digital2017 MEDIA KIT

11.01.16

digitalTHE POP CULTURECATALYST

THE US BRAND

A PRIORITY DESTINATION Us Weekly is a pop culture authority; a leading entertainment destination and resource for lifestyle through the lens of celebrity.

A TRUSTED SOURCE Us sparks the conversation with its trusted up-to-the-minute headlines and direct-from-the-source content reflecting the audience’s many passion points.

AN INFLUENTIAL ENVIRONMENTAdvertisers benefit from Us Weekly’s editorial scope and copious product mentions influencing over 30 million consumers with “must-have-now” essentials.

11.17.16

digitalENGAGING 30+ MILLION CONSUMERS ACROSS SCREENS

DIGITAL

MOBILE WEB

SOCIAL

8.2 MILLION

NEWSLETTER

668k DAILY

FANS & FOLLOWERS

21.9 MILLIONUNIQUE VISITORS

18.4 MILLIONUNIQUE VISITORS

OPT-IN SUBSCRIBERS

Source: comScore Media Metrix Multi-Platform (PC + Mobile) + Mobile Web, August 2016; Social Media August 2016

11.01.16

digitalYOUNG, AFFLUENT AND SAVVY

28% MOMS

48% A18-34MILLENNIALS

Source: comScore Media Metrix Multi-Platform (PC + Mobile), August 2016

MEDIAN AGE 36FEMALE 66%W18-49 76%

W25-49 57%MEDIAN HHI $107, 089

21.9MILLIONUNIQUES

11.01.16

digital

INITIATIVE PROGRAM DESCRIPTION MONTH

Best Diets

Golden Globes

SAG Awards

Sundance Film Festival

Grammys

Spring Fashion Week

Oscars

The inside scoop and the hottest celebrity slimming secrets to shape up for the New Year.

Kicking off Awards season with a nod to the best in film and television. Editorial coverage captures the unforgettable moments from the red carpet, the broadcast and post-event highlights.

Actors recognize their peers for the best performances of the year. Featuring red carpet galleries and candid moments from the event.

Coverage of most talked about films and celebrity appearances at the 1 ½ week long event.

Highlights from the biggest night in music include show-stopping fashions and the most talked about moments from the broadcast and post-show parties.

The pinnacle event of Awards season is chronicled by winner predictions, “red carpet ready” style and beauty tips, best of red carpet fashion, and detailed post-show recaps.

An inside peek into New York Fashion Week from celebs in the front-row to the exclusive after parties.

January

January

January

January

February

February

February

Mother’s Day Mother’s Day Gift Guide and profiles of Hollywood Moms and how they spend their special day with family.

May

Met GalaHighlights from one of the biggest nights in fashion featuring red-carpet secrets, tips and tricks. May

2017 DIGITAL EDITORIAL SCHEDULE

Coachella

MTV Movie Awards

Best Makeovers

Coverage of most talked about performances and celebrity fashions and appearances at the 2 weekend event.

Exclusive coverage with comprehensive wrap-up of the most talked about moments of the evening.

The best of celebrity makeovers with stunning before and after photos and expert tips detailing how users can undergo their own star-inspired transformations.

April

April

March

11.01.16

digital2017 DIGITAL EDITORIAL SCHEDULE (CONTINUED)

Fall Fashion WeekAn inside peek into NY’s Fashion Week from celebs in the front-row to exclusive photos from Us Weekly’s signature “Most Stylish New Yorkers” bash.

September

HalloweenCoverage of this family-fun holiday includes expert tips for throwing a Halloween bash and popular costumes among celebs. Includes user-generated photo galleries: cutest kids’ costumes, cutest pet costumes, dress-up like a celeb.

October

Primetime Emmys Celebrating the best of TV with exclusive coverage of winner predictions, style and beauty tips and red carpet highlights.

September

Fall TVFall TV season kicks off with exclusive coverage of the most anticipated new shows, new faces and returning favorites. September

Holidays with Us (Includes Best of 2017)

Expert tips and the latest trends for a celeb-inspired holiday season. Includes Gift Guide of hottest gifts, tips for a stylish holiday season and entertaining tips for festive gatherings. “Best of 2017” offers a recap of the most compelling stories of the year.

December

VMAs Exclusive coverage of MTV’s most outrageous performances, red carpet arrivals galleries and overview of the night’s big winners.

August

Father’s Day Father’s Day Gift Guide and special editorial feature on Hollywood Dads. June

Best Bodies Showcasing the fittest celebs in Hollywood featuring how-to videos, workout tips and wellness content that provides the inside scoop on how celebs shape up and stay fit.

May

Hollywood Moms/ Back to School

Exclusive coverage of some of our favorite Hollywood Moms as they navigate the busy back-to-school season.

August

INITIATIVE PROGRAM DESCRIPTION MONTH

10.19.16

digitalAD SPECS

STANDARD AD TYPE SPECIFICATIONSDIMENSIONS

LEADERBOARD 728x90* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

BOX 300x250

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

HALF PAGE AD(Articles)

300x600

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

PUSH DOWN (Homepage Only)

970x66

* Dimensions: collapsed state: 970x66 static banner & expanded state: 970x418 * File size: 970x66: 60K max; 970x418: 100K initial load and up to 300K subsequent load max* Expansion: Auto expansion frequency capped at 1 per user per day (must auto collapse after 8 seconds), subsequent expansions must be user initiated on click only * Animation: 1 loop, 7 seconds on frequency capped auto expanded 970x418 panel; 1 loop up to 30 seconds max for subsequent user initiated expanded 970x418 panel * May include video functionality; up to 30 seconds; for site served creative: provide MOV file. FLVs will not be accepted.* Must contain a clearly defined Expand & Close click button in upper right of expanded panel (X CLOSE) – no smaller then 16pt font – user initiated expansion on rollover not allowed – click to expand and click to collapse * All ads must open a new window on click * See complete specs: http://tinyurl.com/qy7qk6f

Usmagazine.com uses DFP to serve advertisements

USMagazine.com reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout.

Turnaround Times:

* Rich Media, Site Served and/or Flash assets must be received within 5 business days prior to start date.

* Standard GIF/JPG, INRED, IFRAME, Javascript tags must be received within 3 Business Days prior to start date.

* For Custom Ad Units being created by UsMagazine, assets must be received within 20 business days prior to start date.

10.19.16

digitalSTANDARD AD TYPE SPECIFICATIONSDIMENSIONS

MARQUEE (Homepage, Channel Pages and Articles)

970x125

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

SUPER MARQUEE(Homepage, Channel Pages and Articles)

970x250

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

VIDEO

NEWSLETTER BOX

16:9, 640x360

300x250

* Video can be site served or via VAST tag; 4MB max file size; MOV formats only; :15 seconds for PreRoll

* Aspect Ratio: 16:9; 1x1 tracking accepted on PreRoll

* JPEG site served (1x1 3rd party click tracking accepted – no 3rd party impression tracking)* 60K max file size

SKIN 1900x1300

* Static site served only* File size: 150K* 1900x1300 total size of skin; Center is 980 px in width; 460 px width for left and

right panels each. Account for a space of 160 pixels in height at the top to allow for header overlap and utilize 150x600 of the inner portion for the branded area

SPONSOR LOGO PNG or PSD* Site served logo only* PNG or PSD hi res transparent logo, static only (no animation), no borders – must

be resizable to accommodate a widths ranging from 40 px to 140 px

MOBILE SITE

Various (3rd party tracking

accepted)

See complete specs: http://tinyurl.com/qy7qk6f

AD SPECS (CONTINUED)

CUSTOM AD UNITS/PAGES (10 BUSINESS DAY LEAD TIME)

• Please send the below assets for ALL customizations

• Branding/Messaging • Style Guide • Fonts • Product Shots • 1x1 3rd Party Tracking

RICH MEDIA REQUIREMENTS: Accepted vendors: Atlas, DoubleClick, Sizmek, Pointroll, Innovid, Celtra Ad types not accepted: Floating, Popup/Under, AutoExpanding & AutoSound

* Dynamic Logic/Safecount & Insight Express Studies are required to use the node format only. In banner recruitment only for Vizu and all other surveys.

10.19.16

digital

FOR INQUIRIES, PLEASE CONTACT:

CONTACT US

Victoria Lasdon Rose Vice President & Chief Revenue Officer

Victoria.Rose@UsMagazine.com212.484.3424

Brian KennedyAssociate Publisher

Brian.Kennedy@UsMagazine.com212.484.3490