2017 Leadership in E-Commerce Forum

Tuesday, June 20, 2017 | Los angeLes

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agenda

2017 Leadership in E-Commerce Forum (Los Angeles)

Tuesday, June 20, 2017 | 8:00am – 4:55pm

8:00am – 9:00am

Breakfast

9:00am – 9:10am

opening remarks by argyLe HosT

Kevin PhelanPresident, Agôn PartnersFormer CMO, BP North America

9:10am – 9:45am

keynoTe presenTaTion feaTuring pepsiCo

Carlos SaavedraHead of Culture Marketing & InnovationPepsiCo

agenda

9:50am – 10:10am

THougHT LeadersHip spoTLigHT feaTuring oraCLe:

“Seizing Mobile Micromoments”

Mobile brings a 24/7 opportunity to interact with consumers. The challenge is that consumers are loyal to their needs in the moment, and not to brands. During this session, you’ll hear what consumer behaviors are driving bursts of mobile activity known as “micro-moments,” and how to seize them to drive meaningful revenue for your business.

Brenna JohnsonSenior Principal Product Manager, Product StrategyOracle Commerce Cloud

10:10am – 10:35am

Networking Break

agenda

10:35am – 11:20am

paneL disCussion:

“Leadership Speaks: Understanding Disruption and Driving Innovation”

Session topics include, but are not limited to:

• Identifying the challenges in creating an optimal omni-channel experience – learn from obstacles, successes and future initiatives

• Mapping out and utilizing the digital customer journey for your organization

• Determining how your culture will need to shift to support the customer experience • Structuring the team differently, given the impacts of digital disruption

• The role of technology as a means to enable both the brand and the customer

• Encourage customer engagement without being intrusive

• Building impactful customer relationships that can help organizations survive and prosper in a period of huge disruption

• Minimizingcostsandmaximizingefficiencyhasalwaysbeenatop-tierpriorityforanyC-suite executive

• Removingartificialbarriersacrosschannels,whileincreasingthebottomline

Moderator:Cari RedingtonHead of Retail Strategy MarketingWarner Bros. Entertainment Group of Companies

Panelists:Dave BeveridgeVice President, eCommercePlanet Blue

Drew LeahyChiefTechnologyOfficer,CoFounderSnapSuits

Brian SniegowskiHead of Innovation and DevelopmentFarmers Insurance

Aaron WahleSenior Vice President, International Digital MarketingSony Pictures Entertainment

agenda

11:25am – 11:55am

THougHT LeadersHip spoTLigHT feaTuring domo:

“Optimizing Omni-Channel Acquisition using Real-Time Analytics”

The Honest Company uses Domo to optimize acquisition for both its e-commerce and wholesalebusinesses.Inthistalkwewillexploresomeofthepainpointsofane-commercefirst,omni-channelbusiness,fromdatasilosandlackofcollaborationtoinefficientuseofanalystresources. We will ultimately show how The Honest Company went from being reactive to using data to be proactive. We will explore how we use predictive modeling to provide actionable insights and how we are shaping our culture around data collaboration.

Jeff SatoDirector, Data Science SolutionsThe Honest Company

11:55am – 12:15pm

Networking Break

12:15pm – 12:35pm

THougHT LeadersHip spoTLigHT presenTed by episerver:

“IsArtificialIntelligenceGoingtoTakeAllOurJobs?”

ArtificialIntelligencehasrisentonearnauseaspopularityinbusinessculture.Yet,whenitcomes to eCommerce, AI is misunderstood and often overhyped. This has led to concerns abouthowAIcouldaffectourworkandourverylivelihood.Doweneedtoadjust?Retrain?Orprepareofobsolesce?Inthissession,EdKennedyfromEpiserverwillseparatethehypefromthetruthwithcurrentandnear-termapplicationsofArtificialIntelligenceintoeCommerceperformance and operations.

Ed KennedySenior Director of CommerceEpiserver

agenda

12:35pm – 1:10pm

fireside CHaT feaTuring pLayboy:

“Playboy’s Digital Rise”

Featuring:Anne CoelenHead of Marketing, eCommercePlayboy Enterprises

Interviewed by:Kevin PhelanPresident, Agôn PartnersFormer CMO, BP North America

1:10pm – 2:10pm

Lunch

agenda

2:10pm – 2:55pm

paneL disCussion:

“The Case for Context and Personalization”

Session topics include, but are not limited to:

• Creating more interactive forms of content to drive engagement across channels

• Investing in real-time analytics to better predict consumer intents

• Targeting the right consumer at the right time, in the right way

• Measuring success in your content marketing efforts

Moderator: Kim SalzerChiefMarketingOfficerOzobot

Panelists:Traci InglisChiefMarketingOfficerTechStyle Fashion Group

Erin O’Malia GehanChiefMarketingOfficerCandy Club

Harry WuVice President, Creative Technology & Digital Production DesignFOX Broadcasting

2:55pm – 3:10pm

Networking Break

agenda

3:10pm – 3:45pm

keynoTe presenTaTion feaTuring abC:

“The Key to Key Art”

A behind the scenes look at branding and packaging tv shows.

Pash PashkowVice President, Brand Management & Creative DevelopmentABC

3:45pm – 3:55pm

CLosing remarks by argyLe HosT

Kevin PhelanPresident, Agôn PartnersFormer CMO, BP North America

3:55pm – 4:55pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

ECOMMERCE AND DIGITAL PAYMENTS SIMPLIFIED

THE BIG QUESTION: ARE YOU READY?

The world of digital payments is changing at an incredible pace. By 2020, card not present and eCommerce will be a $632 billion industry.*

As a leader in modern money, we are here to help you navigate the unchartered digital payments landscape. We’ve got a pulse on what’s now and what’s to come. We’re here to work together to help you.

Stop by and see us between keynote presentations, panel sessions, and networking breaks to learn how you can enhance your business by partnering with Worldpay.

*Cardnotpresent.com htt ps://cardnotpresent.com/u-s-retail-e-commerce-to-reach-385-billion-in-2016-report/ ©Worldpay 2017. All rights reserved. Worldpay, the logo and any associated brand names are trademarks of the Worldpay group of companies. Worldpay US, Inc., is a registered ISO/MSP of Citizens Bank, N.A., Wells Fargo Bank, N.A., and Eagle Bank, N.A.

parTners

Thought Leadership spotlight & app partner

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage.Foundedin1994,EpiserverhasofficesintheUSA,Sweden,Denmark,Norway,Finland,The Netherlands, South Africa, Australia, Singapore, Spain, UAE and the UK.

By the Numbers• Supporting more than 250,000 web editors• Powering more than 30,000 websites worldwide• Thriving developer community of more than 25,000• Serving more than 8,800 customers in 30 countries• Working with more than 880 leading SIs and creative agencies• 100% focused on digital experience delivery for more than 20 years

Domo helps every employee—from the CEO to the front line worker—optimize business performance by connecting them to the right data and people they need to improve business results. The company is backed with more than $500 million from the world’s best investors and is led by a management team with tenure at the world’s most well-known technology companies.

Thought Leadership spotlight partners

parTners

Oracle Corporation (NASDAQ: ORCL) is the world’s largest business software company. For more than 30 years, Oracle has helped customers get up-to-date and accurate information from their business systems—information used to collaborate, grow their business, measure outcomes, and reportresultswithconfidence.

Sincelaunchingtheworld’sfirstcommercialrelationaldatabasein1977,Oraclehasledthroughcontinuous innovation and a relentless focus on customer success, providing reliable, secure, and integrated technologies that help customers access the knowledge they need to respond to market conditions with speed and agility. Today Oracle provides database, middleware, and collaboration products; enterprise business applications; application development tools; and professional services for businesses and organizations worldwide. For more information, visit oracle.com.

Thought Leadership spotlight partners

Iterable empowers growth marketers to create world-class user engagement campaigns throughoutthefull lifecycle,andacrossallchannels.Marketerssegmentusers,buildworkflows,automate touchpoints, and test strategies at scale without engineering support.

Using Iterable, marketers quickly build high performance campaigns. Examples include welcome series that engage new users, abandoned shopping cart campaigns that convert customers, or win-back series that reactivate lapsed users. Campaigns can seamlessly include transactional, triggered,andblastemails,aswellasmobilepushnotificationsandSMStextmessages.Iterableprovidesmarketerswitha360°viewoftheirusersviaaflexibledatamodelthatacceptsanydatapointandcansegmentusersandtriggerworkflowsbasedonanybehavior,eventorcriteria.

Iterable scales to hundreds of millions of users and was built by the engineers who designed the systems that powered Twitter’s massive initial growth. Flexible and easy to use, Iterable is the platform for marketers who understand the fast pace of modern consumer marketing and want to maximize growth.

senior supporter partners

parTners

senior supporter partners

Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types. For more information, visit www.worldpay.com

www.facebook.com/worldpay.uswww.twitter.com/worldpay_uswww.linkedin.com/company/worldpay-us

parTners

supporter partner

Verndale is the Marketing Technology Agency that brands call when they want to connect with their customers in a more meaningful way. It designs, builds and evolves brand experiences that mid-sized and Fortune 500 companies use to bring their products and services to life for their always-on customers.

Verndale offers unparalleled strategy, experience design, technology and post-launch managed services. With an all-star team made up of pure technologists and digital, brand and creative pioneers, Verndale understands the operational, organizational and technological demands posed on an enterprise that wants to extend sophisticated, connected experiences to their customers. It can work across centralized and siloed business units in a brand to create a cohesive front to back-end strategy that both technology and marketing leaders love, while extending and maintaining engaging experiences that the brand’s customers will also love.

One of the largest independent agencies in the industry, Verndale is headquartered in Boston andhasfiveofficesacrosstheUnitedStates.GlobaloperationsinQuito,EcuadorandBangalore,IndiapowerVerndale’sglobaldeliverymodel,whichprovidesapplicationefficiency,stabilityandvalue to its customers. Learn more about Verndale at www.verndale.com.

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