for your brands and your customers through mutually beneficial category growth. Category leadership is not owned by those with the biggest category share or the deepest pockets; it is founded on the quality of the insights, the supporting strategies and tactics, and people capabilities. Whatever the size of your business or budget, you can be seen as a category leader through the quality of what you do.

Building on our long-established Successful Category Management and Advanced Category Management courses, this ground-breaking new workshop has been designed to provide you with the process and tools to create genuine category leadership in your business.

Key learning outcomes• Know how to create an end-to-end category leadership

process for your business• Create category strategy and drivers based on shopper/

consumer ‘pull’

• Generate your business solutions to capitalise on the category drivers

• Choose where to play and how to win with consumers, shoppers and retailers

• Decide the strategy for taking your category plan to the retailer• Understand how best to structure your team to deliver your

category plan

Who is it for?This workshop has been designed for anyone who has responsibility for creating the business approach to category management and developing the longer term strategy.

To find out about availability, please email [email protected]

Course programme and datesigd.com/categoryleadership

2 day course


Non-member: £1,320


CATEGORY MANAGEMENT IN ONLINE RETAILINGIn today’s digital world, the demands grow to develop compelling category plans and initiatives for the online environment. New to our category suite of workshops, this workshop shares the fundamentals of the category management process and applies them to the online channel.

Underpinned by our latest research, the workshop will feature best-in-class case studies to bring the principles alive, while group exercises will get you to flex your newly-honed category management muscles in the online arena.

From price and promotion to cultivating relationships with key partners, you’ll leave with a wealth of learnings to enhance your role or ready you for a new one. As ever, IGD’s extensive body of primary research and proven tools and techniques will form the foundation, and delegates will come away with not just knowledge of industry best practice but the tools to put it into effect.

Key learning outcomes• Learn about the importance of online shopper understanding• Learn how to put the IGD category management process into

effect online• Discover the latest macro trends impacting category

management online• And more: from integrating online with your wider strategy to

reviewing and measuring success, we’ve got it covered.

Who is it for?This workshop is created for category managers or executives, shopper executives or trade marketing executives new in an online role, or those planning to make the move into the world of online retailing.

Course programme and datesigd.com/categoryonline 1 day course


Non-member: £825Ask us about an in-house course: [email protected]

SUCCESSFUL SHOPPER UNDERSTANDINGWe know how important it is to put the shopper at the heart of what you do. On this one-day workshop you’ll be taught a number of techniques and processes to profile and understand your (professional) ‘significant other’, your shopper.

From ‘shopper vs consumer’ to segmentation and on to cycles and shifts, our packed programme offers insight on this most meaningful relationship for businesses. Based on exclusive IGD research and complemented by proven methods, attendees leave this workshop with both practical knowledge and the tools to apply it.

Key learning outcomes• Improve your understanding of the shoppers of today - and

the shoppers of tomorrow • Place the shopper at the heart of brand/category/retail

decision-making• Shopper needs, behaviours and trends: Their influence on

commercial decisions• Future scenario planning - the fundamentals• Deliver processes to keep up to speed with shopper trends

and continually develop shopper engagement

Who is it for?Category managers, category executives or shopper-focused roles. You might be new in role or moved from another, either way, you’re keen to get to know your shopper better and keep on top of current shopping trends.

Course programme and datesigd.com/shopperunderstanding 1 day course

PricingMember company: £500 Non-member: £825


“I finally understand why focusing on shoppers is such an untapped opportunity. The exercises really brought the course to life.”

Category Manager, Packaging Manufacturer


Key learning outcomes• Translate information into robust actionable insight • Build confidence in developing insight-led

recommendations• Develop the right questions to ask of the information• Make your reports efficient and address business and

audience needs

Who is it for?This workshop is aimed at insight, analyst and category managers looking to improve their management of information and how they practice insight generation. Course programme and datesigd.com/datatoinsight

1 day course


Non-member: £825

“It provided a framework which helped me to cope with the volume of information I receive every day and to then translate it into insight.”

Category Development Manager, Poultry Supplier

SUCCESSFUL SHOPPER ACTIVATIONThis one-day interactive course is designed to share some key principles to help delegates better activate their plans with shoppers. The workshop draws on the expertise of the IGD Shopper and Category Capability team, underpinned by our most recent research and illustrated through industry case studies.

There will be group exercises based on a case study to bring the learnings alive.

Shoppers are becoming increasingly demanding of both the products they buy and where they buy them. Likewise, retailers now expect good shopper understanding as a standard from all their suppliers in order to deliver effective shopper tactics.

Key learning outcomes• Have the shopper at the heart of brand/category/retail and

commercial decision-making• Be able to use the ‘path to purchase’ to identify opportunities

to influence shoppers• Make better commercial decisions through effective analysis

and evaluation of activities• Understand how building ‘perfect store’ and ‘perfect point of

purchase’ capability benefits your organisation

Who is it for?This workshop is for category executives or managers, shopper executives, trade marketing executives and those who are new to the role and want to understand some key principles and best practice to incorporate into their shopper activation plans.

Course programme and datesigd.com/shopperactivation

1 day course


Non-member: £825

Ask us about an in-house course: [email protected]

TURNING DATA INTO INSIGHTWith so much data available it can be hard to distil the reams of information available into meaningful, actionable insights. This interactive one-day workshop takes you through the end-to-end process from identifying the information you need, through to delivering actionable insights. It’s a great way to build your confidence to deliver insight-led recommendations.


These courses form the backbone of IGD Academy training, providing everything from the core skills to help forge strong customer relationships, right through to the in-depth expertise required to manage others in a commercial team. In between, we offer courses specifically designed to enable account managers to step up and flourish as business managers, plus workshops for the crucial activity of joint business planning.

In an increasingly complex industry our range of commercial and account management workshops are proven to help individuals and businesses best prepare for and respond to the challenges faced.

SUCCESSFUL ACCOUNT MANAGEMENT This workshop provides the tools, processes, skills and structures to effectively manage customer relationships. Using a case study, delegates will learn how to use data to identify growth opportunities, build customer business plans and create compelling commercial propositions to sell in to customers.The workshop is interactive involving break-out sessions and role plays to enable the new skills to be practised.

Key learning outcomes• Know how to use customer and market data to identify

category and brand growth opportunities• Be able to build business plans that will drive growth for you

and your customers • Prepare effectively to get the most from each meeting you

have with your customers• Be able to develop more compelling and effective

commercial proposals• Be agile and able to make quick but effective decisions,

especially when it comes to seizing new opportunities• Ensure your agreements are implemented by your customers

Who is it for?This workshop is aimed at account managers new to the role or who have had no formal training, as well as other functions who have customer facing responsibility.

Course programme and datesigd.com/accountmanagement2 day course

PricingMember company: £800Non-member: £1,320

“A solid grounding for National Account Managers and a great two days with good pace and lots of activity.”

Sales & Marketing Executive, Bakery Manufacturer

“Thoroughly enjoyed the course, an excellent balance of activity and engaging content”

Commercial Manager, Fresh Produce Supplier

COMMERCIAL AND ACCOUNT MANAGEMENT

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ACCOUNT MANAGER TO BUSINESS MANAGER This high-energy and highly interactive workshop will give you the insight into those skills which will enable you to make the transition from account manager to business manager. As a delegate you will be empowered throughout the workshop to make key commercial decisions and also to understand the implications of those decisions to your P&L.

Key learning outcomes• Be able to develop more compelling, fact-based commercial

proposals and understand the effect they have on the supply chain and the profit and loss account

• Have a clear understanding of the level and depth to which your personal planning and preparation is required in order to conduct more effective business meetings

• Develop improved data handling and analysis skills to identify commercial opportunities that drive sales based activities

• Be able to use sharper overall commercial and negotiation skills, understanding and using key variables to reach a positive result

• Understand different retailer strategies and build compelling proposals which have a great chance of acceptance

• Have improved capability to work as a team, organise resources and priorities

Who is it for?This workshop is designed for account managers who are looking to take on more responsibility or broaden their existing account management skills. The course helps smooth the transition and give confidence to those new in role. It’s also designed to build on what is taught in our Successful Account Management workshop.

Course programme and datesigd.com/businessmanager

2 day course


Non-member: £1,400

“I found the course challenging and the simulation game helped me to get the buyer’s perspective.”

Business Account Manager, World Foods Supplier

Developed in association with

Learn about our free Leading Edge events on page 30

SUCCESSFUL JOINT BUSINESS PLANNING This is a thought-provoking workshop, which will reinforce the discipline and in-depth planning required to develop compelling joint business plans.

Key learning outcomes• Identify the key planning stages involved in developing

comprehensive joint business plans• Determine the hallmarks of a good joint business plan• Be more aware of the benefits and pitfalls when gaining

retailer commitment for your proposal – from your customer’s perspective

• Make more informed decisions about where you should agree and implement a joint business plan

• Understand the tangible but also wider benefits of joint business planning

• Be able to prioritise your shopper, category and customer strategies and initiatives

• Take steps to ensure internal alignment and manage expectations around the business

• Drive real benefits for your customer, your company and the shopper through implementing and delivering against a well-prepared joint business plan

Who is it for?This workshop has been developed for all those who have the responsibility for compiling joint business plans with customers - whether it’s an established process within your business, in which case it’ll help take another look at what you do and how to make it more meaningful. It’s also aimed at those companies who are about to, or are thinking about developing joint business plans with key customers.

Course programme and datesigd.com/businessplanning

1 day course


Non-member: £825

“This workshop helped me see things from both retailer and supplier sides. It also provided me with templates to use when building a JBP.”

National Account Manager, Health and Beauty Supplier


INTRODUCTION TO LINE MANAGEMENT & LEADERSHIPThis two-day workshop is a full immersion in the methods, techniques and tools to make the transition from team player to line manager a triumph. From benchmarking your performance to that of your team, to converting your organisation’s goals into team objectives and ultimately, outcomes, this workshop will show you how to strike the balance between processes and personal style.

Key learning outcomes• Understand what makes an effective leader and how you

make the transition • Utilise the essential skills of line management and leadership:

gaining insight from powerful questions; learning through attentive listening; obtaining effective feedback and building confident relationships

• Understand yours and your team members’ style preferences• Be able to ensure an effective team – great team meetings,

appropriate resource allocation and delegation• Know how to measure and assess team and individual

capability and ensure they are equipped to succeed

Who is it for? You might be an existing line manager with little or no formal management training, or would like to improve your confidence & skills at managing and leading teams. You might also be new to line management or looking to make the move in the near future.

Course programme and datesigd.com/linemanagement

2 day course


Non-member: £1,320

LEADERSHIP STRATEGIESWe can work with your organisation to create tailored solutions to support the development of both your current leaders and the leaders of tomorrow. This may be about line management capability, coaching for performance, creating a coaching culture or making the transition from manager to leader.

Contact us for more information:email us: [email protected] us: +44 (0) 1923 857 141

There comes a point in any career journey when successful technical experts and business managers will need to progress on to manage and lead teams. This transition is crucial for business success, both of short term KPIs but also long term succession planning and people development. Line management capability is a core skill often overlooked.

At IGD our experienced trainers have extensive experience at managing and leading different sized teams. We can help your line managers and leaders wherever they are on their leadership journey; whether that is with the new operational tasks required such as performance management, or helping them make the step from manager to leader. It may be that you want to talk to us about creating a coaching culture within your organisation, 1-2-1 coaching or really stretching your high performers who will be the business leaders of tomorrow.

Talk to us about our leadership and line management programmes.

PEOPLE DEVELOPMENT & LEADERSHIP


RETAIL AND CHANNEL STRATEGY

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By 2021, almost 43p of every £1 spent in the UK food and grocery market will be spent through the online, convenience and discount channels.*

Despite this, however, many manufacturers still do not have a tailored approach, failing to reflect the different natures of these three channels and the complexity of serving them.

Winning in these sectors depends on two things: having the insights to underpin decision-making, and the capability to understand the implications and execute plans. Building on the insight from our online services Retail Analysis and ShopperVista, the following workshops provide delegates with the skills and process to make the right decisions.

Our team of trainers and facilitators all have extensive industry experience and an in-depth understanding of the issues and challenges that organisations and individuals face on a daily basis. We work with hundreds of companies around the world. We’d love to work with you, too.

*Source: UK Channel Opportunities: 2016-2021, IGD

RETAILER SUPPLIER TRAININGWe offer specific supplier training in the form of a one-day interactive workshop. All workshops are tailored to each retailer, but main areas of focus are:

• Successful working relationships with each retailer• What the retailer expects from their suppliers• Opportunities for your brands• Support for your brands and products• Supplier systems

CHANNEL STRATEGY We are constantly adapting our programme of one-day courses to help you in your fast-paced environment. Our channel workshops focus on the core growth channels:

• Online• Discount• Convenience We also offer workshops that explore the world of multichannel and focus not just on theory and numbers, but also on people, processes and culture.

“The day delivered against all my expectations and I left feeling confident that I will be able to translate the knowledge back to my business to develop and deliver a successful multichannel strategy for next year”

Head of Commercial Development, Alcoholic Beverage Supplier

Look out for our current workshop dates at: igd/retailandchannelstrategy

Contact us for more information: email us: [email protected] call us: +44 (0) 1923 857 141


RETAIL SAFARIS We know that it’s difficult to find the time to visit stores, therefore we now offer a range of one-day Safaris through various channels. We take you on a journey to explore different formats and how retailers are meeting their customers’ demands. The benefits to joining one of our Safaris rather than visiting stores on your own are:

1. We know the best stores to visit and are experienced in planning effective Retail Safari itineraries, helping you get the most from your time before and during the safari, and taking the pressure off when it comes to logistics.

2. On our Safaris you’ll gain access to store management, enabling you to deepen your understanding of ways of working and concepts.

3. Innovations and concepts will be presented within our channel trends framework, helping you to “join the dots” between different trends and operators.

4. Pre-reads and post-event summaries will provide you with key learnings and photos of the concepts.

5. IGD’s channel experts will be on hand during the day to answer your questions, and help expand your knowledge of the market opportunity.

Who is it for? Anyone who needs to get out into the field for a day, from senior management to new in role. Course programme and datesigd.com/ retailandchannelstrategy

1 day course

Pricing The price may vary depending on the Safari’s location and format.



Today’s challenging environment means that traditional techniques are no longer effective. The supply chain needs to build capability to meet both new shopper demands for choice, variety and availability as well as businesses’ demands to operate with greater efficiency.

To succeed in this new world, you need to understand the supply chain priorities of your customers and work closely together with them to deliver improvements across the end-to-end chain.

Our workshops are designed to help you understand how to engage with your customers on what matters most, build strategic partnerships and deliver growth and efficiencies for your supply chain.

SUPPLY CHAIN

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SUPPLY CHAIN: THE ESSENTIALS Throwing into sharp focus the vital part supply chains play in underpinning FMCG businesses, this one-day workshop is a dynamic route to learning about the supply chain from start to finish. Led by IGD’s highly-experienced supply chain experts, you’ll be fully immersed in a programme of interactive tasks and scenarios. Examining case studies and through simulation, you will get to grips with what is expected of supply chains and how success is measured. Moreover, you will share in the secret of real supply chain success: the part that collaboration plays in driving efficiency, and ultimately, profits. IGD’s extensive body of primary research and proven tools and techniques will inform the day’s learning, and you will come away with not just knowledge of industry best practice but the tools to put it into effect. Key learning outcomes

• Gain a greater understanding of the end to end supply chain• Understand the current market context and how it shapes

supply chains• Focus on key customer supply chain strategies and

expectations• Evaluate developments taking place in the supply chain and

the implications for suppliers• Understand and enhance collaboration and growth, use it to

drive competitive advantage

Who is it for?You might be new to supply chain or still early in your career. You might already have some experience under your belt, but want to widen (and deepen) your knowledge of the workings of a strong supply chain, or simply learn how to become more customer-focused.

Course programme and datesigd.com/supplychainessentials 1 day course


Non-member: £825

“The tutor was very knowledgeable and everything was relevant”

Customer Supply Manager, Confectionary Manager



SUPPLY CHAIN: FROM DATA TO ACTIONComing new to the programme in 2017 is our From Data to Action course. Just like all of our courses, it is adaptable from an open course with like-minded individuals from different companies, to a closed customised session tailored to your company’s specific needs.

Supply chains are increasingly viewed as the growth engine for many businesses. Understanding where the hidden value lies in your supply chain will help you identify win-win opportunities for both your organisation and customers — propelling your business forward.

Key learning outcomes• Transform data into valuable action plans • Address challenges around on shelf availability, promotional

planning, business planning, and a lot more • Identify and take swift advantage of opportunities that arise • Develop the skills to be resilient and more responsive to

change in your business• Engage your customers and internal stakeholders by

developing truly compelling plans

Who is it for?You might be working in an operational role, perhaps as a team member or in middle management. You might have previously attended our Supply Chain: The Essentials workshop, or are looking to extract even greater value from your supply chain.

Course programme and datesigd.com/datatoaction

1 day course


Non-member: £825

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OUR TEAM OF EXPERT TRAINERS

Simon AttfieldSimon has 20 years’ experience in consumer goods across sales, trade marketing and category management at companies including Tata Global Beverages, Britvic, Clairol and Procter & Gamble.

Tim BillsonTim previously worked as an account manager with both PepsiCo and Mondelēz, handling numerous convenience retailer accounts in the UK. He now leads IGD’s convenience research.

Graham DorringtonGraham has 25 years’ experience in a range of commercial and category roles, from his time spent working at major brands including Diageo and Golden Wonder.

Alex EdgeAlex has over 8 years’ supply chain experience from various blue chip companies, including United Biscuits where he was responsible for the Tesco account.

Steve JonesSteve has worked in retail consultancy, channel management, location planning and marketing during his time with Unilever, CBRE and Tesco, where he held roles in Europe and Asia.

Ray LeungRay has over 12 years’ FMCG experience in marketing and category management for companies including Associated British Foods, Britvic, Reckitt Benckiser and Mondelēz.

Philippa South Philippa has 10 years’ commercial and account management experience working for companies including Nestlé Cereal Partners, Lindt and Mars Horsecare.

James TupperIn his 30 year career, James has helped develop people and business performance in the grocery supply chain in over 35 countries across Europe, Africa, Asia, Australasia and North America.


CUSTOMISED SOLUTIONS

Services offered• Briefings and presentations • In-house training and workshops• Facilitated action planning sessions• Capability benchmarking studies• Customised research and shopper projects• In-store based learning• Performance improvement programmes

Our areas of expertise• Category management• Commercial business planning• Account management• Shopper insights and research • Supply chain• Waste, water and sustainability• Retail and channel strategies• Innovation• Line management and leadership• Coaching for performance

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ALSO FROM IGDWe are independent, impartial and credible with great expertise and knowledge to share with our customers. Through the IGD Academy we share our expertise in the way that works best for you.

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LEADING EDGE From our Annual Conference, to a nationwide series of evening Masterclasses and our On Demand Learning Hub, there’s a lot to help you upskill and shine, whatever stage you’re at in your career. Our programme is holistically designed to address the four key areas of personal development.

CommunicationWe are all born with the ability to communicate but good communication is an art that involves listening, understanding, interpreting and being heard. It is one of the most powerful tools we can have in our work and personal life, but how we communicate effectively needs learning and practice. Developing good communication skills will help us become better negotiators, influencers, presenters, team members and managers. Strong communication skills are vital to us all and can undoubtedly lead to a more successful career.

LeadershipLeadership is a word synonymous with responsibility and wisdom. So what makes a great leader? What does leadership mean to you? In order to be a good leader, we need to understand what leadership really is.

Unfortunately, leadership doesn’t have a one-size-fits-all definition and we all have our own ideas about what it means to be a good leader. While the definitions may vary, the general sentiments remain the same: leaders are people who know how to achieve goals and inspire others along the way.

Personal SkillsHow we interact with people is a fundamental part of life. At work, the ability to get along with others while getting the job done is all about having good personal skills. People with well-developed personal skills show greater confidence, resilience, adaptability and are invariably easier to work with and contribute towards a more productive and efficient environment.

Business ManagementAll businesses and all job roles require solid practical skills to achieve goals and get the job done. Companies expect their staff to demonstrate a fundamental knowledge of these skills, to varying degrees, according to their job role. Business planning and project management, managing budgets and increasing our excel expertise, are all functions that we should understand in order to maximise our performance and business profitability.

Don’t forget, learn at your own convenience

at igd.com/ondemand


IGDGrange LaneLetchmore HeathWatfordHertfordshireWD25 8GDUK

p: +44 (0) 1923 857 141

e: [email protected]

w: igd.com/academy

@IGDacademy

IGD Academy

2017 igd academy workshops directory

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