Brainstorming Innovation &

"The best way to a good idea is to have lots of ideas." - Linus Pauling

note: overlap with Pdes 2701

Quiz!1. What is your name?

2. List as many uses as you can for a paper clip.

work work disguised as play directed play guided play free play(chore)

1 2 3 4 5

Bergen, D. (Ed.). (1998). Readings from -- Play as a

medium for learning and development. Olney, MD:

Association for Childhood Education International.Quiz!

J.P. Guilford 1967

a measure of divergent thinking

Alternative Uses Test

The best way to have a good idea is to have a

lot of ideas.-Linus Pauling

R2 =.82

total number of ideas

“cre

ativ

e id

ea s

core

”

quantity of ideas vs. creativity of ideas per subject

kudrowitz and wallace, 2010

Quantity vs. CreativityOne Hundred Engineers

Num

ber

of

Idea

s

0369

12

work to play

1 2 3 4 5

Kudrowitz, B., Alfalah, S. & Dippo, C. (2016)

Improv Games

36% more ideas!

kudrowitz and wallace, 2010

listeningmaking associationsmanipulating ideasbuilding on ideasgoing for quantitydeferring judgementencourage wild ideas

bonding playingcomforting lowering inhibitions

Improv Games

Tigers and Bears

R2 =.82

total number of product ideas

“cre

ativ

e id

ea s

core

”

quantity of ideas vs. creativity of ideas per subject

kudrowitz and wallace, 2010

going for quantity. defer judgement.

bears are great

because...

take a hundred americans off the street and ask them to free-associate on the word “green” and forty of them will say “grass”. the more creative associations only emerge when you get to the bottom 20 percent of responses, the long tail of associations. - Johnson in “Where Good Ideas Come From”

Tigers and Bears

less than 10% occurrence

1st response = 50% occurrence

kudrowitz and dippo, 2013The Novel Tail

Free Form or Intuitive Methods

Structuredor Logical Methods

Types of IdeationGROUP WRITING:

Brain WritingBrain SketchingCOLLECTIVE NOTEBOOKPIN CARDSKJ METHODTRIGGER SESSIONS

FreeWriting

BRAIN-STORMING

TRIZARIZASITSCAMMPER

MORPHOLOGICAL ANALYSIS

ATTRIBUTE LISTING

POTENTIAL PROBLEM ANALYSIS

Perspectivestechniques

New

LATERAL THINKINGCHALLENGING ASSUMPTIONSBOUNDARY RELAXNEGATIVE BRAINSTORM REVERSALEXAGGERATION

PROGRESSIVE REVELATIONLADDERING

ROLESTORMING6 THINKING HATSSUPER HEROSDISNEY METHOD

Associationstechniques

BruteThink

ANalogies

Force FIt

Focal Objects

Provocation

BUnches of Bananas

Excursions

Mind Mapping

Free Association

AssociationMapping

To generate LOTS of Ideas....

quickly.

Brainstorming

problem statement

5-9 people

20-40 minutes

room/situation

facilitators

Bounded Ideation Theory Reinig, B.A., R.O. Briggs, and J.F. Nunamaker, On the measurement of ideation quality. Journal of Management Information Systems, 2007. 23(4): p. 143-161.

understanding

cognitive inertiaunable to change directions

exhaustion

good

idea

s

total ideas

Brainstorming

Draw Big and Bold

Label

Brief Pitch

Record

Repeat

Fart DartsQuick and Clear

one idea/ page

Brainstorm Sketching

Switch Left Brain to Silent Mode

evaluation = left braincreativity = right brain

"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.

people become self conscious

evaluate later

1. Defer Judgement. NO EVALUATION

transcranial magnetic stimulation

Brainstorming

“If at first, the idea is not absurd, then there is no hope for it.”  ~Albert Einstein

silly ideas are good

1. Defer Judgement. NO EVALUATION

"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.

2. Build on ideas

yes and

Brainstorming

improv warmupBrainstorm Assistance

36% more ideas!

word balllistening.being ready to act.

making associations

illogical word balllistening.being ready to act.

making associations

“Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.”  -Albert Szent-Gyorgyi

look at me!manipulating an idea.

Brainstorming Challenge

1. Defer Judgement. NO EVALUATION

2. Build on ideas

3. Draw/title every idea

4. Go for quantity

one idea/ page

IPM (PP)

>1.0 ipm (pp)

8 people, 10 min = 80 ideas

ideas per minute per person

brainstorming

production blockingevaluation apprehension free riding

productivity loss factors

come in with ideas

Sorting Ideasnot selecting ideas yet!

look for trends for further research and benchmarking

the silent treatment

choose appropriate categories

Big Toys

Funny Ideas

Good Ones

starts with“R”

Multi-voting

ANDfor theTHEME

of 2017

We will find out tomorrow!Thursday (Tomorrow) Buses Leave at 6:05 from outside Bruininks Hall Bring design notebook

Next Monday - Team Introductions

Next Wednesday - Market Survey/Benchmarking

Ideation Assignment on Monday

Questions?