2017 marketing & media · pdf file · 2016-11-08report/pdf package, including...

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www.smartindustry.com

2017 Marketing & Media Guide

Advertising

Lead Generation & Nurturing

Thought Leadership

Research

Event

http://www.smartindustry.com/

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Industry Overview & Mission From the oil patch to the assembly line, industry is being remade through digital

technology, resulting in safer, more efficient, more productive and more agile

operations. Smarter devices, proliferating sensors, ubiquitous networks and more

powerful software applications have begun to transform virtually every aspect of

the industrial asset lifecycle, integrating and distilling the “big data” associated

with myriad digital systems into context-sensitive, actionable information

delivered to the right people and systems, at the right time and in the right place.

Together with new data-driven production technologies such as additive

manufacturing and collaborative robotics, digital technology also is enabling

entirely new business models as well as reducing the cost, time and risk of

bringing new products to market—and of bringing new production capabilities on

line.

Smart Industry is a conference & expo, print publication and online information

resource created to accelerate the ongoing digital transformation of

manufacturing and related industries, as represented by the convergence of

information and operational technologies and industrywide movements such as

the Industrial Internet of Things (IIoT), Industrie 4.0 and big data analytics.

Our mission is to facilitate knowledge exchange, explore emerging best practices

and spur business development among the global community poised to turn this

vision of the next industrial revolution into reality.


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Value We at Smart Industry help companies that sell products and services that support

and enable digital manufacturing and IIoT development improve their marketing

performance. If you want to maximize your marketing investment and create

more sales opportunities, we can help.

Your involvement with Smart Industry will help achieve the following objectives:

Position your brand with industry’s hottest topics, and emerging priority initiatives – digital transformation and the IIoT

Contribute to the innovation decision process of IIoT and digital business initiative takers

Communicate the role that the you play in IIoT development

Establish your company and executives as a key experts and change agents related to the adoption of pilot applications

Generate venturesome industry, partner and prospect contacts – all valuable in improving your revenue pipeline


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Magazine

Published quarterly

March, June, September and November

Total Circulation = 30,000 o Users/Practitioners across both discrete and process sectors o OEM’s o Integrators o Functional responsibility spans the executive, OT and IT

disciplines, providing access to those involved in strategy formulation, project investment & implementation

FOUR-COLOR PRINT ADVERTISING RATES (GROSS)


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In Magazine Thought Leadership

Ideas Exchange Column

In every issue

Ideas Exchange section (sponsored content) brings your expertise to Smart Industry readers

Provided as value-added/bonus for full page advertisers, or available to purchase as an Ideas Exchange column only (Rate $4,940 gross)

We handle all production/layout

Just provide 500 words of copy and a photograph of your expert/executive (4x4 inches at 300 dpi resolution minimum)


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Email Sponsorship: Weekly Update

Smart Industry Weekly Update emails Delivered every Thursday to a select group of 30,000+ Two sponsorship positions available

Email advertising in the SI Weekly

Update is an effective vehicle for

creating awareness and attracting

prospects.

Two positions are available each

week.

Super Sponsor = $2,530 Gross

Sponsor = $1,530 Gross


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Email Sponsorship : Monthly TOP FIVE

Delivered the last Friday of each month Two sponsorship positions available

Email advertising in the SI Top Five is

an effective vehicle for creating

awareness and attracting prospects.

Two positions are available each

month.

Super Sponsor = $2,530 Gross

Sponsor = $1,530 Gross


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Capture Your Prospects with Resources

That Launch/Support the Buyers Journey

Smart Industry State of Technology Reports

Our Technology Reports bring together all of the latest and best Smart

Industry/Putman Media articles on a particular topic in a unique, downloadable

report/PDF package, including charts, tables and infographics. Each Technology

Report provides its sponsors (4 per issue) with a cost-effective opportunity to

build category thought leadership among a self-qualified audience of buyers, each

of whose contact information will be shared with the Report’s sponsors. The

Report consists of approximately 16 pages of content, as well as full page

sponsored viewpoint or advertisement from each of its sponsors - including live

link to a landing page(s) you specify. We’ll post the Report in a special library

page on SmartIndustry.com, plus we’ll promote the library and the report itself to

our 30,000-strong email database.

Investment = $3,176 gross per sponsor (sponsors receive a full page ad or

sponsored viewpoint ad. Expect 120+ sales leads)

2017 Topics and Publishing Dates

Communications Infrastructure April 2017

Data Analytics & Models May 2017

IIoT Platforms July 2017

Production Technologies August 2017

Cyber-Security October 2017

Mobile Worker Enablement December 2017


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Custom/Single Sponsor Ebook (Special Report)

Co-branded, interactive digital turnkey pieces that contain 5-6 Smart

Industry/Putman Media articles under the umbrella of a single topic.

You are the exclusive sponsor and own the rights to the final product, and may use as a promotional piece for your sales team as a core sales enablement tool

Audience members must register to download the content, and sponsors can expect 120+ leads over 90 days

Smart Industry will promote your Ebook over a 90 day period

Sponsors receive a full page advertisement in the Ebook

Investment = $7,060 gross

Development of new/custom content requires additional investment. We can provide a quote

based on requirements.


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Market Insight Research Program

Research is a valued content source for strategy input and initiative development

Topic specific custom research co-branded with Smart Industry

Creates thought-leadership content (PDF format featuring key research data points and analysis based on the key findings)

Expanded to feature article format in Smart Industry magazine and on smartindustry.com, as well as a summary infographic

Inbound & Outbound activities generate interest and submissions for full Market Insight Report download.

Leads and activity shared on a weekly basis (60-90 day promotion)

Investment - $16,900 gross


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Leads Generation Program (Premium Content Alerts)

Delivering your valuable content through digital channels to generate leads

through registrations or drive prospects to your landing page

Registration fields collected include name, title,

company name, email address, postal code, country

Investment - $4,705 gross

Expectation on the order of 100 leads

Our Premium Content Alert

Program consists of a mix of

email, website and/or social

media promotions of a supplied

content asset. Premium

Content Alerts provide the

reward for all the hard work

you’ve done to create great

content.

Premium content can take

many forms – white papers, e-

books, decision guides,

infographics, research, etc.

Evaluated by our editorial

and audience development

teams to ensure it meets our

standards for topic relevance

and non-commerciality. Then

we’ll identify the right

market segment to which

we’ll promote it. We’ll make

sure it gets in the right

inboxes, and we’ll send you

regular reports with all key

demographic info you need

on who downloaded it.


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Webinar

Our Webinar Series of live events are focused on educating industry initiative-takers leading

digital transformation and IIoT strategy. Each event is moderated by Smart Industry editorial

leadership who engages industry experts in a 60 minute interactive format.

Webinars are our most complete lead generation product and they typically generate 200

registrations. We strive to make sponsorship as easy as possible. Our editors will work with you

on your content and our webinar manager will coordinate all event details and deliverables. In

addition, you can expect:

Our platform will allow sponsor assets to be downloaded during the webinar

Live interaction with attendees during the Q & A session

Participation during the attendee polling in the live event

An opportunity to present alongside our editorial team

Branding on all pre-event, live and post event marketing

Extremely detailed reporting that includes attendee contact information, information about what they downloaded during the event and a summary of the polling information that was gathered during the broadcast

Choose from one of our scheduled and pre-promoted topics below, or propose an addition to

the series. Pricing is $11,176 gross ($9,500 net).

2017 Webinar Schedule

IT/OT Convergence- The Path Forward March 2017

Preparing Legacy Systems for the IIoT June 2017

Lesson Learned from IIoT Deployments July 2017

Advances in the Digital Supply Chain August 2017

The New Age of Industrial Communication October 2017

Integrated Security in the Digital Enterprise December 2017


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SmartIndustry.com Top Read Articles Insight into audience information needs and interests

Readers welcome expert content from all sources, including technology providers that can lead innovation

Industrial OT-IT Convergence

ExxonMobil Puts Process Automation Suppliers on Notice

Which Nations Have the Best Cyber-Security Effort?

How Manufacturers are How Profiting from the IoT

The bumpy IIoT road requires a map—lessons learned in deployments

Memory-edge analytics for predictive maintenance

How Does the Industrial Internet Differ from M2M and SCADA?

The Evolution of Manufacturing Execution Systems

Advanced Digital Technology: Making a Smarter Supply Chain

The Transformative Potential of Digitalization

From Germany to the World: Industry 4.0

Cisco Solutions Support Three Major IoT Use Cases

From Antiquated Processes to the Fourth Industrial Revolution

Dell IoT Division Turns 1, Celebrates IoT Contest Winners

The 3 C’s of Industrial IoT Systems

Industrial IoT 2.0

Your IoT Primer: Bridge the Gap Between OT and IT


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SmartIndustry.com Website Advertising

Welcome Advertisements and ROS Advertising

The Welcome Ad, sometimes called a Splash Ad, is the most prominent ad position we offer on

our site. This exclusive position appears upon entry to the site, before the actual destination

page is served (whether the visitor first arrives via a bookmark, eNewsletter link, Google

referral or any other method). The Welcome Ad is a 640 x 480 pixel unit that sits in the middle

of screen for up to eight seconds, with your branding and message the only thing visible (users

can close the ad at any time and proceed to their destination). Welcome Ads are priced based on a

simple, flat fee on a two-week basis. For a fee of $1,700, clients can expect to deliver a Welcome Ad

impression to approximately 2,500 unique site visitors.

The Welcome Ad

ROS Advertising $90.00 CPM Medium Rectangle Super Leaderboard Half Page


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SmartIndustry.com Website Advertising

IAB Rising Stars


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event.smartindustry.com

Smart Industry Conference & Expo

September 18-20, 2017 Swissotel Chicago

Innovation, automation and ever-improving processes are at the root of industrial success. It is

critical for industry leaders and professionals to stay informed on next generation trends and

tools, talk with early adopters, and gain actionable insights.

The goal of the event program is to equip industry management and professionals with the

intelligence to understand and successfully manage industrial organizations in a world shaped

by digital technology.

Launched in 2015, our event has built a community of initiative takers across a wide variety of

organizations. Here’s a sample of attending companies:

BASF Pitney Bowes Cisco Intel

Boeing Parker Hannifin GE Faurecia

Continental Rockwell Automation Summit Materials Pioneer Energy

Dana Sugar Creek Litehouse Foods Okuma

Dow Corning Tyson Foods Dell Doosan

Duke Energy Thyssen Krupp Boliden AB Qualcomm

Emerson Electric USG Chevron Phillips CSC

Lyondell Bassell Raytheon National Instruments McKinsey & Co

Maclean-Fogg Whirlpool Milacron Continental

Parker Hannifin WestRock ABB Inteva


2017 marketing & media · pdf file · 2016-11-08report/pdf package, including...

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