2017 marketing benchmark report - file2017 marketing benchmark report — north america 3...

12017 Marketing Benchmark Report — North America

2017 MarketingBenchmark ReportNORTH AMERICA

Welcome

Methodology

Section 1: Marketing Organization & Technology

Section 2: Usage & Effectiveness

Section 3: Multi-Channel Strategy

Section 4: Lifecycle Marketing

Section 5: Metrics & ROI

Section 6: Opportunities

TABLE OF CONTENTS


WELCOMEThank you for downloading Marketo’s annual Marketing Benchmark

Report—2017. In our inaugural report, we look at how more than 1,300

marketers, both B2B and consumer, across different business sizes and

industries, practice marketing today. We discovered that marketers are

making leaps and bounds in their marketing maturity—from how they think

about strategy to how they execute campaigns—and are using technology

and Marketo’s engagement platform to make it possible.

The future of marketing relies on our ability to engage with people in a

personal and authentic way, building relationships that are more human,

more authentic, and ultimately more valuable. This report shows that we’re

not all there yet, but we’re making great strides. So how can we get there?

Our research also highlights a few opportunities for marketers to act upon—

which we cover in more depth throughout the report.

Now, I invite you to read on to learn about everything from email marketing

to paid advertising and the goals, challenges, and metrics that marketers

see throughout their practice every day.

Regards,

Chandar PattabhiramChief Marketing Officer, Marketo

3

METHODOLOGY


METHODOLOGY

The 2017 Marketing Benchmark Report—North

America was developed by Marketo based on the

results of a Q4 2016 survey.

This survey was sent out to contacts within our

customer base, from different company sizes,

functional areas, and industries. The results of this

report are based on the answers of 1,363 customers,

both practitioners and executives, who responded

across these segments.

5

MARKETING ORGANIZATION & TECHNOLOGY


How Marketers Structure Their Global Marketing Automation Strategy

The question of whether to deploy your

marketing automation centrally or regionally

is unique to your business structure; however,

there are distinct advantages to a centralized

marketing automation strategy, specifically the

ability to scale your marketing activities into new

regions quickly and easily by cloning audiences,

programs, scoring, etc.

of marketers that market to a global audience have a centralized marketing

automation strategy.

65%Marketing Organization & Technology

RegionalCentralized

65%35%


While marketers from all business size

segments face the same top three challenges,

their prioritization of the challenges are

different. Both mid-market and enterprise

organizations ranked their challenges in a

different order.

Mid-market organizations:

1) People

2) Alignment with HQ

3) Content

These challenges speak to the importance of

mapping the skills sets that you need and the

people who will fill them, and understanding

how your content strategy can scale to meet

your organization's needs over time.

Enterprise organizations:

1) Content

2) Alignment with HQ

3) People

Top challenges of global marketing include 1) Content

2) People

3) AlignmentwiththeHQoffice

Top Challenges of Global Marketing Automation Deployment

Marketing Organization & Technology

Content

People

Alignment with HQ

Budget

HQ support

Autonomy


39% 40%

15%

3% 3%

0-5 6-10 11-15 16-20 21+

More than

of marketers have 6 or more technologies in

their tech stacks.

60%

With the explosion of marketing technologies

available to marketers (over 3,800 in 2016

according to Chief MarTech’s Marketing

Technology Landscape Supergraphic), it’s

critical that marketers choose their technology

carefully. What are we seeing? Companies

of all sizes are adopting and integrating

new technologies to achieve their business

objectives. And the majority (68%) feel that the

technology in their tech stack integrates well.

How Many Technologies in a Tech Stack?



No single technology does everything, so it’s

critical to have a solid, open platform that

serves as the foundation for any technology

you want to add. Having both a strategic short-

term and long-term plan for your marketing

technology can not only help you ensure a

thoughtful exchange of data but save you time

and money—as you avoid installing technology

only to rip it out and replace it in the long run.

of marketers surveyed have a plan for their

MarTech stack.

68%

Short-term 17%

Long-term 14%

Both 37%

None 32%

Strategic Planning for a Tech Stack



Having siloed data and technology that

speaks “different languages” in many cases

can defeat the well-intentioned purpose of

your technology. Ensuring your technology

selections will integrate is a critical element to

a MarTech stack strategy.

of marketers surveyed believe that it is critical for a new vendor to be able to integrate with

their existing technology.

96%

Not critical at all

Critical

Very critical

60%

28%

8%

2%2%

Importance of Technology Integration



KEY TAKEAWAYS: MARKETING ORGANIZATION & TECHNOLOGY

To overcome the common challenges of global

marketing, marketing must abandon siloes and adopt

a center of excellence model (COE).

A COE helps remove inefficiencies and helps teams

across functions collaborate as a cohesive unit to

reinforce a consistent brand identity and improve the

customer experience.

As organizations grow, they will also need to

re-evaluate their MarTech stack to ensure that

it can scale with them. With companies of all

sizes adopting new technologies, it will be more

important than ever to find ones that integrate well

with your existing solutions and meet both your

short-term and long-term needs.

12


USAGE & EFFECTIVENESS


As we invest more of our marketing budgets

in content marketing, there is an increased

focus on creating more content. One note

of caution is to make sure that the content

you are creating is tied to goals and metrics,

and that you are able to use those metrics to

demonstrate the ROI of your content.

of marketers surveyed publish content at least

once a week.• 35% publish a few times a week

• 33% publish once a week

68%Content Publication Frequency

Usage & Effectiveness

Once a weekA few times a week

QuarterlyOnce a month

35%

33%

22%

10%


The majority of marketers (80%)

are running nurture campaigns.

Implementing Nurture


Yes

80%No

20%

Nurturing is a critical strategy that marketers

can use to communicate consistently with

buyers across channels and throughout the

buyer journey. It is an integral part of any

marketing strategy because it helps marketers

build relationships with potential buyers on

multiple channels, regardless of where they

are in their journey—from building awareness

and nudging toward a conversion to driving

retention and advocacy.


Content is the biggest challenge to marketers looking to scale their nurturing activities.

Because nurturing automates communication

with several different segments over an

extended period of time, it requires thoughtful

and relevant content. Organizations aiming

to make each piece of nurturing content as

relevant to their audience as possible often

start by mapping the content to their different

segments and audiences and identifying gaps.

Addressing those gaps does not need to be

done all at once, but will help shape a strategy

and timeline for an organization to

allocate their resources (people and

budget) to creating content to

fill in the gaps.


Content 44%

Resources 28%

Knowledge

14%

Other 14%

Challenges to Scaling Nurture


Implementation of Scoring e.g. lead scoring, customer scoring, account scoring, etc.


Scoring helps organizations, both consumer

(71%) and B2B (77%), determine the level of

interest in your business (from a prospect,

customer, or account) and use that information

to drive sharper, more relevant engagement.

While the scores you assign to each activity are

unique to your business and buyer/customer,

scoring is a unique tool to help drive alignment

across the organization around the value of

different engagement activities and what they

mean for the business.

The majority of marketers (76%), from

both B2B and B2C organizations, are scoring their leads,

customers, or accounts.

Yes

76%No

24%


Measuring Scoring


Of the marketers using scoring, the majority (43%) use

both a qualitative and quantitative approach to measure its effectiveness.

A prerequisite to ensuring that your scoring

evolves appropriately is to meet with internal

stakeholders (like sales) to review and update

the most accurate scores. Frequent feedback

allows you to analyze and adapt the scoring

system based on what has been learned and

helps develop a shared idea of how to improve

it. A best practice is to define a process for

negotiating issues and changing scores, and

share your scoring methodology and any

changes to it with all stakeholders.

18%

29%

43%

10%

OtherBothQualitative approach

(Gather feedback from sales about score quality as a leading indicator)

Quantitative approach

(Document the score prior to sales handoff.

Follow-up to see if there is a high correlation between the score and conversions.)


Scoring Adjustments


Like any marketing initiative, understanding

the effectiveness is critical, but applying

those learnings is even more so. Once you

understand and agree with your stakeholder

group on how to measure the effectiveness of

scoring, put your results into action by making

logical changes to improve it. Most marketers,

regardless of business size, reported making

adjustments to their scoring on a quarterly

basis. This cadence allows your scoring to be

optimized for changing market dynamics, new

products, and more.

Across organizations of all sizes, most marketers

tweak their scoring quarterly and yearly.

Never

Yearly

Quarterly

Monthly

Weekly

Daily

2%

4%

13%

38%29%

14%


Marketers Practicing ABM


While broad-based demand generation

strategies have their benefits, account-based

marketing uses a more targeted approach

to engage high-value accounts at scale. As

more organizations begin to see the value in

an account-centric approach, we expect to

see this number significantly increase over

the next few years. Some organizations will

focus solely on ABM, while others may use

a blend of both broad-based and account-

based marketing in their mix.

of marketers surveyed are practicing ABM.

34%

No

66%

Yes

34%


Marketers Practicing ABM (SMB vs. ENT)


New digital ABM technologies make it easier

to implement and less resource intensive

to practice. This transition has removed the

barrier that kept many small and medium-

sized businesses, or SMBs, from implementing

the strategy. Now, with the right technology,

SMBs also stand to make huge strides in

business and revenue growth by implementing

an ABM strategy.

Contrary to popularly held beliefs,

account-based marketing is seeing comparable

adoption across organizations of all sizes.

Mid-market EnterpriseSmall business

YesNo


Top Challenges of ABM


Team alignment is the top challenge for

marketers practicing ABM.

Sales and marketing alignment is a critical

component for any organization looking to drive

pipeline in either a traditional or flipped funnel. To

ensure ABM success, it’s critical to have baseline

alignment with your sales team in place. An ABM

strategy will take that alignment to the next level as

sales and marketing roll up their sleeves to hammer

out the details together. A key to overcoming

some sales and marketing alignment challenges?

Create a plan and document it. Then, share it

with stakeholders and the larger team. You’ll

also want to start with a pilot program,

demonstrate early success, and then

use it as a proof point to expand.

22%7%

18%

24%

10%

19%

Understanding the basics & benefits of ABM

Content development & content strategies

Selecting the right accounts to focus on

Driving sales & marketing alignment

Navigating & understanding the ABM technology ecosystem

Reporting & analytics


Roles Responsible for Web Personalization


Anyone can do web personalization. A

common misconception is that you need

someone with advanced technical skills

to implement and manage your web

personalization activities, and that’s not true

(it’s data backed!). Marketers are resourcing

their web personalization activities across

their team. While the strategy is often driven

by marketing, it needs buy-in from web

development. Together, marketing and web

development can collaborate to ensure that

the campaigns support and tie to marketing

goals and are also put in context of best

practices for web user experience.

of those responsible for web personalization

are not in specifically technical roles.Online/Digital

marketing manager

Channel marketing manager

Conversion optimization manager

Web development team

Corporate communications

Other

44%

11%

6%

25%

5%

9%

44%


What Marketers Personalizeon the Web


33% of marketers that personalize their website

change the copy and messaging. 32% change

the call-to-action or offer presented.

Chances are that you are not

sending the same exact email to your

entire database, even if it is well tested and

delivers results. But most marketers are doing just

that, daily, on their website. Offering the exact

same experience to every visitor, every time,

regardless of their behavior or attributes, is a huge

missed opportunity.

For a marketer whose marketing activities drive

toward key metrics—conversions, engagement,

and increased lead generation or order

value—failing to utilize your website in

the most effective way possible

has a measurable impact.

33%

21%

32%

13%

Brand messaging

/ copy

Images Call-to-action / offer

Customer logos /

testimonials

Other

1%


KEY TAKEAWAYS: USAGE & EFFECTIVENESS

The majority of marketers we surveyed are producing

new content on a regular basis as well as nurturing

and scoring. However, it’s not enough to just be doing

these things. Marketers should continually refine

their practices based on quantitative and qualitative

measurements for accurate and optimal results.

Organizations of all sizes are now practicing

account-based marketing and web personalization.

We expect to see the adoption increase rapidly as

new technologies empower marketers to use an

personalized, account-centric approach at scale and

are manageable without a need for technical expertise.

25


MULTI-CHANNELSTRATEGY


Marketers invest the most in

website, email, field sales, events, and

paid search.

An interesting takeaway from the top channels

that marketers are choosing to invest in is that

the majority of them are, as a core part of how

buyers access them, served on mobile devices.

This indicates that while marketers may not be

specifically adopting and shaping their marketing

strategies around mobile, their audience is.

Accordingly, those channels are providing a higher

return on investment and earning more budget.

Multi-Channel Strategy

Highest Investment Channels

Website

Email

Field Sales

Events

Paid Search

Other

eCommerce

Call Center

Virtual Events

Display Ads

Social Media

Sponsored Content

TV (e.g cable, smart, dialog)

Direct Mail

Word-of-mouth

Mobile App

Retail

Print

SMS

Radio

Billboards



The ability to use technology to scale your

marketing programs allows organizations to

do more with less resources and continually

optimize their campaigns without the heavy

lift of starting from scratch. This is a critical

capability for organizations of all sizes–from

SMBs with limited resources, to large global

enterprises looking to leverage marketing

investment in different regions and across

product lines.

of marketers are scaling their marketing by

duplicating over half of their marketing campaigns.

62%Scaling Campaigns

0-25%

26-50%

51-75%

76-100%

12%

27%

37%

25%



There are huge benefits to testing as many

emails as possible–even every one. However,

that’s not something that marketers are

doing today, which may be okay as predictive

capabilities reduce the need to test everything.

Predictive content allows you to dynamically

swap elements that you would typically test,

such as CTAs, and ensures that you are able to

deliver the right piece of content to the right

person.

19% of marketers are testing more than half of their emails, while 81%

are testing less.

57%

24%

11% 8%

76-100%51-75%0-25% 26-50%

A/B Testing in Email


Posting Frequency on Social MediaMeasured in times/week


Social media is an increasingly important way

to organically engage your audience. In fact,

according to Social Media Today, 12 new

active mobile social users join every second.

Marketers responding to this survey rank social

networks in order of usage as: LinkedIn, Twitter,

and Facebook.

While you’ll see that marketers post more on

Twitter, they don’t rate it as the best platform

to market on. This is because each social

network requires a content mix and frequency

that matches the expectations of its audience.

While you can find best practices on posting

frequency, the truth is that you will have to start

by understanding your audience and where

they like to consume content and then test

your frequency.

Twitter leads social media posting frequency,

which varies based on the channel.

Twitter8.95

LinkedIn3.84

Facebook4.24

Other1.97

Instagam3.99


New Platforms Being Adopted


Most marketers are considering adopting Facebook Live over

Snapchat, although a significant amount are

not exploring new social media channels.

While many marketers are not considering

new social media platforms for their marketing

activities, it's important to continually evaluate

your multi-channel strategy based on the

channels that your audience consumes

content on. New channels, especially on social

media, emerge all the time, and they are worth

understanding and testing.

65%

18%

11%

6%



While many marketers don’t identify as

mobile marketers, data shows otherwise.

Mobile is an important player when you

consider the channels that marketers invest in

the most are regularly accessed on a mobile

device. The mobile activities that they are

doing aim to optimize the experience for

their audience.

In 2014, according to GSMA Intelligence's

Real-time Tracker, the number of mobile

devices surpassed the global population

and today, 80% of internet users own a

smartphone. Marketers, at a minimum, need

to be prepared to communicate with a buyer

using a mobile device via their website and

their advertising.

The majority of marketers have a mobile-optimized

website (42%) and do mobile advertising (26%)

as part of their mobile marketing strategy.

Mobile Marketing in Practice

Mobile-optimized website 42%

In-app 11%

14%

7%Pushnotifications

Mobile advertising 26%

Mobilemessaging



The majority of marketers ranked new name

acquisition as their primary goal, while the

remaining responses were pretty evenly spread.

These results indicate that while acquisition is

still a driving element of a digital advertising

strategy, marketers are thinking across

the lifecycle.

Marketers are using digital advertising to

market across the entire customer lifecycle.

Digital Advertising Goals

Brand awareness

New name acquisition

Nurturing

Retention / loyalty

Upsell / cross-sell



Only a fraction of digital marketing budget

goes to social media, as most marketers

allocate it across channels.

However, we anticipate a shift in this over

time as social media advertising offers more

advanced targeting options and ad types.

Over

25%of marketers spend more

than a quarter of their marketing budget on

social media ads.

Social Media Ads Budget

5%

74%

20%

1%

0-25% 26-50% 51-75% 76-100%



While PPC was ranked as the most effective

digital ad channel, it’s interesting to note

that display and social were not far behind.

5 years ago, social would not have ranked,

and today it holds its own. This shift mirrors

the drastic changes that have occured in the

digital landscape.

Marketers rank

PPCas the most effective

digital ad channel.

Most Effective Digital Ad Channels

PPC

Display

Social


KEYTAKEAWAYS:MULTI-CHANNELSTRATEGY

Across organizations of all sizes and segments,

marketers invested the most in website, email,

field sales, events, and paid search—most of which

are served on mobile devices. This indicates that

marketers must invest in a mobile strategy, with a

mobile-optimized website and mobile advertising at

the very least.

Many marketers are strategically managing their multi-

channel campaigns, leveraging platform features that

scale their efforts and prioritize different channels and

campaigns. This is especially true when it comes to

digital advertising, based on effectiveness to engage

buyers across the entire lifecycle.

36


LIFECYCLE MARKETING

38

Lifecycle Marketing

While many marketers are still primarily

focused on driving acquisition, it’s critical

to think of the entire customer lifecycle. In

fact, data from Forbes reveals that 90% of the

customer value for B2B businesses is obtained

after the initial sale. Big takeaway: Get a slice of

that pie. Leverage the same principles that you

use for acquisition for customer engagement.

of marketers devote less than a quarter of their budget to customer

engagement programs.

Programs Dedicated to Engaging Existing CustomersAs a percentage of total budget

0-25%

26-50%

51-75%

76-100%

39%

31%

22%

8%

39%


Lifecycle Marketing

Today, nuturing your customers across the

entire lifecycle is a concept and strategy that

marketers are just starting to embrace—it’s not

yet a high priority. However, we anticipate that

it will become the status quo in the same way

that driving demand and acquisition is today.

For marketers engaging their existing customer

base, most focus on driving usage

and adoption.

Customer Marketing Goals

Cross-sell / upsell

Driving usage and adoption

Retention / loyalty

Nurturing acrosscustomer lifecycle


Lifecycle Marketing

Today, data from Ogilvy and Google suggests

that 74% of consumers identify word-of-

mouth as a key influencer in their purchasing

decision. Marketers have an opportunity to

cultivate a customer referral program that not

only helps them acquire new customers but

rewards their advocates.

of marketers do not have customer

referral programs.

Customer Referral Programs

Yes

33% No

67%

67%


Lifecycle Marketing

This is a missed opportunity for both B2B and

consumer marketers. Based on data from The

CMO Study by Duke, the AMA, and Deloitte,

44% of U.S. marketing executives said customer

retention was a customer-related metric they

expected to increase in the next 12 months.

Based on the results of our survey, there needs

to be more thoughtful strategy and investment

in how marketers get there.

of marketers do not offer a loyalty program.

Loyalty Programs

No

84%Yes

16%

84%


KEY TAKEAWAYS: LIFECYCLE MARKETING

Only a fraction of marketers are focusing on

engaging current customers (vs. acquisition). To really

move the needle, marketers must also focus on how

to make their customers successful and grow their

lifetime value, which often generates more revenue

than the initial acquisition.

Marketers must shift their thinking and strategies

to engaging and nurturing their prospects and

customers throughout the customer lifecycle. It's

time to think beyond simply converting them; it's time

to generate referrals and reward customer loyalty.

42


METRICS & ROI


Metrics & ROI

The majority of marketers tie their

content to late-stage metrics. The top metric is

Opportunities Created.

How Marketers Measure Content

The majority of marketers using Marketo are

able to measure their content marketing with

metrics that track ROI from early- to late-stage

with an emphasis on being able to prove the

business value of the content.

27% measure clicks

52% measure conversions

55% measure opportunities created

41% measure revenue

Their ability to measure early-, mid-, and

especially late-stage content metrics indicates

a higher level of maturity as compared to 44%

of B2B marketers and 45% of B2C content

marketers surveyed by Content

Marketing Institute who measure

bottom-of-funnel metrics

(conversions and sales).

Cannot measure#5

Clicks#4

Shares #6

Conversions#2

Opportunitiescreated #1

Revenue won#3


Metrics & ROI

The top KPIs that marketers are using to

measure the effectiveness of their programs

and channels are similar and they track from

early to mid- to late-stage metrics—ultimately

tracking the metrics that impact the business

and inform their future planning.

The amount of marketers who can now track

the number of opportunities created by their

programs is a huge indicator of the ability to

measure down the funnel and demonstrate

their revenue impact.

Marketers measure their programs and channels using metrics that span

from early- to late-stage.

How Marketers Measure Program and Channel ROI

Impressions

Shares

Customeracquisition cost

Retentionrate

Conversions#1Opportunities created#2

Marketing qualified leads#3Sales qualified leads#4

Click-through rate#5Clicks#6

Return on investment#7

Other

Churnrate

Customerlifetime value


KEY TAKEAWAYS: METRICS & ROI

The majority of marketers, across organizations of

all sizes and segments, track early- to late-stage

metrics to measure the effectiveness of their content,

programs, and channels. While early-stage indicators

like clicks are precursory indicators, it’s important to

track metrics throughout time to identify those that

tie directly to ROI and can prove the business value of

your efforts.

46


OPPORTUNITIES


MARKETING ORGANIZATION & TECHNOLOGY


As organizations grow, it will be critical for marketing to

adopt a Center of Excellence (COE) approach to ensure

consistency and centralize key activities and messaging.

Aside from ensuring that a new technology integrates with their

existing tech stack (which most marketers already look for),

marketers need to continue to be selective and only invest in

technologies that support both their short-term and long-term

goals. This will ensure that as their organization grows, they

won’t need to replace existing solutions as they scale and will

only add on the ones that provide long-term value.


USAGE & EFFECTIVENESS

49

The majority of marketers are consistently producing content

and nurturing and scoring their leads or contacts. While this is

important, marketers must continually evaluate the effectiveness of

their practices.

Although more B2B marketers have started to understand the value

of account-based marketing, this number will continue to increase

as new technology continues to empower organizations of all sizes

to practice ABM at scale. However, many marketers continue to run

into issues with sales and marketing alignment. Gaining early buy-in

is critical to overcoming this and aligning cross-functional teams,

and we expect to see more marketers working in lockstep with

sales from beginning to end.

Additionally, web personalization shouldn’t be an afterthought—it

can be applied on top of your existing strategies no matter where

you are in your marketing maturity and even if you don’t have the

technical skills typically required for web development. In fact,

according to eMarketer, 37% of respondents saw a 1% to 10%

improvement in conversions due to such efforts, and 39% saw a

lift between 11% and 30%. For those implementing ABM, it’s a great

complement to scale your programs by serving unique content to

key accounts as part of your cross-channel strategy.



MULTI-CHANNELSTRATEGY

50

Most of the top channels that marketers are investing in,

those in which they see the most ROI, are regularly accessed

from mobile devices. It's imperative that marketers start

incorporating mobile into their strategy as more buyers

conduct research from it.

When it comes to social media, although many marketers are

not currently looking into new channels, it may become a

priority as new platforms emerge that their audiences adopt.

Regardless of the channel, the most important thing is to

understand and be where your audience is—which may be on

a new social media platform.

For digital advertising, most marketers only allocate up to a

quarter of their budget to retargeting. While it’s a good idea

to allocate across channels, marketers can realize more value

by leveraging a solution like Marketo Ad Bridge to get the

most value out of each investment.



LIFECYCLE MARKETING

51

Most marketers surveyed focus more on new customer

acquisition than engaging current customers, but we expect

this to change significantly over the next few years as

marketers shift their focus to customer-centric marketing. In

fact, 86% of CMOs and senior marketing executives surveyed

by The Economist believe they will own the end-to-end

customer experience by 2020.

While more marketers offer a referral program compared to

a loyalty program, it’s important to remember that customers

are your prospects too. According to a study by Teradata,

61% of consumers said they’d tell friends and family about

their experiences, and 27% reported that they’d sign up for a

company’s loyalty program. Aside from growing their customer

lifetime value with cross-sell, upsell, and referral programs,

reward them for their continued business—it’ll pay off.



METRICS & ROI

52

Most marketers track both early- to late-stage metrics to

measure ROI. However, there are still some marketers who

only focus on early- or late-stage stage metrics. As marketers

measure the effectiveness of their content, programs, and

channels, it's critical to remember to measure over time—from

initial metrics at program launch, to a few weeks after, a few

months after, 6 months, and even a year.

While early-stage metrics are commonly known as vanity

metrics, they are still important to track in order to understand

the early impact of your efforts. However, they don’t offer

much ROI reporting value on their own. Other metrics, like

pipeline, opportunities, and revenue, take longer to mature,

but they help marketers understand exactly how much

revenue each marketing campaign or activity generated.



Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

© 2017 Marketo, Inc. All Rights Reserved

http://www.marketo.com

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